theBalm Put a Lid On it Eyeshadow Primer ($18.00 for 0.40 oz.) is a translucent eyeshadow primer that has a medium-thick, spreadable consistency that applies evenly and smoothly. It’s supposed to help amplify your favorite eyeshadows as well as improve their staying power. It comes in a squeeze-tube with a needle nose applicator, so you can easily get just what you need out. The consistency was a bit thicker than I anticipated (thicker than Too Faced Shadow Insurance or Urban Decay Primer Potion), but it smooths out well so that it feels weightless once blended and spread over the lid. It feels a bit like a silicone-based face primer but not as heavy on the silicones. It takes a few seconds to dry down and “set,” and once set, it feels like almost nothing on the lid. One thing I loved was that this product didn’t separate as some tube-based primers can, so I didn’t have to worry about what I’d get upon first squeeze.
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