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Urban Decay Heartless 24/7 Glide-On Eyeliner

Urban Decay Heartless 24/7 Glide-On Eyeliner
Urban Decay Heartless 24/7 Glide-On Eyeliner

Urban Decay Heartless 24/7 Glide-On Eyeliner ($20.00 for 0.04 oz.) is described as a “light frosted pink.” It’s exactly that: a light pink with cool undertones and a frosted sheen. Tarina Tarantino Broken Doll (P, $15.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

The 24/7 Glide-On Eye Pencil formula promises “creamy, forever-lasting, … waterproof” wear. In general, I consider them to be a more waxy eyeliner pencil, so they typically glide on easily as they’re very smooth, but some shades are creamier with better color payoff (e.g. Perversion, which is their richest shade in the line-up), while others are smooth but waxier and have more medium coverage. They usually build-up well if you go back-and-forth a couple of times on the lash line. Heartless falls somewhere in-between; it had semi-opaque coverage in one stroke with good glide and applied well to the lash line. It doesn’t, however, seem to build up to fully opaque coverage, so it’s one that I’d recommend smudging with a dry eyeshadow brush to manage coverage better. On my lower lash line, the eyeliner lasted for eight hours before fading. This shade may work well for those seeking more brightening hues, as the cooler pink keeps it from looking too red, and the lighter color is closer to white (but not as stark).

Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner) Heartless
Heartless
Heartless
8.5
Product
8
Pigmentation
8.5
Texture
8.5
Longevity
4.5
Application
84%
Total

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Zoeva Graphic Eyes Eyeliner (Part 3)

Zoeva Glance Graphic Eyes Eyeliner
Zoeva Glance Graphic Eyes Eyeliner

Zoeva Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is introducing six new shades, plus a limited edition collector’s box of all 16 shades (plus a pencil sharpener) on March 21st. I will be reviewing all 16 shades across three posts over the next week! πŸ™‚ This is part three (view part one and part two here)…

Zoeva Glance Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a dark, bronzy brown with warm undertones and a pearly sheen. It was intensely pigmented with a really creamy, smooth consistency that applied evenly and easily. This shade wore well for eight and a half hours on me. Burberry Midnight Brown (P, $27.00) is less shimmery, darker (95% similar). Make Up For Ever D62 Diamond Brown (P, $21.00) is less shimmery, lighter (95% similar). MAC Lord It Up (P, $15.00) is warmer (90% similar). Sephora Cocoa (P, $10.00) is less shimmery, darker (90% similar). MAC Groundbreaker (P, $17.00) is lighter, warmer (90% similar). Buxom Come Over (P, $17.00) is lighter, warmer (85% similar). MAC Broque (P, $16.00) is warmer (85% similar). See comparison swatches / view dupes side-by-side.

Zoeva Myth Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a light, champagne beige with warm undertones and a metallic sheen. It had semi-sheer color coverage in one stroke, which was somewhat buildable, but the texture, while very smooth and non-tugging, felt waxier and was harder to achieve really crisp, opaque lines with. The color had noticeably faded after seven and a half hours. MAC Paragon (LE, $16.00) is darker (95% similar). Sephora Blonde Ambition (P, $10.00) is lighter (90% similar). MAC Snowed In (P, $16.00) is lighter (90% similar). Urban Decay Venus (P, $20.00) is lighter (90% similar). See comparison swatches / view dupes side-by-side.

Zoeva Opulence Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a vibrant, medium-dark coppery red with warm undertones and a pearly sheen. It had semi-opaque coverage in one pass, which was buildable to opaque coverage in two layers. The texture was smooth and creamy, so it glided on easily and didn’t tug at the lash line. The color lasted for eight and a half hours on me. Urban Decay Fireball (P, $22.00) is more shimmery (95% similar). See comparison swatches / view dupes side-by-side.

Zoeva Rock ‘n’ Roll Bride Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a blackened brown with warm, reddish undertones and fine ruby red shimmer. It had good pigmentation in one stroke, and it was creamy, though a little more slippery than it needed to be, and glided on well. This shade lasted for eight and a half hours before thinning. Urban Decay Dark Force (P, $22.00) is warmer (90% similar). Urban Decay Muse (LE, $20.00) is lighter, warmer (90% similar). Urban Decay Stag (LE, $20.00) is less shimmery, darker (90% similar). See comparison swatches / view dupes side-by-side.

Zoeva The Truth Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a bright, shimmering white with neutral-to-cool undertones. It had semi-opaque coverage but was hard to build up as it would apply unevenly, so some areas looked more opaque but denser/thicker than others. The color itself stayed on for eight hours. Urban Decay Cosmic (LE, $20.00) is less shimmery (95% similar). Tarina Tarantino Crystal Gun (P, $15.00) is brighter (95% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Zoeva Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is supposed to be a smooth, pigmented, long-wearing, and waterproof eyeliner. Overall, when they’re good, they’re really good, and when they’re less good, they’re still long-wearing, just less pigmented (but often buildable). The texture is very creamy, so they glide effortlessly and never tug on the lash line. The line has some more interesting shades than the standard eyeliner range, which is always nice to see. The wear varies between seven and nine hours depending on the shade.

Zoeva Graphic Eyes Eyeliner Glance
Glance
Glance
9.5
Product
10
Pigmentation
9
Texture
8.5
Longevity
5
Application
93%
Total
Zoeva Graphic Eyes Eyeliner Myth
Myth
Myth
8
Product
7.5
Pigmentation
8
Texture
8
Longevity
4.5
Application
80%
Total
Zoeva Graphic Eyes Eyeliner Opulence
Opulence
Opulence
8.5
Product
8.5
Pigmentation
9
Texture
9
Longevity
5
Application
89%
Total
Zoeva Graphic Eyes Eyeliner Rock 'n' Roll Bride
9
Product
9.5
Pigmentation
8.5
Texture
9
Longevity
5
Application
91%
Total
Zoeva Graphic Eyes Eyeliner The Truth
The Truth
The Truth
8
Product
8
Pigmentation
8
Texture
8.5
Longevity
4.5
Application
82%
Total

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Zoeva Graphic Eyes Eyeliner (Part 2)

Zoeva After the Disco Graphic Eyes Eyeliner
Zoeva After the Disco Graphic Eyes Eyeliner

Zoeva Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is introducing six new shades, plus a limited edition collector’s box of all 16 shades (plus a pencil sharpener) on March 21st. I will be reviewing all 16 shades across three posts over the next week! πŸ™‚ This is part two (view part one here)…

Zoeva After the Disco Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a bright, medium yellow gold with warm undertones and a metallic sheen with slight gold sparkle. It had semi-opaque coverage in one pass, and it was mostly opaque after two layers. The texture was lightly creamy, glided on well, and wore for eight hours with a bit of fall out. Urban Decay Goldrush (P, $22.00) is more shimmery, darker (90% similar). Urban Decay Stargazer (LE, $20.00) is darker, more muted, cooler (85% similar). MAC Atomic Ore (LE, $16.00) is less shimmery, darker, cooler (85% similar). MAC Powerline (P, $20.00) is less shimmery, darker (80% similar). NARS Campo de' Fiori (P, $24.00) is less shimmery, darker (80% similar). See comparison swatches / view dupes side-by-side.

Zoeva Cool Factor Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a muted, medium-dark blue with subtle, cool undertones and a frosted sheen. It had sheer color coverage in a single layer, and it was somewhat buildable to semi-opaque coverage. The texture had a lot of slip to it, so it tended to go on more unevenly than other shades. It wore for eight hours but had sparkle migrate over time. MAC Industrial (P, $15.00) is more shimmery, darker (90% similar). MAC Skyscape (P, $16.00) is less shimmery, lighter (85% similar). MAC Whirlpool (P, $16.00) is less shimmery, darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Zoeva Good Karma Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a medium-dark, blue-teal with gold and green sparkle. It had semi-opaque coverage but had a more stained quality to it, where there was translucency that was more even yet subdued compared to the way it looked in the pencil. The texture was sparkly, and it felt a little rough against the lower lash line. This is one of the more sparkly shades, and there is some fall out/movement of that sparkle during wear. The underlying color stayed in place for closer to eight hours. MAC Undercurrent (P, $15.00) is darker (95% similar). MAC Siahi (P, $16.00) is less shimmery (90% similar). Urban Decay Junkie (P, $20.00) is less shimmery (90% similar). Sephora Fairytale (P, $10.00) is warmer (85% similar). MAC Take the Plunge (P, $16.00) is less shimmery, cooler (85% similar). Estee Lauder Emerald Volt (P, $28.00) is warmer (80% similar). See comparison swatches / view dupes side-by-side.

Zoeva Mr. Marvelous Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a blackened purple base with a ton of cool-toned violet sparkle. It is a more glittery shade, though not noticeably gritty when applying, but the base is streakier in one stroke. I was able to layer for greater opacity, at least. The eyeliner wore nicely for eight hours with some glitter fall out/travel. Urban Decay Retrograde (P, $22.00) is more shimmery (95% similar). See comparison swatches / view dupes side-by-side.

Zoeva New Jewels Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a medium-dark purple with cool undertones and a pearly shimmer-sheen finish. It had medium coverage in one stroke, which was buildable to opaque coverage in two to three layers. The texture was lightly creamy but less emollient than about half the range. It wore well for eight hours on me before thinning. Colour Pop Ho Ho (LE, $6.00) is less shimmery (95% similar). MAC Designer Purple (P, $15.00) is lighter, warmer (85% similar). Urban Decay Ransom (LE, $20.00) is more shimmery, lighter (90% similar). Kat Von D Homie (P, $10.00) is lighter (85% similar). Milani Perfect Purple (P, $6.99) is warmer (85% similar). Urban Decay Voodoo (LE, $20.00) is lighter, warmer (85% similar). Marc Jacobs Beauty (Plum)age (60) (P, $25.00) is more shimmery, lighter, warmer (80% similar). Sephora Eccentric Diva (P, $10.00) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Zoeva Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is supposed to be a smooth, pigmented, long-wearing, and waterproof eyeliner. Overall, when they’re good, they’re really good, and when they’re less good, they’re still long-wearing, just less pigmented (but often buildable). The texture is very creamy, so they glide effortlessly and never tug on the lash line. The line has some more interesting shades than the standard eyeliner range, which is always nice to see. The wear varies between seven and nine hours depending on the shade.

Zoeva Graphic Eyes Eyeliner After the Disco
8.5
Product
8
Pigmentation
9
Texture
8
Longevity
5
Application
86%
Total
Zoeva Graphic Eyes Eyeliner Cool Factor
5.5
Product
4
Pigmentation
7.5
Texture
8
Longevity
4
Application
64%
Total
Zoeva Graphic Eyes Eyeliner Good Karma
7
Product
7
Pigmentation
7.5
Texture
8.5
Longevity
4.5
Application
77%
Total
Zoeva Graphic Eyes Eyeliner Mr. Marvelous
8
Product
7.5
Pigmentation
8
Texture
8
Longevity
4.5
Application
80%
Total
Zoeva Graphic Eyes Eyeliner New Jewels
New Jewels
New Jewels
8.5
Product
7.5
Pigmentation
8.5
Texture
8.5
Longevity
5
Application
84%
Total

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Zoeva Graphic Eyes Eyeliner (Part 1)

Zoeva Black to Earth Graphic Eyes Eyeliner
Zoeva Black to Earth Graphic Eyes Eyeliner

Zoeva Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is introducing six new shades, plus a limited edition collector’s box of all 16 shades (plus a pencil sharpener) on March 21st. I will be reviewing all 16 shades across three posts over the next week! πŸ™‚ Here is part one…

Zoeva Black to Earth Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a deep black with a satin sheen. It was incredibly pigmented with a really creamy, glide-on texture that was easy to apply as well as worked great for smudging as it took a little longer to dry. It didn’t, however, slide around while setting. This shade wore well for eight and a half hours before thinning on me. Urban Decay Perversion (P, $22.00) is darker, less glossy (95% similar). MAC Graphblack (P, $16.00) is darker, less glossy (95% similar). Sephora Clubbing Stilettos (P, $10.00) is darker, less glossy (95% similar). Sephora Black Lace (P, $10.00) is darker, less glossy (95% similar). Colour Pop Swerve (P, $6.00) is less glossy (95% similar). MAC Definitely Black (P, $20.00) is darker, less glossy (95% similar). Urban Decay Perversion (P, $22.00) is less shimmery, glossier (95% similar). Too Faced Perfect Black (P, $18.00) is darker, less glossy (95% similar). MAC Black Brilliance (LE, $16.00) is darker, less glossy (95% similar). Urban Decay Perversion (P, $20.00) is darker, less glossy (95% similar). MAC Blacktrack (P, $16.00) is darker, less glossy (95% similar). Marc Jacobs Beauty Blacquer (P, $25.00) is darker, less glossy (95% similar). MAC Squid (P, $17.00) is less glossy (95% similar). Buxom Call Me (P, $17.00) is darker, less glossy (95% similar). NARS Black Moon (P, $24.00) is less shimmery (90% similar). See comparison swatches / view dupes side-by-side.

Zoeva It’s Never Over Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a medium-dark rose with warm undertones and a satin finish. It had mostly opaque coverage in a single stroke, and it was fully opaque after two layers. The texture was creamy and easy to apply to the lash line. It wore well for eight hours on me.

Zoeva Mute Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a muted, medium-dark taupe with strong gray tones and a warmer undertone. It had good color payoff in one stroke, and the consistency was creamy enough to apply without tugging on the skin but still layered without lifting or moving the first layer of color. This shade wore for eight hours before fading. MAC Metropolis (LE, $16.00) is darker, cooler (90% similar). MAC Shoreline (P, $17.00) is more shimmery, darker (90% similar). Make Up For Ever S50 Satiny Taupe (P, $21.00) is darker, warmer, less glossy (85% similar). Urban Decay Desperation (P, $20.00) is darker, warmer (85% similar). Colour Pop Timber (DC, $5.00) is darker, cooler (85% similar). MAC Slate (LE, $16.00) is darker (85% similar). Lancome Pluie (P, $23.00) is darker, warmer (85% similar). Urban Decay Smoke (P, $20.00) is darker (80% similar). Urban Decay Lure (P, $20.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Zoeva Taupe Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a medium-dark taupe brown with cooler undertones and a pearly sheen. It had sheer coverage in one pass, while it was somewhat buildable, it was hard to get really opaque, even coverage out of it as the pencil seemed waxier and more prone to lifting the color at times. On me, it wore for eight hours. Sephora Welcome to My Loft (LE, $10.00) is darker (90% similar). See comparison swatches / view dupes side-by-side.

Zoeva Nude Reflection Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a medium, taupe brown with warm undertones and lighter taupe frosted shimmer. It had good pigmentation in one pass, and I was able to build it to opaque coverage with two layers. It was lightly creamy with good glide and even coverage when applied to the lower lash line. The color wore well for eight and a half hours. Urban Decay Mushroom (P, $20.00) is darker (90% similar). MAC Grey Tide (P, $17.00) is lighter, warmer (90% similar). Chanel Perle de Lune (916) (LE, $30.00) is darker (90% similar). MAC It's Physical (DC, $16.00) is darker (90% similar). Urban Decay Pistol (P, $20.00) is less shimmery, warmer (95% similar). See comparison swatches / view dupes side-by-side.

Zoeva Regency Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a bright, medium-dark purple with cool undertones and a pearly sheen. It had semi-opaque coverage in one pass, which was buildable to very nearly opaque coverage in two to three layers. The texture was lightly creamy with less slip than some of the other shades in the range (like Black to Earth). This shade wore for eight and a half hours before fading. However, worth noting is that I purchased this shade previously, and it was sheerer and more emollient. Urban Decay Ransom (LE, $20.00) is cooler (90% similar). Colour Pop Ho Ho (LE, $6.00) is darker, cooler (90% similar). Kat Von D Homie (P, $10.00) is cooler (90% similar). Make Up For Ever I90 Iridescent Pop Purple (P, $21.00) is warmer (85% similar). NARS St. Marks Place (P, $24.00) is darker, cooler (85% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Zoeva Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is supposed to be a smooth, pigmented, long-wearing, and waterproof eyeliner. Overall, when they’re good, they’re really good, and when they’re less good, they’re still long-wearing, just less pigmented (but often buildable). The texture is very creamy, so they glide effortlessly and never tug on the lash line. The line has some more interesting shades than the standard eyeliner range, which is always nice to see. The wear varies between seven and nine hours depending on the shade.

Zoeva Graphic Eyes Eyeliner Black to Earth
10
Product
10
Pigmentation
10
Texture
9
Longevity
5
Application
98%
Total
Zoeva Graphic Eyes Eyeliner It's Never Over
9.5
Product
9.5
Pigmentation
10
Texture
8.5
Longevity
5
Application
94%
Total
Zoeva Graphic Eyes Eyeliner Mute
Mute
Mute
8.5
Product
9
Pigmentation
9
Texture
8.5
Longevity
5
Application
89%
Total
Zoeva Graphic Eyes Eyeliner Taupe
Taupe
Taupe
6.5
Product
6
Pigmentation
8.5
Texture
8.5
Longevity
4.5
Application
76%
Total
Zoeva Graphic Eyes Eyeliner Nude Reflection
9
Product
8.5
Pigmentation
9
Texture
9
Longevity
5
Application
90%
Total
Zoeva Graphic Eyes Eyeliner Regency
Regency
Regency
8.5
Product
7.5
Pigmentation
9
Texture
8.5
Longevity
5
Application
86%
Total

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Sephora Diamond Eyeliners

Sephora Canary Diamond Eyeliner
Sephora Canary Diamond Eyeliner

Sephora Diamond Eyeliner ($14.00 for 0.0176 oz.) is a range that features black-based eyeliners with “ultra-reflective pearls” that are layered on top of a deep black. There are six shades in the range. It is a twist-up, very creamy, soft eyeliner that glides across the skin effortlessly and takes about thirty seconds to set. The wear ranged from eight to nine hours on the lower lash line for me.

Sephora Canary Diamond Eyeliner ($14.00 for 0.0176 oz.) is a blackened brown base with flecks of olive gold pearl and micro-sparkle. It had good color payoff in a single stroke, and the creamy consistency made it apply and layer well with no skipping or patchiness. It lasted for eight hours on me. MAC Black Line (P, $15.00) is less shimmery (95% similar). See comparison swatches / view dupes side-by-side.

Sephora Cushion Cut Diamond Eyeliner ($14.00 for 0.0176 oz.) is a cool-toned black base with lighter silver sparkle and a soft sheen. It had nice color payoff in one pass, while the texture was creamy, I could feel a little bit of the sparkle as I glided the pencil across the lash line. It lasted for eight and a half hours with a few bits of fall out. MAC Black Swan (P, $15.00) is less shimmery, darker (90% similar). Sephora Starry Sky (P, $10.00) is lighter (85% similar). Stila Triggerfish (P, $22.00) is lighter (85% similar). See comparison swatches / view dupes side-by-side.

Sephora Phat Rock Diamond Eyeliner ($14.00 for 0.0176 oz.) is a blackened purple with lighter, violet purple pearl. It had semi-opaque coverage in one pass, while the creaminess of the pencil enabled it to layer well without becoming patchy or too thick. The color lasted for eight hours before noticeably thinning. Charlotte Tilbury Supernova (LE, $27.00) is lighter (90% similar). NARS Night Bird (P, $24.00) is lighter, warmer (90% similar). Sephora Tango Night (P, $10.00) is warmer (85% similar). Urban Decay Delinquent (P, $20.00) is more shimmery, warmer (85% similar). Stila Purple Tang (P, $22.00) is more shimmery, lighter, brighter (85% similar). See comparison swatches / view dupes side-by-side.

Sephora Bling Bling Diamond Eyeliner ($14.00 for 0.0176 oz.) is a blackened plum with lighter pinky-plum pearl. It had semi-opaque pigmentation in one stroke, which I was able to get to nearly opaque coverage, though it was always just shy of truly opaque coverage. On me, this shade wore well for eight and a half hours. MAC Macroviolet (P, $16.00) is less shimmery, lighter, warmer (80% similar). MAC Strong Willed (P, $20.00) is less shimmery, lighter, warmer (80% similar). Marc Jacobs Beauty Boys & Berry (LE, $25.00) is lighter, warmer (80% similar). Tarina Tarantino Ultraviolet (P, $15.00) is less shimmery, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Sephora Swagga Diamond Eyeliner ($14.00 for 0.0176 oz.) is a blackened red with lighter, warm red pearl and micro-sparkle. It had semi-sheer pigmentation with a creamy, more emollient texture that seemed thinner and less intense compared to the other shades, so it was never fully opaque. The color started to thin on the lash line after eight hours.

Sephora Iced Out Diamond Eyeliner ($14.00 for 0.0176 oz.) is a blackened navy blue with lighter blue shimmer and micro-sparkle. It had semi-opaque coverage in one pass, which was a little uneven, but it was buildable to opaque coverage. This shade lasted well for eight hours before thinning. Marc Jacobs Beauty Navy Noir (76) (P, $25.00) is less shimmery, darker (95% similar). Charlotte Tilbury Sapphire Sex (LE, $27.00) is less shimmery, darker (90% similar). Marc Jacobs Beauty Midnight in Paris (P, $25.00) is darker, warmer (90% similar). Stila Bluefin (P, $22.00) is more shimmery, warmer (90% similar). Urban Decay LSD (P, $20.00) is more shimmery, warmer (90% similar). MAC Metalhead (P, $16.00) is less shimmery, darker, cooler (90% similar). MAC Petrol Blue (P, $15.00) is darker, cooler (85% similar). Sephora Sailor Suit (P, $10.00) is lighter (85% similar). See comparison swatches / view dupes side-by-side.

Sephora Diamond Eyeliner Canary
Canary
Canary
9
Product
9.5
Pigmentation
9.5
Texture
8.5
Longevity
5
Application
92%
Total
Sephora Diamond Eyeliner Cushion Cut
9
Product
9
Pigmentation
9
Texture
8.5
Longevity
5
Application
90%
Total
Sephora Diamond Eyeliner Phat Rock
Phat Rock
Phat Rock
8.5
Product
8
Pigmentation
9
Texture
8.5
Longevity
5
Application
87%
Total
Sephora Diamond Eyeliner Bling Bling
8.5
Product
8
Pigmentation
9
Texture
9
Longevity
5
Application
88%
Total
Sephora Diamond Eyeliner Swagga
Swagga
Swagga
8
Product
7.5
Pigmentation
8
Texture
8.5
Longevity
4.5
Application
81%
Total
Sephora Diamond Eyeliner Iced Out
Iced Out
Iced Out
8.5
Product
7.5
Pigmentation
9
Texture
8.5
Longevity
5
Application
86%
Total

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MAC Swamped, Shoreline, Nothing On, Polar Ice Modern Twist Kajal Liners

MAC Swamped Modern Twist Kajal Liner
MAC Swamped Modern Twist Kajal Liner

MAC Modern Twist Kajal Liner ($17.00 for 0.01 oz.) is supposed to be an “easy-glide formula” with a “soft texture that’s perfect for rimming the sensitive waterline” that has “colour intensity and extreme depth” in a “long-wearing waterproof formula.” It’s a slim, twist-up eyeliner thas has light slip–not enough to slide around too easily but enough not to tug–with semi-opaque to mostly opaque coverage in one stroke. They felt creamier rather than waxy to me. On me, the formula wore between six and nine hours on me before noticeably thinning. None of them lasted for more than a few hours on the waterline, and some shades applied better/worse on the waterline. Some shades flaked while they wore, between four and six hours in (noted by the shade).

Swamped ($17.00 for 0.01 oz.) is described as a “deep khaki green.” It’s a muted, medium-dark forest green with subtle, warm undertones and a sparkling, pearly sheen. It had semi-opaque coverage in one stroke, which built-up to opaque coverage in two layers. The consistency has noticeable sparkle, so I’m not sure if it’s truly recommended/safe for the waterline (the formula is supposed to work for the waterline). When I tested it, the color lasted for four hours on the waterline and about eight hours on the lower lash line, but there were some flakes of eyeliner at the six-hour mark. Urban Decay Zodiac (P, $22.00) is more shimmery (90% similar). MAC Devotion (P, $20.00) is darker (90% similar). Sephora Go For a Ride (P, $10.00) is less shimmery, darker, brighter (90% similar). Urban Decay Zodiac (LE, $20.00) is more shimmery, darker (90% similar). LORAC Dark Green (P, $20.00) is darker (90% similar). NARS Night Porter (P, $24.00) is darker (85% similar). See comparison swatches / view dupes side-by-side.

Shoreline ($17.00 for 0.01 oz.) is described as a “grey.” It’s a muted, medium-dark taupe gray with cooler undertones and a pearly shimmer. It had semi-sheer pigmentation, which was buildable to semi-opaque coverage with two to three passes. It was lightly creamy and didn’t tug on the lash line. The color wore for four hours on the waterline, eight hours on the lower lash line. MAC Coin Operated (LE, $16.00) is lighter, cooler (95% similar). Zoeva Mute (P, $7.50) is less shimmery, lighter (90% similar). Sephora Starry Sky (P, $10.00) is more shimmery, cooler (90% similar). Urban Decay Uzi (P, $20.00) is darker (90% similar). Urban Decay Desperation (P, $20.00) is less shimmery (90% similar). Urban Decay Moonspoon (LE, $20.00) is more shimmery, lighter (85% similar). MAC Steelpoint (P, $16.00) is darker, cooler (85% similar). Urban Decay Stray Dog (LE, $20.00) is warmer (85% similar). Make Up For Ever S50 Satiny Taupe (P, $21.00) is darker, warmer (85% similar). Stila Triggerfish (P, $22.00) is lighter (85% similar). bareMinerals Steadfast Slate (LE) is darker (85% similar). MAC Clay (P, $16.00) is more shimmery, cooler (85% similar). Chanel Perle de Lune (916) (LE, $30.00) is more shimmery, warmer (85% similar). Lancome Pluie (P, $23.00) is less shimmery, darker (85% similar). See comparison swatches / view dupes side-by-side.

Nothing On ($17.00 for 0.01 oz.) is described as a “light beige.” It’s a light-medium, peachy beige with warm undertones and a matte finish. It had good pigmentation in a single stroke, and it had a lightly creamy consistency that felt thicker than other shades overall. It didn’t layer on itself as well (seemed to become uneven). The color lasted for five hours on the waterline, eight hours on the lower lash line. Revlon Empire (P) is darker, warmer (90% similar). Urban Decay Walk of Shame (P, $20.00) is lighter, cooler (80% similar). MAC Bare Asset (P, $16.00) is darker (80% similar). See comparison swatches / view dupes side-by-side.

Polar Ice ($17.00 for 0.01 oz.) is described as a “pearly white.” It’s a medium white with cooler undertones and a mostly matte finish. It doesn’t read that pearly to me, though it is not quite matte. It had semi-sheer coverage that was buildable to mostly opaque. It had more slip to it than other shades, so it seemed to look almost streaky when passed back and forth. On the waterline, the color wore for four hours, seven and a half hours on the lower lash line. Make Up For Ever M16 Matte White (P, $21.00) is cooler (90% similar). NARS Santa Monica Blvd. (P, $24.00) is less shimmery, lighter (90% similar). Colour Pop Exit (DC, $6.00) is less shimmery, brighter (90% similar). MAC Fascinating (P, $16.00) is less shimmery, lighter, brighter (90% similar). Stila Alpine (P, $22.00) is less shimmery, brighter (90% similar). Colour Pop Exit (P, $5.00) is less shimmery, brighter (90% similar). Urban Decay Bump (P, $22.00) is brighter (95% similar). See comparison swatches / view dupes side-by-side.

MAC Modern Twist Kajal Liner Swamped
Swamped
Swamped
8
Product
8.5
Pigmentation
8.5
Texture
6.5
Longevity
5
Application
81%
Total
MAC Modern Twist Kajal Liner Shoreline
Shoreline
Shoreline
7
Product
6.5
Pigmentation
8.5
Texture
6.5
Longevity
5
Application
74%
Total
MAC Modern Twist Kajal Liner Nothing On
8.5
Product
9.5
Pigmentation
8
Texture
7
Longevity
5
Application
84%
Total
MAC Modern Twist Kajal Liner Polar Ice
Polar Ice
Polar Ice
6
Product
8
Pigmentation
7
Texture
6.5
Longevity
4.5
Application
71%
Total

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