Make Up For Ever M10, M14, D12, M16 Aqua XL Eye Pencils

Make Up For Ever M10 Matte Black Aqua XL Eye Pencil ($21.00 for 0.04 oz.) is a medium black with neutral-to-cool undertones and a matte finish. It had good pigmentation in one layer, and the consistency was creamy enough to glide across the skin without skipping or dragging. The color wore well for four hours on my waterline, eight hours on my lower lash line. NARS Black Moon (P, $24.00) is glossier (95% similar). Make Up For Ever M10 Matte Black (P) is warmer (95% similar). MAC Black Black (P, $16.00) is darker, warmer (95% similar). MAC Engraved (P, $16.00) is darker (95% similar). Ardency Inn Black (P, $19.00) is darker (95% similar). Urban Decay Legend (P, $20.00) is less glossy (95% similar). MAC Cat's Meow (P, $17.00) is darker (95% similar). Sephora Black Lace (P, $10.00) is warmer (95% similar). MAC Black Walnut (P, $17.00) is warmer (95% similar). Stila Stingray (P, $22.00) is glossier (95% similar). Guerlain Noir Volcanique (01) (P, $37.00) is darker (95% similar). Urban Decay Zero (P, $20.00) is warmer (95% similar). MAC Squid (P, $17.00) is darker (95% similar). bareMinerals Midnight (LE, $15.00) is warmer (95% similar). Guerlain Black Jack (01) (P, $30.00) is glossier (95% similar). MAC Black Ice (P, $20.00) is cooler (95% similar). Tarina Tarantino Tommy Jet (P, $15.00) is warmer (95% similar). Colour Pop Swerve (P, $5.00) is lighter (90% similar). Urban Decay Perversion (P, $20.00) is darker, glossier (90% similar). Bobbi Brown Jet (P, $24.00) is warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

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Make Up For Ever M10 Matte Black Aqua XL Eye Pencil
Make Up For Ever Aqua XL Eye Pencil M10 Matte Black
B+
Product
8.5
Pigmentation
9
Texture
9
Longevity
8
Application
5
Total
88%
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Make Up For Ever M80, I90, M92, M40 Aqua XL Eye Pencils

Make Up For Ever M80 Matte Plum Aqua XL Eye Pencil ($21.00 for 0.04 oz.) is medium-dark, plummy purple with warm, reddish undertones and a matte finish. It had medium coverage in one pass, which was buildable to opaque coverage, likely due to the very smooth, creamy consistency of the product that enabled me to go over the initial layer without issue. The color wore well for five hours on the waterline, eight hours on the lower lash line. Urban Decay Plushie (P, $20.00) is lighter, brighter (90% similar). Makeup Geek Royal (P, $9.00) is lighter, cooler, lower quality (80% similar). Colour Pop No Shame (P, $6.00) is darker (80% similar). Colour Pop No Shame (P, $5.00) is darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

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Make Up For Ever M80 Matte Plum Aqua XL Eye Pencil
Make Up For Ever Aqua XL Eye Pencil M80 Matte Plum
B-
Product
8
Pigmentation
7
Texture
8.5
Longevity
8
Application
5
Total
81%
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Make Up For Ever I36, M60, ME42, S50, D62 Aqua XL Eye Pencils

Make Up For Ever I36 Iridescent Khaki Aqua XL Eye Pencil ($21.00 for 0.04 oz.) is medium-dark olive green with warmer undertones and a satiny sheen. There is very slight sparkle, but it doesn’t seem chunky or noticeable. It had mostly opaque coverage in a single stroke, which was buildable to fully opaque coverage in two passes. The texture was lightly creamy, glided on without tugging on the lower lash line, and lasted for eight hours on me before there was noticeable migration. It lasted for four hours on the waterline, though it has sparkle, I’m not sure if I would use this on the waterline (I didn’t see any notes on Sephora on whether any shades weren’t for the waterline). L'Oreal Green Ivy (270) (P, $8.99) is darker (95% similar). Sephora Snakeskin Dress (17) (DC, $10.00) is more shimmery (95% similar). MAC Forever Green (P, $16.00) is lighter (95% similar). bareMinerals 10AM (LE, $15.00) is darker, warmer (90% similar). See comparison swatches / view dupes side-by-side.

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Make Up For Ever I36 Iridescent Khaki Aqua XL Eye Pencil
Make Up For Ever Aqua XL Eye Pencil I36 Iridescent Khaki
B
Product
8.5
Pigmentation
9
Texture
9
Longevity
7
Application
5
Total
86%
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Make Up For Ever M22, S20, I24, M26, I32, M30, I34 Aqua XL Eye Pencils

Make Up For Ever Aqua XL Eye Pencil ($21.00 for 0.04 oz.) is supposed to be a “long-wearing,” “waterproof” pencil eyeliner (requires sharpening) with “one swipe color” that will not tug or skip. There is a fair amount of variance between shades with respect to color payoff, texture, wear, and application. They do not, personally, wear well at all on the waterline for me–three to four hours at most and darker shades can get really messy whenever I attempted wearing them on the waterline (they are supposed to “work great in the waterline”). They wear better on the lower lash line, which is about eight hours on average with faint thinning/migration to the outer corner. A lot of the color is intact, and the colors didn’t fade. I found them harder to remove and had to use more makeup remover (on a cotton swab) than average to get them off. I found the texture to be waxier than the prior Aqua Eyes formula for most shades. They were waterproof with respect to actual water, like I could take a shower and not have a smeary mess at the end. I would use some shades again, but it wouldn’t be the first formula I reached for–for me, they’re just not nearly long-wearing or pigmented enough to merit the extra effort for removal.

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Make Up For Ever M22 Matte Majorelle Blue Aqua XL Eye Pencil
Make Up For Ever Aqua XL Eye Pencil M22 Matte Majorelle Blue
C+
Product
7.5
Pigmentation
7.5
Texture
8
Longevity
7
Application
4.5
Total
77%
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MAC El Dorado & Paragon Eye Kohls

MAC El Dorado Eye Kohl ($17.50 for 0.05 oz.) is described as a “bold gold.” It’s a medium-dark gold with warm, bronzy undertones and a pearly sheen. It had semi-opaque coverage in one stroke, which was buildable to mostly opaque coverage in two layers. The texture was firm but not stiff, and it didn’t drag or feel uncomfortable to apply. The color lasted for eight hours on my lower lash line. Make Up For Ever ME42 Metallic Bronze (P, $21.00) is lighter (95% similar). NARS Campo de' Fiori (P, $24.00) is lighter (95% similar). MAC $$$ (P, $16.00) is lighter (90% similar). Sephora Girls Night Out (P, $10.00) is lighter (90% similar). MAC Handforged (P, $16.00) is lighter (95% similar). See comparison swatches / view dupes side-by-side.

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MAC El Dorado Eye Kohl
MAC Eye Kohl El Dorado
B+
Product
8.5
Pigmentation
9
Texture
8.5
Longevity
8.5
Application
5
Total
88%
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Makeup Geek Full Spectrum Eyeliners (Part 2)

Makeup Geek Full Spectrum Eyeliner ($9.00 for 0.04 oz.) is supposed to be an “ultra creamy” and “ultra pigmented.” They have a smoother, more waxy consistency, so they skim across the skin without tugging or dragging, but the pigmentation varies a lot from shade to shade, though it fell between semi-sheer to semi-opaque in one stroke. They weren’t particularly buildable, as they seemed to push the color around rather than really gradually build it up. They are really, really soft, so use less pressure than you think or else chunks of the eyeliner will break off. They wore between six and seven hours on me before migrating. Their biggest upside is comfort; very creamy and soft, but the downside is weaker pigmentation and wear. As an aside, the price point seems a little high for the brand, given that eyeliners and eyeshadows are (usually) similarly priced, but these are 50% more expensive than the eyeshadows.

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Makeup Geek Cobalt Full Spectrum Eyeliner
Makeup Geek Full Spectrum Eyeliner Pencil Cobalt
C
Product
7
Pigmentation
7
Texture
8
Longevity
6.5
Application
4.5
Total
73%
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