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Chanel Rouge Brûlé & Rouge Contraste Illusion d’Ombre Eyeshadows

Chanel Rouge Rouge Brûlé (128) Illusion d'Ombre Eyeshadow
Chanel Rouge Rouge Brûlé (128) Illusion d’Ombre Eyeshadow

Chanel Rouge Rouge Brûlé (128) Illusion d’Ombre Eyeshadow ($34.00 for 0.14 oz.) is a medium-dark copper with warm, brown undertones and a pearly sheen. It had good pigmentation in a single pass, which could be blended out to semi-sheer coverage fairly readily, though sheer coverage was more challenging as it tended to look more uneven at that coverage level. The texture was emollient and felt wet to the touch, but it wasn’t watery or too thin on the skin, and it dried down within 10-15 seconds. It wore well for ten hours without creasing or fading on me. MAC Coppering (P, $16.00) is more shimmery (95% similar). NYX Fireball (P, $6.00) is warmer, more shimmery (95% similar). MAC Red Alert (LE, $16.00) is less shimmery (95% similar). Kat Von D Doce (P, $21.00) is more shimmery (95% similar). LORAC Rust (LE, $19.00) is more shimmery (90% similar). Marc Jacobs Beauty Leila (416) (P, $28.00) is lighter, more shimmery (90% similar). Colour Pop Arrow (LE, $5.00) is cooler, more shimmery (90% similar). MAC Gingersnap (P, $16.00) is more muted (90% similar). bareMinerals Imagine (P) is lighter, more shimmery (90% similar). Coloured Raine Vintage (P, $6.99) is darker (90% similar). Sleek MakeUP Sunset #3 (P, $9.99) is darker, more shimmery (90% similar). Colour Pop White Rabbit (LE, $5.00) is darker (90% similar). Smashbox Siesta (P) is lighter (90% similar). Anastasia Henna (P, $12.00) is darker, more shimmery (90% similar). Huda Beauty Trust Fund (LE) is warmer, more shimmery (85% similar). Sugarpill Pumpkin Spice (LE, $16.00) is brighter, more shimmery (90% similar). Huda Beauty Rose Gold (LE) is cooler, more shimmery (85% similar). See comparison swatches / view dupes side-by-side.

Chanel Rouge Rouge Brûlé (128) Illusion d’Ombre Eyeshadow ($34.00 for 0.14 oz.) is a dark burgundy with warm, brown undertones and a semi-matte finish. The texture was spongy, lightly emollient, and smooth in the pot. It packed quite a punch of pigment in one pass, so it worked well as an eyeliner or as an eyeshadow, but it wasn’t as easy to blend and diffuse along the edges. It looked a bit patchy where I tried to blend it, particularly into the crease area, so it does take some work to blend the color out. Once on, the eyeshadow wore for nine hours before creasing faintly. LORAC Burgundy (P, $19.00) is lighter (95% similar). Tarte Cocoa What Fun (LE) is warmer (95% similar). Too Faced Charming (LE, $16.00) is darker (95% similar). bareMinerals Stiletto (LE) is cooler (95% similar). Natasha Denona Gemma (106CM) (P) is warmer (90% similar). Too Faced Double Tap (LE, $16.00) is cooler (90% similar). Too Faced Soiree (LE, $16.00) is cooler, more shimmery (90% similar). Too Faced Bordeaux (P, $16.00) is warmer, lighter (90% similar). Anastasia Deep Plum (P, $12.00) is darker (90% similar). Makeup Geek Aphrodite (LE, $6.00) is more muted, darker (90% similar). Chanel Raffinement #4 (P) is darker (90% similar). MAC Deep Damson (P, $16.00) is cooler, lighter (85% similar). MAC Everyone's Darling (LE, $16.00) is lighter (85% similar). Makeup Geek Cherry Cola (P, $6.00) is lighter (85% similar). Make Up For Ever M608 Red Brown (P, $21.00) is warmer, lighter (80% similar). See comparison swatches / view dupes side-by-side.

Chanel Illusion d’Ombre Long Wear Luminous Eyeshadow Rouge Brule (128)
8.5
Product
9
Pigmentation
8.5
Texture
10
Longevity
4.5
Application
90%
Total
Chanel Illusion d’Ombre Velvet Long Wear Luminous Matte Eyeshadow Rouge Contraste (132)
8.5
Product
10
Pigmentation
8
Texture
10
Longevity
4
Application
90%
Total

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Giorgio Armani Matte Eye Tints

Giorgio Armani Matte Eye Tints
Giorgio Armani Matte Eye Tints

Giorgio Armani Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a new finish within the Eye Tint family, which is a liquid eyeshadow formula that feels and performs like a cream but dries down to a powder-like eyeshadow within 10-15 seconds. The previously released shades in the Eye Tint formula have all had some shimmer (from pearl to glitter), and on the whole, I have quite liked them as they are fairly pigmented, long-wearing, and most are easy to use. I found the texture of the Matte shades to be similar to past shades, but I personally felt like the application was more challenging, especially with shades deeper than my natural skin tone. I can, however, see these working well as a good all-over shade and can even work as a flesh-toned base (if one of the six shades suits yours). I liked using flat, synthetic brushes over fingertips for anything that used more than one at a time, and I found the brush to apply the colors more evenly overall. What I like about the Eye Tint formula–that was present in the Matte shades–is that you can still diffuse the edges somewhat while it is dry, as it is more powder-like with better hold than a traditional powder product.

Giorgio Armani Taupe Smoke (19) Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a dirty, olive-brown with warm undertones and a matte finish. The consistency was more watery, though it didn’t take too long to dry down, so the resulting payoff was semi-sheer. It is somewhat buildable, but it is hard to keep the color even on the skin. It wore well for fourteen hours on me (out of the 16 the brand markets it as wearing for). LORAC Vintage (LE, $19.00) is lighter (95% similar). Kat Von D Oak (LE) is darker (95% similar). Tarte Sweet Tea (LE) is warmer, lighter (90% similar). Burberry Khaki (08) (P, $29.00) is cooler (90% similar). MAC Felt (LE, $16.00) is darker (90% similar). Sephora + Pantone Universe Cocoa Brown (LE) is more shimmery (90% similar). Viseart Petit Pro #4 (LE) is cooler, darker (90% similar). Becca Ombre Nudes #4 (P) is darker (90% similar). MAC Sandstone (LE, $16.00) is cooler (90% similar). Viseart Petit Pro #2 (LE) is lighter (90% similar). Urban Decay Faint (P, $19.00) is darker (90% similar). Sephora + Pantone Universe Carob Brown (LE) is warmer (90% similar). NARS Shade III (LE, $25.00) is cooler, darker (80% similar). Makeup Geek Dirty Martini (P, $6.00) is cooler (80% similar). See comparison swatches / view dupes side-by-side.

Giorgio Armani Leather Smoke (20) Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a very deep, dark brown with subtle, warm, reddish undertones and a mostly matte finish. The texture wasn’t too watery or too thin, so it was easier to get nearly full opacity out of the color. It wasn’t as foolproof as the shimmery Eye Tints, as the color tended to apply unevenly more often than not. I was able to wear this for a good fourteen hours before it started to crease faintly. Makeup Atelier Honey Brown #5 (P) is cooler (95% similar). Anastasia Rich Brown (P, $12.00) is cooler (95% similar). LORAC Espresso (P, $19.00) is cooler (95% similar). Smashbox Java (P) is cooler, darker (95% similar). Kat Von D Shadow Box (P) is lighter (95% similar). Too Faced Chocolate Cake (LE, $16.00) is lighter (95% similar). Bobbi Brown Bark (P, $28.00) is more shimmery (95% similar). Tarte Wind Down Brown (LE) is cooler, darker (95% similar). Tarte Multi-Tasker (LE) is less glossy (95% similar). bareMinerals Boardroom (LE) is darker (95% similar). Too Faced Triple Fudge (P, $16.00) is warmer, darker (95% similar). MAC Dash of Mocha (LE, $16.00) is cooler, darker (90% similar). Tarte Dream in Chocolate (LE) is cooler (90% similar). Inglot #326 (P, $6.00) is cooler, darker (90% similar). Clarins Brown #4 (P) is lighter, more shimmery (85% similar). See comparison swatches / view dupes side-by-side.

Giorgio Armani Fur Smoke (21) Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a dark brown with warm undertones and a mostly matte finish. This one seemed to have the tiniest bit of satin shimmer to it, and I think that addition made it easier to work with and apply to the skin without it becoming uneven or patchy as it dried down. It had a thin consistency, but it didn’t sheer out too easily when applied. On me, it wore well for fourteen hours. Laura Mercier Ganache (LE, $23.00) is darker (95% similar). Chanel Codes Elegants #4 (P) is lighter, more shimmery (90% similar). Kat Von D Wolf (P) is more shimmery (90% similar). Make Up For Ever #17 (DC, $20.00) is warmer, darker (90% similar). Viseart Minx #2 (P) is lighter (90% similar). Marc Jacobs Beauty The Dreamer #4 (P) is cooler, darker (90% similar). MAC Corduroy (P, $16.00) is cooler (90% similar). NARS Self Portrait 3 #1 (LE, $25.00) is lighter (90% similar). Anastasia Fudge (P, $12.00) is warmer (90% similar). Anastasia Hot Chocolate (P, $12.00) is cooler, darker (90% similar). Estee Lauder Bronze Dunes #4 (LE, $21.00) is lighter (90% similar). Laura Mercier Coffee Ground (P, $23.00) is cooler, darker (90% similar). Laura Mercier Truffle (P, $23.00) is warmer, lighter (85% similar). Chanel Charming #4 (LE) is darker (85% similar). Kat Von D Sytry (P) is more muted, darker (85% similar). Gucci Beauty Autumn Fire #4 (P) is warmer, lighter (85% similar). Smashbox Darkhorse (P) is cooler (80% similar). Colour Pop Fairfax (LE, $5.00) is cooler, more muted, darker (80% similar). See comparison swatches / view dupes side-by-side.

Giorgio Armani Spice Smoke (22) Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a medium-dark, plummy-brown with warm undertones and a matte finish. It had semi-opaque color payoff, which wasn’t too buildable, but it could be diffused as it was drying down without it becoming patchy or uneven, so it was a little easier to work with than some of the other darker shades in the range. This shade lasted for 14 hours on me before creasing slightly. Viseart Petit Pro #3 (LE) is darker (95% similar). Coloured Raine Moments (P, $6.99) is lighter (95% similar). Marc Jacobs Beauty About Last Night No. 20 (LE) is cooler, darker (90% similar). LORAC Goji (LE, $19.00) is lighter (90% similar). bareMinerals Kismet (P) is more muted, darker (90% similar). LORAC Dusty Plum (LE, $19.00) is cooler (90% similar). NARS New York (P, $25.00) is cooler (90% similar). Ciate Queen Bee (LE) is cooler (90% similar). theBalm #13 (P, $6.50) is cooler (90% similar). Anastasia Red Ochre (P, $12.00) is lighter (90% similar). Make Up For Ever M822 Plum (P, $21.00) is brighter, lighter (85% similar). Guerlain Turandot #3 (LE) is warmer, more shimmery (85% similar). Tarte Leader (P) is darker (80% similar). Tarte Siren (LE) is darker, more shimmery (80% similar). Anastasia Hot Chocolate (P, $12.00) is darker (80% similar). Sleek MakeUP Propose in Prague (LE, $9.99) is warmer, lighter (80% similar). See comparison swatches / view dupes side-by-side.

Giorgio Armani Camel Smoke (23) Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a medium brown with warm, caramel undertones and a matte finish. This was the easiest shade to use, as it was the most opaque and least thin, so it spread better without sheering out and didn’t get patchy. On me, the color lasted for 14 hours before I noticed some creasing occurring. Anastasia Lula (LE, $12.00) is cooler (90% similar). NARS Sophia (P, $25.00) is darker (90% similar). Lancome Voyage (P, $19.00) is darker (90% similar). Inglot #337 (P, $6.00) is warmer (90% similar). Kat Von D Succubus (P) is warmer (85% similar). MAC Swiss Chocolate (P, $16.00) is darker (90% similar). LORAC Lt. Brown (P, $19.00) is warmer, lighter (85% similar). Colour Pop Cornelious (P, $5.00) is lighter (85% similar). Gucci Beauty Tuscan Storm #3 (P) is warmer, lighter (85% similar). Tarte Force of Nature (LE) is lighter (90% similar). MAC Soft Brown (P, $16.00) is lighter (85% similar). IT Cosmetics Adore (P) is lighter, more shimmery (80% similar). LORAC Sepia (LE, $19.00) is warmer (80% similar). Kat Von D Unrequited (P) is lighter (80% similar). See comparison swatches / view dupes side-by-side.

Giorgio Armani Nude Smoke (24) Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a medium-dark beige with warm undertones and a matte finish. It had mostly opaque color coverage that wasn’t too watery in its liquid form, and it dries down fast enough that it didn’t settle into lines while there is still time to blend. On me, the color wore well for fourteen hours before creasing. Urban Decay Commando (P, $19.00) is cooler (95% similar). bareMinerals Come True (LE) is darker (95% similar). MAC Georgia Peach (P, $16.00) is darker (90% similar). Guerlain Hey Nude (04) (P, $34.00) is warmer (90% similar). Hourglass Infinity #2 (P) is warmer, darker (85% similar). Tarte Force of Nature (LE) is darker (85% similar). Becca Ombre Rouge #1 (P) is lighter (85% similar). Tarte View from the Taupe (LE) is darker (80% similar). NARS Hammamet (Left) (LE, $25.00) is warmer, darker (80% similar). LORAC Black #3 (LE, $19.00) is warmer, lighter (80% similar). See comparison swatches / view dupes side-by-side.

Giorgio Armani Eye Tint Taupe Smoke (19)
7
Product
6
Pigmentation
7
Texture
8.5
Longevity
4
Application
72%
Total
Giorgio Armani Eye Tint Leather Smoke (20)
8.5
Product
9
Pigmentation
8
Texture
8.5
Longevity
4
Application
84%
Total
Giorgio Armani Eye Tint Fur Smoke (21)
8
Product
9
Pigmentation
8
Texture
8.5
Longevity
4.5
Application
84%
Total
Giorgio Armani Eye Tint Spice Smoke (22)
8
Product
8.5
Pigmentation
8
Texture
8.5
Longevity
4
Application
82%
Total
Giorgio Armani Eye Tint Camel Smoke (23)
8.5
Product
10
Pigmentation
8.5
Texture
8.5
Longevity
4.5
Application
89%
Total
Giorgio Armani Eye Tint Nude Smoke (24)
8.5
Product
9.5
Pigmentation
8.5
Texture
8.5
Longevity
4.5
Application
88%
Total

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MAC Cushy Life, Jealous Girl, Big Bad Blue Soft Serve Shadows

MAC Cushy Life Soft Serve Shadow
MAC Cushy Life Soft Serve Shadow

MAC Cushy Life Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “light warm golden beige.” It’s a sparkling, medium copper with warm undertones. It had sheer to semi-sheer color payoff with a slightly drier texture that made it hard to apply it at anything more than wash of all-over color. It does make me concerned about how it might work over time, as it might get a little drier over months. The color lasted for ten hours and had faint fall out. Tarte Baby It's Gold Outside (LE) is lighter (90% similar). Tom Ford Beauty Pink Glow #2 (LE) is lighter (90% similar). Makeup Geek Asteroid (P, $12.00) is darker, more shimmery (90% similar). Dior Golden Snow #2 (LE) is more shimmery (90% similar). MAC Fool's Gold (LE, $16.00) is darker (90% similar). Bobbi Brown 24 Karat (LE, $28.00) is less shimmery (90% similar). Benefit Gilt-y Pleasure (P, $20.00) is darker, less shimmery (90% similar). Dior Rivage #4 (LE) is less shimmery (90% similar). Dior Phenix (545) (LE, $32.00) is warmer, darker (90% similar). Urban Decay Half Baked (P, $19.00) is warmer, brighter, darker (85% similar). Sleek MakeUP Gold Souk (LE, $9.99) is warmer, darker (85% similar). Chanel Vision (LE, $32.00) is darker, more shimmery (85% similar). Urban Decay Dirtysweet (P, $19.00) is darker, less shimmery (85% similar). Urban Decay Interstellar (P, $20.00) is warmer, darker, more shimmery (85% similar). See comparison swatches / view dupes side-by-side.

MAC Jealous Girl Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “mint green.” It’s a light-medium green with warm undertones and a sparkling, golden sheen. It had sheer to semi-opaque color payoff with a fairly smooth consistency that was very blendable, but it tended to thicken on the lid and emphhasize the lid’s texture if attempted to be worn at more opaque coverage. The color lasted for ten hours with very minimal fall out. City Color Hint of Mint (P, $6.99) is cooler (90% similar). YSL Indie Jasper #5 (LE) is brighter, lighter, less shimmery (90% similar). Tarina Tarantino Wonderful #4 (P) is less shimmery (90% similar). BH Cosmetics Foil Eyes #4 (P) is lighter, less shimmery (90% similar). City Color Tide Pool (P, $6.99) is more pigmented, darker (85% similar). Fyrinnae Electric Stardust (P, $6.80) is warmer, darker, less shimmery (85% similar). Buxom Made of Jade (P, $12.00) is darker (85% similar). Guerlain Coup de Foudre #3 (LE) is darker, less shimmery (85% similar). Buxom Room Service (P, $12.00) is brighter, lighter (85% similar). MAC Zestful (LE, $20.00) is brighter, lighter, less shimmery (80% similar). Makeup Geek Fantasy (P, $9.99) is warmer, darker (80% similar). See comparison swatches / view dupes side-by-side.

MAC Big Bad Blue Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “soft pastel blue.” It’s a muted, medium blue with cool undertones and a sparkling finish. It had sheer to semi-sheer pigmentation; it always appeared several shades lighter applied than it did in the pot. The texture was a smidgen dry but workable. This shade wore well for ten hours without fading or creasing. Urban Decay Dive Bar (P, $19.00) is darker, less shimmery (90% similar). NARS Pool Shark (LE, $29.00) is brighter, lighter (90% similar). Giorgio Armani #19 (P, $32.00) is less shimmery (90% similar). Smashbox Steel (P) is more muted (85% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | MAC Soft Serve Shadow ($22.00 for 0.17 oz.) is a new, limited edition cream eyeshadow formula that’s described as “buildable colour that’s long-wearing [and] non-creasing.” They are similar to formulas like ColourPop Super Shock, Dior Diorshow Fusion Mono, Chanel Illusion d’Ombres, and MAC’s own Electric Cool–it actually made me wonder why they didn’t continue to extend that range, but worth noting: these contain far more product than Electric Cool (those were only 0.07 oz.). I would say these are most like Chanel’s, as the majority are rather sparkly and offer less coverage than ColourPop or Electric Cool (on average). The texture is sponge-like, where you can press on the surface without leaving strong indentations with your brush, but if you pressed your fingertip in it, you would see a depression and even subtle fingerprints left behind. It’s not particularly emollient; it is one of the drier types of this kind of product that I’ve encountered. Most of them aren’t dry to the point where it would impede application. They are, as described, buildable, and I think the formula is best suited for someone who likes semi-sheer washes of lighter color with a fair amount of sparkle. I get all-day wear (10+ hours) with every shade–no creasing, fading, and very little fall out. I used MAC’s 242 brush to apply these, which applied most shades well enough, but some shades would thicken and bunch up, appearing uneven, if I attempted to build up the coverage. I think the finish and end result is similar to the Foiled Eyeshadows, which were a powder formula, but those were easier to work with overall (not as long-wearing, though). The collection launches online on May 26th, in-stores June 2nd.

MAC Soft Serve Shadow Cushy Life
Cushy Life
Cushy Life
7
Product
7.5
Pigmentation
7.5
Texture
9
Longevity
4
Application
78%
Total
MAC Soft Serve Shadow Jealous Girl
8
Product
9
Pigmentation
8
Texture
10
Longevity
4
Application
87%
Total
MAC Soft Serve Shadow Big Bad Blue
7.5
Product
7.5
Pigmentation
8
Texture
10
Longevity
4
Application
82%
Total

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MAC Plead Gilty, So So Saucy, Quite Yummy, Softened Up Soft Serve Shadows

MAC Plead Gilty Soft Serve Shadow
MAC Plead Gilty Soft Serve Shadow

MAC Plead Gilty Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “vibrant sparkling gold.” It’s a light, glittering white gold with warm, yellow tones and a very glittery finish. This was the most glittery shade out of the eleven I tested. The texture isn’t really rough going on, but it is better applied as more of a wash than trying to make it opaque on the lid. It’s buildable from sheer to semi-sheer, but it can look uneven easily. The color wore well for ten hours without creasing or fading, but there was a moderate amount of fall out over time. MAC Pastelluxe #1 (P) is warmer (95% similar). Makeup Geek Stargazer (P, $12.00) is cooler, more shimmery (95% similar). MAC Best Makeup (LE, $22.00) is darker, less shimmery (90% similar). MAC Greenluxe #2 (P) is warmer, darker (90% similar). Makeup Geek Light Year (P, $12.00) is cooler, less shimmery (90% similar). MAC Cool Companions #1 (LE) is warmer (90% similar). Colour Pop Juicy Apple (LE, $5.00) is warmer, less shimmery (90% similar). LORAC Cashmere (LE, $19.00) is warmer, less shimmery (90% similar). Urban Decay Chem Trail (P, $22.00) is darker (90% similar). Colour Pop Valley Girl (LE, $5.00) is less shimmery (90% similar). See comparison swatches / view dupes side-by-side.

MAC So, So Saucy Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “mid-tone peach.” It’s a light-medium, peach with warm, yellow undertones and a sparkling, frosted finish. It had sheer to semi-opaque color payoff, and this was one of the shades that had a drier consistency and applied that way–it was very easily “bunched” where the product would overlap onto itself in some places and lift color up from other areas, so it appeared quite uneven. What did apply certainly lasted as long as the rest of the shades–ten hours–but was a pain to apply. LORAC Cava (LE, $19.00) is more shimmery (95% similar). BH Cosmetics Foil Eyes #6 (P) is cooler (90% similar). Buxom Collie (P, $18.00) is darker, less shimmery (90% similar). Smashbox Starlight (P) is darker, less shimmery (90% similar). Smashbox Straight Up (P) is cooler, less shimmery (90% similar). Too Faced Cherish (P) is darker (90% similar). MAC Forward March (LE, $23.00) is darker, less shimmery (90% similar). Sephora #happydays (P, $10.00) is warmer, darker (90% similar). Colour Pop Halo (LE, $5.00) is darker, less shimmery (85% similar). Natasha Denona Moonstone (59M) (P, $29.00) is darker, less shimmery (85% similar). See comparison swatches / view dupes side-by-side.

MAC Quite Yummy! Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “light pink.” It’s a muted, medium rosy copper with warm undertones and a frosted shimmer-sheen finish. This shade didn’t have as much sparkle as some shades, so it might feel more subdued as a result. It had better color payoff, ranging from medium to totally opaque. The color was blendable, long-wearing (over ten hours), and easy to apply. Urban Decay Dive (LE, $19.00) is darker (95% similar). LORAC Unbelievable (P, $19.00) is warmer (95% similar). Stila Golden Topaz (LE, $18.00) is warmer (90% similar). MAC Mythology (P, $16.00) is darker, less shimmery (90% similar). Tom Ford Beauty Nude Dip #2 (LE) is lighter, more shimmery (90% similar). Tom Ford Beauty Disco Dust #3 (P) is darker (90% similar). Coloured Raine Who Me (P, $6.99) is warmer, darker (90% similar). Urban Decay Trick (P, $19.00) is warmer, darker (90% similar). Chanel Laurier Rose (127) (LE, $34.00) is darker, more shimmery (90% similar). City Color Homecoming Queen (P, $6.99) is lighter, more shimmery (90% similar). bareMinerals Bare Skin (LE) is lighter (90% similar). Marc Jacobs Beauty About Last Night No. 06 (LE) is cooler, lighter, more shimmery (90% similar). MAC Reward Yourself (LE, $16.50) is darker, less shimmery (90% similar). Tom Ford Beauty Pink Haze (LE, $45.00) is cooler, lighter, more shimmery (90% similar). Colour Pop Weenie (P, $5.00) is more shimmery (90% similar). NARS Rigel (P, $29.00) is lighter, more shimmery (85% similar). Viseart Petit Pro #7 (LE) is warmer, darker (85% similar). Lancome Brune Glace (LE, $26.00) is cooler (85% similar). Dior Aurora (825) (LE, $32.00) is cooler (85% similar). Sephora Fall Leaves (P, $10.00) is lighter, more shimmery (85% similar). See comparison swatches / view dupes side-by-side.

MAC Softened Up Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “mid-tone warm brown.” It’s a medium-dark, bronzy brown with warm, golden tones and shimmer. It had semi-sheer to opaque color payoff (about two layers or just applied more heavily). The texture was a little “wetter” compared to most shades, but it still had more of a powder-like texture on the skin once applied. I didn’t see any creasing or fading after ten hours of wear. MAC Tempting (P, $16.00) is darker, less shimmery (95% similar). Laura Mercier Bronze Glow (LE) is darker, more shimmery (95% similar). Colour Pop On the Rocks (P, $5.00) is warmer, darker (95% similar). Too Faced Frosting (P, $16.00) is warmer (95% similar). Cle de Peau Stellar Gaze #2 (P) is less shimmery (95% similar). Too Faced Caramelized (P, $16.00) is warmer, lighter (90% similar). Chanel Mirage (95) (P, $32.00) is brighter (90% similar). Makeup Geek Pretentious (P, $6.00) is warmer (90% similar). Guerlain Coque d'Or #4 (P) is less shimmery (90% similar). Dior Sundeck #4 (LE) is brighter, lighter (90% similar). Marc Jacobs Beauty The Social Butterfly #3 (P) is lighter, more shimmery (90% similar). Burberry Gold #2 (LE) is warmer, more shimmery (90% similar). MAC Handsome Prince (LE, $21.00) is cooler (90% similar). Makeup Geek Poker Face (P, $12.00) is brighter, lighter (90% similar). Anastasia Paris (LE, $12.00) is darker (90% similar). Gucci Beauty Oxydus (P, $37.00) is brighter, lighter (90% similar). Anastasia Topaz (P, $12.00) is lighter (90% similar). MAC Museum Bronze (P, $21.00) is darker (90% similar). Smashbox Nutmeg (LE) is warmer, less pigmented, lighter (90% similar). Colour Pop Blaze (LE, $5.00) is warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | MAC Soft Serve Shadow ($22.00 for 0.17 oz.) is a new, limited edition cream eyeshadow formula that’s described as “buildable colour that’s long-wearing [and] non-creasing.” They are similar to formulas like ColourPop Super Shock, Dior Diorshow Fusion Mono, Chanel Illusion d’Ombres, and MAC’s own Electric Cool–it actually made me wonder why they didn’t continue to extend that range, but worth noting: these contain far more product than Electric Cool (those were only 0.07 oz.). I would say these are most like Chanel’s, as the majority are rather sparkly and offer less coverage than ColourPop or Electric Cool (on average). The texture is sponge-like, where you can press on the surface without leaving strong indentations with your brush, but if you pressed your fingertip in it, you would see a depression and even subtle fingerprints left behind. It’s not particularly emollient; it is one of the drier types of this kind of product that I’ve encountered. Most of them aren’t dry to the point where it would impede application. They are, as described, buildable, and I think the formula is best suited for someone who likes semi-sheer washes of lighter color with a fair amount of sparkle. I get all-day wear (10+ hours) with every shade–no creasing, fading, and very little fall out. I used MAC’s 242 brush to apply these, which applied most shades well enough, but some shades would thicken and bunch up, appearing uneven, if I attempted to build up the coverage. I think the finish and end result is similar to the Foiled Eyeshadows, which were a powder formula, but those were easier to work with overall (not as long-wearing, though). The collection launches online on May 26th, in-stores June 2nd.

MAC Soft Serve Shadow Plead Gilty
7.5
Product
8.5
Pigmentation
7.5
Texture
8.5
Longevity
4
Application
80%
Total
MAC Soft Serve Shadow So, So Saucy
7.5
Product
9
Pigmentation
7.5
Texture
9.5
Longevity
4
Application
83%
Total
MAC Soft Serve Shadow Quite Yummy!
9
Product
10
Pigmentation
9
Texture
10
Longevity
5
Application
96%
Total
MAC Soft Serve Shadow Softened Up
9
Product
10
Pigmentation
9
Texture
10
Longevity
5
Application
96%
Total

See more photos & swatches!

MAC Best Makeup, Girls Girls, Bounce Around, Put Me To Shame Soft Serve Shadows

MAC Best Makeup Soft Serve Shadow
MAC Best Makeup Soft Serve Shadow

MAC Soft Serve Shadow ($22.00 for 0.17 oz.) is a new, limited edition cream eyeshadow formula that’s described as “buildable colour that’s long-wearing [and] non-creasing.” They are similar to formulas like ColourPop Super Shock, Dior Diorshow Fusion Mono, Chanel Illusion d’Ombres, and MAC’s own Electric Cool–it actually made me wonder why they didn’t continue to extend that range, but worth noting: these contain far more product than Electric Cool (those were only 0.07 oz.). I would say these are most like Chanel’s, as the majority are rather sparkly and offer less coverage than ColourPop or Electric Cool (on average). The texture is sponge-like, where you can press on the surface without leaving strong indentations with your brush, but if you pressed your fingertip in it, you would see a depression and even subtle fingerprints left behind. It’s not particularly emollient; it is one of the drier types of this kind of product that I’ve encountered. Most of them aren’t dry to the point where it would impede application. They are, as described, buildable, and I think the formula is best suited for someone who likes semi-sheer washes of lighter color with a fair amount of sparkle. I get all-day wear (10+ hours) with every shade–no creasing, fading, and very little fall out. I used MAC’s 242 brush to apply these, which applied most shades well enough, but some shades would thicken and bunch up, appearing uneven, if I attempted to build up the coverage. I think the finish and end result is similar to the Foiled Eyeshadows, which were a powder formula, but those were easier to work with overall (not as long-wearing, though). The collection launches online on May 26th, in-stores June 2nd.

MAC Best Makeup Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “light golden highlighter.” It’s a light gold with warm undertones and a sparkling, frosted finish. It had semi-sheer, buildable coverage (to about semi-opaque) that applied fairly evenly with a brush and lasted for ten hours without creasing or fading. Chanel Rêve d'Orient #2 (LE) is brighter, lighter, less shimmery (95% similar). Sephora + Pantone Universe Shifting Sand (LE) is lighter, less shimmery (95% similar). MAC Greenluxe #2 (P) is more shimmery (95% similar). Urban Decay Chem Trail (P, $20.00) is darker, less shimmery (90% similar). MAC Plead Gilty (LE, $22.00) is lighter, more shimmery (90% similar). Urban Decay Bathwater (LE, $19.00) is darker, less shimmery (90% similar). MAC Pastelluxe #1 (P) is darker (90% similar). City Color New Year, New Me (P, $6.99) is warmer, less shimmery (90% similar). Chanel Codes Elegants #2 (P) is darker (90% similar). MAC Cool Companions #1 (LE) is darker (90% similar). Makeup Geek Artemis (LE, $6.00) is lighter, less shimmery (90% similar). MAC Photosphere (LE, $22.00) is more muted, darker, less shimmery (90% similar). Urban Decay Chem Trail (P, $22.00) is darker (90% similar). Make Up For Ever ME512 Golden Beige (P, $21.00) is darker, less shimmery (90% similar). Laura Mercier Dust (LE, $23.00) is darker, less shimmery (90% similar). Dior Blazing Gold #3 (LE) is darker, less shimmery (90% similar). LORAC Cashmere (LE, $19.00) is darker, less shimmery (90% similar). Sephora Red Carpet Arrival (LE) is less shimmery (90% similar). Sephora Minx (LE) is darker, less shimmery (90% similar). Colour Pop Famous (LE, $5.00) is darker, less shimmery (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

MAC Girls, Girls! Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “soft pastel purple.” It’s a soft, light-medium lavender with warmer undertones and a sparkling sheen. It had sheer to semi-sheer color payoff, and this was a shade that tended to thicken/bunch up and appear uneven if I attempted to build it up beyond two layers of product. The eyeshadow was blendable but didn’t crease while drying down. It wore well for ten hours with minimal fall out. MAC Amethyst (P, $21.00) is darker, more shimmery (95% similar). Anastasia Touch of Lilac (P, $12.00) is less shimmery (90% similar). MAC Past Midnight #1 (LE, $21.00) is less shimmery (90% similar). Colour Pop Steele (LE, $5.00) is lighter, less shimmery (90% similar). Make Up For Ever D914 Crystalline Mauve (P, $21.00) is brighter, lighter (85% similar). Urban Decay Pallor (LE, $19.00) is cooler, less shimmery (85% similar). BH Cosmetics Foil Eyes #2 (P) is cooler, less shimmery (85% similar). LORAC Smoothie (LE, $19.00) is darker, less shimmery (85% similar). Buxom Silver Screen (P, $12.00) is cooler, darker (85% similar). Too Faced Honey Lavender (LE, $16.00) is warmer, darker (80% similar). MAC Leap #1 (LE, $21.00) is warmer, darker, less shimmery (80% similar). Maybelline Hibiscus Heartbreak (125) (LE, $6.99) is darker, less shimmery (80% similar). See comparison swatches / view dupes side-by-side.

MAC Bounce Around Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “light, cool taupey silver.” It’s a muted, medium-dark taupe with cooler, gray and silver chunky sparkle and a warmer, browner base color. It had sheer to semi-sheer coverage when built up. The texture was lightweight, fairly blendable, but the sparkle tends to pull away from the base color the more you blend it out. The color wore well for ten hours with light fall out appearing after six hours (not too noticeable, though). MAC Stroke My Ego (P, $18.50) is darker, less shimmery (90% similar). Guerlain Taupe Secret (01) (P, $34.00) is lighter, less shimmery (90% similar). Tom Ford Beauty Lilac Dream #3 (P) is darker, less shimmery (90% similar). MAC Divine Rule (LE, $16.00) is warmer, less shimmery (90% similar). Tarte Slate Bells Ring (LE) is warmer, less shimmery (90% similar). Buxom Sequin Sparkle (LE, $12.00) is cooler, lighter, less shimmery (85% similar). Tarte Rocker (P) is warmer, less shimmery (85% similar). Lancome Tenacity (P, $19.00) is darker, less shimmery (85% similar). L'Oreal Pain au Chocolat (P, $5.99) is cooler, lighter (90% similar). Viseart Velvet (P) is darker, less shimmery (80% similar). Clarins Silver Plum (07) (P, $24.00) is cooler, darker, less shimmery (80% similar). See comparison swatches / view dupes side-by-side.

MAC Put Me to Shame Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “mid-tone dirty taupe.” It’s a muted, dark taupe brown with warm undertones and a more metallic sheen with faint micro-sparkle. The sparkle in it was definitely finer and less prevalent compared to the other three shades featured in this review. The texture was a little more emollient, and the color payoff was semi-sheer to mostly opaque. It applied well, built-up without creating texture issues, and lasted for ten hours without creasing or fading. Tarte Rocker (P) is darker, less shimmery (95% similar). Urban Decay Angel (LE, $19.00) is darker, less shimmery (90% similar). NARS Dione (P, $29.00) is warmer (90% similar). Viseart Chroma #4 (P) is less shimmery (90% similar). theBalm #19 (P, $6.50) is warmer, lighter (90% similar). Giorgio Armani #09 (P, $32.00) is warmer, darker (85% similar). Charlotte Tilbury Fallen Angel #2 (LE) is warmer, darker, less shimmery (85% similar). NARS L'Amour, Toujours L'Amour #11 (LE, $25.00) is cooler, darker, less shimmery (85% similar). Tarte Charged Up (LE) is darker, less shimmery (85% similar). Marc Jacobs Beauty Au Revoir (406) (P, $28.00) is warmer (85% similar). NARS Stud (LE, $25.00) is darker (85% similar). MAC Superwatt (LE, $22.00) is warmer (85% similar). Viseart Cashmere #5 (P) is lighter (85% similar). Make Up For Ever ME554 Gunmetal (P, $21.00) is darker, less shimmery (85% similar). bareMinerals Treasure Hunt (LE) is darker, less shimmery (85% similar). MAC Soft Steel (LE, $22.00) is darker, less shimmery (80% similar). See comparison swatches / view dupes side-by-side.

MAC Soft Serve Shadow Best Makeup
8.5
Product
9
Pigmentation
8.5
Texture
10
Longevity
4.5
Application
90%
Total
MAC Soft Serve Shadow Girls, Girls!
8
Product
7.5
Pigmentation
8
Texture
9
Longevity
4
Application
81%
Total
MAC Soft Serve Shadow Bounce Around
8
Product
8
Pigmentation
8.5
Texture
9
Longevity
4.5
Application
84%
Total
MAC Soft Serve Shadow Put Me to Shame
9
Product
9
Pigmentation
9
Texture
10
Longevity
5
Application
93%
Total

MAC Pro Longwear Colour Sticks (Part 4)

MAC Ever Evergreen Pro Longwear Colour Stick
MAC Ever Evergreen Pro Longwear Colour Stick

MAC Ever Evergreen Pro Longwear Colour Stick ($22.00 for 0.049 oz.) is a muted, medium-dark greenish-teal with subtle, warmer undertones and a pearly sheen. It had sheer color payoff that wasn’t really buildable; it tended to look uneven and patchy. The texture had slight creaminess but dried down quickly once applied. It didn’t seem to apply well with a brush or fingertips–I had the best luck using it directly from the tube. It wore for ten hours. MAC Green Room (LE, $16.00) is darker, less shimmery (90% similar). Makeup Geek Sea Mist (P, $6.00) is cooler, less shimmery (90% similar). MAC Colourful Life (LE, $16.00) is brighter, lighter (90% similar). MAC Emerald Power (LE, $22.00) is warmer (85% similar). Make Up For Ever I-20 (P, $21.00) is cooler (85% similar). Too Faced Too Glam (LE, $16.00) is cooler, darker, more shimmery (85% similar). Giorgio Armani Iridescent Jade (LE) is warmer, darker, more shimmery (85% similar). See comparison swatches / view dupes side-by-side.

MAC Midnight Shadows Pro Longwear Colour Stick ($22.00 for 0.049 oz.) is a deep, purpled-blue with cool undertones and a semi-matte finish. It had semi-opaque to mostly opaque pigmentation. The texture was lightly creamy and applied easily to the lower lash line and minimal tugging when applied to the lid. The richness of the color made the sharper edges particularly apparent on my skin tone, as it set quickly and was difficult to diffuse the edges. The color was still going strong after ten hours of wear. Tarte Le Cordon Bleu (LE) is more muted, darker (85% similar). Guerlain Beaugrenelle #5 (P) is more muted (85% similar). bareMinerals Maven (LE) is more muted, darker (85% similar). Urban Decay Heroine (LE, $19.00) is more muted (85% similar). MAC Switch Me On (LE, $20.00) is more muted, darker (80% similar). Viseart Dark Matte #9 (P) is more muted (80% similar). Tarte Midnight Kiss (LE) is more muted, darker (80% similar). See comparison swatches / view dupes side-by-side.

MAC Sweet Viola Pro Longwear Colour Stick ($22.00 for 0.049 oz.) is a medium, lavender purple with warmer, pink tones and a pearly sheen. It had semi-sheer to semi-opaque color payoff with a lightly creamy texture that glided across the list with minimal drag. The texture, once again, sets quickly and gives one almost no time to diffuse, blend, or otherwise even out the coverage. The color wore for over ten hours on me without fading or creasing. LORAC Smoothie (LE, $19.00) is lighter (90% similar). Giorgio Armani Fatal #3 (P) is warmer (90% similar). Colour Pop Eye Candy (P, $5.00) is lighter, more shimmery (90% similar). Too Faced Pussy Cat (LE, $16.00) is warmer (85% similar). See comparison swatches / view dupes side-by-side.

MAC Lilacked Pro Longwear Colour Stick ($22.00 for 0.049 oz.) is a muted, medium mauve with warm, pinky tones and gold, frosted shimmer. It had semi-sheer to semi-opaque color payoff that was hard to apply evenly when going back-and-forth as color would lift in some places while thickening in others. The texture was quick to set, which made it hard to blend out the color. It wore for ten hours without issues. Clarins Silver Pink (05) (P, $24.00) is less shimmery (90% similar). Laura Mercier Orchid (P, $28.00) is darker, less shimmery (90% similar). theBalm Flirty (P, $16.00) is darker (90% similar). NARS Kari (P, $29.00) is cooler (90% similar). See comparison swatches / view dupes side-by-side.

MAC Madly Sunny Pro Longwear Colour Stick ($22.00 for 0.049 oz.) is a bright, chartreuse green with warm, yellow undertones and a mostly matte finish. It had a lightly creamy texture that wasn’t uncomfortable to apply to the lid or lash line, and it had a slightly longer working time (not long, though, so I’d still work immediately after applying it) to blend it out compared to other shades. It wore well for ten hours on me. MAC Bitter (P, $16.00) is lighter (95% similar). Urban Decay Thrash (P) is more shimmery (95% similar). MAC Sour Lemon (P, $16.00) is more muted, darker, more shimmery (90% similar). NARS Celebrate (P, $24.00) is cooler (90% similar). Inglot #343 (P, $6.00) is cooler, brighter, lighter (85% similar). MAC Savant (LE, $16.00) is darker (85% similar). MAC Shock Factor (P, $16.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.

MAC Royally Blue Pro Longwear Colour Stick ($22.00 for 0.049 oz.) is a medium-dark blue with cool undertones and fine, pearl shimmer. It had sheer to semi-sheer coverage; it was drier and difficult to apply even on the arm (an area where it’s easier to use stronger pressure than the lash line/lid). The texture was challenging on the lid, as it would not budge or move at all, so the area doesn’t have a blended or even look to it at all. The color, while uneven and patchy, stays exactly that way for ten hours. Stila Sapphire (LE, $18.00) is darker, more shimmery (95% similar). Kat Von D Entombed (P) is darker, more shimmery (95% similar). Kat Von D Estrella (LE) is darker, more shimmery (90% similar). Colour Pop Etiquette (DC, $5.00) is darker, more shimmery (90% similar). LORAC Cobalt (LE, $19.00) is more shimmery (90% similar). Marc Jacobs Beauty The Siren #6 (LE) is cooler, brighter, more shimmery (90% similar). Dior Exuberante #4 (LE) is warmer, darker, more shimmery (90% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | MAC Pro Longwear Colour Stick ($22.00 for 0.049 oz.) is supposed to be a “medium-to-full coverage” cream eyeshadow pencil that can be used “all-over” the lid or as “statement liner.” The formula is described as “long-wearing, vibrant, and impactful” as well as waterproof. They have decent to good color payoff with fairly smooth consistencies, but they aren’t the creamiest nor the most emollient, so some shades can tug (the more metallic/shimmery shades tended to be the more emollient, while some of the matte to semi-matte shades were drier) or pull on the lid or lash line. The formula is waterproof and fade/smudge-proof; I didn’t have any issues with creasing after ten hours of wear with any of them. I did, however, find them hard to apply and blend out, as they dry down almost instantly. They are pretty hard to use together, as they don’t like to blend into each other, whether you use fingertips, a brush, silicone applicator, foam applicator, damp brush, synthetic brush, natural brush, or the shadow stick itself. This is also true with an attempt to use it all over the lid as a single color; I had the best luck using some of the lighter shades as a wash of color and applying with my fingertip, which helped to keep the product a little more malleable. They are easiest to use as a base, but they have a drier texture that made powders look a little dry/chalky on top at times. They can work as a liner as well (eight to ten hours), and a few of the lighter shades I tried on my lower waterline with varying degrees of success (six to eight hours), though I am not sure if they are recommended for waterline usage (MAC should likely have that info listed when they go live on the website).

MAC Pro Longwear Colour Stick Ever Evergreen
6
Product
6.5
Pigmentation
7.5
Texture
10
Longevity
3.5
Application
74%
Total
MAC Pro Longwear Colour Stick Midnight Shadows
7.5
Product
9.5
Pigmentation
8.5
Texture
10
Longevity
3
Application
86%
Total
MAC Pro Longwear Colour Stick Sweet Viola
7
Product
7.5
Pigmentation
8
Texture
10
Longevity
4.5
Application
82%
Total
MAC Pro Longwear Colour Stick Lilacked
Lilacked
Lilacked
7
Product
7
Pigmentation
7.5
Texture
10
Longevity
4
Application
79%
Total
MAC Pro Longwear Colour Stick Madly Sunny
8.5
Product
9.5
Pigmentation
8.5
Texture
10
Longevity
4.5
Application
91%
Total
MAC Pro Longwear Colour Stick Royally Blue
6
Product
6
Pigmentation
6
Texture
10
Longevity
2
Application
67%
Total

See more photos & swatches!

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