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Bite Beauty Gelato Multistick

Bite Beauty Gelato Multistick
Bite Beauty Gelato Multistick

Bite Beauty Gelato Multistick ($24.00 for 0.17 oz.) is a medium, rosy mauve with subtle, warm undertones and a satin finish. Chanel Rose Temptation (LE, $45.00) is darker, warmer (90% similar). Estee Lauder Audacious Plum (P, $34.00) is cooler (90% similar). Bite Beauty Thistle (P, $26.00) is darker (85% similar). MAC Girls Do Blush (LE, $22.00) is more shimmery, warmer (85% similar). Colour Pop Trap (P, $6.00) is warmer (85% similar). MAC Really Me (P, $17.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

For an in-depth look at what the formula is supposed to do and how it performs generally, please check the overview below the rating. It feels both lightweight and thick, and it ultimately depends on how you apply it. For example, if you applied it directly to lips, it was a heavier and thicker product, whereas if you patted it onto cheeks with fingertips or a brush, it felt almost weightless. The consistency was smooth, lightly creamy, and blendable–and it is particularly blendable on cheeks (likely due to the warmth of the skin) and spreads easily.

As a blush, it applied easily, blended out well, and had a satin sheen–never fully set–that lasted for ten hours on me. As a lip product, it had opaque coverage when applied directly from the tube and covered evenly and smoothly, and it wore well for four and a half hours and was neither drying nor hydrating. As an eye product, it blended easily but creased within a few minutes, as it dried down fully, so while I could blend and smooth the color back out so it didn’t look crease, it would just repeat.

Please note, the rating is an average across performance on eyes, cheeks, and lips.

Bite Beauty Multistick Gelato
Gelato
Gelato
8.5
Product
10
Pigmentation
9
Texture
7
Longevity
4.5
Application
87%
Total

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Bite Beauty Nectar Multistick

Bite Beauty Nectar Multistick
Bite Beauty Nectar Multistick

Bite Beauty Nectar Multistick ($24.00 for 0.17 oz.) is a medium-dark, slightly muted purple with subtle, warm undertones and a satin finish. Estee Lauder Shameless Violet (P, $30.00) is darker (95% similar). Urban Decay Bittersweet (P, $26.00) is lighter, less glossy (90% similar). Melt Cosmetics By Starlight (P, $19.00) is lighter, brighter (90% similar). Bite Beauty Taro (LE, $26.00) is more muted, cooler (90% similar). Urban Decay Twitch (P, $17.00) is lighter, glossier (85% similar). Kat Von D Ayesha (P, $20.00) is lighter, more muted (85% similar). Makeup Geek Love Letter (P, $10.00) is warmer (80% similar). See comparison swatches / view dupes side-by-side.

The texture was very much true to the brand’s claims–it was blendable, buildable, and didn’t feel clingy or heavy on the skin. It felt the heaviest on the lips if applied directly from the tube (which yielded opaque coverage), as it is a light-to-medium thick consistency overall. As a blush, the color blended out easily on top of bare skin as well as over liquid foundation and lasted for ten hours. As an eyeshadow, it blended out well and could be applied as a sheer wash or more intensely, but it started to crease within a few minutes on my normal-to-dry lids. As a lipstick, it lasted for six and a half hours, was neither drying nor hydrating, and applied evenly and smoothly.

Please note, the rating is an average across performance on eyes, cheeks, and lips.

FORMULA OVERVIEW | Bite Beauty Multistick ($24.00 for 0.17 oz.) is a cream formula that can be worn on eyes, lips, and face, and it is supposed to be “blendable, breathable, and buildable” with a “soft focus finish.” In general, it has a more cream-like feel than powder-like, even after it “dries.” The consistency is medium in thickness–more noticeably thick when used on the lips, as it is quite dense–and is quite blendable across the majority of shades. They don’t have a true cream-to-powder dry down, as the Bite formula does not dry down completely. I did notice that the exposed portion of the bullet itself (like the flat top) gets drier and firmer after each use, as if it dries out a bit on the exterior, but a light swipe on the skin reveals a much creamier interior. When I’ve used it directly from the tube on the lips, I can sense that “35% powder” part of the formula as well. I really liked the formula as a cream blush, as it was blendable, buildable, and long-wearing. As a lip product, it was decent to good (performance depended a lot on the shade), and as an eye product, it was a total miss for me due to poor wear.

As an eyeshadow: The texture was blendable around the edges, while the thicker consistency and buildable coverage enabled me to get better coverage that didn’t just sheer out immediately. The issue I had with wearing the formula on my eyes was that I could not get the formula to wear well on eyes, as they continuously settled into creases within minutes of applying; I would smooth the color back out after the initial creasing, but it would just happen again after another five to ten minutes. I tried using the formula over different primers (Urban Decay Primer Potion, Too Faced Shadow Insurance, MAC 24-Hour Prep + Prime Eye) as well as dusting with translucent powder, but the wear was only improved to a couple of hours of wear before creasing occurred (instead of minutes).

As a cheek color: The formula has performed the best as a cream blush (or bronzer/contour). The were very much as described–blendable and buildable–and could be worn as true-to-tube color if desired, but it was easy to diffuse and blend out the blush on the cheeks. I liked to use a synthetic blush brush to swirl on the color and then used my fingertips to blend out the edges. While the formula didn’t dry down completely, it yielded a natural sheen that was glowy in a subdued way (and without shimmer), and it didn’t seem to result in wear issues, as the shades I have tested have all lasted between nine and ten hours as a cheek color. If I patted lightly at the blush on my skin, there would be immediate transfer onto my fingertip and a missing splotch of color on my skin. It set well with translucent powder but does lose its sheen (no transfer if I set it).

As a lip color: I was surprised to find that the formula wore about as well as an average lipstick on the lips, and the formula wasn’t drying at all. If you apply it directly from the tube like a regular lipstick, it’s very, very pigmented and totally opaque, but if you apply with fingertips or use a lip brush, it is more buildable. You can also apply directly from the tube to the center of lips and then use a fingertip/brush to blend and diffuse to the rest of the lips for sheerer coverage. It is most comfortable and flattering worn at a higher opacity, as the denser texture seems to help lips look smoother without emphasizing lip lines. Some of the lighter shades settled into lip lines while worn (after an hour or two), while others didn’t have such issues. Some shades were also more prone to fading more noticeably from the center of lips. What I was most impressed by was the fact that they did not feel dry or clingy on the lips, and the formula itself wasn’t drying at all, even after six hours of wear. Bite’s Amuse Bouche formula is a far superior lipstick formula, but these were absolutely wearable as a lipstick. It took as long as four hours before the color would start to look more matte, but it never felt truly powdery or dry.

Bite Beauty Multistick Nectar
Nectar
Nectar
8.5
Product
10
Pigmentation
9
Texture
7
Longevity
4.5
Application
87%
Total

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Chanel Rouge Brûlé & Rouge Contraste Illusion d’Ombre Eyeshadows

Chanel Rouge Rouge Brûlé (128) Illusion d'Ombre Eyeshadow
Chanel Rouge Rouge Brûlé (128) Illusion d’Ombre Eyeshadow

Chanel Rouge Rouge Brûlé (128) Illusion d’Ombre Eyeshadow ($34.00 for 0.14 oz.) is a medium-dark copper with warm, brown undertones and a pearly sheen. It had good pigmentation in a single pass, which could be blended out to semi-sheer coverage fairly readily, though sheer coverage was more challenging as it tended to look more uneven at that coverage level. The texture was emollient and felt wet to the touch, but it wasn’t watery or too thin on the skin, and it dried down within 10-15 seconds. It wore well for ten hours without creasing or fading on me. MAC Coppering (P, $16.00) is more shimmery (95% similar). NYX Fireball (P, $6.00) is more shimmery, warmer (95% similar). MAC Red Alert (LE, $16.00) is less shimmery (95% similar). Kat Von D Doce (P, $21.00) is more shimmery (95% similar). LORAC Rust (LE, $19.00) is more shimmery (90% similar). Marc Jacobs Beauty Leila (416) (P, $28.00) is more shimmery, lighter (90% similar). Colour Pop Arrow (LE, $5.00) is more shimmery, cooler (90% similar). MAC Gingersnap (P, $16.00) is more muted (90% similar). bareMinerals Imagine (P) is more shimmery, lighter (90% similar). Coloured Raine Vintage (P, $6.99) is darker (90% similar). Sleek MakeUP Sunset #3 (P, $9.99) is more shimmery, darker (90% similar). Colour Pop White Rabbit (LE, $5.00) is darker (90% similar). Smashbox Siesta (P) is lighter (90% similar). Anastasia Henna (P, $12.00) is more shimmery, darker (90% similar). Huda Beauty Trust Fund (LE) is more shimmery, warmer (85% similar). Sugarpill Pumpkin Spice (LE, $16.00) is more shimmery, brighter (90% similar). Huda Beauty Rose Gold (LE) is more shimmery, cooler (85% similar). See comparison swatches / view dupes side-by-side.

Chanel Rouge Rouge Brûlé (128) Illusion d’Ombre Eyeshadow ($34.00 for 0.14 oz.) is a dark burgundy with warm, brown undertones and a semi-matte finish. The texture was spongy, lightly emollient, and smooth in the pot. It packed quite a punch of pigment in one pass, so it worked well as an eyeliner or as an eyeshadow, but it wasn’t as easy to blend and diffuse along the edges. It looked a bit patchy where I tried to blend it, particularly into the crease area, so it does take some work to blend the color out. Once on, the eyeshadow wore for nine hours before creasing faintly. LORAC Burgundy (P, $19.00) is lighter (95% similar). Tarte Cocoa What Fun (LE) is warmer (95% similar). Too Faced Charming (LE, $16.00) is darker (95% similar). bareMinerals Stiletto (LE) is cooler (95% similar). Natasha Denona Gemma (106CM) (P) is warmer (90% similar). Too Faced Double Tap (LE, $16.00) is cooler (90% similar). Too Faced Soiree (LE, $16.00) is more shimmery, cooler (90% similar). Too Faced Bordeaux (P, $16.00) is lighter, warmer (90% similar). Anastasia Deep Plum (P, $12.00) is darker (90% similar). Makeup Geek Aphrodite (LE, $6.00) is darker, more muted (90% similar). Chanel Raffinement #4 (P) is darker (90% similar). MAC Deep Damson (P, $16.00) is lighter, cooler (85% similar). MAC Everyone's Darling (LE, $16.00) is lighter (85% similar). Makeup Geek Cherry Cola (P, $6.00) is lighter (85% similar). Make Up For Ever M608 Red Brown (P, $21.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Chanel Illusion d’Ombre Long Wear Luminous Eyeshadow Rouge Brule (128)
8.5
Product
9
Pigmentation
8.5
Texture
10
Longevity
4.5
Application
90%
Total
Chanel Illusion d’Ombre Velvet Long Wear Luminous Matte Eyeshadow Rouge Contraste (132)
8.5
Product
10
Pigmentation
8
Texture
10
Longevity
4
Application
90%
Total

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Giorgio Armani Matte Eye Tints

Giorgio Armani Matte Eye Tints
Giorgio Armani Matte Eye Tints

Giorgio Armani Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a new finish within the Eye Tint family, which is a liquid eyeshadow formula that feels and performs like a cream but dries down to a powder-like eyeshadow within 10-15 seconds. The previously released shades in the Eye Tint formula have all had some shimmer (from pearl to glitter), and on the whole, I have quite liked them as they are fairly pigmented, long-wearing, and most are easy to use. I found the texture of the Matte shades to be similar to past shades, but I personally felt like the application was more challenging, especially with shades deeper than my natural skin tone. I can, however, see these working well as a good all-over shade and can even work as a flesh-toned base (if one of the six shades suits yours). I liked using flat, synthetic brushes over fingertips for anything that used more than one at a time, and I found the brush to apply the colors more evenly overall. What I like about the Eye Tint formula–that was present in the Matte shades–is that you can still diffuse the edges somewhat while it is dry, as it is more powder-like with better hold than a traditional powder product.

Giorgio Armani Taupe Smoke (19) Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a dirty, olive-brown with warm undertones and a matte finish. The consistency was more watery, though it didn’t take too long to dry down, so the resulting payoff was semi-sheer. It is somewhat buildable, but it is hard to keep the color even on the skin. It wore well for fourteen hours on me (out of the 16 the brand markets it as wearing for). LORAC Vintage (LE, $19.00) is lighter (95% similar). Kat Von D Oak (LE) is darker (95% similar). Tarte Sweet Tea (LE) is lighter, warmer (90% similar). Burberry Khaki (08) (P, $29.00) is cooler (90% similar). MAC Felt (LE, $16.00) is darker (90% similar). Sephora + Pantone Universe Cocoa Brown (LE) is more shimmery (90% similar). Viseart Petit Pro #4 (LE) is darker, cooler (90% similar). Becca Ombre Nudes #4 (P) is darker (90% similar). MAC Sandstone (LE, $16.00) is cooler (90% similar). Viseart Petit Pro #2 (LE) is lighter (90% similar). Urban Decay Faint (P, $19.00) is darker (90% similar). Sephora + Pantone Universe Carob Brown (LE) is warmer (90% similar). NARS Shade III (LE, $25.00) is darker, cooler (80% similar). Makeup Geek Dirty Martini (P, $6.00) is cooler (80% similar). See comparison swatches / view dupes side-by-side.

Giorgio Armani Leather Smoke (20) Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a very deep, dark brown with subtle, warm, reddish undertones and a mostly matte finish. The texture wasn’t too watery or too thin, so it was easier to get nearly full opacity out of the color. It wasn’t as foolproof as the shimmery Eye Tints, as the color tended to apply unevenly more often than not. I was able to wear this for a good fourteen hours before it started to crease faintly. Makeup Atelier Honey Brown #5 (P) is cooler (95% similar). Anastasia Rich Brown (P, $12.00) is cooler (95% similar). LORAC Espresso (P, $19.00) is cooler (95% similar). Smashbox Java (P) is darker, cooler (95% similar). Kat Von D Shadow Box (P) is lighter (95% similar). Too Faced Chocolate Cake (LE, $16.00) is lighter (95% similar). Bobbi Brown Bark (P, $28.00) is more shimmery (95% similar). Tarte Wind Down Brown (LE) is darker, cooler (95% similar). Tarte Multi-Tasker (LE) is less glossy (95% similar). bareMinerals Boardroom (LE) is darker (95% similar). Too Faced Triple Fudge (P, $16.00) is darker, warmer (95% similar). MAC Dash of Mocha (LE, $16.00) is darker, cooler (90% similar). Tarte Dream in Chocolate (LE) is cooler (90% similar). Inglot #326 (P, $6.00) is darker, cooler (90% similar). Clarins Brown #4 (P) is more shimmery, lighter (85% similar). See comparison swatches / view dupes side-by-side.

Giorgio Armani Fur Smoke (21) Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a dark brown with warm undertones and a mostly matte finish. This one seemed to have the tiniest bit of satin shimmer to it, and I think that addition made it easier to work with and apply to the skin without it becoming uneven or patchy as it dried down. It had a thin consistency, but it didn’t sheer out too easily when applied. On me, it wore well for fourteen hours. Laura Mercier Ganache (LE, $23.00) is darker (95% similar). Chanel Codes Elegants #4 (P) is more shimmery, lighter (90% similar). Viseart Minx #2 (P) is lighter (90% similar). Marc Jacobs Beauty The Dreamer #4 (P) is darker, cooler (90% similar). MAC Corduroy (P, $16.00) is cooler (90% similar). NARS Self Portrait 3 #1 (LE, $25.00) is lighter (90% similar). Anastasia Fudge (P, $12.00) is warmer (90% similar). Anastasia Hot Chocolate (P, $12.00) is darker, cooler (90% similar). Estee Lauder Bronze Dunes #4 (LE, $21.00) is lighter (90% similar). Laura Mercier Coffee Ground (P, $23.00) is darker, cooler (90% similar). Kat Von D Wolf (P) is more shimmery (90% similar). Make Up For Ever #17 (DC, $20.00) is darker, warmer (90% similar). Chanel Jardins Eclatants #4 (LE) is more shimmery, darker (85% similar). Laura Mercier Truffle (P, $23.00) is lighter, warmer (85% similar). Chanel Charming #4 (LE) is darker (85% similar). Kat Von D Sytry (P) is darker, more muted (85% similar). Gucci Beauty Autumn Fire #4 (P) is lighter, warmer (85% similar). Smashbox Darkhorse (P) is cooler (80% similar). Colour Pop Fairfax (LE, $5.00) is darker, more muted, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Giorgio Armani Spice Smoke (22) Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a medium-dark, plummy-brown with warm undertones and a matte finish. It had semi-opaque color payoff, which wasn’t too buildable, but it could be diffused as it was drying down without it becoming patchy or uneven, so it was a little easier to work with than some of the other darker shades in the range. This shade lasted for 14 hours on me before creasing slightly. Viseart Petit Pro #3 (LE) is darker (95% similar). Coloured Raine Moments (P, $6.99) is lighter (95% similar). Marc Jacobs Beauty About Last Night No. 20 (LE) is darker, cooler (90% similar). LORAC Goji (LE, $19.00) is lighter (90% similar). bareMinerals Kismet (P) is darker, more muted (90% similar). LORAC Dusty Plum (LE, $19.00) is cooler (90% similar). NARS New York (P, $25.00) is cooler (90% similar). Ciate Queen Bee (LE) is cooler (90% similar). theBalm #13 (P, $6.50) is cooler (90% similar). Anastasia Red Ochre (P, $12.00) is lighter (90% similar). Make Up For Ever M822 Plum (P, $21.00) is lighter, brighter (85% similar). Guerlain Turandot #3 (LE) is more shimmery, warmer (85% similar). Tarte Leader (P) is darker (80% similar). Tarte Siren (LE) is more shimmery, darker (80% similar). Anastasia Hot Chocolate (P, $12.00) is darker (80% similar). Sleek MakeUP Propose in Prague (LE, $9.99) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Giorgio Armani Camel Smoke (23) Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a medium brown with warm, caramel undertones and a matte finish. This was the easiest shade to use, as it was the most opaque and least thin, so it spread better without sheering out and didn’t get patchy. On me, the color lasted for 14 hours before I noticed some creasing occurring. Lancome Voyage (P, $19.00) is darker (90% similar). Inglot #337 (P, $6.00) is warmer (90% similar). Anastasia Lula (LE, $12.00) is cooler (90% similar). NARS Sophia (P, $25.00) is darker (90% similar). Kat Von D Succubus (P) is warmer (85% similar). MAC Swiss Chocolate (P, $16.00) is darker (90% similar). LORAC Lt. Brown (P, $19.00) is lighter, warmer (85% similar). Colour Pop Cornelious (P, $5.00) is lighter (85% similar). Gucci Beauty Tuscan Storm #3 (P) is lighter, warmer (85% similar). Tarte Force of Nature (LE) is lighter (90% similar). MAC Soft Brown (P, $16.00) is lighter (85% similar). IT Cosmetics Adore (P) is more shimmery, lighter (80% similar). LORAC Sepia (LE, $19.00) is warmer (80% similar). Kat Von D Unrequited (P) is lighter (80% similar). See comparison swatches / view dupes side-by-side.

Giorgio Armani Nude Smoke (24) Matte Eye Tint ($39.00 for 0.22 fl. oz.) is a medium-dark beige with warm undertones and a matte finish. It had mostly opaque color coverage that wasn’t too watery in its liquid form, and it dries down fast enough that it didn’t settle into lines while there is still time to blend. On me, the color wore well for fourteen hours before creasing. Urban Decay Commando (P, $19.00) is cooler (95% similar). bareMinerals Come True (LE) is darker (95% similar). MAC Georgia Peach (P, $16.00) is darker (90% similar). Guerlain Hey Nude (04) (P, $34.00) is warmer (90% similar). Hourglass Infinity #2 (P) is darker, warmer (85% similar). Tarte Force of Nature (LE) is darker (85% similar). Becca Ombre Rouge #1 (P) is lighter (85% similar). Tarte View from the Taupe (LE) is darker (80% similar). NARS Hammamet (Left) (LE, $25.00) is darker, warmer (80% similar). LORAC Black #3 (LE, $19.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Giorgio Armani Eye Tint Taupe Smoke (19)
7
Product
6
Pigmentation
7
Texture
8.5
Longevity
4
Application
72%
Total
Giorgio Armani Eye Tint Leather Smoke (20)
8.5
Product
9
Pigmentation
8
Texture
8.5
Longevity
4
Application
84%
Total
Giorgio Armani Eye Tint Fur Smoke (21)
8
Product
9
Pigmentation
8
Texture
8.5
Longevity
4.5
Application
84%
Total
Giorgio Armani Eye Tint Spice Smoke (22)
8
Product
8.5
Pigmentation
8
Texture
8.5
Longevity
4
Application
82%
Total
Giorgio Armani Eye Tint Camel Smoke (23)
8.5
Product
10
Pigmentation
8.5
Texture
8.5
Longevity
4.5
Application
89%
Total
Giorgio Armani Eye Tint Nude Smoke (24)
8.5
Product
9.5
Pigmentation
8.5
Texture
8.5
Longevity
4.5
Application
88%
Total

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MAC Cushy Life, Jealous Girl, Big Bad Blue Soft Serve Shadows

MAC Cushy Life Soft Serve Shadow
MAC Cushy Life Soft Serve Shadow

MAC Cushy Life Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “light warm golden beige.” It’s a sparkling, medium copper with warm undertones. It had sheer to semi-sheer color payoff with a slightly drier texture that made it hard to apply it at anything more than wash of all-over color. It does make me concerned about how it might work over time, as it might get a little drier over months. The color lasted for ten hours and had faint fall out. Tarte Baby It's Gold Outside (LE) is lighter (90% similar). Tom Ford Beauty Pink Glow #2 (LE) is lighter (90% similar). Makeup Geek Asteroid (P, $12.00) is more shimmery, darker (90% similar). Dior Golden Snow #2 (LE) is more shimmery (90% similar). MAC Fool's Gold (LE, $16.00) is darker (90% similar). Bobbi Brown 24 Karat (LE, $28.00) is less shimmery (90% similar). Benefit Gilt-y Pleasure (P, $20.00) is less shimmery, darker (90% similar). Dior Rivage #4 (LE) is less shimmery (90% similar). Dior Phenix (545) (LE, $32.00) is darker, warmer (90% similar). Urban Decay Half Baked (P, $19.00) is darker, brighter, warmer (85% similar). Sleek MakeUP Gold Souk (LE, $9.99) is darker, warmer (85% similar). Chanel Vision (LE, $32.00) is more shimmery, darker (85% similar). Urban Decay Dirtysweet (P, $19.00) is less shimmery, darker (85% similar). Urban Decay Interstellar (P, $20.00) is more shimmery, darker, warmer (85% similar). See comparison swatches / view dupes side-by-side.

MAC Jealous Girl Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “mint green.” It’s a light-medium green with warm undertones and a sparkling, golden sheen. It had sheer to semi-opaque color payoff with a fairly smooth consistency that was very blendable, but it tended to thicken on the lid and emphhasize the lid’s texture if attempted to be worn at more opaque coverage. The color lasted for ten hours with very minimal fall out. Makeup Geek Abracadabra (P, $12.00) is warmer (95% similar). YSL Indie Jasper #5 (LE) is less shimmery, lighter, brighter (90% similar). Tarina Tarantino Wonderful #4 (P) is less shimmery (90% similar). BH Cosmetics Foil Eyes #4 (P) is less shimmery, lighter (90% similar). City Color Hint of Mint (P, $6.99) is cooler (90% similar). City Color Tide Pool (P, $6.99) is darker, more pigmented (85% similar). Fyrinnae Electric Stardust (P, $6.80) is less shimmery, darker, warmer (85% similar). Guerlain Coup de Foudre #3 (LE) is less shimmery, darker (85% similar). Buxom Room Service (P, $12.00) is lighter, brighter (85% similar). Buxom Made of Jade (P, $12.00) is darker (85% similar). Makeup Geek Fantasy (P, $9.99) is darker, warmer (80% similar). MAC Zestful (LE, $20.00) is less shimmery, lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.

MAC Big Bad Blue Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “soft pastel blue.” It’s a muted, medium blue with cool undertones and a sparkling finish. It had sheer to semi-sheer pigmentation; it always appeared several shades lighter applied than it did in the pot. The texture was a smidgen dry but workable. This shade wore well for ten hours without fading or creasing. Urban Decay Dive Bar (P, $19.00) is less shimmery, darker (90% similar). NARS Pool Shark (LE, $29.00) is lighter, brighter (90% similar). Giorgio Armani #19 (P, $32.00) is less shimmery (90% similar). Smashbox Steel (P) is more muted (85% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | MAC Soft Serve Shadow ($22.00 for 0.17 oz.) is a new, limited edition cream eyeshadow formula that’s described as “buildable colour that’s long-wearing [and] non-creasing.” They are similar to formulas like ColourPop Super Shock, Dior Diorshow Fusion Mono, Chanel Illusion d’Ombres, and MAC’s own Electric Cool–it actually made me wonder why they didn’t continue to extend that range, but worth noting: these contain far more product than Electric Cool (those were only 0.07 oz.). I would say these are most like Chanel’s, as the majority are rather sparkly and offer less coverage than ColourPop or Electric Cool (on average). The texture is sponge-like, where you can press on the surface without leaving strong indentations with your brush, but if you pressed your fingertip in it, you would see a depression and even subtle fingerprints left behind. It’s not particularly emollient; it is one of the drier types of this kind of product that I’ve encountered. Most of them aren’t dry to the point where it would impede application. They are, as described, buildable, and I think the formula is best suited for someone who likes semi-sheer washes of lighter color with a fair amount of sparkle. I get all-day wear (10+ hours) with every shade–no creasing, fading, and very little fall out. I used MAC’s 242 brush to apply these, which applied most shades well enough, but some shades would thicken and bunch up, appearing uneven, if I attempted to build up the coverage. I think the finish and end result is similar to the Foiled Eyeshadows, which were a powder formula, but those were easier to work with overall (not as long-wearing, though). The collection launches online on May 26th, in-stores June 2nd.

MAC Soft Serve Shadow Cushy Life
Cushy Life
Cushy Life
7
Product
7.5
Pigmentation
7.5
Texture
9
Longevity
4
Application
78%
Total
MAC Soft Serve Shadow Jealous Girl
8
Product
9
Pigmentation
8
Texture
10
Longevity
4
Application
87%
Total
MAC Soft Serve Shadow Big Bad Blue
7.5
Product
7.5
Pigmentation
8
Texture
10
Longevity
4
Application
82%
Total

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MAC Plead Gilty, So So Saucy, Quite Yummy, Softened Up Soft Serve Shadows

MAC Plead Gilty Soft Serve Shadow
MAC Plead Gilty Soft Serve Shadow

MAC Plead Gilty Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “vibrant sparkling gold.” It’s a light, glittering white gold with warm, yellow tones and a very glittery finish. This was the most glittery shade out of the eleven I tested. The texture isn’t really rough going on, but it is better applied as more of a wash than trying to make it opaque on the lid. It’s buildable from sheer to semi-sheer, but it can look uneven easily. The color wore well for ten hours without creasing or fading, but there was a moderate amount of fall out over time. MAC Pastelluxe #1 (P) is warmer (95% similar). Makeup Geek Stargazer (P, $12.00) is more shimmery, cooler (95% similar). MAC Moon Rock (LE, $16.00) is warmer (95% similar). MAC Best Makeup (LE, $22.00) is less shimmery, darker (90% similar). MAC Cool Companions #1 (LE) is warmer (90% similar). LORAC Cashmere (LE, $19.00) is less shimmery, warmer (90% similar). Colour Pop Juicy Apple (LE, $5.00) is less shimmery, warmer (90% similar). Colour Pop Valley Girl (LE, $5.00) is less shimmery (90% similar). Urban Decay Chem Trail (P, $22.00) is darker (90% similar). MAC Greenluxe #2 (P) is darker, warmer (90% similar). Makeup Geek Light Year (P, $12.00) is less shimmery, cooler (90% similar). See comparison swatches / view dupes side-by-side.

MAC So, So Saucy Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “mid-tone peach.” It’s a light-medium, peach with warm, yellow undertones and a sparkling, frosted finish. It had sheer to semi-opaque color payoff, and this was one of the shades that had a drier consistency and applied that way–it was very easily “bunched” where the product would overlap onto itself in some places and lift color up from other areas, so it appeared quite uneven. What did apply certainly lasted as long as the rest of the shades–ten hours–but was a pain to apply. LORAC Cava (LE, $19.00) is more shimmery (95% similar). Cle de Peau Grounded (Right) (P) is darker (95% similar). BH Cosmetics Foil Eyes #6 (P) is cooler (90% similar). Smashbox Starlight (P) is less shimmery, darker (90% similar). Too Faced Cherish (P) is darker (90% similar). Smashbox Straight Up (P) is less shimmery, cooler (90% similar). Sephora #happydays (P, $10.00) is darker, warmer (90% similar). MAC Forward March (LE, $23.00) is less shimmery, darker (90% similar). Buxom Collie (P, $18.00) is less shimmery, darker (90% similar). Colour Pop Halo (LE, $5.00) is less shimmery, darker (85% similar). Natasha Denona Moonstone (59M) (P, $29.00) is less shimmery, darker (85% similar). See comparison swatches / view dupes side-by-side.

MAC Quite Yummy! Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “light pink.” It’s a muted, medium rosy copper with warm undertones and a frosted shimmer-sheen finish. This shade didn’t have as much sparkle as some shades, so it might feel more subdued as a result. It had better color payoff, ranging from medium to totally opaque. The color was blendable, long-wearing (over ten hours), and easy to apply. Urban Decay Dive (LE, $19.00) is darker (95% similar). LORAC Unbelievable (P, $19.00) is warmer (95% similar). Tom Ford Beauty Disco Dust #3 (P) is darker (90% similar). Urban Decay Trick (P, $19.00) is darker, warmer (90% similar). Coloured Raine Who Me (P, $6.99) is darker, warmer (90% similar). Chanel Laurier Rose (127) (LE, $34.00) is more shimmery, darker (90% similar). City Color Homecoming Queen (P, $6.99) is more shimmery, lighter (90% similar). bareMinerals Bare Skin (LE) is lighter (90% similar). MAC Reward Yourself (LE, $16.50) is less shimmery, darker (90% similar). Marc Jacobs Beauty About Last Night No. 06 (LE) is more shimmery, lighter, cooler (90% similar). Stila Golden Topaz (LE, $18.00) is warmer (90% similar). MAC Mythology (P, $16.00) is less shimmery, darker (90% similar). Tom Ford Beauty Nude Dip #2 (LE) is more shimmery, lighter (90% similar). Tom Ford Beauty Pink Haze (LE, $45.00) is more shimmery, lighter, cooler (90% similar). Colour Pop Weenie (P, $5.00) is more shimmery (90% similar). NARS Rigel (P, $29.00) is more shimmery, lighter (85% similar). Viseart Petit Pro #7 (LE) is darker, warmer (85% similar). Lancome Brune Glace (LE, $26.00) is cooler (85% similar). Dior Aurora (825) (LE, $32.00) is cooler (85% similar). Sephora Fall Leaves (P, $10.00) is more shimmery, lighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

MAC Softened Up Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “mid-tone warm brown.” It’s a medium-dark, bronzy brown with warm, golden tones and shimmer. It had semi-sheer to opaque color payoff (about two layers or just applied more heavily). The texture was a little “wetter” compared to most shades, but it still had more of a powder-like texture on the skin once applied. I didn’t see any creasing or fading after ten hours of wear. Colour Pop On the Rocks (P, $5.00) is darker, warmer (95% similar). Too Faced Frosting (P, $16.00) is warmer (95% similar). Cle de Peau Stellar Gaze #2 (P) is less shimmery (95% similar). Laura Mercier Bronze Glow (LE) is more shimmery, darker (95% similar). Too Faced Caramelized (P, $16.00) is lighter, warmer (90% similar). MAC Tempting (LE, $16.00) is less shimmery, darker (95% similar). Makeup Geek Poker Face (P, $12.00) is lighter, brighter (90% similar). Guerlain Coque d'Or #4 (P) is less shimmery (90% similar). Gucci Beauty Oxydus (P, $37.00) is lighter, brighter (90% similar). Anastasia Topaz (P, $12.00) is lighter (90% similar). NARS Beaumaris (LE, $25.00) is darker (90% similar). MAC Museum Bronze (P, $21.00) is darker (90% similar). MAC Handsome Prince (LE, $21.00) is cooler (90% similar). Smashbox Nutmeg (LE) is lighter, less pigmented, warmer (90% similar). Makeup Geek Intermission (P, $12.00) is darker (90% similar). Colour Pop Blaze (LE, $5.00) is warmer (90% similar). Chanel Mirage (95) (P, $32.00) is brighter (90% similar). Anastasia Paris (LE, $12.00) is darker (90% similar). Makeup Geek Pretentious (P, $6.00) is warmer (90% similar). Dior Sundeck #4 (LE) is lighter, brighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | MAC Soft Serve Shadow ($22.00 for 0.17 oz.) is a new, limited edition cream eyeshadow formula that’s described as “buildable colour that’s long-wearing [and] non-creasing.” They are similar to formulas like ColourPop Super Shock, Dior Diorshow Fusion Mono, Chanel Illusion d’Ombres, and MAC’s own Electric Cool–it actually made me wonder why they didn’t continue to extend that range, but worth noting: these contain far more product than Electric Cool (those were only 0.07 oz.). I would say these are most like Chanel’s, as the majority are rather sparkly and offer less coverage than ColourPop or Electric Cool (on average). The texture is sponge-like, where you can press on the surface without leaving strong indentations with your brush, but if you pressed your fingertip in it, you would see a depression and even subtle fingerprints left behind. It’s not particularly emollient; it is one of the drier types of this kind of product that I’ve encountered. Most of them aren’t dry to the point where it would impede application. They are, as described, buildable, and I think the formula is best suited for someone who likes semi-sheer washes of lighter color with a fair amount of sparkle. I get all-day wear (10+ hours) with every shade–no creasing, fading, and very little fall out. I used MAC’s 242 brush to apply these, which applied most shades well enough, but some shades would thicken and bunch up, appearing uneven, if I attempted to build up the coverage. I think the finish and end result is similar to the Foiled Eyeshadows, which were a powder formula, but those were easier to work with overall (not as long-wearing, though). The collection launches online on May 26th, in-stores June 2nd.

MAC Soft Serve Shadow Plead Gilty
7.5
Product
8.5
Pigmentation
7.5
Texture
8.5
Longevity
4
Application
80%
Total
MAC Soft Serve Shadow So, So Saucy
7.5
Product
9
Pigmentation
7.5
Texture
9.5
Longevity
4
Application
83%
Total
MAC Soft Serve Shadow Quite Yummy!
9
Product
10
Pigmentation
9
Texture
10
Longevity
5
Application
96%
Total
MAC Soft Serve Shadow Softened Up
9
Product
10
Pigmentation
9
Texture
10
Longevity
5
Application
96%
Total

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