MAC Pure Flash, Superwatt, Blacklit, Switch to Blue Electric Cool Eyeshadows

Here are the other four shades of MAC Electric Cool Eyeshadow ($21.00 for 0.07 oz.) launching with the A Novel Romance collection (August 14th online, August 21st in-stores). To recap, these have a sponge-like texture with some spring, so they are a cream eyeshadow but dry down and set to more of a powder finish. If you’ve tried Chanel’s Illusion d’Ombres or Buxom Stay There Eyeshadows, these are similar in regards to texture. The performance of these really ranges from shade to shade, and the major weakness is really in the application/texture as some shades sheer out easily or apply unevenly (usually the darker shades). They don’t crease easily, and only the very sparkly shades have a bit of fall out.

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MAC Pure Flash! Electric Cool Eyeshadow
MAC Electric Cool Eyeshadow Pure Flash
A
Product
9
Pigmentation
10
Texture
9
Longevity
9.5
Application
5
Total
94%
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MAC Love Power, Gilded Thrill, Coil, Highly Charged Electric Cool Eyeshadows

I tested and reviewed the Electric Cool Eyeshadow formula extensively when it originally launched in 2012. They have a sponge-like texture that has a little bit of spring, but you can press and smooth out like putty. If you’ve tried Chanel’s Illusion d’Ombres or Buxom Stay There Eyeshadows, these are similar in regards to texture. MAC’s version has decent color payoff, but it can vary from shade to shade, and they tend to apply best patted on, not swept or blended out much. I recommend MAC’s 242 for application, as it lays down color well and you can use it to blend out the edges. They wear well without creasing or fading, but there is some fall out with the more sparkly shades. Some of these work really well if you like a sparkling, all-over wash of color on the lid. The bolder and darker the shade, the more patchy and problematic it is to apply for an even, smooth, and opaque result. The lighter the shade, the better it performed.

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MAC Love Power Electric Cool Eyeshadow
MAC Electric Cool Eyeshadow Love Power
B+
Product
8.5
Pigmentation
9
Texture
9
Longevity
9
Application
4
Total
88%
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Dior Trompe L’Oeil & Reveuse Diorshow Fusion Mono Eyeshadows

Dior Trompe L’Oeil (011) Diorshow Fusion Mono Eyeshadow ($30.00 for 0.22 oz.) is a brightened, sparkling silver with a very fine shimmer and sparkle. It had semi-opaque color payoff but is prone to sheering ouot, so it seems to apply mostly as a wash. To build it up, you really have to wait between layers. It takes about thirty seconds or so to set–plenty of time to blend and work with it–and wears for nine and a half hours on me. I didn’t have any issues with fall out. LORAC Silver (P) is a powder. theBalm #34 (P, $6.50) is lighter, powder. L’Oreal Silver Sky (757) (P, $7.99) is a powder. Makeup Geek Mercury (P, $5.99) is darker, powder. Urban Decay Shellshock (LE, $18.00) is a powder. NARS Interstellar (P, $25.00) is less sparkly. Giorgio Armani Silver Chafer (35) (LE, $33.00) is a powder. Maybelline Cool Crush (LE, $6.99) is more metallic, lighter. Maybelline Silver Strike (P, $6.99) is more metallic. MAC Guise (LE, $21.00) is a powder. See comparison swatches / view dupes.

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Dior Trompe L'Oeil Diorshow Fusion Mono Eyeshadow

Marc Jacobs Beauty Au Revoir & Shoshanna Twinkle Pop Eye Sticks

Here are the other two shades of Marc Jacobs Beauty Twinkle Pop Eye Stick ($28.00 for 0.05 oz.) that I purchased. The formula is supposed to glide on easily with “instant buildable coverage.” It’s a twist-up, creamy eyeshadow pencil that feels cool and water-like when it touches the skin. It sets quite quickly, so it’s easiest to use a single shade as an all-over color or base. If you want to use more than one shade, work one eye at a time and you may find layering the lighter shade back over the darker shade, then blending, is a useful technique. I found this formula to have a very similar look and feel to Chanel’s Stylo Eyeshadow. I didn’t have any creasing with either shade over an eight-hour period, but there was some fall out.

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Marc Jacobs Beauty Au Revoir (406) Twinkle Pop Eye Stick
Marc Jacobs Beauty Twinkle Pop Eye Stick Au Revoir (406)
A-
Product
9
Pigmentation
9
Texture
9
Longevity
9
Application
5
Total
91%
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Marc Jacobs Beauty Honey Bunny & Leila Twinkle Pop Eye Sticks

Marc Jacobs Beauty Twinkle Pop Eye Stick ($28.00 for 0.05 oz.) is a new, pencil eyeshadow formula for fall. It’s described as a “shimmering cream eyeshadow formula” that “glides on smooth in one swipe for instant buildable coverage.” The consistency is thin, cool, and almost like water when it touches the skin. It glides on very easily without skipping or tugging on the lid. Both of these shades lasted for nine hours without creasing or fading, though there was a smidgen of sparkle fall out. I can see this formula working for someone who’s looking for shimmer and sparkle with minimal work, who may only want to use one or two colors at a time. I think the lighter shades would be great for an all-over brightening look and off you go, but they’re best used one or two at a time as they don’t blend too well with each other as they set quickly. I found this formula to have a very similar look and feel to Chanel’s Stylo Eyeshadow.

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Marc Jacobs Beauty Honey Bunny (400) Twinkle Pop Eye Stick
Marc Jacobs Beauty Twinkle Pop Eye Stick Honey Bunny (400)
A-
Product
9
Pigmentation
9
Texture
9
Longevity
9
Application
5
Total
91%
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Shiseido Shimmering Cream Eye Color

Shiseido Shimmering Cream Eye Color ($25.00 for 0.21 oz.) is supposed to be a “lightweight cream eye shadow with a radiant, lustrous finish that maintains a just-applied fresh look for 16 hours without smudging or creasing.” I loved the texture of the formula, as it is really creamy and lightweight, so it blends and applies over the lid fairly evenly. There is a fair amount of slip to it, so the drying time is a bit longer, but once it dries down, it stays in place for about eleven hours (which isn’t close to the 16 claimed, though). The three shades I tried were pigmented but could be sheered out if you wanted a sheer wash of color.

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Shiseido Esmaralda (BL 620) Shimmering Cream Eye Color
Shiseido Shimmering Cream Eye Color Esmaralda (BL 620)
B+
Product
8.5
Pigmentation
9.5
Texture
9
Longevity
7
Application
5
Total
87%
Permanent
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