IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush ($24.00 for 0.136 oz.) is a muted, medium pink with subtle, cooler undertones and a matte finish. MAC Hipness (LE, $21.00) is lighter, warmer. NYX Dusty Rose (P, $5.00) is lighter, warmer. NARS Amour (P, $30.00) is darker, warmer. Colour Pop Hysterical (LE, $8.00) is cooler. MAC P.S. I Like You (LE, $22.00) is cooler. Colour Pop Early Bird (P, $8.00) is lighter, cooler. Chanel Crescendo (250) (LE, $45.00) is lighter. Tarte Irreplaceable (LE, $26.00) is warmer. Makeup Geek Love Affair (P, $9.99) is darker, brighter. NARS 413 BLKR (P, $30.00) is darker, brighter. Milani Tea Rose (08) (LE, $7.99) is warmer. See comparison swatches / compare dupes side-by-side.
The formula is supposed to be long-wearing and give the “glow of of a stain.” This shade is the most matte out of the four shades available in the formula, and I found the texture to be a little thinner and more prone to powderiness (at least, in the pan) as a result, though it remained blendable on the skin and applied and looked even. On me, despite it leaning cool in the pan, it ended up looking warmer and more like a pinky-coral, so those who have cooler, pinker undertones may find it stays truer-to-pan on them. It has a more “natural matte” finish, where there isn’t really shimmer or a strong sheen, but it doesn’t look totally flat like a true matte would. The color wore well for nine and a half hours before fading.