Illamasqua Paranormal Collection for Summer 2013
This summer Illamasqua opens the doorway to another dimension. Dare to come in? To go where you have never been before? This new collection summons you to channel your extra sensory perception and step across the threshold into a parallel reality. After all, why be normal, when you can be paranormal?
It is time to awaken the aura you have repressed for so long by exploring another universe of unexpected textures and formulas. Embrace the distorted reflection in a cracked mirror or the candle that suddenly extinguishes in a sealed room; a window has opened, allowing you to penetrate the fragile membrane of a twin existence, the Paranormal world.
“The Paranormal collection was inspired by unbridled kinetic energy, spectral light and transcendental emotional forces. The things we can’t explain, that we can only feel, the place between dreams and reality; the door of perception is open and is beckoning you through, step into the light!” — Creative Director, Alex Box
“Paranormal is something that is out of your ordinary world, it’s something from a parallel world, a parallel universe, something that is going on at the same time but you can’t really see it or touch it.” — Brand Director, Joseph Corré
“Paranormal is about a sense of something different, a sense of expression through texture and colour that shifts the expected and normal to something from a different dimension, a paranormal part of our expressive and spiritual mind.” — Director of Product Development, David Horne
Paranormal UV Nail Varnish (£15.00) (Limited Edition)
Transmit your acceptance of the paranormal by wearing these otherworldly Nail Varnishes. These 3 new shades and Top Coat not only offer a vivid burst of colour in the normal world, but also glow under UV black light, revealing an alternative, paranormal effect unknown to the naked eye.
- Omen Paranormal bright green
- Ouija Paranormal bright pink
- Séance Paranormal bright violet
Paranormal UV Top Coat (£13.00)
- Geist Paranormal clear/glow
Paranormal Palette (£34.00)
This palette boasts textures of the unexpected. The unique formula of water-resistant eye shadow provides a silky unknown consistency with a soft vivid finish for effortless application and blending. The shadows contain a spherical fine particle silicone, which ensures ease of use and long-wearing hold.
- Paranormal Vivid cerise
- Aura Warm copper
- Possession Cool green
- Trance Soft violet
Hydra Veil (£27.50)
A first from Illamasqua, part hydrator, part primer, Hydra Veil is cosmetic-care created to enhance make-up application through skin rehydration for an optimal base. Hydra Veil’s self-levelling futuristic gel texture is proof that all is not as it first seems.
In an intergalactic colour scheme, Illamasqua’s new Lipstick shades are both in bold, purple shades. Providing an intense matt coverage, ESP and Posture are designed to honour the connotations of purple in parapsychology – a symbol of intuition and psychic activities.
- Posture Cool mauve
- ESP Vivid violet
Precision Gel Liner (£18.00)
New Precision Gel Liner soon to be a mainstay in the make-up bags of any beauty enthusiast, Precision Gel Liner recreates the fluidity of a liquid liner with the ease of a gel. Creating a smooth rich line from the first application, the long-lasting waterproof formula is guaranteed to stay in place all day, and night. The eyes are the windows to the soul, go forth and frame them.
This lightweight compact highlighter with golden iridescent formulation lifts, highlights and creates a halo of extraordinary light wherever applied.
Availability: Now @ Illamasqua; Sephora date to be announced (a few products may be excluded)