Friday, October 21st, 2011


Guerlain Noir G de Guerlain Mascara

As reported by WWD, Guerlain will debut its newest mascara–Noir G de Guerlain–in January 2012. If you’re familiar with the Rouge G de Guerlain Lipsticks, the packaging will seem familiar. The “tubes” are made of Zamac with black lacquer. WWD mentions that both products’ packaging has mirrors and is refillable (could it be? Rouge Gs will be refillable in 2012?).

The Noir G formula is designed to lengthen and curl lashes, provide lash regeneration with artemia salina, and stimulate the production of keratin. It is also scented with peach, rose, jasmine, and white musk. Noir G will retail for $49.00 ($26.00 for refills), and it will launch initially at Saks Fifth Avenue on December 26th and roll out to other locations in January.