Monday, May 30th, 2011


Revision 3 of Version 1 (Close to final shade)

MAC Bloggers’ Obsession Collection: My Experience

Back in January, MAC reached out to several beauty bloggers about creating and developing their own eyeshadow or lipglass (and to be clear, I receive no compensation whatsoever if you buy the shade I created). We each submitted a shade, along with a name, color description, formula of choice, along with a blurb on the creative concept/inspiration. Here were my original submissions:

Jealousy Wakes Seething emerald green with teal and gold pearl (Veluxe Pearl) (Eyeshadow)
Inspiration: He sees two figures, standing in the dark, bodies touching and lips kissing. Though he sees them clearly, his lantern lighting the way, he goes unnoticed—unseen by two people utterly enthralled in themselves and their love. He sees the strength and beauty of love, and he feels a tightening in his chest. It’s a harsh pull–a devastating tug at his heartstrings–for it is a love he has never known.  “Jealousy Wakes” is inspired by the anguish of jealousy—a spark of envy ignited and fueled by fear—translated into a velvety smooth blend of rich emerald kissed by the sparkle of teal finished with a flash of gold.

Meet at Midnight Opulent ruby red with gold and copper pearl (Lipglass)
Inspiration: As the darkness settles in, she meets her secret lover for a midnight rendezvous beneath the luminous moonlight and star-filled sky. Heart pounding, cheeks flushed, they kiss with passion and desire as their forbidden love breathes life into the night.  “Meet at Midnight” is inspired by a forbidden love that is full of curves and secrets. It’s a deep, decadent ruby that’s shimmered with gold and copper that almost finishes with a metallic sheen.

Ultimately, when it came to thinking up an eyeshadow, it was more about what hasn’t MAC done that I’d like to see done. They have such an extensive permanent range and even wider range of past products. The one color that stuck out to me was emerald green. MAC has done blue, teal, and green, but I could not think of a really great emerald green. The closest being Emerald Green pigment (which, compared to my vision, leaned a little yellow).

For the lipglass, I wanted a really rich, jewel-toned ruby red—something sexy and dark and dramatic but still bright. I was inspired by past great shades of red like Check, Please, Queen’s Sin, and Red Romp. I didn’t want to play it safe with either shade, because I did not want to let my readers down.

(Long-time readers may recognize both shade names, as I took them from a “MAC for Temptalia” collection I made up in honor of April Fool’s Day.)

MAC’s executive team chose Jealousy Wakes as one of the four eyeshadows to be produced from the blogger outreach—I got the “Congratulations!” call in April, and shortly after, traveled to Toronto, Canada with fellow bloggers Aileen, Amber, Karen, Lesley Ellen, Lianne, Lily, Patrice, and Wendy. We toured production facilities and had lunch with the chemists at the Innovation Centre before meeting with our assigned chemist to actually start the development process.

Using my color description of Jealousy Wakes, MAC developed two prototypes: Version 1 was a darker green with flecks of gold and teal, while Version 2 was a yellowed chartreuse with a gold sheen. As pretty as Version 2 was, it was nothing like what I envisioned—though I swear I had a tough time rejecting it outright and told all who would listen that it’s gorgeous and to keep that recipe on file for later!

From me to you: it is really hard to create an ugly green eyeshadow. No, seriously, I think during the hours I spent with the chemists trying to get that exact shade of emerald green I envisioned, we created over twenty variations on that theme. (Quite honestly, I lost track and count of how many pans of possibilities we had on the counter!) It is, however, much more difficult to develop a true emerald green eyeshadow than I ever anticipated.

I wanted the eyeshadow to have a veluxe pearl finish, because I know it is easier to use, more blendable, and often more pigmented than other finishes. I specifically did not want to go with a matte finish, because I didn’t want anyone who purchased it to find it difficult to use (as I know that mattes sometimes have a reputation for being finicky).

To get the vibrancy I wanted out of the emerald green color, you have to increase the amount of flat pigments, but then it would lose the veluxe pearl finish and become more like a satin or matte finished eyeshadow. The other issue was trying to achieve depth without making the color look dirty. Typically, depth is achieved by adding darker colors, like black, but then vibrancy would diminish and the color would look blackened or dirty. Sometimes the green would lean too blue, giving it more of a teal-like appearance, and then other times, it would lean too yellow.

Towards the end of the mixing session (I don’t think anyone anticipated difficulty in creating my vision!), my arms and lab coat were covered in green! I had two chemists who had been working side-by-side for hours along with Nicole Masson (Vice President of Product Development) and Sarah Major (Manager, Product Development) helping me articulate the changes I wanted to see in more standardized language (each term, e.g. payoff, has a standardized meaning to the chemists at MAC—wish we could get that dictionary!). At one point, they even pulled a Pantone book out! I also had them dig out the formula for Emerald Green pigment, which they promptly recreated in eyeshadow form, to compare.

Time was up, and I was a little deflated but still gave the heads up on one of the last versions we came up with. Imagine my surprise when both Nicole and MAC’s PR team pulled me aside to tell me that if I wasn’t happy with the shade that they would keep working on it and would work with me remotely to get it there. I let everything soak in for the next couple of days, and then I did take MAC up on their offer to keep working with it.

I received (the official) Revision 2 of Version 1, and the color was getting there, but I wasn’t happy with the texture—it was almost chunky with silver shimmer. It just didn’t have the smooth, buttery texture (I had briefly told the chemists I wanted it like Freshwater, and they actually remembered and said they’d keep working to get it more like that). Not quite getting the color of my dreams I can live with, but it was (and always will be) very important that anything I attach my name to represents quality. I did not want anyone to buy Jealousy Wakes to support me and find it was lacking in quality. I did not want anyone to be disappointed in me in any aspect—from the color itself to the quality of the formula.

Next, I received Revision 3 of Version 1 and Revision 4 of Version 1. I quickly ruled out Revision 4, because as pretty as it was, it definitely leaned blue and looked more teal than green. The texture was much, much improved from Revision 2, though, and as I said, at some point, my focus moved to ensuring the texture and pay off were there. I finally accepted Revision 3 as the final. I haven’t seen the official final version (from the actual production batch) and won’t until mid-June, but I’m happy with the progression of the shade from inception to finalization.  The color shouldn’t change from what I have, though!

It was really quite the journey—I didn’t expect my submission to be selected for production, so it was incredible to actually see it come to fruition. I was impressed by MAC’s commitment to working with me up to the final deadline (and probably even past it) so that I would be excited and happy with the final shade. I am honored and humbled by the experience, and I know so much of it is a result of the loyalty of Temptalia readers and their unending support over the past four and a half years that have made this kind of opportunity a possibility — so thank YOU!

For clarification and in the interest of disclosure, I received NO monetary compensation to create, develop, or promote Jealousy Wakes. I receive NO compensation at all if you purchase Jealousy Wakes when it debuts. MAC paid for travel and hotel expenses for the trip to Toronto, and I received samples of my shade to photograph.

Note: Once I receive the final product, I will be posting it against other green eyeshadows for comparison along with both a bolder and subtler look on how to wear it :) Timing is likely to be mid-June!

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Monday, May 30th, 2011


MAC Bloggers’ Obsessions Collection

No one<3’s M∙A∙C more than a beauty blogger. To thank them for their passionate devotion & always honest feedback, we invited nine of our favourites to our lab in Toronto to custom-create their own Eye Shadow or Lipglass. Exclusively online, just like the makeup-mad minds that created them.

Eyeshadow ($14.50 U.S. / $17.50 CDN) (Limited Edition)

Lipglass ($14.50 U.S. / $17.50 CDN) (Limited Edition)

availability: June 21st, 2011; online only, U.S. and Canada

You can read all about Jealousy Wakes and my experience here!

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Friday, May 27th, 2011


Tarte Summer 2011 Collection

Smooth Operator Amazonian Clay Finishing Powder ($28.00)

  • Bronze

Amazonian Clay Waterproof Eyeliner Duo ($18.00) (QVC Exclusive)

  • Golden, Plum (March 2011)
  • Black, Brown (May 2011)
  • Navy, Turquoise (July 2011)
  • Bronze, Plum, Green (August 2011)

Amazonian Clay Waterproof Shadow Pots ($22.00) (QVC Exclusive)

  • Beach Bronze
  • Moss
  • Slate
  • Seashell Pink
  • Shimmering Plum

emphasEYES Amazonian Clay Waterproof Eyeliner Pots ($22.00)

  • Brown
  • Black
  • Indigo
  • Plum
  • Bronze

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Wednesday, May 25th, 2011


Zoya Touch Collection

Zoya Nail Polish presents 3 new, full coverage nude creams – softly kissed with a bit of metallic to make them ultra wearable. Zoya is the new color of fashion… The Zoya TOUCH collection was designed to recreate the custom looks developed for and inspired by the runways of New York Fashion Week – Spring/Summer and Fall/Winter 2011 collections.

Nail Lacquer ($8.00) (Limited Edition)

  • Minka Latte beige cream with a metallic kiss
  • Shay Desert rose sand beige cream with a metallic kiss
  • Pandora Mauve beige cream with a metallic kiss

availability: Zoya is taking pre-orders May 25th through May 31st, shipping June 1st, 2011

Tuesday, May 24th, 2011


Elizabeth Arden Summer 2011 Collection: Bronze in Bloom

The temperature is heating up just like summer’s color trends – bright colors and bronze beauty! To help you get ready for the sultry days of summer, Elizabeth Arden is introducing our new Ceramide Ultra Lipstick and a new limited edition color collection – Bronze in Bloom!

Bronze in Bloom includes everything you need to create the perfect summer glow. Ranging from a lilac eyeshadow palette to a coral lip-gloss, the makeup palette includes:

  • Pure Finish Mineral Bronzing Powder Our classic mineral bronzing powder includes microlight minerals, Mica, Sea Water Complex, Aloe and Vitamins A, C and E. Grind just what you need for pure bronze perfection.
  • Pure Finish Mineral Cheekcolor in Sun-Kissed Coral This freshly ground blush comes in a beautiful coral shade, perfect for a natural looking glow.
  • Color Intrigue Eyeshadow Quad in Golden Lilac and Blue Breeze These two quads include shadows ranging from dark blues to metallics and lilac hues for bright summer eyes.
  • Smoky Eyes Powder Pencil in Black Violet and Blue Sky These ultra-blendable and long-lasting liners give amazing definition to eyes and add an unexpected pop of color.
  • High Shine Lipgloss in Tropicoral This beautiful coral shade looks great on all skin tones and is the perfect

availability: Now

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Monday, May 23rd, 2011


Vincent Longo Galaxy Dream Collection for Spring/Summer 2011

Earth now looks out beyond her boundaries to define her place in the cosmos. In her gaze glimmers a universe of exciting, endless possibility—galactic juxtapositions of matte colour clouds and gleaming blendable pearls of light. With a conceptually post-modern nod to fearless Barbarella and an eye on outer space, Vincent Longo’s Spring/Summer 2011 collection invites you to explore wonderful new horizons in ultramodern colours and textures. “Galaxy Dream” maps the ethereal beauty of distant nebulae and places it at your fingertips, reflecting starlight in your style, with your touch, to create personalized looks of stunning galactic magic.

Pearl X Eyeshadow ($25.00)

The Pearl X eyeshadows feature rich colour coverage in a matte base showered with tiny pearlescent meteors of colour and pressed together in out-of-this-world combinations. Quantum leaps in beauty technology permits evolutionary Pearl X eyeshadows to pair matte powders and pearlized textures, and maintain the integrity of each texture perfectly consistent throughout the press and for the life of the product. Upon application, these pigment pearls combine and glide through the matte base, creating incredible looks unique to your touch, and bringing new glimmer and grace to your personal style. With each application, for every occasion, a star is born, a new world awakens. You choose your destination; “Galaxy Dream” leads the way. Simply direct the finger toward the area you desire; Vincent’s touch-sensitive pigments will blend themselves with the specific gravity of your touch for a unique eye of heavenly beauty.

  • Code 6 Pink explores galactic centers with a playful shower of magenta and gold pressed throughout a cloud nebula of matte turquoise, antique rose and charcoal
  • Destiny Rose shifts the springtime into outer space, combining a matte green, pink and lavender carpet with sparkling seeds of garnet, blue, silver and lavender for an ultramodern yet fresh look
  • Etherea evokes the mineral and metallic richesse of gold, bronze and copper, with highlights in warm bursts of rich topaz on a palette of matte brown, for blends both earthy and otherworldly
  • Luna Beach plays peacock with brown, grey and purple matte bases pressed with hot pink, electric blue and copper pearls that blend in texture and depth as they mix with flecks of gold and green
  • Novalei looks forward with sophisticated silver sheen, combining deep purple, blue and silver accents of saturated glimmer across a matte palette of sophisticated grey-greens to lighter lavender-blues

Perfect Shine V Gloss ($22.00)

Vincent’s Perfect Shine V Gloss with plumper anchors the ethereal qualities of the eye makeup, enhances the lip’s natural pout, and greets the onlooker with four luscious compliments. The unique plumper developed from natural Tripeptide in Perfect Shine V Gloss volumizes fine lines and gives the lip contour an eye-catching star quality sheen every time. Vitamin C ester adds dual power anti-oxidant protection.

  • Alpha 7 Sensuous, kissable fuchsia at lips’ brightest
  • Carina Playful peach tone that imparts a warm sheen
  • Ella Erth-rich natural mauve brown with cool undertones
  • Sexty Natural light brown sheen infused with antique rose

Perfect Canvas Liquid Concealer ($28.00)

A beautiful complexion is the basis for every great makeup look. Vincent introduces four heavenly shades of Perfect Canvas Liquid Concealer that offer superior texture and coverage in four shades. The concealers’ felt-tipped automatic applicator pens make even, streak-free canvases effortless and efficient for any colour skin. In addition, two peptides—one to help reduce puffiness, the other to help erase dark circles—plus Arnica extract to increase blood circulation and minimize discolouration to the under eye area, put the Perfect Canvas Liquid Concealer light years ahead in both performance and benefit for your skin. Available in AMber, Fair, Medium, and Tan.

availability: Now @ vincentlongo.com

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