Urban Decay launches two insanely gorgeous limited-edition palettes that tie in with the live-action film release of Disney’s Oz The Great and Powerful, in theaters March 8, 2013. The film precedes L. Frank Baum’s beloved book “The Wonderful Wizard of Oz” and tells the backstory of the wizard and the witches. Inspired by the movie’s enduring theme of good witch vs. bad witch (and the good witch/bad witch dichotomy in all of us), we created two collectible palettes loaded with beautiful, never-before-seen shades you’ll want to own. The
Glinda Palette and The Theodora Palette will enable fans to recreate makeup looks from the film step by step. We spent HOURS obsessively staring at images from the film (and not just the ones featuring its hot male lead, James Franco) to carefully craft the perfect mix of shades for these palettes. Get Michelle Williams’ ethereal, spellbinding look from Oz The Great and Powerful with The Glinda Palette or copy Mila Kunis’ captivating, edgy onscreen look with The Theodora Palette.
Our Alice in Wonderland Book of Shadows was so huge, it sold out in a matter of hours—and we’re ecstatic to collaborate with Disney again on Oz The Great and Powerful. Directed by Sam Raimi (the man behind the original Spider-Man trilogy), this spring powerhouse is a visual feast, filled with stunning cinematography, richly hued sets and gorgeous costumes. With all of that to inspire us—not to mention the bewitchingly beautifully Michelle Williams and the wickedly cool Mila Kunis—how could we go wrong?
Each palette comes in a sleek tin adorned with gorgeous Oz The Great and Powerful-inspired artwork, with “Urban Decay” and the name of the film in foil lettering. The Glinda Palette features a dreamy, celestial design awash in a sheer backdrop of pink, gold and peach, while The Theodora Palette features a moody, colorful skyscape flanked by Rorschach-like patterns. Both versions incorporate our Build Your Own Palette format for total versatility. When you finish the original shades (or whenever you get the urge to experiment), just pop them out and pop your favorite UD shadows into the cool collectible tin.
Both palettes have six pans and EIGHT ALL-NEW and exclusive Eyeshadows. Confused? We’ve included two “duo-shades” in each palette that are split in half, with a different color on each side of the pan. Of course, every shade features our Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability.
Availability: Now @ UrbanDecay.com, coming soon to Sephora, ULTA and select Macy’s stores. Or, online at Sephora.com, ulta.com, macys.com, beauty.com.