Saturday, September 8th, 2007

It’s Not a Rerun, It’s a Classic
Introducing NEW Liquid Liner from Urban Decay

Introducing NEW Liquid Liner from Urban Decay. That’s right we’ve kicked it up a notch and completely redesigned our longtime favorite Liquid Liners. New bottles, fresh shades, same amazing liner! Featuring the innovative formula that put Urban Decay on the map as THE brand for lustrous liquid liner, the sexy bottles and sultry hues leave you begging for more. The sleek design accents your makeup collection and the knockout colors intensify your style. Set your eyes apart from the rest this season with Liquid Liners from Urban Decay.

Poured inside a clear inkwell-style bottle, the new component features an innovative multi-function brush complete with an ergonomically designed handle for precision lining. We’ve created a product even liquid liner virgins can apply like a pro! The result? Steady hands and perfectly gorgeous looks. Go for a sleek, defined eye or get wild and sweep across the lid for rich color all over. Looking for a sexy, seductive look? No problem our Liquid Liners can easily be smudged too! Available in a rainbow of colors, this impressive range includes never-before-seen shades as well as our classic favorites.

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Thursday, September 6th, 2007

Introducing Prescriptives Here To Stay 24-Hour Longwear MascaraThe First 24 Hour Mascara

PRESCRIPTIVES | HERE TO STAY

From flirty Beyond Long lashes to vampy Lash Envy, Prescriptives™ is taking custom mascara formulations to the next level! Discover an ultra comfortable mascara that lasts all day, resists water and is customizable NEW Prescriptives™ Here To Stay 24-Hour Longwear Mascara can be worn alone for waterproof benefits or over any Prescriptives™ mascara to deliver a water-resistant shield. Its advanced 24 hour longwearing smudge-resistant formula lifts, defines and separates lashes. And its unique flexible comb brush is specially designed with 360 degree tapered bristles that grab, comb and lift each lash. The brush is designed to reach every lash so they are uniformly separated in one precise application. NEW Prescriptives™ Here To Stay 24-Hour Longwear Mascara is made for anyone who wants gorgeous, defined lashes and long lasting color day and night.

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Thursday, September 6th, 2007

MASTER THE ART OF SEDUCTION WITH Prescriptives’ FALL 2007 Color Collection, THE SEDUCERS

PRESCRIPTIVES | THE SEDUCERS

Inspired by black and white celebrity photos of 1940′s Hollywood, The Seducers offers a modern spin on classic sophistication. With this return to the mega-color story, the look is fashioned to suit Prescriptives’ signature color families with flawless skin, groomed brows, expertly lined eyes and strong, bold lips. Ranging from Blue/Red (B/R), Red (R), Red/Orange (R/O), and Yellow/Orange (Y/O), each color family in this collection is distinguished with its own individual look, offering a palette for all skins, all women. And with Prescriptives’ exclusive Colorprint system, finding your right color family is an easy task to master.

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Tuesday, September 4th, 2007

CLINIQUE: Classic, Sleek, Polished and Deeply Alluring – Introducing Play in the Darks. Fall 2007

CLINIQUE | PLAY IN THE DARKS FALL 2007

Deriving inspiration from the world of fashion, but made appropriate for everyday wear, Clinique’s New Play in the Darks. Fall 2007 colour collection offers a rich, sophisticated palette of deep, luxurious hues for a polished, yet refined look. It’s all about blackened colour done the Clinique way. Fresh, modern, multi-dimensional colour that is exceedingly wearable.

Deep rich colours, tailored lines and sophisticated fabrics are the buzzwords on the runways this fall. The key to the season’s styles are sleek, elegant pieces that are chic, yet wearable. These groomed fashions will be seen in rich blacks with pops of intense purples, blues and grays, livened up with a touch of metallic chic.

Specifically, fall beauty is all about a bold, dramatic eye. Rich and deep, with a smoky elegance. With this in mind, the centerpiece of Clinique’s colour collection are Colour Surge Eye Shadow Trios, luxurious shadows that offer intense ultra-flattering colour in one stroke. With six gorgeous groupings of richly, intense shades, these delectable trios create irresistibly sophisticated looks that range from soft and sultry to bold and dramatic.

The look is enhanced with a precise application of subtle shimmer eyeliner and dark, yet sheer lips, with just a hint of dewiness. Clinique offers your lashes four distinctly different style choices: naturally beautiful, super lush & full, long & defined or intensely dramatic. You pick the lash-look you desire. To finish off the look, cheeks have a natural glow with subtle sheen and colour. So, this season Clinique says, “Play In The Darks!”

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Monday, September 3rd, 2007

SHIMMER ME TIMBERS!
Introducing NEW Eye Shadow Quartets from Hard Candy

One of our best-selling products since its original launch, introducing two brand new Eye Shadow Quartets from Hard Candy. Just like the quartets that came before, these dazzling new additions offer four completely unexpected, yet complimentary colors in one sleek compact: a base shade, a crease color, a highlighter and a liner. But the fun is in mixing them up! These silky shadow shades have an intense payoff and blend easily. Offering one kit of earthy greens and another set packed with a neutral and a range of purples, these new Eye Shadow Quartets have a little something for everyone.

Packaged in our iconic, silver compacts, each case springs open to reveal the array of our velvety soft shadows and two easy-to-use mini tools. Sweep the long-lasting color across your lids with the double-sided sponge applicator, use the angled liner brush along your lash line with extreme precision, or blend your lines for natural glamour. These convenient compacts deliver an easy-to-achieve look for day, travel perfectly for touch-ups and transform your face for evening. Can’t get enough of your new look? Lucky for you, each compact comes with a built-in mirror so you can see what everyone else is staring at!

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Monday, September 3rd, 2007

EYE AFFAIR Introducing NEW Matte Eyeshadows from Urban Decay

the scoop You asked for them and we listened! Urban Decay is proud to present NEW Matte Eyeshadows. Sexy, sophisticated and never dull, we’ve formulated these eye gems the Urban Decay way — in a rainbow of gorgeous hues, not just neutrals. Created by popular demand, our new collection of shadows (sans sparkle!) is available in a wide variety of stunning shades — from blendable earth tones to vibrant bursts of colors. Just like our current shadow range, the Matte Shadows are pigment-rich and feature an ultra-soft texture. Low in binders, the payoff is amazing and never chalky. Incredibly blendable, dangerously beautiful, and very versatile, this new collection-with its provocative names and incredible formula-is truly addicting.
the goods Guaranteed to be a hit with Urban Decay shadow devotees, this eye range features a high quality formula that offers the very softest texture with the heaviest pigment load. The result? A never-before-seen application and blendability in a matte shadow. The finish looks incredible and feels luxurious too. Available in an impressive array of shades, ranging from classic neutrals to brilliant eye-catching hues, Matte Eyeshadows go on as sheer or dramatic as you desire. Dust them on for a hint of subtle color, smudge them for sex-kitten appeal or layer them on for individual looks to meet your each and every makeup need. Use dry or apply with Eyeshadow Transforming Potion for intense color. Want to switch things up? Try them as a liner or mix with your existing Urban Decay eye sparklers.

Created with long-lasting staying power, these shadows can be worn long into the night and won’t fade or crease. And for true night owls, simply pair these new matte shades up with our all-star Eyeshadow Primer Potion for payoff that’s even richer and color that lasts even longer. Packaged in the classic Urban Decay subway token pot, we added a gunmetal finish to this collection so shadow groupies can differentiate these matte hues from their shimmering Urban Decay sparklers.

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