Monday, November 24th, 2008

Monogram your way through the fashionable world, with luxe lips and pressed powders in shades forged with Sheer Spark to Sheer Mystery. Fabulously favourite Air of Style Scent Concentrate follows in your wake, back for a limited time only. Own the look internationally.

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Thursday, November 20th, 2008

Did you just stumble across this page? Make sure you catch up all of our Hello Kitty Collection Coverage!!

Review
Swatches
Lipsticks Swatched on Lips
Lipglasses Swatched on Lips
Lavender Whip vs. Fun Fun vs. Fashion Mews
Packaging Product Photos
Eyeshadow Palettes, Glitter Liners, Pigments Product Photos
Lipsticks & Lipglasses Product Photos
Face/Nail Product Photos

From WWD:

MAC Cosmetics has teamed up with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection.

The line will arrive on MAC’s Web site Feb. 10, in North American stores on Feb. 12 and into overseas stores in March.

“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”

“The partnership was a no-brainer,” said James Gager, senior vice president and creative director of MAC Worldwide. “We cater to people who love to play with makeup.”

While in many licensing partnerships, the licensor shops his or her property around, MAC went after Sanrio, Hello Kitty’s owner, to do the deal. “They had never done makeup before, and I was certain that all those women who already own a bit of Hello Kitty would also want to own branded makeup,” said Gager.

More article AND added one more photo!

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Tuesday, November 18th, 2008

Check out these higher quality photos for Lash and Dash!  You can read up on the color story here.

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Tuesday, November 18th, 2008

Check out these higher quality photos for Chill! This collection launches January 2009 in North America; February 2009 for international locations. You can read up on the color story here.

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Tuesday, November 18th, 2008

Check out these higher quality photos for Dame Edna! This collection launches December 26th, 2008 in North America; January 2009 for international locations. You can read up on the color story here.

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Monday, November 17th, 2008

“Hello possums!” Dame Edna Everage is in the house! With her zesty zingers, cutting-edge appearance – lilac hair (which is completely natural), rhinestone-encrusten face furniture, fanciful frocks – frankly; there’s nothing like a Dame!

Dame Edna is the resident muse for our spectacular post-holiday makeup collection, and modestly describes herseld as “probably the most popular and gifted woman in the world today: housewife, investigative journalist, social anthropologist, talk-show host, swami, children’s book illustrator, spin doctor, megastar, and icon.”

With packaging as mirthful and minx-like as the Legend herself, the Dame collection of heavy-on-the-lilac lipstick/lipglass, eye Shadow, highlight powder and nail lacquers is in a class by itself!

Follow my beauty regime possums, and you’ll never be cosmetically challenged – Dame Edna

You can get the collection details in our previous post!

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