Saturday, June 28th, 2008

MAC Cult of Cherry Promo #1

You may have seen swatches, and you know what the color story is, but here are promotional images and product photos!

Thanks to reader Anna for the images!

Check them out Continue reading →

Wednesday, June 25th, 2008

MAC for Emanuel Ungaro

As we gave you an inside peek as to what to expect for this fall, WWD has an article all about MAC’s upcoming MAC Emanuel Ungaro launch!

MAC Cosmetics has collaborated with designer Esteban Cortazar of Emanuel Ungaro to launch a limited edition makeup collection, called MAC Emanuel Ungaro, which was inspired by the fashion house’s fall runway looks.

The line, due out this fall, is meant to take Ungaro’s heritage in ultrafeminine and colorful clothing and apply it to makeup.  Ungaro marks the second designer collaboration for MAC, which is owned by the Estée Lauder Cos. Inc. Its first was a collection for Alexander McQueen that was launched last fall.

According to James Gager, MAC Cosmetics’ senior vice president and creative director, the difference between the two designer collections and a previous makeup collection for Heatherette is that the latter is not based on runway looks.

“It’s about bringing the makeup collections straight from the runway into the stores,” Gordon Espinet, MAC Cosmetics’ vice president of global makeup artistry, said of the Ungaro initiative.

Guillaume Jesel, MAC Cosmetics’ president of global marketing, noted the cosmetics firm has been a long-time sponsor of Emanuel Ungaro fashion presentations.  He added, “We have a special relationship with Esteban, since we’ve supported the young prodigy’s shows from the very beginning.”

Cortazar, who’s been at the French fashion house for just over six months, recalled his first experience with the MAC brand at the age of 10, when he visited a MAC makeup store in Miami, his hometown.  “I knew this was a cool place because I saw all the amazing, fun colors, glitter and girls with blue hair running around with outrageous makeup on their faces,” said Cortazar. “I used to have them dress me up for Halloween all the time.”

As a seventh grader, Cortazar hired MAC makeup artists to do his first fashion show, held at his school, because he wanted to be “as professional” as possible.

MAC wanted to be sure that both the Ungaro designer collection and its fall MAC color collection, called Cult of Cherry, had different points of view. Cult of Cherry is inspired by dark, rich chocolates and cherry-red shades, while the Ungaro collection is about femininity and uses lighter textures.

“We were sure to not step on our fall collection,” said Gager. “We’re bringing the best of both worlds to our customers from a color standpoint, attitude and association with someone who’s going to reinvent a couture house. This gives us an edge in terms of being authentic in what we bring to our customers.”

Cortazar worked together with MAC’s product development team and Sharon Dowsett, who was the key makeup artist for MAC at Emanuel Ungaro’s fall runway show, to create the MAC Emanuel Ungaro line.  “[Cortazar] was after something earthy, so I was inspired by a softer palette of delicate shades of pinks, blues and lilacs,” said Dowsett, referencing Monet’s “Water Lilies.” “It’s a colorful collection but very transparent so you don’t have to worry about overdoing it.”

The 14-item MAC Emanuel Ungaro lineup, which is slated to launch in October, includes lipsticks and lip glosses, eye shadows and liner, cream color bases, blush, mascara and a brow set. The collection, which ranges in price from $11 to $22, could generate retail sales of $2 million according to industry sources. — WWD

Tuesday, June 24th, 2008

Fall 2008 for MAC Cosmetics is CRAZY! In addition to Electroflash, Sonic Chic, and New View (all coming out July 10th), there are…

  • Lustre Twins: 9 new longwears with colored gloss at the end; 3 nail polishes (July 31st)
  • Starflash (July 31st)
  • Cult of Cherry (August 21st)
  • Overrich (August 21st) (some will be perm at PRO!)
  • Sheer Minerals: repromote of mineralize loose, then mineralize sheen powder, and MSFs (October 15th) — and it looks like we will see Petticoat, Gold Deposit, and So Ceylon coming back.
  • Mineralize: whole unit dedicated to mineral makeup (October 15th)
  • Suite Array: 8 eyeshadow duos, 8 pearlglide eyeliners (September 25th)
  • CremeSheen: 14 ChremeSheen lipsticks (October 2nd)
  • Emanuel Ungaro: 2 lipsticks, 1 lipglass, 1 see thru lip colour, 3 eyeshadows, 1 paint pot, 2 CCbs, 1 beauty powder, 1 brow set (September 25th) (At select locations)
  • Manish Arora: 6-pan eyeshadow palette, 2 lipsticks/lipglasses/blushes (October 9th)
  • Gold Fever: 2 slimshines, 2 shadesticks, 2 liquidlasts, 3 fluidlines, 2 pigments, 2 glitters, 2 brushes, 2 lashes (September 25th) (Nordstrom and the Bay)

Thanks to ven_0m over @ MAC Cosmetics on Livejournal!!

Tuesday, June 24th, 2008

Introducing Prescriptives All Skins Mineral Makeup SPF 15

The proven purity and healthy benefits of mineral makeup meet the exact foundation expertise of Prescriptives – introducing Prescriptives All Skins Mineral Makeup SPF 15.

  • What’s in it for you? Vitamins, minerals, gems, sun protection – all helping your skin look naturally radiant and unbelievably healthy.
  • What’s not in it for you? Oil, talc, fragrance, pore-clogging ingredients – all the things that may make you hesitate about wearing makeup.
  • Why gems? Prescriptives All Skins Mineral Makeup is the only mineral makeup that features R.E.C. (Radiance Emitting Crystals – a unique complex of Amethyst, Rose Quartz and Calcite). R.E.C. helps absorb light and gives skin extra radiance and luminosity. The semi-precious gems and minerals help give the makeup a luxuriously silky feel, while the energies of Calcite help give skin a soft, luminous finish as if it were “glowing from within.”

For easy application, use with Prescriptives Round Buff Brush. This short-handled brush easily grabs hold of powder foundation and effortlessly glides across your face.

Additional Benefits:

  • 18 shades
  • Suitable for all skin types
  • Oil-controlling
  • Sweat and humidity resistant
  • Water resistant
  • Non-acnegenic
  • Dermatologist tested
  • Ophthalmologist tested

Technology:

  • Minerals, including Calcite and Mica, and semi-precious gems, including Amethyst and Rose Quartz, provide luminosity and a lightweight feel.
  • Squalane and Lecithin provide skin conditioning benefits.
  • Silica helps keep skin shine-free.
  • Contains antioxidant 2CME, a molecule that combines Vitamin C and E which boosts their effect.
  • Titanium Dioxide and Zinc Oxide provide broad spectrum UVA/UVB SPF 15 protection.

Usage: Tap a small amount of All Skins Mineral Makeup SPF 15 into the lid. Swirl the Round Buff Brush in the lid and tap away excess. Apply in a circular motion:

  • Start application at the outside of the cheekbone, moving toward the nose and then back.
  • Continue from cheekbone downward to jawline and back.
  • Follow along the side of the face, forehead and down the nose.
  • Repeat for more coverage.

Availability/Pricing: Beginning July 2008 at all Prescriptives counters nationwide, www.prescriptives.com and Holt Renfrew in Canada.

  • All Skins Mineral Makeup SPF 15 $32.50 U.S. / $42.00 Canada
  • Round Buff Brush $30.00 U.S. / $38.00 Canada

Prescriptives (ELC)

Tuesday, June 24th, 2008

Ahh, the beauty of pre-order at Nordstrom gives us these high-res images to drool over!  Pre-order yours at Nordstrom.com!

See more Colour Forms product photos… Continue reading →

Thursday, June 19th, 2008

Chanel | Fall 2008 Golden Child

I thought I would share these fabulous photos of the upcoming fall 2008 Chanel collection!  You know, like you needed more makeup stimulus for today. ;)

Continue reading →