MAC created a special video just for their latest Makeup Art Cosmetics Collection!
MAC Zoom Fast Black Lash
U.S. Launch Date: September 24th, 2009
Anyone who thinks Black is Black hasn’t got their hands on Zoom Fast Black Lash, our newest mascara designed for voluptuous night-sky volume, length like a glamorous, never-ending asphalt highway! This is the deep end of the Dark View, the night charm of every neo-Goth night crawler, and the most dramatic statement black could make for the Film Noir way of life. Day or night, sweep it on, and don’t stop there…a second coat before twilight will make the evening all the more exciting. It’s intense. Fast. And blacker than black. Zoom!
Zoom Fast Black Lash creates the most intensely black lashes while adding dramatic volume and length. The formula includes carbon black pigment, which creates the deepest, richest black ever. Zoom Fast Black Lash contains silica to add volume and create beautiful, high drama lashes. Panthenol and pantethine help to condition and strengthen each lash while a derivative of vitamin e and sodium hyaluronate help keep the lashes hydrated, soft and flexible. The patented, perfectly sculpted brush has 3-sided fibres that grab onto each lash, separating and coating each lash evenly in one stroke. Zoom Fast Black Lash is smudgeproof, non-flaking, long-wearing, ophthalmologist-and dermatologist-tested.
- Deepest Black The blackest of blacks
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According to WWD, we can expect to see Hard Candy make a full return… but at Wal-Mart. Hard Candy is expected to be rolled out into 3,000 Wal-Marts by the end of the year. The pricing strategy aims to products priced at an average of $7.
The new line consists of 261 items ranging from shimmer lip glosses (Plexi Gloss, Lip Tattoo), baked eye shadow duos (Kal-eye-descope), glitter liquid eyeliner (Walk the Line), volume mascara (Ginormous Lash) and eyeliner pencils that double as hair sticks (Take Me Out Eyeliner). Prices average $7. Several iconic Hard Candy items will return, such as the Fortune Telling Lipgloss and the Eye Candy sliding compact with glitter eye shadow and coordinating glitter eyeliner, according to Lauren Kahn, Hard Candy’s senior brand manager, adding that the brand has exited its current retail partners and that sephora.com is clearing out its existing Hard Candy inventory. — WWD
Do you think this is a good or bad move? What’s your take?
Bobbi Brown Fall/Winter 2009 Introductions
Late fall/early winter, Bobbi Brown will release shades of Metallic Long-Wear Cream Shadow and new Rich Color Gloss.
Metallic Long-Wear Cream Shadow
- Chrome Patina
- Brown Metal
- Starry Night
- Black Pearl
- Starry Purple
- Antique Gold
- Gold Stone
Rich Color Gloss
- Ruby Red
- Pink Raspberry
- Dusty Rose
- Pink Buff
Availability: October/November 2009.
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Still a month and a half away, MAC’s Style Black Collection continues to create buzz. Slated for September 24th, the collection features a mixture of black shades as well as black-inspired shades (e.g. the mineralize eyeshadows). Are you excited for this upcoming launch? I know I can’t wait for the Volcanic Ash Exfoliator to be re-released myself.
MAC Cosmetics Make-up Art Cosmetics Collection: The Interviews
ART IS M·A·C’S DNA: THE MAKEUP ARTISTRY MAVERICK COLLABORATES WITH THREE RENOWNED ARTISTS TO CREATE WORK INSPIRED BY M·A·C’S FALL COLOUR COLLECTION, MAKE-UP ART COSMETICS.
In M·A·C culture, the human face and body are the ultimate canvas for makeup artists. Makeup and brushes are quite literally the tools. M·A·C Artists are influenced by all forms of art from painting to photography to images in film, using makeup as their means of expression. Like fine artists, they create depth, sculpt contours, brush on highlights, blend textures, mix colours, or apply pigment straight from the tube like Van Gogh. But in this case, the canvas talks back.
“We are M·A·C … Make-Up Art Cosmetics. Every face is a canvas to us, a glorious chance for spectacular transformation. It’s nice to be pretty, but it’s so much more fabulous and interesting to be a persona, something once out-of-grasp that has, through the power of art, become thrillingly real,” says James Gager, Senior Vice President/Creative Director. “In keeping with our art heritage, it made sense to ask these three artists to participate in a unique collaboration with us for fall. Working in their individual mediums – drawing, photography and painting – each applied a different colour palette to a portrait, with inspired results.”
Gordon Espinet, Vice President, Makeup Artistry adds, “Art has no boundaries. Art appeals to ‘all ages, all races, all sexes! Art is ultimately all about individual expression. M·A·C makes no distinction between the fine artist and the makeup artist and gives every artist the power to tell their story with makeup.”
Everything at M·A·C is built around the idea that anything is possible when self-expression is honored, exalted, allowed to rise to its ultimate aria. This season M·A·C celebrates the idea of the Artist in every shade and stripe…makeup as art form. M·A·C has selected three individuals who exemplify this idea through both the subjects they choose, and the wildly individual styles and colours used to convey them. Bold, heroic, big; giggly, playful, clever; dramatic, original, abstract: Fall ’09 as seen by Richard Phillips, Maira Kalman, and Marilyn Minter. Be inspired!
Check out full Q&As with each collaborator…