Carine Roitfeld elevated the smoky eye to an art form. For her M·A·C collaboration, Carine edits her look into a collection of chic colours and tools for recreating her aesthetic. Full Face Kit contain four Eye Shadows and Cremeblend Blush, Eye Brows in Brunette, Kohl Power Eye Pencil, Fluidline, 49 Lash and two Mascaras. Tropical Mist Lipstick, Face and Body Foundation, Mineralize Concealer, Nail Lacquer and Brushes create the perfect backdrop for dramatic eyes.
Jungle Camouflage Full Face Kit ($44.00 U.S. / $52.00 CDN) (Limited Edition)
Dew Soft creamy beige (Veluxe Pearl)
Camo Muted grayish taupe (Satin)
Bad Lieutenant Blackened deep brown (Matte)
Carbon Intense black (Matte)
Bootcamp Bronze Soft sheer chestnut
Desert Camouflage Full Face Kit ($44.00 U.S. / $52.00 CDN) (Limited Edition)
Sahara Dust Light neutral beige (Satin)
Cactus Thorn Mid-tone brown bronze (Frost)
Desert Shimmering warm taupe (Satin)
Carbon Intense black (Matte)
Sand Storm Soft sheer warm caramel
Lipstick ($16.50 U.S. / $20.00 CDN) (Limited Edition)
Tropical Mist Sheer translucent nude
Kohl Power Eye Pencil ($15.00 U.S. / $18.00 CDN) (Limited Edition)
Feline Black
Eye Brows ($15.00 U.S. / $18.00 CDN) (Limited Edition)
Brunette Grey brown
Fluidline ($15.00 U.S. / $18.00 CDN) (Permanent)
Blacktrack Black
Brow Set ($16.00 U.S. / $19.00 CDN) (Permanent)
Clear Clear
Mascara ($16.00 U.S. / $19.00 CDN) (Permanent)
Studio Fix Boldblack Lash Black
Zoomfast Black Lash Black
Studio Fix Fluid SPF 15 ($27.00 U.S. / $32.00 CDN) (Permanent)
NC30 Medium, warm
Mineralize Concealer ($20.00 U.S. / $24.00 CDN) (Permanent)
NC33 Medium, warm
Face & Body Foundation ($27.00 U.S. / $32.00 CDN) (Permanent)
C4 Medium
Accessories
Good Luck Star Stencil ($18.00 U.S. / $24.00 CDN) (Limited Edition)
49 Lash Lashes ($16.00 U.S. / $19.00 CDN) (Limited Edition)
Tweezer/Slant Slanted tweezers ($33.00 U.S. / $40.00 CDN) (Permanent)
Full Lash Curler Eyelash curler ($20.00 U.S. / $24.00 CDN) (Permanent)
Nail Lacquer ($17.50 U.S. / $21.00 CDN) (Limited Edition)
Undercover Nude Sheer clear nude (Cream)
Underfire Red Deep blood red (Cream)
Brushes
266 Small angle ($20.00 U.S. / $24.00 CDN) (Permanent)
275 Medium angled shading ($25.00 U.S. / $30.00 CDN) (Permanent)
191 Square/Foundation ($33.00 U.S. / $39.50 CDN) (Permanent)
Availability: Online – August 30th; North America – September 6, 2012 at all M·A·C locations; International – October 2012 at all M·A·C locations, 1.800.588.0070 and www.maccosmetics.com
Launching this August, bareMinerals (www.bareMinerals.com) unveils a conversation-starting campaign to champion its award-winning foundation franchise and the highly-anticipated launch of its first-ever solid bareMinerals READY™ SPF 20 Foundation. Rooted in the brand’s heritage of speaking to their foundations as a closer relative to skincare than makeup—ever since revolutionizing the industry with the launch of bareMinerals ORIGINAL SPF 15 Foundation in 1995—this campaign introduces the idea that ‘foundation’ has become a dirty word thanks to the cakey, pore-clogging formulas widely available that have given the category a bad rap, instituting fear in women that are relentlessly seeking the solution to flawless skin.
The campaign is supported by the fact that bareMinerals READY SPF 20 Foundation doesn’t look or feel like a foundation. With serious skincare benefi ts—a 108% increase in skin hydration after 12 hours of wear—and invisible long-wearing coverage that will have others complimenting your skin (not your makeup), the word ‘foundation’ does not do this latest innovation justice. ‘We Don’t Like Using the F-Word’ aligns with the brand’s innate desire to challenge the status quo while offering a unique perspective on what bareMinerals READY SPF 20 Foundation can do for the skin. No visible trace of makeup, no parabens or harsh chemicals, no dreaded line of demarcation—simply smooth, fresh, younger-looking skin.
“From the moment I launched bareMinerals, I’ve always struggled using the word ‘foundation,’ it never felt right,” explains Leslie Blodgett, Creator of bareMinerals. “Our formulas do so much more—actually improving the appearance of skin over time and giving women their most beautiful skin ever without looking like they’re wearing makeup at all. So, while it’s technically a foundation, we knew we had to speak to it in a different way…so we did it on our terms. This campaign really sums up our philosophy on this product category—there’s no mistaking what we stand for.”
The first iteration of the ‘We Don’t Like Using the F-Word’ campaign will kick off in North America in mid-August to support the nationwide launch of bareMinerals READY SPF 20 Foundation on September 1, 2012. bareMinerals READY SPF 20 Foundation joins bareMinerals award-winning ORIGINAL and MATTE foundations that each off er unique skin-nourishing benefits in addition to different finishes. While the campaign highlights the product attributes of READY foundation, the underlying message of the campaign is a natural extension and illustrative reinforcement of the bareMinerals brand philosophy of seeing beauty diff erently and believing that beauty can change the world.
bareMinerals READY™ SPF 20 Foundation
Made with good-for-you ingredients, bareMinerals READY SPF 20 Foundation is an innovative concept in solid mineral technology. The first ever solid foundation for the brand, the formula incorporates a unique time-release hydration system that is clinically proven to increase skin hydration by 108% after 12 hours of wear. A complex of mineral-encapsulated glycerin and humic acid locks in existing moisture and breaks down upon application and over time to continuously condition and soften skin. The formula also utilizes a proprietary SeaNutritive Mineral™ Complex coupled with antioxidants and rose hip seed oil, a cold-pressed seed oil, to help accelerate cell turnover for firmer-looking skin and Vitamins C and E for a healthy-looking complexion. This foundation diminishes the appearance of lines and wrinkles, delivers firmer-looking skin and protects skin from harsh environmental stressors with broad spectrum SPF 20 protection. Formulated without parabens, binders, fillers or harsh chemicals. Available in 20 skin-baring shades.
Urban Decay launches the 24/7 Double-Ended Glide-On Eye Pencil. If you’re already a fan of our Eye Pencils, this is one little gem you won’t want to miss. It packs the amazing staying power and unbeatable glide of our creamy 24/7 Glide-On formula into a compact, two-in-one format. A master of convenience, this travel-friendly duo features the two most convenient shades ever to share a pencil barrel—a rich brown and our award-winning black. (After all, who doesn’t need these super versatile basics in their beauty arsenal?) Available at Sephora, ULTA and select Macy’s stores. Or, online at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.
Zero / Whiskey Zealous black / Rich brown
Feminine Eyeshadow Palette ($36.00)
Available at Sephora, ULTA and select Macy’s. Or, online at Sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.
AC/DC Smoky greyish purple (Permanent)
Bordello Pale mauve with gold micro-glitter (Permanent)
Gunmetal Dark metallic grey with silver micro-glitter (Permanent)
Introducing Ocho Loco, a rainbow collection of eight FULL-SIZED 24/7 Glide-On Eye Pencils by Urban Decay. The set mixes FOUR new and EXCLUSIVE brights and shimmers with some of our best-selling, sexy shades. We also included a Grind House Double Barrel Sharpener, for the ultimate 24/7 set! The craziest thing might be the price: $59 for eight full-sized pencils – that’s a value of $152! Available ONLINE ONLY at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.
Mushroom Grey taupe/brown metallic (New and Exclusive)
Hustle Medium metallic brown (New and Exclusive)
Rockstar Dark purple metallic
Psychedelic Sister Bright eggplant (New and Exclusive)
Perversion Blackest black matte
LSD Navy with bright turquoise shimmer (New and Exclusive)
