Fashion Week kicks off this Friday, September 5th, 2008 — how excited are you? In February, Temptalia was there for a couple of days in person, but this year, we’ll be remote bloggin’ it. There’s been an increase in access to the shows for those not in attendance, and it looks like MAC wants to bring backstage to your e-doorstep!
MAC Cosmetics plan to capitalize on consumers’ rising, and many say reality TV-induced, interest in fashion and their curiosity about the shows behind the scenes. For the first time in the 15 years it has sponsored Fashion Week is exposing the backstage goings-on at New York, London, Milan, and Paris shows via Twitter.
Through a Facebook widget set to launch sometime next week, fans will be able to access tweets from individual pro-team MAC artists who will have to do a minimum of 15 tweets per day.
The initiative supports the branch’s strategy to use alternative media to gain awareness and get new fans, many of whom are active in social networks, explains Laura Elkins, VP of global consumer marketing and artist relations. She adds that it also supports MAC’s “heritage in fashion.”
“We want to engage fashion fans, beauty junkies, and loyalists. [Backstage] is not accessible to them usually,” says Evans. “It’s a great way for them to connect with our senior artists.”
The team will feature the Twitter initiative on its Facebook group and, working with Paul Wilmot Communications, promote the initiative via outreach to fashion and beauty bloggers and online magazines. — Source
Is it something you’re interested in? Will you be watching the widget? I know I’ll be totally amazed at the artists being able to manage twitter while working. Backstage is crazy-insane, always rushed, and just all around chaotic. It’s hard to imagine an artist having a free moment (or hand, for that matter) to “tweet.” (My twitter page!)
Nicolas Degenees envisions a night filled with sparking stars and brilliant fireworks, all reflected in a makeup palette that’s both fanciful and wearable. Eyes got defined with navy, grey and black tones, offset by twinkly hints of shimmering pink, lilac and gold. Velvety red, brilliant raspberry and glossy pinks accentuate lips, and skin becomes perfected with highlights to create a glowing visage. The final touch is soft skin, kissed with a hint of sexy fragrance and subtle glimmering shine. This feminine, enchanted collection is the ultimate preparation for the joyful season’s occasion.
Very Couture Palette ($65.00)
Rouge Interdit Shine ($26.50) in 02 Nude Shine, 07 Rose Shine
Rouge Interdit ($26.50) in 39 Absolutely Irresistible Red (Limited Edition)
Pop Gloss Crystal ($23.50) in 4443 Rose by Night, 444 Plum by Night (Limited Edition)
Prisme Again! Blush Glow ($40.00) in 71 Glowing Rose (Limited Edition)
Phenomen’Eyes Mascara ($27.00) in 751 (Limited Edition)
Vernis Please! ($15.00) in 160 Purple by Night (Limited Edition)
Mister Bright Touch of Light Pen ($31.50) in 71 Dawnlight
We all know LUSH as an eco-friendly brand, but this really takes it to the next level! Today, at 12 PM sharp, they will be leading a protest that urges shoppers to go “naked” by purchasing products free of packaging. The main event is located in NYC (Outside LUSH Soho, Broadway, & Spring St.), but the activity will also take place in Chicago, Los Angeles, Philadelphia, San Francisco, Seattle, Atlanta, Washington DC, Orlando, Portland, Aspen, Boulder, Carmel, Pasadena, Scottsdale, Maui, Annapolis, Bethesda, St. Louis, Las Vegas, Kansas City and Providence.
Why are LUSH employees shedding their clothes to talk about packaging? The environment is one of the biggest global issues we face today. In order to combat climate change and to protect the Earth’s scarce natural resources, shoppers need to take action by avoiding packaged goods. Unnecessary packaging can be found in almost every retailer: loose fruit individually shrink-wrapped or on plastic trays in supermarkets, the prolific use of plastic carrier bags and the mountains of plastic bottles used for cosmetic products are all contributing to the growing environmental crisis.
Did you know… LUSH only uses 100% post-consumer waste bottles for their plastic bottles? Their paper bags, cardboard boxes, and reusable tins are all made from recycled materials?
Good luck to those very brave employees! You wouldn’t catch me struttin’ my birthday suit all over town, even for a good cause, but then again, maybe I need to go on How To Look Good Naked, and then I’d be all over it.
On her inspiration, Bobbi Brown says, “I love nude makeup – and it’s especially sexy when it’s saturated with glimmering, light-reflective flecks.”
Shimmering Nudes Palette ($50.00)
A perfect mix of seven cool and warm nude tones, the Shimmering Nudes Palette flatters all complexions and has everything you need to create mBobbi’s look of the season. A combination of flat,
sheer shimmer and high shimmer shades softly illuminate the eyes while a dark matte liner shade adds drama.
New, Exclusive Nude Beach Metallic Eye Shadow
New, Exclusive Nude Mist Shimmer Wash Eye Shadow
Naked Eye Shadow
New, Exclusive Nude Glow Metallic Eye Shadow
Exclusive Mica Shimmer Wash Eye Shadow
New, Exclusive Nude Spice Metallic Eye Shadow
Espresso Eye Shadow ($22.00)
Creamy Lip Color
Because you can never have too much of a good thing, Bobbi has added four new shades to her Creamy Lip Color Collection. Infused with hints of pink and gold, each of the nude-toned lip shades is designed to work beautifully with the Shimmering Nudes Palette.
If you, like me, always enjoy about discovering a new beauty line, then I have some news for you! Jouer Cosmetics has re-launched itself exclusively at Henri Bendels this August. It is an “innovative collection of custom luxury cosmetics.” (No doubt about that, since it’s a Henri Bendels exclusive, can’t imagine it not being luxury!) They are touting the Luminizing Moisture Tint SPF 20 as their star product, along with their Age-Repairing Brightener and Concealer. Jouer does niclude a full line of color pieces as well (lipsticks, shadows, etc.). Apparently, Jouer first launched in 2004, but this is the first time I’ve heard about it.
I love Essie polishes! They never disappoint me, because they apply smoothly, and the colors are incredibly rich and pigmented. You really don’t need two coats with this stuff (though I still go for it). I’ve never had problems with this brand chipping, and I manage to get my manicure to last through a week without anything more than tip wear. For fall, they have six colors: