What’s with all the buzz on mascara? I recently received Spinlash to try out, which I have yet to test (but now I think I better try this stuff ASAP). Today, WWD tells the industry that Estee Lauder is releasing a vibrating mascara, TurboLash ($30.00), July 17th as a Saks 5th Exclusive, but will roll out across the US in December. (And both L’Oreal and P&G seem to have their own in the works!)
The cosmetics giant is set to release TurboLash All Effects Motion Mascara, which the brand is touting as the world’s first battery-operated, vibrating, all-effects mascara. It will be launched on July 17 as a Saks Fifth Avenue exclusive.
“There is a relationship between vibration, length, volume, separation and curl,” said Elana Drell-Szyfer, senior vice president of global marketing for Estée Lauder.
“Together, they deliver an unbelievably enhanced first to market product, which we feel is revolutionary.” — WWD
But wait, that’s not all! Lancome’s Oscillation debuts this fall, and yes, the brush–it oscillates!
Lancôme’s Oscillation mascara also is billed as revolutionary by company executives, thanks to its brush that (as the product name suggests) oscillates.
Jean-Louis Guéret, creator of mascara brushes for Lancôme, said he came up with the idea for Oscillation after watching makeup artists at work. While applying mascara, their hands move in a zigzag pattern. So to best emulate the movement, Guéret explained, he conceived a flexible, polymer-based mascara brush that vibrates along its longitude at 7,000 micro-oscillations a second. Getting the battery-powered movement started takes simply pressing lightly on an area of the mascara’s outer tube, which turns on a 3-centimeter motor.
Guéret said that, as the mascara brush vibrates against eyelashes, they become “organized” and evenly coated with a mascara formula conceived with ultrafine particles specifically for the product, which also extends, curls, shapes and makes lashes seem thicker. He claims Oscillation’s Ultrafine Dispersion technology allows mascara to glide easily onto lashes and for rapid application. — WWD
Spinning, vibrating, oscillating mascaras? What do you think? Are you curious about the new technology? A bit fearful of something vibrating coming near your eyes? Will you be picking one, two, or all three of the latest in makeup technology?
Thanks to Bjooti.net for these images! The site is in Swedish (it is one of my favorite sites to look at, though, ha!), so I don’t know if the text has more description. Nonetheless, I presume that the mineral makeup is the same as or similar to the previous mineral makeup foundations that came out (the packaging is the same). I’d like to say those are MSFs, too… No real word on this, and it could end up being an international only launch, too (since US already launched the mineral powders!).
Check out product photos… Continue reading →
MAC PRO launched six new neon pigments that are matte in texture! (Thanks to Krasevayadancer for these images!) Unfortunately, SF PRO is closed for the night (I always order through them, because then the package arrives next day, practically!), but I did call up South Coast Plaza PRO (makes me miss living in Irvine — cause you know your girl would be driving there right now!) to get color names! Since I own so many pigments, I imagine I’ll probably order them all tomorrow morning. Whether I’ll wear them is a different story.
What about you? Would you wear these?
- Red Electric
- Full Force Violet
- Green Space
- Neo Orange
- Magenta Madness
- Kick-It Yellow
Check out three swatches… Continue reading →
Thanks to MAC, I was able to try out three (Warm Chill, Blue Flame, and Climate Bleu) of the seven upcoming shadows and two of the four (High 90s and Swelter) (five?) upcoming slimshines from Cool Heat! Of course, you know I had to get photos and swatches as soon as I got my hands on them, right?
Check out more photos… Continue reading →
Guerlain Autumn/Fall 2008 | Jeu de Dames
Jeu De Dames Colour Play Lip Palette (limited edition) $68
Ombre Éclat — 4 Shades Eyeshadow (limited edition) $57
- 401 Jeu de Nuit
- 402 Jeu de Nacres
KissKiss Extreme High Fidelity Colour — Velvet Finish $29
- 120 Rouge Infini
- 141 A Jamais Brun
- 121 Orange Encore
- 160 Plus Que jamais Rose
- 140 Beige Sans Fin
- 161 Rose Éternel
KissKiss Lipstick $29
- 532 Orange Mamb
- 556 Brun Jazzy
- 555 Beige Groove
- 578 Rose Salsa
KissKiss Laque High Colour — Lacquer Finish $29
- 722 Rouge Pin-Up
- 744 Beige Star
Blush 4 Éclats Sculpting Blush $48
- 01 Tendre Aurore
- 02 Soleil Couchant
- 03 Lueur D’Automne
- 04 Rosee Du Printemps
- 05 Rose Plein Vent
- 06 Nuit D’ete
Available: August 2008 at Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Bloomingdales and Nordstrom.
Learn more about the inspiration behind this launch, as well as see soem product photos! Continue reading →
2008 autumn-winter collection by Nicolas Degennes
- Pocket Beauty Case Accessory for Glowing Lips and Cheeks $55 (Sweet Dandy)
- Prisme Again! Shimmer Eyes Mat & Shimmering Eyeshadow Quartet $49.50 in 43 Smoky Shimmer and 44 Precious Shimmer
- Prisme Libre Loose Powder Quartet Air Sensation $63 in 73 Dandy Beige
- Captiv’Eyes Intense Volume Mascara Magnetic Eyes $25 in 6 Dandy Black
- Magic Khôl Eye Liner Pencil $21.50 in 14 Dandy Blue
- Rouge Interdit Satin Lipstick Irresistible Color $26.50 in 37 Romantic Dandy and 38 Fatal Dandy
- Pop Gloss Crystal Crystal Lip Gloss $23.50 in 441 Romantic Dandy and 442 Fatal Dandy
Available: August 2008 at Sephora and Sephora.com.
Hear from Degennes on his inspiration for this fall’s launch, plus plenty of lemming-inspiring photos! Continue reading →