In November, ColourPop will be available through Sephora, but in-store and online, according to WWD. The number of physical locations that will carry the brand has not been revealed but there will definitely be some locations where you’ll be able to play with ColourPop before you purchase, which has always been a drawback for those who have been curious about a brand (but unwilling to purchase sight unseen). The brand remains committed to its current pricing as their products roll out to Sephora.
It’s a big move for the retail giant, given that this will make ColourPop the most affordable brand that they carry, even beating out their house brand, Sephora Collection (where a lipstick will run you $12.50 compared to ColourPop’s Lippie Stix at $6.00, or their single eyeshadows at $10.00 and ColourPop’s Pressed Shadows at $5.00). It’s also a contrasting move to Sephora’s recent full rollout of Tom Ford’s line, one of the more expensive luxury lines in the beauty industry.
It is unclear at this time what exactly will be available from Sephora; on BeautyTalk (Sephora’s forums), the official announcement spoke of an “exclusive line,” so I guess we’ll just have to wait and see…
Does this make you more likely to check out ColourPop or give them a try if you can purchase through Sephora instead (whether in-store or online)?