Sunday, May 4th, 2014

Giorgio Armani Eyes to Kill Solo Eyeshadow Launches
Giorgio Armani Eyes to Kill Solo Eyeshadow Launches

“Women have always been afraid of wearing bright colors because they don’t find them in the right texture. In this new line, Eyes to Kill Solo, every shade has been custom-created in a wearable texture. It’s the perfect accessory for the face.” — Linda Cantello, Giorgio Armani International Makeup Artist

Inspired by nature’s elements, Eyes to Kill Solo offers a dense and deep “Macro Color” range of 20 shades. Each color story draws a specific vibration from a carefully studied texture. Subtle, silky, intense or sheer materials blend together to offer these single eyeshadows a distinctive luminosity and color personality. A made-to-measure approach thanks to a technological formulation that reveals all the beauty of the pigments. A palette of 20 intensely colored eyeshadows comes in three texture families: satin, vivid and matte.

The 10 satin shades, inspired by the catwalk, contain the exclusive “wet process” innovation which reduces the amount of solvents and white powder that are added to the formula. A unique method obtained by using pressure and top suction on the powder and the translucent solvents ensures the formula’s cohesion and allows a greater density of pearls to be used. The formula: a clear liquid texture is injected directly in the final pack and then dried. Once the solvent of the formula has evaporated, the texture becomes satiny soft, with enhanced color payoff. The color result is spectacular and perfectly pure, offering the most beautiful hues.

The 4 electric shades in bold tones are inspired by wild nature—dangerous and fascinating. This new formula is heightened by technology featuring transparent and multi-faceted kaleidoscopic pearls that continuously diffuse a bright and unfailingly luminous color. Through multidirectional refraction, the surface light gives these colors a different appearance—the eyes become hypnotic.

The 6 matte shades deliver long-lasting intensity with bold colors. The high concentration of pigments and the ultra-fine particles of the soft-touch powders allow an exceptionally high percentage of pure pigments to be used. The result is a long-hold matte intensity and ultra-saturated color that underlines the eyes’ radiance and depth.

Eyes to Kill Solo Eyeshadow ($32.00) (New, Permanent)

  • 1 Obsidian
  • 2 Armani navy
  • 3 Asphalt
  • 4 Wood
  • 5 Vulcano
  • 6 Khaki
  • 7 Black light
  • 8 Gun metal
  • 9 Tadzio
  • 10 Beige nudo
  • 11 Ecaille
  • 12 Ice
  • 13 Kimono
  • 14 Aurore
  • 15 Parma
  • 16 Dark plum
  • 17 Green viper
  • 18 Scarab
  • 19 Nuance
  • 20 Sapphire spider (Not available in US)
  • 21 Moon jelly (Not available in US)
  • 22 Anemone (Not available in US)
  • 23 Corallo
  • 24 Tangerine (Not available in US)

Availability: Now @ Neiman Marcus, Selfridges; officially launches June 2014

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Saturday, May 3rd, 2014

Becca Beach Tint Shimmer Souffles for Summer 2014
Becca Beach Tint Shimmer Souffles for Summer 2014

Beach Tint Shimmer Souffle ($27.00)

This lightweight formula packs four must-have qualities into one formula: a powder to add a pop of color, a stain to give staying power, an illuminating highlighter, and a cream to deliver a flawless finish. Water-resistant and oil-free, each pot combines Becca’s bestselling Beach Tint with a Shimmering Skin Perfector™ for effortlessly buildable, complexion-enhancing color, soothing hydration, and a youthful glow.

  • Fig/Opal Nude infused with golden opal
  • Guava/Moonstone Coral infused with pale gold
  • Lychee/Opal Bubblegum pink infused with golden opal
  • Papaya/Topaz Bright tangerine red infused with golden bronze
  • Raspberry/Opal Raspberry infused with golden opal
  • Watermelon/Moonstone Coral red infused with pale gold

Availability: Now @ Sephora

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Friday, May 2nd, 2014

MAC Waterproof Brow Collection for Summer 2014
MAC Waterproof Brow Collection for Summer 2014

A new collection of products elevates the brow in waterproof formulas that are sweat-proof, smudge-free and humidity-resistant. Waterproof Brow Set grooms, defines and strokes brows into shape, naturally shading to create subtle or dramatic looks in seven new hues. The long-wearing, waterproof Fluidline Brow Gelcreme fills, lengthens and shapes in rich brunette, soft taupe and golden brown. Finish the look with Zoom Waterfast Lash, Splashproof Lash or False Lashes Waterproof and your brows are gorgeous to go.

Pro Longwear Waterproof Brow Set ($16.00 U.S. / $19.00 CDN) (Permanent)

  • Clear Clear
  • Emphatically Blonde Soft muted beige-taupe
  • Toasted Blonde Dirty blonde
  • Red Chestnut Gold brown with gold shimmer
  • Quiet Brunette Muted mid-tone grey brown
  • Bold Brunette Muted blackish brown
  • Brown Ebony Asphalt black

Fluidline Brow Gelcreme ($16.00 U.S. / $19.00 CDN) (Permanent)

  • Redhead Muted golden brown
  • Dirty Blonde Soft taupe brown
  • Deep Dark Brunette Rich brunette

Availability: May 22, 2014 at all M·A·C locations, 1.800.588.0070 and International May 2014 at all M·A·C locations, 1.800.588.0070 and

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Thursday, May 1st, 2014

MAC x Maleficent Collection for Summer 2014
MAC x Maleficent Collection for Summer 2014

Mysterious, magnificent and much misunderstood – Disney’s most iconic villain, brought to life this summer in the epic new film, “Maleficent,” inspires a limited-edition colour collection in specially designed packaging to delight the most demanding of dark sorceresses. Intensely admired for her evil elegance, despite her efforts to instill fear in the hearts of generations, this icon casts a spell of absolute adoration
with sensuous shades for eyes, face, lips and nails so wickedly gorgeous, who needs beauty sleep?

“Maleficent,” the untold story of Disney’s most iconic villain from “Sleeping Beauty,” reveals the events that hardened Maleficent’s heart and drove her to curse the baby, Aurora. The film stars Angelina Jolie and opens in theaters this summer.

Lipstick ($17.50 U.S. / $21.00 CDN) (Limited Edition)

  • True Love’s Kiss Clean bright red (Amplified)

Pro Longwear Lipglass ($22.00 U.S. / $25.50 CDN) (Limited Edition)

  • Anthurium Clean bright red

Pro Longwear Lip Pencil ($21.50 U.S. / $25.50 CDN) (Limited Edition)

  • Kiss Me Quick Yellow red (Repromote)

Maleficent Eyeshadow Quad ($44.00 U.S. / $52.50 CDN) (Limited Edition)

  • Ground Brown Dirty deep brown (Matte) (Permanent)
  • Concrete Muted taupe brown (Satin) (Permanent)
  • Carbon Intense black (Matte) (Permanent)
  • Goldmine Intense gold with shimmer (Permanent)

Penultimate Eyeliner ($21.50 U.S. / $25.50 CDN) (Permanent)

  • Rapidblack True black

Eye Brows ($17.50 U.S. / $21.00 CDN) (Permanent)

  • Fling Light taupe ash brown

Sculpting Powder ($23.00 U.S. / $27.50 CDN) (Limited Edition Packaging)

  • Sculpt Soft taupe matte (Permanent at PRO stores in regular packaging)

Beauty Powder ($30.00 U.S. / $35.00 CDN) (Limited Edition)

  • Natural Soft peachy pink

Prep + Prime Highlighter ($25.00 U.S. / $30.00 CDN) (Permanent)

  • Bright Forecast Mid-tone peachy coral

Nail Lacquer ($17.50 U.S. / $21.00 CDN) (Limited Edition)

  • Uninvited Neutral nude with slight pearl (Limited Edition)
  • Flaming Rose True red (Permanent)
  • Nocturnelle Black-as-night black (Permanent)

Lashes ($17.50 U.S. / $21.00 CDN) (Limited Edition Packaging)

  • 36 Lash (Permanent)
  • 30 Lash (Permanent)

Availability: Online May 8th, May 15, 2014 at select M·A·C stores and Macy’s, 1.800.588.0070 and International excluding China June 2014 at select M·A·C stores and Selfridges, 1.800.588.0070 and

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Thursday, May 1st, 2014

MAC Alluring Aquatic Collection for Summer 2014
MAC Alluring Aquatic Collection for Summer 2014

Eyes take on a subtle radiance in tarnished olive, seafoam and darkened plum Extra Dimension Eye Shadow, lined with the pearlized black of Pearlglide Intense Eye Liner. Luminous Extra Dimension Blush gives cheeks a goddess glow and nails glisten in aquatic chrome. Lipstick, Lipglass and Lip Pencil feature dark, mystical violets and ice-cold pearlized nudes. Limited edition teal packaging, elegantly accented with sheer water droplets, leaves you totally seduced by the sea.

Bronzing primers and powders set summer skin refreshingly aglow, as Extra Dimension Bronzer washes over the face with a subtle gleam and Bronzing Powder sculpts and highlights in gentle pearlized shades with a touch of shimmer. Limited-edition compacts in aquatic teal are elegantly accented with sheer water droplets.

Lipstick ($17.50 U.S. / $21.00 CDN) (Limited Edition)

  • Siren Song Sheer pale beige (Lustre)
  • Pet Me, Please Light shimmering mauve (Frost) (Repromote)
  • Enchanted One Mid-tone neutral pink (Matte)
  • Mystical Mid-tone creamy rose (Cremesheen)
  • Goddess of the Sea Dark vibrant violet (Cremesheen)

Lipglass ($16.50 U.S. / $20.00 CDN) (Limited Edition)

  • Clear Water Sheer nude with multidimensional pearl
  • Peachstock Creamy true nude (Repromote)
  • Water Deities Light bronzy pink
  • Seducing Sound Mid-tone plum bronze
  • Modern Lure Deep violet with pink pearl

Lip Pencil ($16.50 U.S. / $20.00 CDN) (Limited Edition)

  • What Comes Naturally Light nude
  • Half-Red Soft burgundy

Extra Dimension Eye Shadow ($19.50 U.S. / $22.50 CDN) (Limited Edition)

  • Lorelei Golden beige
  • Sea Worship Tarnished olive
  • Silver Sun Mid-tone dirty sea foam green
  • Legendary Lure Deep cerulean
  • Fathoms Deep Deep blue
  • Soul Serenade Deep plum brown

Pearlglide Intense Eyeliner ($17.50 U.S. / $21.00 CDN) (Limited Edition Packaging)

  • Black Line Black with gold pearl
  • Black Swan Black with pearl

Bronzing Powder ($27.50 U.S. / $33.00 CDN) (Limited Edition Packaging)

  • Refined Golden Finely spun golden with soft pearl
  • Golden Muted golden tan-beige with shimmer

Extra Dimension Bronzer ($33.00 U.S. / $38.50 CDN) (Limited Edition)

  • Aphrodite’s Shell Golden bronze with a touch of fine shimmer
  • Delphic Soft brick tan with a touch of fine shimmer

Extra Dimension Blush ($27.50 U.S. / $32.50 CDN) (Limited Edition)

  • Sea Me, Hear Me Beige pink
  • Seduced at Sea Mid-tone neutral plum

Nail Lacquer ($17.50 U.S. / $21.00 CDN) (Limited Edition)

  • Submerged Dark teal chrome
  • Neptune Tarnished gold
  • Shimmerfish Sparkling aluminum

Brushes (Limited Edition)

  • 127 Split Fibre Face Brush ($35.00 U.S. / $42.00 CDN)
  • 233 Split Fibre Eye Shadow Brush ($25.00 U.S. / $30.00 CDN)

Makeup Bag ($35.00 U.S. / $42.00 CDN) (Limited Edition)

The M∙A∙C Alluring Aquatic Makeup Bag, our chic, teal clutch, is elegantly accented with sheer water droplets. Its clear blue zipper pull reveals a sleek, matching interior, featuring translucent sides in luminous aqua blue. Perfectly sized for all your necessities. A M·A·C store exclusive.

Availability: Online May 15, 2014 at, North America stores/counters on May 22, 2014 at all M·A·C locations. International May 2014 at all M·A·C locations.

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Wednesday, April 30th, 2014

Make Up For Ever Aqua Matic Launches
Make Up For Ever Aqua Matic Launches

Aqua Matic ($21.00)

Simplify your make up routine with an eye-catching new collection of smudge-proof color that stays put no matter where the day, or night, may take you. The latest addition to MAKE UP FOR EVER’S coveted Aqua family, new Aqua Matic is a range of long-lasting, glide-on eye shadow pencils created for make up pros and novices alike.

Aqua Matic was created for make up artists working in extreme environments as well as women wanting high performance make up they can wear every day. This glide-on eye shadow offers crease-proof, high-intensity color, with a lightweight finish making it a must-have for all, whether backstage, on-stage or in real life.

Aqua Matic’s ultra-gliding, creamy texture goes on smoothly and blends easily, providing immediate color payoff and an even result. An additional combination of Silica, Oils and Polymers create a flexible film that locks water out to guarantee long lasting, smudge-proof and crease-proof color.

Aqua Matic is available in 10 shades from neutral to vibrant with satin, metallic, diamond or iridescent finishes and is packaged in a convenient retractable pencil. Swipe your favorite color across your lid for a quick and easy look, or create a multicolored effect by layering on additional shades and blend with fingers or a brush.

  • D-10 Diamond black
  • S-60 Satiny warm brown
  • D-12 Diamond golden grey
  • I-90 Iridescent pop purple
  • I-22 Iridescent electric blue
  • I-20 Iridescent turquoise
  • I-30 Iridescent lime green
  • ME-50 Metallic golden taupe
  • ME-54 Metallic pinky beige
  • S-52 Satiny flesh-colored pink

Availability: Now @ Sephora

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