Thursday, July 5th, 2007

July 21st, 2007 with Nordstrom’s exclusive Novel Twist collection; nationwide in August 2007

This innovative formula feels like a cream shadow and lasts for hours with no creasing, caking, or transfer. Its skin-like adhesion allows formula to build seamless coverage without heaviness or caking. A new combination of waxes allows superior blendability and spreadability. This new formula is easy to apply, blend and mix with MAC shadows and liners. Superior color vibrancy & intensity not commonly found in cream eye shadows. Its dense coverage can be easily built up in both matte and pearl formulas. It can hold large particle pearls on the eye area without risk of transfer. Easily removable with MAC wipes.

Thursday, July 5th, 2007

This launches July 21st, 2007 at a Norstrom counter near you.

Colour, swirls, bends, loops and thrills in the limited edition lip eye compacts, and brush/makeup bags of MAC Novel Twist. Stylishly coordinated, richly fall-like in spirit and hue, all feature a design of menswear striped fabric, hand-embroidered with a wayward twist of thread. The lip compacts in shades of tan, coral, pink, or plum sport a trio of colours, while coordinating compacts for the eyes highlight five shades in a choice of warm and cool. In each a brush, plus a mix of firm favorites in new additions that allow to follow convention or stylishly ad-lib. For the brush bags – a fresh new selection of brushes for face and eyes. As inspiringly unpredictable as cube-shaped makeup bag, this is a collection that sends the imagination for a loop.

Keep reading for photos!
Continue reading →

Wednesday, June 27th, 2007

New PRO Lipstick Shades
Available Now!


Continue reading →

Wednesday, June 27th, 2007

Blue Storm
August 23rd, 2007 [US/Canada]
September 10th, 2007 [international]


Continue reading →

Wednesday, June 27th, 2007

Smoke Signals
August 23rd, 2007 [US/Canada]
September 10th, 2007 [international]


Continue reading →

Wednesday, June 27th, 2007

In 3D
August 2, 2007 [US/Canada]
September 10th, 2007 [international]


Continue reading →