MAC COSMETICS LAUNCHES NEW LASHES
CREATED BY CELEBRITY MAKE-UP ARTIST AND LASH DESIGNER CHRISTINA SMITH
Lashes have reached a whole new level No longer are lashes just for special nights out or glamorous events, they have become an everyday staple being worn by women of all ages.
This fall, MAC takes Lashes to the extreme whether it’s a natural effect or a more dramatic look you want, it’s easily achieved with the re-launch of MAC Lashes. Acclaimed celebrity lash designer Christina Smith who has designed custom lashes for Hollywood leading ladies including Liza Minnelli, Kate Hudson, Hayden Panettiere and Gisele Bundchen, created 11 exclusive Lash styles with original, new features and streamlined packaging.
NEW LASH FEATURES AND BENEFITS:
- Color – MAC Lashes have a unique blend of black and brown natural hairs, so they blend more naturally with your own lashes. Great for even the fairest of lashes.
- Clear Band – MAC Lashes feature a ground-breaking thin, clear band for easy application and flexibility. Lashes can move, bend and blend.
- Shorter Width – Say goodbye to trimming false lashes to fit. MAC’s newly designed Lashes have a shorter width, so they fit comfortably to the length of your natural lash line.
- Intentional Imperfection – No two lashes are the same or perfectly symmetrical. MAC created intentional imperfections in each lash design to create a more natural effect.
NEW LASH PACKAGING:
The new MAC Lashes are packaged in a unique white tray that holds the lashes around a circular post. The post is used for ease of identification, with the left lash on the left side, and the right lash on the right. The white inner tray slides into a clear outer case and locks into place for secure portability. In addition to beautifully displaying the lashes, the new case also allows for easy storage and reuse.
MAC Lashes will last through approximately 3-6 wears, with proper care. When removing Lashes from packaging or the lash line, gently lift one end and peel off slowly and carefully to keep Lashes intact. Store lashes in a cool, dry area as humidity or warm temperatures (often found in the bathroom) may compromise the curl of the lash.
Questions & Answers
Q: Why do you feel lashes are an important part of a women’s regime?
A: Lashes create fullness, evoke sexiness, and can be used in many capacities. They open the eyes, and frame the eyes, they can create an emotion or mood depending on the style worn and most importantly they can positively affect someone’s confidence.
Keep reading to see the rest of the interview with Miss Christina Smith, plus learn more about the new lashes available!
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THE POWER-COMBO OF UNIQUE FORMULA AND WELL-DESIGNED WAND COME TOGETHER IN PLUSH LASH, A NEW MASCARA DESTINED TO CHANGE THE WAY YOU CREATE A DYNAMIC FRINGE FOR YOUR EYES. START WITH THE WAND. SPECIALLY DESIGNED TO INCORPORATE A V-SHAPED GROOVE THAT PRUNES THE BRISTLES ON ONE SIDE WHILE LEAVING THE OTHER SIDE FULL AND LUSH. THE SHORT-BRISTLES COAX THE LASHES UPWARD TO AN EXTRORDINARILY SOPHISTICATED YET FLIRTATIOUS CURL, WHILE THE OTHER SIDE SEPARATES AND COMBS THE LASHES ROOT-TO-TIP CREATING A LONG, WELL-DEFINED GLAMOUR LASH. ADD THE LUXURIOUSLY INTENSE, PLUMPING, NON-CLUMPING, CONDITIONING FORMULA OF THIS INNOVATIVE MASCARA.
Plush Lash Profile
Instantly plump up lashes for over-the-top voluptuous volume. Contains natural humectant sodium hyaluronate, pro vitamin B5 conditions the lash, while the vitamin E derivative acts as and antioxidant. The combination of waxes and film formers allow for super even and smooth application. Double V groove design and hollow, tightly interwoven filaments allow product to sit on top of the brush and in the feed grooves providing very good volumizing and quick building performance. Use flat side first to push lashes upward and curl. Separate and comb lashes with longer bristles. Ophthalmologist-tested and suitable for wear with contact lenses.
Plushblack Deep black
Brunette Chocolate brown
Suggested Retail Price: $11.00 U.S./$13.00 CDN
P.S. – Get free standard shipping on all orders at www.maccosmetics.com with shipping code MATTE.
Overall, I found that Matte2 (pronounced Matte Squared, for those who were unsure!) was a collection of some new colors, some duplicates, but I also realize that these are all using a new matte formula, and as a result, have replaced (and probably will end up replacing more in the future) existing shades with the old matte formula. These are like butter; creamy, smooth, and the pay off is incredible. I like that they came right out with 16 shades, rather than giving us a few now, and then throwing us more limited edition ones as time went on. They really are revamping the permanent collection by putting 16 new eyeshadows into the mix, and I really love that. Liquidlast liner is always fun, and I must have missed Inky and Inkspill, because they seem totally new to me!
Plush Lash: Okay, I didn’t have much time to really play with this, but I did get to put a few coats on quickly, and I really did love the length, thickness, and subtle curl of the mascara. I’m thinking it just might be a keeper, but I have to use it in a real look first.
Blanc Type — If you’ve ever wanted a bright matte white, this is it! No shimmer to be found, just pure white. It isn’t gray, it isn’t pink, just white.
Brown Script — I’m reminded of Texture eyeshadow, but of course, this is matte texture, which means it is an excellent crease color to increase the depth and definition of your natural eyes.
Clarity — A lot of people are comparing this to Electric Eel, and it isn’t a bad comparison; they really are alike. I do like this formula better, even though Electric Eel has great color pay off. However, if you already own Electric Eel and find yourself rarely reaching for it, Clarity probably isn’t of much value to you!
Copperplate — A gray-plum, which will make a great lid color for a more subtle or downplayed smoky eye this fall.
Fig. 1 — This is such a gorgeous purple; it reminded me of what I wished Creme de Violet would have looked like. It’s a lovely grape purple, with a bit more brightness.
Flourishing — A subtle shade of olive green, which I think is fabulous, because the line really needed this shade of green. I love the matte greens like Femme Noir and Velvet Moss (I think this is a satin) – and now there’s something more toned down but still matte.
Graphology — Dark, smoldering purple – deliciously smooth and perfect for that sultry smoky eye.
Handwritten — This might end up being a new brow filler color for me! It’s a warm chocolate brown, and because of the texture, the pay off is excellent and velvet smooth.
Newly Minted — Remember Melody? It was discontinued quite a while ago, but here it is, revamped and better than ever with a new name. Truly, I immediately thought of Melody, which had pretty good pay off, but this seemed like it would apply even smoother and with more pop.
Pen ‘N’ Pink — There is a color in the Liza AM quad (old, limited edition) that’s very similar to this, because it is the same light white-pink and matte finish, but this has far better payoff. The other one ends up being a bit chalky, whereas this one is creamy. I found this had a bit less color pay off than the other 15, though.
Poison Pen — Another grayish purple color, but this time, it’s more purple than gray. It’s almost like a chalky purple, but not in texture, just in the color – toned down, wearable.
Post Haste — If you have Passionate, you’ll find yourself wondering if these two are twins. Their difference is in texture, in feel. I would say I’d pick Post Haste over Passionate, though. It’s such a pretty hot pink.
Prussian — I love the name! A dark blue, not quite navy, because there is still some brightness to it, but this gorgeous shade of a deep sea blue. I’m reminded a tad of Deep Truth, without all of the shimmer.
Signed, Sealed — A darker chocolate brown in color, and I think a lot will love this color for its earth tone and how easy it will be to incorporate it into neutral and work-safe looks.
Tete-A-Tint — An orange-pink, peachy almost, which reminds me more of spring than the fall, but I think it is a gorgeous shade. I can’t think of a similar color in the MAC line that would compare well against this.
Typographic — Ever wished for a less black Carbon? This is it. A gray-black in the this new creamy formula, and I can’t wait to see people use it in some smokey eyes.
Electrolady — This is one of my favorite liquidlast liners; it such a vibrant violet color, and one of my favorite ways to line my lower lash line (and then add a touch of Stars ‘n Rockets eyeshadow on top for a real pop!).
Coco Bar — I don’t think I’ve ever really been a huge fan of brown liner for myself, so I found this color passable, though it’s a lovely rich deep brown.
Inkspill — Oh, what a gorgeous deep teal color. Looking at these, I was reminded of the jewel tones of fall.
Inky — Another jewel tone, a deep blue, not too bright or bold, and I, of course, fell in love with it.
Point Black — Who doesn’t love a pitch black liquid liner?
You can see all of the swatches here.
Henri Bendel department store recently celebrated their 100th anniversary, and as a way to commemorate the achievement, MAC Cosmetics formulated and released two special edition lipsticks in special Bendel packaging. Check out the product photos and swatches we have for you!
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Here are the Matte2 swatches for you! These were out at my local MAC store, so for those who have heard it was pushed back – my best advice is call your local counter/store to check (that’s what I did). My store had Plushlash and all the new lashes available, too.
Here is the transcript of Temptalia’s interview with Dita Von Teese.
I want to give a huge thank you to Heather at MAC for allowing Temptalia to have the opportunity of not just meeting, but interviewing Dita Von Teese! Girl, you know I love you!
Christine: I run a beauty blog, so basically I’m going to ask you some beauty questions.
Dita: Okay, okay.
Christine: I want to know how do you keep your skin so perfect?
Dita: Well, I use sunscreen religiously. But not in a psychotic manner! I know there were a lot of tabloid stories going around about me traveling with sunscreen curtains and everything. All this crazy, like, that I have a diet to keep my skin white. None of that’s true – it’s basic sunscreen, it’s what everybody should do, even if they don’t want to be as pale as me. It’s important to use sunscreen, so that’s my number one. Getting my beauty sleep is my number two, sleep makes a big difference in how my skin looks.
Christine: I noticed you’re wearing very, very high heels. How do you survive heels that high? What’s your secret?
Dita: My secret is staying in good shape. I think that I’m always, I work out a lot, and it’s not really just so my body looks a certain way. I feel stronger even walking in heels. I just feel more powerful and strong when I’m in good shape, and that’s one thing, and buying good quality shoes helps you support you.
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