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MAC Soft Serve Collection for Summer 2016


MAC Soft Serve Collection for Summer 2016
MAC Soft Serve Collection for Summer 2016

Feast on servings of new M∙A∙C Soft Serve Shadow featuring a unique, bouncy texture, and Dare Hue! Brow Pencil. Delectable Soft Serve shades each layer smoothly onto the lid with buildable colour that’s long-wearing, non-creasing and simple delicious.

Online May 26th, in-stores June 2nd

The Details

Soft Serve Shadow, $22.00 U.S. / $26.00 CAD (Limited Edition)

  • Bounce Around Light, cool taupey silver (Pearl)
  • Quite Yummy! Light pink (Satin)
  • Cushy Life Light warm golden beige (Pearl)
  • Put Me to Shame Mid-tone dirty taupe (Satin)
  • So So Saucy Mid-tone peach (Satin)
  • Plead Gilty Vibrant sparkling gold (Pearl)
  • Jealous Girl Mint green (Satin)
  • Must Be Lust Sparkling bronzy tan (Pearl)
  • Girls, Girls! Soft pastel purple (Satin)
  • Best Make Up Light golden highlighter (Pearl)
  • Big Bad Blue Soft pastel blue (Satin)
  • Softened Up Mid-tone warm brown

Dare Hue! Brow Pencil, $16.50 U.S. / $19.50 CAD (Limited Edition)

  • Violet Infused Soft lavender
  • Blonde Not Bland Pastel peach
  • Pink Confetti Pastel pink
  • Frisky Fresh Soft mint green
  • What a Highlight Soft white gold highlighter
  • Clearly Groomed Nudey beige

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MAC Vibe Tribe Collection for Summer 2016

MAC Vibe Tribe Collection
MAC Vibe Tribe Collection

Lose control in lips painted reckless shades of red and coral, or a flash of gold. Let your eyes escape reality in teal, cobalt mandarin and charcoal, as free-spirited nails glisten in succulent tangerine and the perfect, buttery nude with M∙A∙C Vibe Tribe. Join the tribe. Feel the vibe.

Online May 12th, in-stores May 19th at all locations

Editor’s Note: MAC’s newest collection–Vibe Tribe–has generated some controversy over the last couple weeks for cultural appropriation and/or cultural insensitivity. Both Refinery29 and The Huffington Post posted earlier this week with an official statement from the brand, which stated that: “The collection, including the visuals, product lineup, and naming, is inspired by art, outdoor music festivals, and the colors of the desert. The collection has absolutely no connection to nor was it inspired by the Native American cultures.”

Outdoor festivals are rife with instances of cultural appropriation in the form and manner many dress and accessorize (one of the more egregious examples is the wearing of headdresses–something some festivals have actually banned to avoid future instances of cultural appropriation). I don’t think it’s a surprise that between the pattern on the packaging, some of the shade names, promotional imagery, and a collection name with “tribe” in it that it is making some consumers at least question the inspiration/connection. I wish MAC would have considered partnering with a Native designer or artist to create a collection that could truly pay homage to that person’s culture, roots, and inspiration of their craft. They have done this in the past where we have seen the collaborator’s inspiration in the forms of shade names and packaging, so it is a disappointment that they didn’t go that route here. I hope the brand will consider doing more research into their themes going forward.

Edited at 10:57AM PST: Please be RESPECTFUL to each other, whether you agree with the person or disagree with them. This is a place for civil, thoughtful discussion, not condescension, insults, or other ways of trivializing how someone feels or doesn’t feel.

The Details

Call of the Canyon Eyeshadow Palette, $36.00 U.S. / $43.50 CAD (Limited Edition)

  • Call of the Canyon Frosty off-white (Veluxe Pearl)
  • Fool’s Gold Dirty olive gold (Frost)
  • Summer Sun Frosty peach orange (Frost)
  • Thunderbolt Dark charcoal with gold pearl (Lustre)

Wild Horses Eyeshadow Palette, $36.00 U.S. / $43.50 CAD (Limited Edition)

  • Brule Soft creamy beige (Satin) (Permanent)
  • Charcoal Brown Muted taupe-brown (Matte) (Permanent)
  • Wild Horses Deep espresso (Satin)
  • Blue Mesa Deep turquoise (Satin)

Lipstick, $18.00 U.S. / $22.50 CAD (Limited Edition)

  • Tanarama Pale beige with golden shimmer (Frost) (Permanent)
  • Arrowhead Bare nude (Matte)
  • Painted Sunset Bright orange-red (Amplified)
  • Pure Vanity Pale peach nude (Lustre) (Repromote)
  • Hot Chocolate Dirty plum (Satin) (Repromote)

Patentpolish Lip Pencil, $21.00 U.S. / $25.50 CAD (Limited Edition)

  • Tumbleweed Soft nude
  • Teen Dream Bright pinkish coral matte (Repromote)
  • Caravamp Reddish-orange
  • Desert Evening Clear with pearl (Online Exclusive)
  • Rio Grande Romance Bright fuchsia

Powder Blush, $23.00 U.S. / $27.50 CAD (Limited Edition)

  • Modern Mandarin Red-orange (Satin) (Permanent)
  • Adobe Brick Burnt-red (Satin)
  • Painted Canyon Mid-tone coral (Satin) (Online Exclusive)

Cream Colour Base, $23.00 U.S. / $27.50 CAD (Limited Edition)

  • Yellow Topaz Light golden champagne

Bronzing Powder, $27.00 U.S. / $32.50 CAD (Limited Edition)

  • Matte Bronze Bare shouldered bronze (Permanent)
  • Refined Golden Finely spun golden with soft pearl (Permanent)
  • Firebrush Reddish bronze with golden sparkle

Studio Sculpt Defining Bronzing Powder, $33.00 U.S. / $38.50 CAD (Limited Edition)

  • Delphic Coppery bronze with gold sparkles (Repromote)
  • Golden Rinse Light brick reddish bronze with fine shimmer (Repromote)

Gleamtones Powder, $33.00 U.S. / $38.50 CAD (Limited Edition)

  • Dunes at Dusk Multi-colour

Studio Nail Lacquer, (Limited Edition)

  • Blazing Hot Bright orange (Cream)
  • Skin Light peach beige (Cream) (Permanent)

Brush, (Limited Edition)

  • 125 Split Fibre Dense Face Brush ($36.00 U.S. / $43.50 CAD)
  • 127 Split Fibre Face Brush ($36.00 U.S. / $43.50 CAD)
  • 228/226 Double Ended Brush ($35.00 U.S. / $42.00 CAD)

Makeup Bag, $35.00 U.S. / $42.00 CAD (Limited Edition)

  • Painted Desert Makeup Bag 1
  • Painted Desert Makeup Bag 2

MAC Pro Longwear Colour Stick Collection for Summer 2016

MAC Pro Longwear Waterproof Colour Stick Collection
MAC Pro Longwear Waterproof Colour Stick Collection

Long-wearing, vibrant and impactful, Pro Longwear Waterproof Colour Stick glides onto eyes, delivering high-definition colour and medium-to-full coverage in a single swipe. The sleek jumbo pencil is absolutely effortless, providing ultimate versatility, whether you’re going for a thick, chunky statement liner, or all-over colour from lash to lid.

Online May 12th, in-stores on May 19th at all locations

The Details

Pro Longwear Waterproof Colour Stick, $22.00 U.S. / $26.00 CAD (Limited Edition)

  • Creme-Filled Soft champagne with gold pearl
  • Iris Eyes Light blue grey with pearl
  • Royally Blue Royal blue
  • Silver Coin Frosty silver
  • Copperpot Copper
  • Tea Leaves Mid-tone dirty mauve
  • Bitter Clove Deep brown
  • Lilacked Light purple with gold reflect
  • Soft Steel Dirty brown grey
  • Ever Evergreen Emerald green
  • Midnight Shadows Deep plum
  • Frisky Blue Bright cobalt
  • Flat White White
  • At the Beach Soft skin nude
  • Cinder Black black
  • Bleached Out Beige Dirty metallic with gold pearl
  • Sweet Violeta Soft metallic violet
  • Sand Bar Soft camel nude
  • Sweet Praline Soft peach
  • Madly Sunny Bright acid green
  • Tabby Warm, clean nude

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MAC x Chris Chang Collection for May 2016

MAC x Chris Chang Collection
MAC x Chris Chang Collection

China’s most outlandish fashion designer, Chris Chang, puts an acid-soaked twist on her modern M·A·C collection, featuring a vivid kaleidoscope of cutting-edge colour, inspired by the ancient Chinese art form Kunqu. Surreal hues of Lipstick, Cream Colour Base and Eye Shadow, and specially designed packaging, are saturated in her signature dramatic flair.

Online May 5th, in select locations on May 12th

The Details

Lipstick, $20.00 U.S. / $25.00 CAD (Limited Edition)

  • Gold Xixi Pastel lemony yellow (Lustre)
  • Cloud Gait Pastel turquoise (Lustre)
  • Plum Princess Pastel plummy lavender (Matte)
  • Dddevilish Pastel hot pink (Matte)
  • Vermillion Vee Clean, true red (Matte)

Eyeshadow, $17.00 U.S. / $27.50 CAD (Limited Edition)

  • Royal Woo Pastel lemon yellow (Matte)
  • Pale Pipa Pastel turquoise (Matte)
  • Electric Mandarin Neon mandarin orange (Matte)
  • Mu Mu Bloom Hot pink (Matte)

Cream Colour Base, $23.00 U.S. / $27.50 CAD (Limited Edition)

  • Peony Pavilion Hot pink
  • Rich Coral Orange
  • Sock-it Xiqu Dirty lavender

Prep + Prime Transparent Finishing Powder/Pressed, $29.50 U.S. / $35.00 CAD (Limited Edition Packaging)

  • Transparent White/transparent (Specially Packaged)

MAC Good Luck Trolls Collection for Summer 2016


MAC Good Luck Trolls Collection
MAC Good Luck Trolls Collection

Hair we go! The wild-haired dolls of your youth bring their rainbow tufts, bejeweled bellies and lucky charms to M·A·C Good Luck Trolls — a crazy-hued collection as silly as the characters themselves. Being a troll has never been so glamorous!

Online July 28th, in-stores August 4th

The Details

Lipstick, $18.00 U.S. / $21.50 CAD (Limited Edition)

  • Can’t Be TamedSheer lime yellow (Cremesheen)
  • Sushi Kiss Mid-tone coral cream (Satin) (Repromote)
  • Dance Off Pants Off Frosted hot pink (Frost)
  • Midnight Troll Rich blue (Matte)

Lipglass, $16.00 U.S. / $19.50 CAD (Limited Edition)

  • Bubble Butt Magenta with fine pink and blue glitter
  • Twerkquoise Transparent sky blue with fine pink reflect
  • Saint Germain Light cool pink (Repromote)
  • Glitter Grunge Sheer berry with extra fine silver sparkle

Eyeshadow, $17.00 U.S. / $20.50 CAD (Limited Edition)

  • Paradisco Bright pinky-coral with pearl (Frost) (Permanent)
  • Black Tied Black with silver sparkle (Velvet) (Permanent)
  • Silly Vanilly White with very fine silver glitter (Satin)
  • Suns Out, Buns Out Mustard yellow with pearl (Veluxe Pearl)
  • Atlantic Blue Cobalt blue (Matte) (Permanent)

Pigment, (Limited Edition)

  • Chartreuse Frosted chartreuse green (Permanent)

Glitter/Reflects Glitter, $23.00 U.S. / $27.50 CAD (Limited Edition)

  • Fuchsia Fine fuchsia glitter (Permanent)
  • Reflects Transparent Teal Very fine reflective teal glitter (Permanent)
  • Reflects Purple Duo Very fine reflective violet glitter (Permanent)

Beauty Powder, $27.00 U.S. / $32.50 CAD (Limited Edition)

  • Glow Rida Iridescent powder matched in Beauty Powder, Beige
  • Play It Proper Pastel soft pink with sparkles (Repromote)

Chroma Craze, $20.00 U.S. / $24.00 CAD (Limited Edition)

  • Tease and Thank You Bright cobalt blue
  • Good Luck Locks Bubblegum pink

MAC x Brooke Candy Collection for Summer 2016

MAC x Brooke Candy Collection
MAC x Brooke Candy Collection

Fiercely independent digital sensation Brooke Candy is back to M·A·C with a transformative colour collection that unites the past, present and future of her creative spirit. Illusions melt away with brazen shades for eyes, lips and nails that dare you to stand up and stand out.

Online April 28th, select locations on May 5th, 2016

The Details

Lipstick, $18.00 U.S. / $22.50 CAD (Limited Edition)

  • Mind Control Bright cherry red (Amplified)
  • Witching Hour Rich purple (Matte)
  • Doo-Wop Pink pop (Matte)
  • Whirl Dirty rose (Matte)

Lip Pencil, $17.50 U.S. / $21.50 CAD

  • Night Crawler Deep plum
  • Whirl Dirty rose

Vamplify Lipgloss, $21.00 U.S. / $25.50 CAD (Limited Edition)

  • Till Death Do Us Part Intense dark purple
  • Pamela Dirty rose

Bronzing Powder, $27.00 U.S. / $32.50 CAD

  • Golden Muted golden-tan beige with shimmer

Studio Eye Gloss, $23.00 U.S. / $27.50 CAD (Limited Edition)

  • White-Yin Shimmer white with multi-coloured pearl
  • Black-Yang Black with red and blue pearl

Liquid Eyeliner, $22.00 U.S. / $25.50 CAD

  • Boot Black Intense black

Studio Nail Lacquer, $13.00 U.S. / $15.50 CAD (Limited Edition)

  • Madame Candy Nude cream (Cream)
  • Black Stallion Midnight purple (Cream)

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