MAC Cosmetics – Matte2 Promotional and Product Images

THE INTENSITY OF PIGMENTS x THE HIGH-OPACITY OF FLAT MATTE TEXTURE = MATTE. A NEW FORMULA EYE SHADOW, PIGMENTS JET-MILLED TO PERFORM LIKE POWDERED INK, THEN PRESSED TO SILKY-SMOOTH, NON-CREASING, LONG-WEARING PERFECTION THE SUM OF THIS INNOVATION: 16 COLOURFAST SHADES, EACH ONE REFLECTING MAC’S LEGENDARY APPROACH TO MATCHING COLOUR TO TEXTURE. FACTOR IN THIS COLLECTION’S FIVE FAVORITE SHADES OF LIQUIDLAST LINER AND THE RESULT OF THIS EQUATION ISN’T ONLY MATTE SQUARED“ IT’S BEAUTIFUL.

MAC COSMETICS | MATTE2

Matte Profile
These eye shadows are jet-milled with a high percentage of pigment for intense buildable coverage. The treated color base delivers density in color and flexibility in even application. These are super deep, pure color eye shadows which are brilliant on skin with one stroke long lasting color. Blends effortlessly and stays color-true. The micronized base acts as a binder to help adhere to the skin leaving and incredible creamy feel. This ensures even and smooth application with little dusting or flyaways. Powder lasts all day, without creasing or fading. Ophthalmologist tested.

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MAC Cosmetics – Mattene Promotional and Product Images

A SMOOTH NEW TAKE ON THE MATTE TEXTURE THAT MADE MAC FAMOUS: MATTENE. SLIM BY DESIGN, AND SLANTED PRECISION APPLICATION, THIS NEW LIPCOLOUR BLENDS THE VELVETY LOOK OF SEMI-MATTE WITH MOISTURIZING EMOLLIENCY OF A CREAMIER, SOFTER, GLIDE-ON LIPCOLOUR. THIS IS MATTE, MORE COMFORTABLE TO WEAR WITH NO COMPROMISE. STILL LONG-WEARING, STILL INTENSE DIEHARD MAC FANS WILL THINK OF THIS AS VINTAGE MATTE YET SLICKER, MODERNIZED, AND EVERYDAY, MORE WEARABLE. IT IS.

MAC COSMETICS | MATTENE COLLECTION

Mattene Profile

Intense with colour and fills lips in one smooth stroke. Lips have a true matte finish without an uncomfortable matte texture. The silky formula applies onto lips with great ease and no drag. Has a new combination of waxes and silicone, which provides a weightless feel on the lips while leaving them silky and matte. Has a slim, supported case that allows for a soft lipstick formula without breakage. This formula wears for hours.

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MAC Cosmetics – MAC Cosmetics Pairs with BoomBox for London Fashion Week

MAC Cosmetics has teamed up with BoomBox for London Fashion Week and has sponsored 20 cabs painted in black (of course!) with both BoomBox’s and MAC’s logos in white. In addition, MAC Cosmetics is releasing a very, very limited edition (1200 copies) BoomBox book, which is bound to become an extremely coveted collector’s item — how I wish I could get my hands on a copy!Keep reading for the official press release…

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