Tuesday, August 21st, 2012


theBalm Brushes Launch in August

Powder to the People Powder Brush ($29.50)

Empowder yourself with a brush that does it all. This powderful brush is the ideal size and shape for all-over powder, blush, highlighting and contouring.

Blend a Hand Tapered Foundation Brush ($26.50)

Let this pointed foundation brush Blend a Hand and give you a flawless foundation application. The tapered point applies both your foundation and concealer close to the skin for an airbrushed finish. Blend a Hand is shaped to fit in even the smallest contours of your face, particularly around the eyes and nose. Help is on the way!

Give Crease a Chance All-over Eyeshadow Brush/Eye Blending Brush ($26.50)

Don’t stress, Give Crease a Chance! One end of this double-sided brush is great for applying all-over color to the eyelids. The other side uses duo-fiber technology to blend your eyeshadows for a peaceful, easy finish.

Eye Believe Double-sided Eyebrow/Eyeliner Brush ($24.50)

Eye Believe in bold liner and perfect brows. One side of this multi-tasking brush is angled, making it easy to create both perfect eyebrows and eyeliner. Flip it around for a precise defining tip that gives you something to believe in.

Crease, Love, and Happiness Smudger Brush/Tapered Crease Brush ($24.50)

Give yourself peace of mind with Crease, Love, and Happiness. Using your favorite shadows, drag the small end of this brush along the lower lash line for soft, natural definition or use it on your eyelid to place colors exactly where you want. Fall in love with the larger end which defines your crease and applies shadows all over your lid in one smooth sweep.

Availability: August 27th on thebalm.com

Monday, August 20th, 2012


OCC Lip Tars to Launch at Sephora

Beginning September 17th, OCC Lip Tars will be available at Sephora.com. Select stores (see below) will also be launching the Lip Tar range:

  • New York, NY 76TH & BROADWAY
  • Los Angeles, CA HOLLYWOOD & HIGHLAND
  • West Nyack, NY PALISADES CENTER
  • San Francisco, CA POWELL STREET
  • Boston, MA PRUDENTIAL CENTER
  • Garden City, NY ROOSEVELT FIELD
  • Santa Monica, CA SANTA MONICA
  • Miami, FL SOUTH BEACH
  • Las Vegas, NV VENETIAN
  • Toronto, ON EATON CENTRE (November)
  • New York, NY MEATPACKING DISTRICT (November)

September 6th through November 3rd, you’ll be able to find Anime and NSFW at Sephora locations nationwide as part of a long-wearing lip products promotion. Beginning October 4th, OCC Anime, Hush, Memento, NSFW, and Strumpet will be featured in Sephora Hot Now in all stores until November 3rd, and at that point, those shades will become part of the Beauty-To-Go indefinitely.  OCC will be added to additional Sephora locations in the future!  Nylon, an exclusive shade to Sephora, will launch online on August 21st.

Monday, August 20th, 2012


OCC + Nylon Magazine Nylon Lip Tar

Heralded in the September Issue of NYLON MAGAZINE as the Best Lipstick of 2012, OCC Lip Tar has eclipsed its cult-status and has officially been cemented as a staple in every makeup junkie’s cosmetic arsenal. To celebrate, OCC has partnered with NYLON MAGAZINE to introduce an extraordinary new neon pink, Pantone™-matched to the NYLON logo, aptly christened “NYLON”.

A stunning new innovation in lip colour, OCC LIP TAR is liquefied lipstick. It combines the longevity of a lipstick with the ease of application of a gloss. Packed with highly emollient naturally-derived ingredients including Hemp Oil, whose Omega-3 EFAs allow LIP TAR to go on slick and moist, but set to a satinmatte finish. Just the tiniest drop is needed to provide fullest coverage possible while remaining featherweight light and ultra-longwearing.

NYLON LIP TAR is available August 21st, exclusively at Sephora.com, and in select Sephora Locations beginning on September 17th! Nylon Lip Tar will retail for $16.00.

Wednesday, August 15th, 2012


This August:  New Aqua Rouge

Calling all lip color addicts. MAKE UP FOR EVER is adding another make up bag must-have to its award winning Aqua range – Aqua Rouge. This new collection of smudge-proof, high-impact liquid lip color delivers the intensity and long-lasting coverage of a lip stain, with the eye-catching shine of a gloss.

Gina Brooke, Madonna’s longtime make up artist, has collaborated with MAKE UP FOR EVER to create the official lip color for the Material Girl’s highly anticipated MDNA tour — new Aqua Rouge #8 in an iconic shade of red. Brooke, a beauty expert in her own right whose work has appeared in every major fashion magazine, approached MAKE UP FOR EVER after falling in love with their Aqua Rouge collection for fall 2012. Together, MAKE FOR EVER and Brooke created the ideal shade of red lip color for the tour.

Available in 12 shades from soft beiges to bold berries, Aqua Rouge’s double-ended tube provides highly pigmented color in two simple steps: first apply your favorite opaque shade using the applicator, and then top with the transparent gloss for a lacquered finish. Aqua Rouge was created for professional make up artists working backstage and on-set who desire products that need minimal touch ups.

Aqua Rouge provides waterproof, kiss-proof color that will not transfer. A combination of high molecular weight polymers and volatile oils lock color on the lips and provide full coverage, to guarantee ultra-long wear. The formula also boasts mica for intense color payoff, and a gelling agent for comfortable and effortless wear.

  • #1 Nude Beige
  • #2 Rosewood
  • #4 Chestnut
  • #5 Beige Brown
  • #7 Pink Brown
  • #8 Red
  • #9 Burgundy
  • #10 Raspberry
  • #11 Dark Raspberry
  • #13 Purple
  • #14 Light Rosewood
  • #15 Pink

Availability: August of 2012 @ Sephora, $24.00 each

Tuesday, August 14th, 2012


For August: MAC Prep + Prime Natural Radiance

Every artist knows the secret to creating a flawless look is a smooth well-prepped canvas. Introducing M•A•C Prep + Prime Natural Radiance, formulated for oily and combination skin. This silky gel emulsion hydrates and primes to improve the application of foundation or powder. Contains rosemary and barley extracts, as well as long-term oil controlling ingredients, laminaria extract and silica. Chestnut and white willow bark extracts retexturize and smooth skin. Tangerine peel extract and vitamins E and C protect with antioxidants, as caffeine calms and reduces redness. Golden light illuminating pearl powders reflect for optic brightening. Permanent. $40.00 U.S. / $48.00 CDN.

Availability: August 9th, 2012 (MAC Online), August 16th, 2012 (North America Locations), September 2012 (International PRO Locations)

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Tuesday, August 14th, 2012


For August: MAC Pro Lip Palettes

The preferred way for Artists to stay on trend: M·A·C Lip Palettes. Indispensable colours and editorial essentials are organized into five compacts, each offering a shade-wave of six tones that streamlines your kit. Customize within the same shade family, or cross-pollinate between palettes. Available in Red, Orange, Pink, Plum and Brown. M·A·C PRO locations and Online only.

6 Preferred Pinks Pro Lip Palette ($40.00 U.S. / $47.50 CDN)

  • Violetta Bright clean violet purple (Amplified Creme)
  • Show Orchid Vivid hot pink (Amplified Creme)
  • Creme de la Femme Pink laced with gold (Frost)
  • Lovelorn Emotive blue pink (Lustre)
  • Please Me Muted rosy-tinted pink
  • Pretty Please Pale pink pearl (Lustre)

6 Editorial Reds Pro Lip Palette ($40.00 U.S. / $47.50 CDN)

  • Dare You Deep brown red (Cremesheen)
  • Ruby Woo Vivid bluish-red (Retro Matte)
  • MAC Red Vivid bright bluish-red (Satin)
  • Russian Red Intense bluish-red (Matte)
  • On Hold Mid-tone yellow raspberry (Cremesheen)
  • Lady Danger Vivid bright coral-red (Matte)

6 Editorial Oranges Pro Lip Palette ($40.00 U.S. / $47.50 CDN)

  • Bronze Shimmer Golden bronze with shimmer (Frost)
  • Look at Her Metallic copper (Sheen Supreme)
  • So Chaud Intense reddish-orange (Matte)
  • Morange Loudmouth orange (Amplified Creme)
  • Crosswires Clean pinky orange (Cremesheen)
  • Sandy B Light shell pink (Frost)

6 Select Plums Pro Lip Palette ($40.00 U.S. / $47.50 CDN)

  • Cyber Intense blackish-purple (Satin)
  • Hang Up Deep berry (Cremesheen)
  • Amorous Lovestruck cranberry (Satin)
  • Verve Muted brownish-plum (Satin)
  • Captive Pinkish-plum (Satin)
  • Twig Soft muted brownish-pink (Satin)

6 Modern Browns Pro Lip Palette ($40.00 U.S. / $47.50 CDN)

  • Paramount Reddish-brown (Satin)
  • Taupe Muted reddish-taupe brown
  • Fresh Brew Creamed coffee
  • Frenzy Pinky-peach beige with shimmer (Frost)
  • Half ‘n’ Half Creamy pink (Amplified Creme)
  • Peachstock Neutral peach (Satin)

Availability: August 16th, 2012 (MAC PRO Online), August 23rd, 2012 (North America PRO Locations), September 2012 (International PRO Locations)

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