Estee Lauder Companies’ 2010 Breast Cancer Awareness Campaign
CONNECT. COMMUNICATE. CONQUER.
PREVENT BREAST CANCER ONE WOMAN AT A TIME.
THE PINK RIBBON. WEAR IT. SHARE IT.
This year’s BCA Campaign theme draws its inspiration from The Estée Lauder Companies’ heritage, which dates back to 1946 when Mrs. Estée Lauder’s “High-Touch” method of reaching consumers was “Telephone, Telegraph, Tell-A-Woman.” Evelyn Lauder’s approach to conquering breast cancer reinterprets this powerful messaging into a philanthropic mission for today’s modern and fast-paced culture. The campaign encourages women and men to Connect with everyone they know and Communicate the importance of breast health and early detection. Indeed, this is Mrs. Evelyn Lauder’s call-to-action to Conquer this disease once and for all.
From 1993 through October 2010, The BCA Campaign and its retail partners expect to have raised more than $45 million for The Breast Cancer Research Foundation® (BCRF), a not-for-profit organization dedicated to funding innovative, clinical and translational research and finding a cure in our lifetime.
AVEDA Hand Relief ($21.00 for 5 fl. oz.) Aveda will donate $4 of each sale of the Breast Cancer Awareness Hand Relief to BCRF to fund cruelty-free environmental research to help find a cure with a maximum donation of $300,000.
Bumble and Bumble Spray de Mode Hairspray ($15.00 for 4 oz.; $25.00 fr 10 oz.) Each purchase of Spray de Mode from either of our 2 Bumble and bumble NYC salons, the Bb.StylingBar and Shop at Bloomingdale’s 59th Street, or online at bumbleandbumble.com during October will help Bumble and bumble donate $25,000 to BCRF.
Clinique Great Lips, Great Cause (Limited Edition Key Chain Ring) ($16.00) $4 per key ring purchased during the month of October will be donated to BCRF (while supplies last).
Darphin Intral Soothing Cream ($70.00 for 1.6 fl. oz.) $20 for each Intral Soothing Cream sold in North America during October will go toward a $6,000 donation to the BCRF.
DKNY Be Delicious Fresh Blossom Delicious Coffret ($38.00 for 2x 024. oz.) DKNY will make a donation of $15,000 in connection with the sales of DKNY Be Delicious/Fresh Blossom Coffret to BCRF.
Donna Karan Cashmere Mist Eau de Parfum Spray (Limited Edition) ($92.00 for 3.4 fl. oz.) Donna Karan Cosmetics will make a donation of $15,000 in connection with the sales of the Limited-Edition Donna Karan Cashmere Mist Eau de Parfum Spray to BCRF.
Estee Lauder Double Wear Stay-In-Place Makeup SPF 10 ($33.50 for 1 fl. oz.) Estée Lauder will donate $500,000 in connection with the sales of its Pink Ribbon Collection to BCRF.
Jo Malone Red Roses Cologne & Bath Oil ($55 t $100) Jo Malone will donate $20,000 to BCRF in connection with the North American sales of Red Roses Cologne, Bath Oil and Home Candle.
Lab Series Daily Moisture Defense Lotion SPF 15 ($37.50 for 3.4 fl. oz.) Lab Series Skincare For Men will make a donation of $10,000, in connection with the sales of Daily Moisture Defense Lotion SPF 15 to BCRF.
La Mer Creme de la Mer ($230.00 for 2 oz.) La Mer will make a donation of $30,000 to BCRF in connection with the North American sales of Crème de la Mer.
Michael Kors Very Hollywood Rollerball/Lip Gloss Duo ($18.00) Michael Kors Beauty will make a donation of $10,000 in connection with the sales of the Very Hollywood Michael Kors Eau de Parfum Rollerball/Lip Gloss to BCRF.
OJON Restorative Hair Treatment ($21.00 for 1.5 oz.) $5 per Pink Ribbon Ojon Restorative Hair Treatment sold
during the month of October will be donated to BCRF, with a maximum donation of $35,000.
Origins Peace of Mind On-the-Spot Relief ($10.00 for 0.5 fl. oz.) Origins will donate $35,000 in connection with the North American sales of Peace of Mind to BCRF.
MAC Cosmetics Pro Longwear Lipcreme Collection for Fall 2010
U.S. Date: September 16th, 2010 International Date: October 2010
Pro Longwear Lipcreme ($16.00 U.S. / $19.00 CDN) (Permanent)
Lightweight texture, creamy finish and comfortable longwear combine in this has-it-all pro-class lip colour. Slick in use, applies without need of a top coat- and still lasts up to 12 hours. Won’t feather or transfer, and the colour stays true. Helps lips stay soft and hydrated.
Made to Last Deep plummy brown (Frost)
Till Tomorrow Grey mauve brown (Cream)
Sweet Ever After Copper (Frost)
Faithfully Yours Blackened dirty purple (Cream)
Goes and Goes Blue violet (Cream)
Love Forever! Bright blue pink (Cream)
Perpetual FlamePink cranberry (Cream)
UnlimitedMid-tone dirty rose (Cream)
OvertimeLight baby pink (Cream)
Extended PlayBlackened brick red (Cream)
Prolong True red (Cream)
Good to Go Loudmouth orange (Cream)
Pro Longwear SPF 10 Foundation ($29.50 U.S.) (Permanent)
A long-wear foundation that gives up to 15 hours of wear in any environmental condition. Lightweight and creamy, applies smoothly to provide sheer to medium coverage. Even in hot and humid conditions, controls oil to keep skin fresh, natural and flawless. Provides everyday SPF protection.
A lightweight fluid concealer that provides medium to full coverage with a comfortable, natural matte finish. Colour-true formula lasts up to 15 hours. Helps conceal and correct the look of under-eye circles, and discolorations. Comes in a clear glass vial with a matte black pump.
Now available @ Sephora! It is an eyeshadow palette with six black-based eyeshadows (0.04 oz. each) and one travel-sized Zero 24/7 Liner (0.03 oz.). It also includes a miniature-sized Eden Primer Potion. The palette retails for $36.
This glittery black compact with mirror features a daring palette of five black-based, glimmering, jewel-toned eyeshadows, and Urban Decay’s darkest matte black eyeshadow, Black Dog, for adding dimension like never before. The set comes complete with a travel-size 24/7 Eye Pencil in Zero and a mini genie bottle of Eyeshadow Primer Potion, so your color stays deep, dark and alluring all day and night.
To celebrate the reopening of the CHANEL Boutique in SoHo, CHANEL Global Creative Director of Makeup Peter Philips has created a limited edition collection that echoes the spirit of SoHo. “For me, SoHo is a place where Bohemian ideals meet the toughness of the city… I love the tension and energy this creates.” says Peter Philips.
NOW AVAILABLE FOR PURCHASE ONLINE AT CHANEL.COM. BUY NOW OR FACE EBAY PRICES!
The SOHO STORY Collection is a study in extreme contrasts, partnering feminine pinks and roses with strong, industrial metallics. From pretty cheekbones to anthracite nails, tender creams and flashes of metal simultaneously reflect and contradict each other. “I had a specific girl in mind who is both hard and soft. A girl who discovers a new city, a new life.” adds Peter Philips. “This is a very special kind of New York woman. She is innocent, but she has a steely determination that fuels the city.”
The collection’s SOHO DE CHANEL Exclusive Creation reflects a Pop Art influence. Stamped with the four letters of SoHo, this silky powder comes in a delicate palette of shades and, when dusted across the face, creates a subtle, natural glow.
Stupendous, Steel, Strong, Stunning, Stunt, Star: strong names that reflect the candance, the musical rhythm, the heartbeat of SoHo.
SoHo de Chanel ($65.00)
Stupendous Quadra Eye Shadow ($56.00)
Stunning Rouge Coco ($30.00)
Stunt Rouge Allure Laque ($32.00)
Star Glossimer ($27.00)
Steel and Strong Le Vernis ($23.00)
Availability: September 7th on chanel.com, September 10th at the SoHo Boutique