We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!
  • MAC CosmeticsEarly access on 12/5 to MAC x Mariah Carey for Obsessed & Devoted members here, starts 12/05 and ends 12/07.
  • Macy's$10 off every $50 cosmetics & fragrance purchase, ends 12/08.
  • SaksReceive a gift card up to $700 on your purchase of $250+ with code DEC2016, ends 12/09.
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Do you have a question idea? Submit yours here.

What We’re Wearing, Vol. 015

What We’re Wearing, Vol. 015

It’s been an utterly exhausting week, and I don’t think I actually put full makeup on at all this week… or else my brain has quit on me and refuses to remember!! I hope you’ll all inspire me with your favorite looks!

What was your favorite look you wore this week?

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

What’s the problem with repromotes?


New & Shiny vs. Old & Done

With some of the recent launches from various brands, we have seen previously released shades (whether permanently or previously limited edition) launched again in the latest seasonal collection.  This is not a new concept–brands often rotate in permanent products to promote alongside new seasonal shades or bring back a shade from the past that matches the latest theme.  I’m curious to know what side you’re on, though, because there definitely seems to be a divide.

On one hand, when a brand brings back an old shade, it’s an opportunity for those who missed out on the shade originally to try it out.  It also is one less product to worry about fitting into the budget or figuring out if it’s something you really want–it’s old news!  But on the other hand, are repromotes a sign of a lapse in creativity?

Is the question whether a repromote is adored or loathed more about whether it was a big deal when it first came out?  Would you rather the brand tweak the shade imperceptibly and give it a new name instead?  With so many new products releasing each month, is it really a bad thing that we see a few shades come back?

This post was prompted by some of the comments on MAC’s “new” Mineralize Eyeshadow Duos being nearly identical to previously released Mineralize Eyeshadow Trios.  I imagine with the level of duplicability that it is not mere coincidence but intentional, and with that in mind, it seems like they would do so to fill gaps in the existing line by bringing these in or because they did so well initially that it made sense to make them permanent.

In general, I don’t mind repromotes, even if the shades weren’t coveted the first time they released.  I’d rather they re-release than take nearly the same color and give it a different name.   I like that it gives others the opportunity to try an old favorite, too.  I don’t like when a brand pretends like it’s new when it is from the past, though.  I also don’t want to see the same shade brought back as “limited edition” over and over and over again (MAC Showstopper, I’m talking to you!).

I can also see where readers are coming from re: Urban Decay palettes, which often re-use the same shades year after year.  I know I have more Half-Baked and Baked eyeshadows than I’ll ever need–for five lifetimes.  I actually kind of enjoy when a brand highlights great permanent shades within a seasonal launch, because sometimes we get caught up in all things limited edition that we forget brands even have permanent ranges!

How do you feel about repromotes?

Do you have a question idea? Submit yours here.

Do you think anti-aging products work?


  • Sometimes, but never as well as they claim!
    60%, 1,986 Votes
  • Barely!
    21%, 682 Votes
  • No way!
    12%, 402 Votes
  • Yes, definitely!
    6%, 193 Votes
  • Other - I'll tell you in the comments!
    1%, 40 Votes

Total Voters: 3,303

Feel free to elaborate on your answer in the comment section! 🙂

Thanks to Meme for today’s poll!

Subscribe

Join our newsletter and never miss a post!