At this point, I very rarely return, so the only times I do are for: totally wrong color matches (for foundation/concealer) or faulty/broken packaging or product. If I was a normal consumer, I would return products that did not work for me, particularly when products were under-performing/poor quality. If I was a normal consumer, I would try to read more reviews/swatch in-store to minimize returning for things like a color or texture being unflattering.
-- Christine

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1. Don’t be afraid to experiment! Makeup washes off, so there’s no reason not to give a new color/texture a chance if it’s piques your curiosity.
2. Don’t just buy to buy. A curated, thoughtful collection will serve you better than one filled with lots of products that are so-so. You will tend to reach for the products you love the most anyway!
3. Be skeptical of brand’s claims, hype built by brand/influencers, and false scarcity.
-- Christine

Do you have a question idea? Submit yours here.