It must be with the new year on the horizon that mass beauty retailers are rolling out new formats for shoppers in their beauty departments. Several major mass retailers, like CVS, Duane Reade, Target, and Wal-Mart are planning to remodel/improve their beauty aisles. According to WWD, we can expect to see wider aisles, less brands, and a focus on value–all to make it a better shopping experience. Even department stores like Bloomingdale’s and Saks Fifth Avenue are reworking their beauty floors!
What do you like to see in a beauty department?
In other news: For 2010, expect to see Sally Hansen Complete Salon Manicure supported by 42 shades ($6.99 each) (coming in March/April), 8 metallic shades of Quick Fast Dry Nail Pen, new Xtreme Wear and Diamond Strength No Chil Nail Color spring. L’Oreal will be bringing out True Match Roller Perfecting Roll On Makeup , Concentrated Lash Boosting Serum, as well as Go 360 Clean, a new facial cleansing line-up. Source: WWD
‘Tis the season to wear beautiful mixes of burgundy, crimson, and scarlet. We’ve been enjoying The Scarlet Season for the past few months by featuring shades of scarlet, but here are all of my favorite tips to achieving the most defined and long-lasting red lip.
It’s important to regularly exfoliate and moisturize your lips, even when you’re not trying to wear a bolder lip color, because it gives you a better foundation to apply lip color onto. I suggest Sara Happ’s The Lip Scrub for a yummy and effective for-purchase scrub. For a DIY version, I suggest a little jojoba oil and sugar. Scrub and then rinse off, blot dry, and apply a layer of a moisturizing balm. My favorite balm right now is Philosophy’s Kiss Me Tonight Intensive Lip Therapy. Super, super moisturizing and feels great on lips.
Now, let’s talk about the BASE, the DEFINITION, the COLOR, and the TOUCH-UP stages…
The Scarlet Season is a series of posts showcasing and featuring my favorite shades of red lips–from glosses to lipsticks that runs through December 2009. You can sure expect to see a lot of red this holiday season!