Monday, November 23rd, 2009

Five Reasons Beauty Junkies Should Join Twitter

  • Hear the latest tips/tricks from brands
  • Special Twitter-only giveaways/discounts
  • Ask questions on the fly to your favorite brands
  • Special sneak peeks of upcoming launches/products
  • Behind-the-scenes insight/photos

My favorite part about Twitter is how easy it is to interact with all of you–I love hearing your thoughts and feedback and getting to know you through tweets. My second favorite part is the interaction between consumers and their favorite brands. Obviously, my poison of choice is beauty, but it’s really amazing at how many brands are using Twitter in a proactive, interactive way that’s really fun to be a part of.

If you’re not already a regular Twitter user, you may not realize just how many major beauty brands are actively tweeting away! I created a list of many of the major beauty brands, and it stands at 151 different brands. I’m actually loving Twitter’s new list creation ability, because now I can just check out what beauty brands are saying separately from friends and readers. You can also easily follow my list by either bookmarking the list and just reading it that way or clicking the “follow” link.

Here are some tweet-lights from beauty brands from today:

  • @BloomCosmetics is giving customers 20% off during their Christmas party on November 25th from 6 to 8pm in their Chapel Street store
  • @ChinaGlaze showed swatch previews of the new shades from their Up and Away Collection for Spring
  • @Clarisonic is holding a Twitter giveaway for a MIA
  • @SallyBeauty released code 555262 to save 15% on all online orders over $25
  • @Sephora is holding their Sephora Clause giveaway/promotion
  • @UrbanDecay411 released a sneak peek video about upcoming UD products for 2010

Check out some of my personal favorite brands and people to followContinue reading →

Friday, November 20th, 2009

Build a Quad: “Island Paradise”

Island Paradise is very similar to The Tropics, except it takes it to the next level–brighter, bolder–with the addition of two permanent, but PRO-only eyeshadow shades. I thought it might be nice to give you a more over-the-top kind of tropical eye.

This quad includes: MAC Bright Sunshine eyeshadow (bright yellow), MAC Bio-Green eyeshadow (bright medium green), MAC Freshwater eyeshadow (bright medium blue), and MAC Shimmermoss eyeshadow (shimmery teal). You could also swap out Freshwater and bring in Electric Eel for an even brighter blue.

A few combinations to try with this…

  • Bright Sunshine all over lid, Bio-Green in the outer crease and lid, highlighter on brow
  • Bright Sunshine on inner third of the lid, Bio-Green on the middle of lid, Freshwater on the outer third, Shimmermoss in the crease, highlighter on brow
  • Bio-Green on the inner half of the lid, Shimmermoss on the outer half of the lid, Freshwater in the crease, highlighter on brow
  • Bright Sunshine all over lid, Bio-Green in the outer crease and lid, Freshwater in the crease, highlighter on brow

A few looks I’ve done that can be replicated with these shades…

Build a Quad is a feature focusing on creating different eyeshadow palettes that are both beautiful and functional using permanent shades of eyeshadow. We invite readers to suggest their own build-a-quads — just leave your ideas in the comments! Don’t forget to name your quad! :)

See swatchesContinue reading →

Monday, November 16th, 2009

Build a Quad: “Sunset Style”

There’s one look that I do often, even if the shades themselves are interchangeable, and it’s what I’d call a “sunset eye.” Like it sounds, it includes the colors you might see in a sunset: bright yellows, fiery oranges, coppers, and reds.

This quad includes: MAC Goldmine eyeshadow (bright, true yellow gold), MAC Coppering eyeshadow (a coppery-red bronze), MAC Passionate eyeshadow (matte deep fuchsia-pink), and MAC Rule eyeshadow (a matte lightly burnt orange). If you wanted a more autumnal quad, you could easily swap out Passionate for MAC Antiqued eyeshadow, as well.

A few combinations to try with this…

  • Goldmine all over the lid, Rule on the outer lid, Coppering in the crease
  • Goldmine on the inner third of the lid, Rule on the middle of the lid, Passionate on the outer lid, Coppering in the crease
  • Rule on the inner half of the lid, Passionate on the outer lid, Coppering in the crease
  • Goldmine all over the lid, Passionate on the outer lid, Coppering in the crease

A few looks I’ve done that can be replicated with these shades…

Build a Quad is a feature focusing on creating different eyeshadow palettes that are both beautiful and functional using permanent shades of eyeshadow. We invite readers to suggest their own build-a-quads — just leave your ideas in the comments! Don’t forget to name your quad! :)

See swatchesContinue reading →

Wednesday, November 11th, 2009

Build a Quad: “Smoky Duo”

To me, the classic smoky eye is a mix of grays, silvers, and blacks–but the best part about smoky eyes? You can make any eye smoky. I thought rather than just doing a monochromatic quad for smoky eyes (at least, this time around!), it’d be nice to give you the ability to create two different smoky eyed looks in one.

This quad includes: MAC Ricepaper eyeshadow (a soft, lightly shimmered beige), MAC Soft Brown eyeshadow (matte reddish medium brown), MAC Silver Ring eyeshadow (shimmery silver-gray), and MAC Carbon eyeshadow (matte black).

A few combinations to try with this…

  • Ricepaper all over the lid, Soft Brown in the outer corner/crease, Ricepaper to highlight
  • Ricepaper all over the lid, Soft Brown in the outer corner/crease, Carbon dusted lightly in the crease, Ricepaper to highlight
  • Ricepaper all over the lid, Silver Ring on the outer lid/corner, Carbon in the crease, Ricepaper to highlight
  • Silver Ring all over the lid, Carbon in the crease, Ricepaper to highlight

A few looks I’ve done that can be replicated with these shades…

Build a Quad is a feature focusing on creating different eyeshadow palettes that are both beautiful and functional using permanent shades of eyeshadow. We invite readers to suggest their own build-a-quads — just leave your ideas in the comments! Don’t forget to name your quad! :)

See swatchesContinue reading →

Thursday, November 5th, 2009

Build a Quad: “The Tropics”

One of my all-time favorite color pairings is green, teal, and blue. There’s just something so fun and youthful about it–it’s a combination I find myself going back to over and over again. The quad includes MAC Freshwater Eyeshadow (a medium dark blue frost), MAC Shimmermoss Eyeshadow (a shimmery dark teal), MAC Juxt Eyeshadow (a summery yellow-green), and MAC Shroom Eyeshadow (a soft, lightly shimmered highlighter). But… but… if I had my way, I would do away with Shroom and bring in MAC Gorgeous Gold Eyeshadow.

You can always mix it up, too — if you have similar shades, whether they’re limited edition, another brand, or what-have-you, there’s nothing wrong with swapping in a yellow-green substitute for Juxt. You could easily add a brighter pop of green like MAC Sour Lemon Eyeshadow if you so desire. It doesn’t really change the theme of the quad, but you can change it up and make it your own.

A few combinations to try with this…

  • Juxt on the inner half of the lid, Freshwater on the outer half of the lid, Shimmermoss in the crease, Shroom as a highlighter
  • Juxt all over the lid, Shimmermoss on the outer corner and crease, Shroom as a highlighter
  • Shroom all over the lid, Juxt slightly layered over, Freshwater in the crease, and Shroom as a highlighter

A few looks I’ve done that can be replicated with these shades…

Build a Quad is a feature focusing on creating different eyeshadow palettes that are both beautiful and functional using permanent shades of eyeshadow. We invite readers to suggest their own build-a-quads — just leave your ideas in the comments! Don’t forget to name your quad! :)

P.S. – It’s great that the response to this feature has been so overwhelmingly encouraging and positive, and I’d really love to hear from you as to how often you’d like to see it pop up per week. (Once, twice, everyday?) I want to try and see what might work best :)  Thank you!

See swatchesContinue reading →

Monday, November 2nd, 2009

Build a Quad: “Purple Shock”

Rich in purples, Purple Shock is a mix of cool-toned, blue-based purples and a more red-toned fuchsia purple to give it a little more oomph, a little something extra. Featured in the quad are MAC Parfait Amour eyeshadow (a cool-toned medium purple frost), MAC Stars ‘n Rockets eyeshadow (a fuchsia-purple with a icy purple sheen), MAC Beautiful Iris eyeshadow (a soft, iridescent lilac purple), and MAC Shroom eyeshadow (a soft, lightly shimmered highlighter).

For more customization, you can easily swap in your favorite highlighter in place of Shroom, or if you’re not looking to use this quad on its lonesome (e.g. you have plenty of highlighters elsewhere), you could add in a fleshy pink like MAC Hush eyeshadow instead. On the opposite end, you could go darker and smokier by adding MAC Contrast eyeshadow in place of Shroom.

A few combinations to try with this…

  • Shroom all over the lid, Stars ‘n Rockets on the outer lid, Parfait Amour in the crease, Shroom to highlight
  • Beautiful Iris all over the lid, Stars ‘n Rockets on the outer lid, Parfait Amour in the crease, Shroom to highlight
  • Beautiful Iris all over the lid, Parfait Amour in the crease, Shroom to highlight
  • Shroom all over the lid, Beautiful Iris on the outer lid, Stars ‘n Rockets in the crease, Shroom to highlight

A few looks I’ve done that can be replicated with these shades…

Build a Quad is a feature focusing on creating different eyeshadow palettes that are both beautiful and functional using permanent shades of eyeshadow. We invite readers to suggest their own build-a-quads — just leave your ideas in the comments! Don’t forget to name your quad! :)

P.S. — Thank you for all of your fantastic and encouraging feedback on last week’s debut of this feature.

See swatchesContinue reading →