Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a dark, red-burgundy with subtle, cool undertones and a fine pearl. It had a more natural sheen to its finish without being truly glossy, but it did suffer from more uneven application and sheerer coverage due to the extra slip. If it had been more satiny like other shades, I think it would have applied better. This shade lasted for six hours on me, left a stain behind, and only had minor settling into lip lines for me over time. It was neither drying nor hydrating. Obsessive Compulsive Cosmetics Black Dahlia (P, $18.00) is cooler, glossier (95% similar). MAC Power Driven (LE, $17.00) is warmer (90% similar). MAC Living Legend (LE, $17.00) is darker (90% similar). Tom Ford Beauty Black Orchid (LE, $50.00) is lighter, warmer (90% similar). Estee Lauder Brazen (P, $30.00) is glossier (90% similar). Urban Decay Shame (P, $17.00) is darker, warmer, glossier (90% similar). Tarte Soul (LE, $20.00) is lighter (90% similar). MAC Lingering Kiss (LE, $17.00) is darker, warmer (90% similar). MAC Heart Hangover (LE, $18.00) is lighter, cooler (85% similar). Bite Beauty Liquorice (P, $26.00) is darker, warmer (85% similar). Maybelline Smoking Red (P, $7.49) is warmer (85% similar). Colour Pop Paramour (LE, $5.00) is darker (80% similar). Maybelline Raging Raisin (P, $7.49) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.
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