Milani Bella Eyes Gel Powder Eyeshadow ($3.99 for 0.05 oz.) is a new and permanent range of 30 shades. I saw 18 of the 30 shades at my local Walgreens (I bought those 18–more reviews to come!) earlier this week. The new formula is supposed to be crease-resistant, can be used wet or dry, and have “rich, vibrant color.” The texture is soft, a little powdery at times (depends on the shade), and tends to look similar whether applied dry or wet, though application with a dampened brush reduces the powderiness and sometimes brings out the shimmer in the finish. They were easy to apply and blend on the lid, and the wear was decent (six to eight hours), though the lighter shades tended to fade slightly faster compared to the richer, deeper shades in the range from what I’ve tested so far.
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