ColourPop Avenue Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “deep yellow red.” It’s a slightly muted, medium-dark burgundy red with neutral-to-cool undertones and a matte finish. The texture was thin, slightly watery, but it was manageable for application. The color applied with semi-opaque coverage that went on quite evenly despite the watery consistency. It lasted for almost eight hours, was lightly drying over time, and tended to fade faster from the center of the lips. Kat Von D Nosferatu (P, $20.00) is lighter (90% similar). NARS 413 BLKR (LE, $26.00) is glossier (90% similar). Tom Ford Beauty Velvet Cherry (08) (P, $50.00) is lighter, glossier (90% similar). MAC Such Flare (LE, $17.00) is warmer, glossier (90% similar). MAC Studded Kiss (P, $17.00) is glossier (90% similar). Maybelline Burgundy Blush (P, $7.99) is darker, glossier (85% similar). Make Up For Ever #48 (P, $19.00) is glossier (85% similar). NARS VIP Red (P, $26.00) is lighter, warmer, glossier (85% similar). MAC Diva (P, $17.00) is more shimmery, glossier (80% similar). See comparison swatches / view dupes side-by-side.
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