View swatches of several MAC Cosmetics lipsticks, including some from the Viva Glam line.
According to MAC Cosmetic’s website…
Colour plus texture for the lips. Stands out on the runway. Simmers on the street! What made MAC famous.
Ultra-creamy. Quietly shiny. Colour-packed! Hi-res: hi-impact.
Excellent colour payoff with medium to high frosted shimmer-and-shine finish.
Low-colour impact with sheen-style finish. Glazes the lips, makes them shine!
Colour-free. Texture-free. Provides natural healthy-looking lips.
Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist.
Pigment rich with intense colour pay-off. No-shine, all matte finish.
Colour-rich. Soft satin, semi-matte finish. Conditions while adding intense colour.
Colour-light with sheer, near-translucent, naturally-tinted finish.
In 1994, MAC introduced VIVA GLAM, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created VIVA GLAM II, a lightly pinked mauve. VIVA GLAM III, a foxy brown plum lipstick was launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in March 2002. In March 2004, Viva Glam V makes its debut, a clear, smooth, pure neutral pink with a delicious Lustre finish! VIVA GLAM VI, the newest member of the VIVA GLAM family, is a warm terracotta-plum with pearl finish. Wear it alone or finish it off with a coordinating coat of VIVA GLAM VI Lipglass. In the spirit of all Viva Glam, every cent raised goes to the MAC AIDS Fund to support the fight against HIV/AIDS.