Friday, April 6th, 2012

By Kimberly Nissen of The Plastic Diaries

Born and raised in Sydney, Australia, Kimberly started her working life early at the tender age of 15. For most of the past 10 years, she has worked for some of the biggest media corporations her sunny country has had to offer. She always wanted to become a writer, but with no training and never having finished high school, it didn’t look like it was going to happen, but then she created The Plastic Diaries and The Styleless Diaries. She also co-founded the first niche-specific blogging event in Australia, the Australian Beauty Bloggers Weekend.


Interview With An Online Retail Giant

Did you know that the size of Australia is slightly larger than the contiguous states of the USA? We might be bigger in land size but Australia has a mere 10% of the population of the USA, and when it comes to buying beauty products, every Australian will tell you that the Americans are very lucky.

Online shopping is a worldwide phenomenon, but it has only picked up in Australia over the last couple of years. Online shopping is especially important for many Australians as most of what you would consider to be “easy to find” products are unavailable to those outside of the main capital cities.

One lady who refused to let location or availability get in the way of the Australian woman’s quest for beauty is Kate Morris, founder of Adore Beauty. At the ripe age of 21 years old, Kate saw the need for an independent online retailer. Now 11 years on, Kate is one of Australia’s leading women in business and her store is the go-to place for any beauty shopper. Today, we speak to her about the changing landscape of Australian beauty buying.

Q. Your store, AdoreBeauty.com.au, stocks a variety of Australian and international beauty brands. What do you see as the main points of difference between our local brands and those of other countries?

That’s a tricky one – we stock quite a few Australian brands (e.g. Aesop, Jurlique, Bloom, KEVIN.MURPHY, Lanolips, Alpha-H, ASAP, ModelCo, Napoleon Perdis, Inika, evo, Unico, O&M, Subtle Energies and BECCA) and they are all so different from each other!

I think that Australian brands tend to have a sort of no-nonsense, straight-shooting directness in common. They say what they do, and they do what they say.

Aussie brands also tend to embrace natural and organic ingredients. You will also find lots of products with high SPF in Aussie brands, our sun is very harsh here so we need to protect ourselves.

Q. In terms of overall sales, what of percentage of your customers are buying Australian brands?

Australian brands are very strong sellers for us – nine out of our top 20 brands for 2011 are Australian. Obviously the most popular Australian brands with our international customers are those that aren’t available (or are very hard to find) outside of Australia.

Q. What foreign brands would you like to be seen made available in Australia?

There are a few that we used to have here that have sadly disappeared, and I’d love to see them make a comeback: Urban Decay, Caudalie, Nuxe. I love Fresh, not sure why that hasn’t made it over here yet. Also LORAC is a great brand, I have a blush of theirs that is fabulous.

Q. You have hundreds of brands at your finger tips. What are your 5 favourite brands, Australian or foreign, and why?

You know this is like making me choose my favourite child, right? Here goes:

  • Aesop – is unbelievably cool. Every bathroom should have their hand wash in it.
  • BECCA – such great products, such chic packaging. The mascara is my Holy Grail, and my handbag always has Vendela lipstick and at least two Beach Tints in it.
  • SK-II – is responsible for Cate Blanchett’s luminous skin. Say no more. I particularly love the masks.
  • Clarisonic – I am a skincare junkie and have at least 6 cleansers on rotation, but one thing I do always stick to is using the Clarisonic every morning in the shower. Makes a huge difference.
  • KEVIN.MURPHY – Kevin always has his finger right on the pulse of the latest hair trends and this brand is so innovative. The POWDER.PUFF volumising powder is brilliant, and we can’t keep the new COLOR.BUGS on the shelf, they sell out so fast!

If you want to stock up on some of those great Australian brands, head to AdoreBeauty.com.au. They ship globally!

Saturday, January 28th, 2012


Photo by Vincent Lappartient

Chanel 2012 Spring-Summer Haute Couture Show Makeup by Peter Philips

Peter Philips, Creative Director of CHANEL Makeup used the following CHANEL products to create the runway beauty looks:

Complexion

  • Skin prepared with HYDRA BEAUTY SERUM Hydration Protection Radiance (available April 2012)
  • PERFECTION LUMIERE Long Wear Flawless Fluid Makeup SPF 10
  • ECLAT LUMIERE Highlighting Face Pen
  • CORRECTEUR PERFECTION Long Lasting Concealer
  • POUDRE UNIVERSELLE LIBRE Natural Finish Loose Powder

Eyes

  • ILLUSION D’OMBRE Long Wear Luminous Eyeshadow in Apparition and Destination (available July 2012)
  • LE CRAYON YEUX Precision Eye Pencil in Bleu Aérien (available July 2012)
  • STYLO YEUX WATERPROOF Long Lasting Eyeliner in Marine
  • LE CRAYON KHOL Intense Eye Pencil in Marine
  • CRAYON SOURCILS Sculpting Eyebrow Pencil
  • INIMITABLE WATERPROOF Mascara in Black
  • RECOURBE CILS DE CHANEL Precision Eyelash Curler

Cheeks

  • JOUES CONTRASTE Powder Blush in Rose Ecrin
  • ROUGE COCO BAUME Hydrating Conditioning Lip Balm
  • LE CRAYON LEVRES Precision Lip Pencil in Natural
  • ROUGE COCO Hydrating Crème Lip Colour in Superstition

Nails

  • LE VERNIS Nail Colour in Sky Line (available July 2012)

The Exclusive Collection BLEU ILLUSION featuring the new products used in the look will be available at specific points of sales in July 2012.

See more photos!  Continue reading →

Friday, October 7th, 2011


Photo by Vincent Lappartient

Chanel Spring/Summer 2012 Sneak Peek

Peter Philips, Creative Director of Chanel Makeup used the following Chanel products to create the runway beauty looks:

  • Face: Vitalumiere Aqua Fresh and Hydrating Cream Compact Makeup SPF (April 2012), Natural Finish Loose Powder, Highlighting Face Pen, Long Lasting Concealer
  • Eyes: Fantasme and Emerveille Illusion d’Ombre, Ebene Stylo Yeux Waterproof, Clair Le Crayon Khol, Crayon Sourcils, Inimitable Waterproof Mascara, Chanel Precision Eyelash Curler
  • Cheeks: Blush Horizon de Chanel Glowing Blush Harmony (January 2012)
  • Lips: Rouge Coco Baume Hydrating Lip Balm (January 2012), Plaisir Glossimer (March 2012)
  • Nails: April, May, and June Le Vernis Nail Colours (January 2012)

See more photos! Continue reading →

Sunday, September 18th, 2011

Beauty.com @ Derek Lam S/S 2012

On hand for Beauty.com, Orlando Pita for PHYTO created a sleek, pulled back hair style inspired by architect Richard Neutra’s organic west coast homes. Pita used Phytovolume Actif onto the hair to begin with, and for models with damaged hair, he used Phyto 7 Daily Hydrating Cream on the ends. He pulled the hair into a pontayil and wrapped it with elastic and used Phytolaque Soie Light Hold Hair Spray. To add sheen and hold, he applied Phyto Professional Shine Defining Wax to the ponytail.

Check out more photos! Continue reading →

Sunday, September 18th, 2011

Beauty.com @ Lela Rose S/S 2012

On hand for Beauty.com, Tina Turnbow for Bare Escentuals created the makeup look, Ted Gibson styled the hair, and Deborah Lippmann designed the nail look at the Lela Rose show.

The inspiration was about using different colors and textures found in vintage Las Vegas photography. Tina Turnbow used bare Minerals SPF 15 Foundation, bare Minerals Midnight Big & Bright Eyeliner Pencil, bare Minerals Blush, bare Minerals Flawless Deifnition Mascara, and bare Minerals Charisma Pretty Amazing Lipcolor. Ted Gibson styled the hair into elegant twists using Ted Gibson Built it, Tame It, and Beautiful Hold Hair Spray. For nails, Deborah Lippmann selected Believe.

Check out more photos! Continue reading →

Tuesday, September 13th, 2011

Beauty.com @ Zero + Maria Cornejo S/S 2012

I went backstage at the Zero + Maria Cornejo show yesterday with Beauty.com, as they had Nonie for Butter London on nails, Amika for hair tools, and Martin Cullen PHYTO for hair.  On the toe nails was one coat of Cheek Chops topped with one coat of Hen Party (which is an opalescent top coat), while on fingernails, it was two coats of Hen Party followed by matte top coat for a matte look overall. The hair was done in elegant twists and then pulled back in a criss-crossed manner.  The hair look was rather complex and intense–each model at two people working on them!

Check out more photos! Continue reading →