Sunday, March 20th, 2011


Phoebe, Mitzi, Lolly

Zoya Mod Mattes Swatches, Reviews, Photos

Zoya Mod Mattes Collection includes three limited edition, matte shades for summer. These shades include: Phoebe (shimmered blue with a matte finish), Mitzi (chartreuse with a matte finish), and Lolly (pink with a matte finish).

  • Phoebe is a bright cerulean blue with very faint white micro-shimmer and has a matte finish. It was opaque in two coats.
  • Mitzi is a bright yellow-based chartreuse green with a matte finish. I used three coats, but I still could not get a nice smooth, even finish. This shade was the hardest to apply without getting an uneven surface.
  • Lolly is a medium-dark pink–almost neon but not quite there–with a matte finish. I used two coats for opaque color, and this shade applied the smoothest of three, because it was also the most pigmented.

Make sure you check out the swatches for my final attempt with Mitzi–hopefully you can see the difference between the variations of coat thickness and use.

my thoughts on the formula: I had a lot of trouble with these; I could not figure out the trick to an even, smooth finish. I expected some of the contouring of my natural nails to peek through but didn’t expect so much unevenness as a reslt of the polish drying down. Even though the shades are opaque on the nail, they look almost streaky.   After five or six attempts, I did find that thick coats were key–one thinner coat followed by a much thicker coat (and maybe even another) gave it a must smoother finish.  Mattes, without a top coat, tend to wear for shorter periods of time; I wore Mitzi for three days before it chipped a bit (no top coat).

The Glossover

product

Zoya Mod Mattes Swatches, Reviews, Photos

C+
I love the colors themselves, because they're gorgeous and perfect for summer, but I couldn't get the formula to work on me.Lolly was the best, followed by Phoebe, with Mitzi being the most difficult. If Phoebe was more pigmented, I think it would be as easy to work with as Zoya's Matte Velvet shades.  These take patience and some willingness to trial through to find a method that works.

Product

7.5/10

Pigmentation

8.5/10

Texture

7.5/10

Longevity

8/10

Application

3.5/5

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Sunday, March 20th, 2011


Areej, Breezi, Kieko

Zoya Summertime Swatches, Reviews, Photos

Zoya Summertime Collection includes six cream finish shades for the summer. The shades include: Areej (pink with an opaque cream finish), Breezi (soft, dusty medium cerulean blue with an opaque cream finish), Kieko (warm, red toned dusty oilght purple with berry tones with an opaque cream finish), Mira (blue-toned medium purple with dusty lavender tone an an opaque cream finish), Sooki (bright, clean, crisp cool cherry red cream with subtle jelly finish), and Tamsen (medium warm brick red with strong orange tones with an opaque cream finish).

  • Areej is a medium-dark magenta pink with a creamy finish. I used two coats. It reminded me of Barielle’s Daring Dahlia without the shimmer.
  • Breezi is a medium-dark cerulean blue with a creamy finish. I used three coats. It is a dustier, more muted version of SpaRitual’s Crystal Eyes. It is darker and more muted than Zoya’s Robyn.
  • Kieko is a medium magenta-tinged purple with red undertones and a creamy finish. I used two coats. It seemed similar to an older limited edition shade by MAC called For Fun.
  • Mira is a dusty grape purple with a blue-base and creamy finish. I used two coats. It darker and less blue-based than Orly Charged Up and SpaRitual Illume.
  • Sooki is a bright cherry red with a creamy finish. I used two coats, but it was almost opaque in one. It’s similar to China Glaze Cherry Pie without the shimmer and China Glaze Hey Sailor.
  • Tamsen is a rich, orange-based red with a creamy finish. I used two coats. Essie’s Red Nouveau and Rescue Beauty Lounge Chinoise are a touch lighter and China Glaze Ruby Deer and Butter London Pillar Box Red are quite similar.

my thoughts on the formula: Zoya’s cream formula is beautiful here–thin without being runny or watery or too sheer. With the exception of Breezi, they applied in two coats for a creamy, opaque look.

The Glossover

zoyaSummertime

Zoya Summertime Swatches, Reviews, Photos

A
The six shades are a little reminiscent of last year's Flash collection, but upon a closer look, they aren't very similar.  I did find that Sooki and Tamsen are similar to each other, with Tamsen only slightly more orange-based, and as they are both red creams, easy shades to dupe.

Product

9.5/10

Pigmentation

9.5/10

Texture

9.5/10

Longevity

9.5/10

Application

4/5

Results
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Sunday, March 20th, 2011


Apple, Faye, Kimmy

Zoya Sunshine Swatches, Reviews, Photos

Zoya Sunshine Collection includes six metallic finish shades for the summer. The shades are: Apple (luminous yellow-toned apple green packed with gold metallic sparkle), Faye (bronzed mauve with purple and brown undertones flooded with rich gold sparkle), Kimmy (gleaming metallic candy apple red brightened by gold sparkle), Reva (cool-toned strawberry red with glowing golden metallic sparkle), Rica (warm light coral with pink and orange tones and heavy gold metallic sparkle), and Tanzy (light, bright tangerine orange with yellow gold metallic sparkle).

  • Apple is a lightened apple green with green and gold metallic sparkle. I used two coats, but I think three would have been better. Zoya’s Ivanka is a much darker shade of green — more emerald, while this is more spring-like.
  • Faye is a red-based a magenta mauve base with golden copper sparkle. I used three coats, but there was still some visible nail line. I couldn’t think of a dupe for this shade.
  • Kimmy is a bright pinky red (almost cherry red) with gold sparkle. This one was really rich and opaque–I used two coats but one was almost sufficient. It reminded me of Duri’s Bombshell but with more gold shimmer. It is similar to Zoya’s Nidhi though this has gold sparkle and is less orange-based. Nubar’s Rosso is also similar but it has less pronounced gold sparkle–more glass-flecked finish.
  • Reva is a plummy raspberry with red and copper sparkle. I used two coats. Zoya’s Alegra has a similar overall feel but they’re less dupes and more cousins–Alegra is lighter, pinker, and less nuanced. Zoya’s Gloria is a lighter, more multi-colored variation of Reva.
  • Rica is a darkened coraled pink with bright gold and copper sparkle. I used two coats, but the result wasn’t quite opaque. It’s a sparklier version of China Glaze Strawberry Fields.
  • Tanzy is a brightened, tangerine orange with orange-copper sparkle. I used three coats. It’s a sparkly version of China Glaze Cruisin’.

my thoughts on the formula: The formula here seemed a bit inconsistent. A couple–like Kimmy and Reva–were good with two coats while the majority needed three coats. I felt that these really required a full wait between coats, because otherwise the glitter looks patchy and some bald spots can appear–while shades from the Sparkle collection had a glitter formula that spread really evenly no matter what.  These seemed more finicky.

The Glossover

product

Zoya Sunshine Swatches, Reviews, Photos

B+
I wish some shades were more pigmented--they tended to be on the sheerer side and several needed three coats for a more opaque look.  I like the shades themselves and the overall concept but the formula didn't feel as well-executed as Zoya's formula usually is.  The shades from the Sparkle collection (which was extremely well-done) did need three coats for the most part but the glitter spread so evenly that it wasn't difficult to do three even coats, and you could easily do thin or thick coats without concern.  I do like these quite a bit, but I'm a little less enthusiastic as they fall short of the Sparkle shades.

Product

8.5/10

Pigmentation

8/10

Texture

9/10

Longevity

9.5/10

Application

4/5

Results
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Sunday, March 20th, 2011


Zoya Buy One, Get One Free Offer on Summer 2011 Collections!

Zoya.com account holders can take advantage of the BOGO offer* between March 21st and 25th, 2011. Colors included in the BOGO are any colors from Zoya’s ModMattes, Summertime and Sunshine collections! As an added bonus for taking part in the exclusive account holders only BOGO offer*, standard shipping will be only $2 (free shipping on $55+ orders)!  If you have questions, please head to Zoya’s Facebook page.  Official details are also posted on Zoya’s blog.

OFFER IS VALID: 12:01AM EST Monday, 3/21/2011 – 11:59PM EST 3/25/2011. AND IS LIMITED TO CONSUMER ACCOUNT HOLDERS IN THE CONTINENTAL US.

How it works:

  • SIGN IN – to your account** on Zoya.com
  • CLICK on MY ACCOUNT
  • Once you are in your account go to the left hand side of the page and CLICK on MY PROMOTIONS AND COUPONS
  • APPLY the code that reads ZOYA SUMMER BOGO*.
  • Then ADD – Any combination of polishes from the new summer collections to your shopping cart.
  • (This BOGO* you can buy up to 7 bottles and get 7 FREE(of the new summer collections)
  • ADD any additional items you would like to purchase
  • CHECK OUT (BOGO* applies to polish from Summertime, Sunshine and ModMatte collections ONLY!)
  • Please double check all information IS CORRECT and ALL FIELDS have been completely filled out PRIOR to submitting the order. There is NO WAY to issue a new code after the order has been processed.
  • SUBMIT – your order.

Restrictions

* Offer open only to those with active accounts** on Zoya.com, artofbeauty.com, Qtica.com and qticasmartspa.com as of 3/20/2011 at 5 PM ST. Offer open to consumers, Online promotion only. Continental US ONLY. BOGO Offer* is good on Open stock .5oz Polish ONLY from Summer 2011 collections. (Zoya Summertime, Sunshine and ModMatte) BOGO Offer good for up to 7 polishes. BOGO Offer* code is unique and non-transferable. One code per account. Code expires on 3/25/2011 at 11:59PM EST.

**Qualifying accounts are those with a valid username (email) and password that has been created and used in the last 3 years account must be made by 3/20/2011 at 5PM EST to qualify for the BOGO Offer. No purchase necessary to start an account. Customers are responsible for maintaining active accounts. If username or password have been lost we (Art of Beauty, Inc.) are not responsible for restoring accounts or giving out any account information.

Upgraded shipping not available for this promotion. Please allow standard time for processing and shipping, however if volume is higher than expected please allow up to 4 weeks for shipping and processing. Please allow 2-6 weeks for delivery

Tuesday, March 8th, 2011


Zoya’s Spring 2011 Collection for $25

Celebrate the great women in your life on March 8th – International Women’s Day! This 100 year old holiday is traditionally celebrated by giving small gift to the women that are important in your life. On International Women’s Day we honor you, our fans and customers with a big gift at a small price – the entire Zoya intimate collection at a special price of $25 with free shipping*. Hurry, supplies are limited.

Here’s how it works:

  • Follow this link to the International Womens Day Zoya promotion.
  • Add one ” International Women’s Day – Intimate Collection” to your shopping cart.
  • Once in your shopping cart enter the code: ZOYAWD the price will be reduced to $25.00 and you will receive FREE standard ground shipping.
  • You must enter the CODE to redeem the offer.
  • Complete the checkout process to place order (to confirm order – check under “unshipped orders” in your account).

*Online promotion only. Consumers only, Continental US only, Valid Credit card with sufficient funds needed to process order. Limit one per customer. Code: ZOYAWD MUST be entered at time of purchase to redeem offer. No refunds or exchanges. Any additional Women’s Day – Intimate Collections can be purchased at retail price. Offer Valid 3/8/2011. WHILE SUPPLIES LAST. Non-Transferable. Not Valid with any other promotions or offers. Please allow up to 14 business days for delivery.

Thursday, March 3rd, 2011


Zoya’s Green Trio Promo

Zoya is having a special promo from March 4th through March 7th, 2011 (ending at 11:59PM EST) to get a trio of green polishes (Suvi, Shawn, and Ivanka) for $5 (plus standard shipping, which is $7). The trio would normally be $24 but will end up being $12 (inclusive of shipping), so it’s still 50% off. To take advantage of this offer, just head to the Get Your Green On page and add to your cart.

Fine Print:

  • Consumers only, Continental USA only, valid credit card with sufficient funds needed to process order, Limit one per customer.
  • Any additional trios (Zoya Suvi, Zoya Ivanka can Zoya Shawn) be purchased at retail price.
  • Valid  3/4/2011 – 3/7/2011 at 11:59PM EST. Non-Transferable. Not Valid with any other promotions or offers. Standard S/H applies.
  • For complete details see Zoya’s blog.

ZOYA SOLD OUT OF ALL THREE SHADES & HAS ENDED THE PROMOTION. They did tweet that they’ll have another great promotion out in the next few weeks.