Thursday, August 4th, 2011


Zoya Spoons Necklace!

A Conversation with Zoya Reyzis @ Cosmoprof 2011

On Tuesday, I had the opportunity to sit down with Zoya Reyzis, who is the founder (along with her husband, Michael Reyzis) of Art of Beauty, which includes the brands Zoya, Qtica, Smart Spa, and Zoom. I can’t say it was an interview, because it was so much more than that.  She left an indelible impression on me, and it is a rare gift to come away from someone feeling like that, so I am so thankful to have had the chance to sit down with her.

Zoya is, at the very least, an inspiring woman, but she has such a wisdom about life that goes deeper than mere inspiration–it does not feel like a powerful enough word to describe how I felt talking with her.  One feels touched and humbled to be in her presence, and it has very little to do with her founding Zoya, but it is the person she has become as a result of the culmination of all of her experiences. It is the passion she has for the things she does in her life, and her passion is infectious and exciting and exhilarating. It is the best kind of disease to catch.  There is no artifice with her.  She is genuine, warm, and sharp.

I did not expect to have as much time as I did with Zoya, and I had one question I planned to ask, which was what was her level of involvement in the brand today. She gave it some thought, and she confessed that her role is very fluid and certainly nothing like the roles she played in the beginning. Zoya–the brand–is a family-run business.  My goal whenever I interview someone is to come with less planned questions and instead react to their answers to develop a story that is personal and intimate.

Michael is still very active in the business, but Zoya herself remains the founder, the muse, and the well that each person must draw strength from. She is a calming presence. Her voice is soft but strong, her speech melodic and intelligent, and it feels like she can see right through you, but she sees the best in you. Both of her sons work in the business, as do their wives. She spoke of how family get-togethers are not riddled with fights, though she admits that it is difficult for business talk to cease!

Both Michael and Zoya’s hard work has enabled Zoya to pursue her original dream and passion and love: classical piano. Her favorite composer is Bach, though she’s currently working on a Beethoven piece. When Zoya talks about music, it is not just music to her, and it’s so apparent that she is one of the lucky few who understand music on an immensely intimate, emotional level–a level that transcends the sound of the music and pushes into the beauty behind it.  She truly immerses herself in the composer she plays; to understand where the brilliance of the piece developed from.

I took piano lessons for many years when I was younger, and I rarely play now (admittedly, I was spoiled by mother’s personal dream of owning a baby grand piano, which is what I grew up playing on, and electronic keyboards always feel wrong underneath my fingertips). I could not relate to the relationship Zoya clearly had with her music and the people who had composed it. She could hear the life of the composer in the crescendos and decrescendos of the pieces she played, but I left wanting to play, to feel the keys depress and lift, the music flowing and resounding through the room.

It is the same when she approaches Zoya. It is not about nail polish–it is about the feelings evoked by wearing the polish. How does one feel when they wear a color they are confident in? What if they choose one they would normally choose? Does choosing a particular color make someone happy? Cheer them on on a bad day? How does it enable them to express themselves?

This is the Art of Beauty, Zoya says. The creativity and joy of the way color plays with our senses and emotions is what motivates the brand. There is much love that goes into each bottle of polish they fill, and there is something intrinsically satisfying about knowing the people who create the products we love do so with as much love and care and passion as their biggest fans.

See more photos!  Continue reading →

Tuesday, July 5th, 2011


Win It! Zoya Smoke & Mirrors Collection!

We have an exciting giveaway with Zoya featuring the newest fall collections — Smoke & Mirrors!

Congratulations to Selina, Kathy, Stephanie, Genevieve, Edith, and Natalie!

The Prize

Six (6) lucky Temptalia winners will receive the entire Smoke Collection (Jana, Petra, Codie, Anja, Cynthia, Dree) and Mirrors Collection (Nimue, Marina, Tao, Yara, Neeka, Jem)!

To Enter

  • Giveaway is only open to continental U.S. residents only.
  • Leave a comment on this post telling me which shade is you would wear first!

For official rules…  Continue reading →

Monday, July 4th, 2011


Zoya Nail Lacquer in Anja, Cynthia, Dree

Zoya Mirrors Collection Swatches, Photos, Reviews, Dupes

Zoya Mirrors Collection contains metallic nail lacquers, including: Jem (sparkly fandango pink metallic), Yara (sparkly olive green metallic), Neeka (sparkly amethyst purple metallic), Marina (smoky steel blue metallic), Tao (smoky slate gray metallic), and Nimue (smoky rich thistle metallic).

  • Jem is a rich, jewel-esque pink-shimmered purple-red. It has both pink and gold shimmer. I used two coats for opaque color coverage. It’s similar to Zoya Valerie but the base is less black.
  • Yara is an olive green base with green-gold and green flecks of sparkle. I used two coats for opaque color coverage.The sparkle portion is similar to the type in China Glaze Zombie Zest, but the base of that polish is very murky and dark olive in comparison. The base of Yara is similar to Dree (but greener) of the Smoke collection.
  • Neeka is a slightly dusted grape purple with flecks of gold shimmer and sparkle. I used two coats for opaque color coverage. I couldn’t think of similar shades for this one.
  • Marina is a steely blue with silver micro-shimmer. This one read the most metallic to me, because the shimmer threads through the color base. I used two coats for opaque color coverage. Butter London Lady Muck came to me first, but it’s much lighter.
  • Tao is a silver-shimmered medium gray. I needed three coats with this shade to get opaque color. NARS Full Metal Jacket is similar but darker.
  • Nimue is a silver-shimmered purple-mauve. I used two coats for opaque color coverage. Nubar Vaso is similar but more metallic and pinker.

Overall, the formula on these was on the thinner side but not difficult to use.  I needed three coats on Tao, but I felt two coats were appropriate for opaque color on the other five shades.  Marina, Tao, and Nimue have a stronger metallic finish than Jem, Yara, and Neeka, but they definitely all look more metallic in brighter light.  I wore Jem for a week to test out the wear, and I had only minor tip wear, which is consistent with my past experience with Zoya’s metallic formula.  The darker shades (like Jem) are very pigmented and almost opaque in one coat.  The metallic finish does result in brush strokes, which were easy enough to control but may be a turn-off for some. I used Zoya’s Anchor + Armor for base/top coats.

The Glossover

product

Zoya Mirrors Collection Swatches, Photos, Reviews, Dupes

A-
Besides noticeable brush strokes, it's a nice collection of metallics for fall. Only Tao needed three coats, while the rest were opaque in two, and the formula flowed evenly and the shimmer/sparkle distributed well.

Product

9/10

Pigmentation

9.5/10

Texture

9/10

Longevity

9.5/10

Application

4/5

Results
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Dupes
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Monday, July 4th, 2011


Zoya Smoke & Mirrors Collection for Fall 2011

Both collections will be available beginning July 15th, 2011 at Zoya.com. Each bottle is $8.00.

Smoke Collection

  • Jana Smoky mauve quartz cream
  • Petra Smoky eggplant mauve cream
  • Codie Smoky brown taupe cream
  • Anja Smoky palatinate purple cream
  • Cynthia Smoky Prussian blue cream
  • Dree Smoky camouflage green cream

Mirrors Collection

  • Nimue Smoky rich thistle metallic
  • Marina Smoky steel blue metallic
  • Tao Smoky slate gray metallic
  • Yara Sparkly olive green metallic
  • Neeka Sparkly amethyst purple metallic
  • Jem Sparkly fandango pink metallic

See more photos!  Continue reading →

Monday, July 4th, 2011


Zoya Nail Lacquer in Anja, Cynthia, Dree

Zoya Smoke Collection Swatches, Photos, Reviews, Dupes

Zoya’s Smoke Collection contains six cream nail lacquers, including: Anja (smoky palatinate purple cream), Cynthia (smoky Prussian blue cream), Dree (smoky camouflage green cream), Jana (smoky mauve quartz cream), Petra (smoky eggplant mauve cream), and Codie (smoky brown taupe cream).

  • Anja is a deep, burgundy-wine cream. It was opaque in nearly one coat, but I swatched it with two. It looks extremely similar to Rescue Beauty Lounge Drifter. Zoya Stacy is redder and browner.
  • Cynthia is a deep, forboding gray-blue. It was opaque in two coats. I detected the faintest hint of micro-shimmer that only was noticeable under very, very bright light. The only shade I could think to compare it to was Chanel Steel, but it doesn’t have the same blue tone.
  • Dree is an olive green with a cream finish. It was opaque in two coats. Chanel Khaki Vert is greener, less yellow-based, while Rescue Beauty Lounge No More War is darker and greener–Dree appears almost muted in comparison. Zoya Gemma is greener, less olive, and has lots of shimmer.
  • Jana is a muted mauve cream. It was opaque in two coats. China Glaze Below Deck is darker, while Essie Merino Cool is cooler-toned and grayer.
  • Petra is a dark, gray-casted purple with a cream finish. It was opaque in two coats. China Glaze Below Deck is closer to Petra than it was to Jana.
  • Codie is a dark, cool-toned black-brown cream. It was opaque in two coats. Essie’s Little Brown Dress is similar but a little warmer and lighter.

All six creams applied nicely–even flow, good color coverage (two coats used for all swatches), and the formula wasn’t too thick or thin. I tested out Jana for wear, and it wore for a week with minor tip wear, which is my normal experience with Zoya’s cream formula.  I used Zoya’s Anchor + Armor for base/top coats.

The Glossover

product

Zoya Smoke Collection Swatches, Photos, Reviews, Dupes

A
Oddly enough, I see the smokiness that Zoya went for with these polishes. It's most apparent in Cynthia, which ended up looking really complex despite its cream finish.

Product

9.5/10

Pigmentation

10/10

Texture

10/10

Longevity

9.5/10

Application

5/5

Results
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Dupes
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See more photos & swatches! Continue reading →

Sunday, May 29th, 2011

5 Bright Pink Nail Lacquers

Reader Jasmin suggested bright pink polishes as a topic, and here are five fun shades of bright pink!

What’s your favorite bright pink polish?

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