Saturday, December 31st, 2011

Zoya True
Zoya Nail Lacquers in Cho, Farah, and Bevin

Zoya Spring 2012: True

Zoya’s True Collection include six spring-time shades: Cho (full coverage, vanilla shimmer metallic), Farah (full coverage, latte beige cream), Bevin Full coverage, pale sage green cream), Tru (full coverage, gilded purple orchid metallic), Lotus (full coverage, light lotus purple metallic), and Skylar (full coverage, silvered slate blue metallic).

  • Cho is a warm, light beige with very subtle shimmer. It looks almost like a cream finish in natural light. It was opaque in two coats. Zoya Minka was the only similar shade I could think of, but it is warmer and a bit darker.
  • Farah is a neutral-cool light beige with a cream finish. At a glance, it seems similar to Cho, but it doesn’t have shimmer and lacks the warmth. It was opaque in two coats. Essie Sand Tropez is warmer, almost pink-tinted in comparison. Rescue Beauty Lounge Jane is a touch darker and has subtle shimmer.
  • Bevin is a cool-toned green–kind of like seafoam green to me but a couple of steps darker–with a cream finish. It was opaque in two coats. I couldn’t think of any dupes–Essie Sew Psyched is much, much darker and greener while Rescue Beauty Lounge Diddy Mow is grayer and much darker.
  • Skylar is a purpled blue with silver shimmer (the shimmer is almost more like sparkle–it’s not as fine as the other metallics in the collection). It was opaque in two coats. The texture reminded me of Essie Smooth Sailing (which also–initially–seemed like something similar, but it’s much darker and purpler). The color is a bit bluer compared to Zoya Caitlin.
  • Tru is a rich red-toned eggplant purple with copper-red shimmer. It was opaque in two coats. Zoya Kieko was the closest shade I could think of, but it is lighter.
  • Lotus is a dusty, medium-dark purple with pink-red shimmer. It was opaque in two coats. Rescue Beauty Lounge Insouciant is grayer, less purple.

The creams were a little thick; I really felt like I had to wipe off excess color more than I do normally with polishes, because it was easy to overapply color and get too thick of a coat. There’s really no need for really thick coats with this polish, because they were all really opaque, and semi-opaque in a single coat at that.  The metallics had a better consistency and applied easily without any concerns.  The color coverage is really good, though, which is great, since Zoya describes all six as “full coverage.”    I’m always surprised when I’m unable to quickly find dupes of polishes; it’s just totally unexpected that there are still original shades to be made sometimes (and I suppose that goes with all color cosmetics).  It’s very spring-esque without being perfectly pastel; there is a soft, muted quality to all of the hues in the collection, but they aren’t washed out.

The Glossover

product

Zoya True Collection Review, Photos, Swatches

A-
I'm always surprised when I'm unable to quickly find dupes of polishes; it's just totally unexpected that there are still original shades to be made sometimes (and I suppose that goes with all color cosmetics). It's very spring-esque without being perfectly pastel; there is a soft, muted quality to all of the hues in the collection, but they aren't washed out.

Product

9/10

Pigmentation

10/10

Texture

9/10

Longevity

9.5/10

Application

4/5

Results
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Saturday, December 31st, 2011

Zoya Fleck Effects
Zoya Fleck Effects in Maisie, Opal, and Chloe

Zoya Spring 2012: Fleck Effect

Zoya Fleck Effects include three shades that feature mylar flecks, which can be worn alone or layered over another polish: Maisie (blue tint with mylar green fleck effect), Opal (green tint with mylar green fleck effect), and Chloe (pink tint with mylar green and gold fleck effect).  Each shade retails for $8.00 and will be available online on January 13th.

I swatched all three shades alone (two coats each) and then each shade over a darker base color for layering. The formula on these is thicker, more jelly-like, similar to many glitter polishes on the market. It distributes the flecks evenly for the most part, and you won’t find yourself doing really wacky things with the brush, like dabbing and laying it flat across the entire nail and swirling it.

  • Maisie consists of green mylar flecks suspended in a blue-tinted clear base. The flakes shift from iridescent green-blue to green to purple, depending on the angle, and then at more of a head-on look, some of the flecks look pink-ish (and under flash, you’ll see what I mean). Layered, it’s a deeper green and shifts to blue around the edges.
  • Opal consists of green mylar flecks suspended in a green-tinted clear base. The flakes in this are just like Maisie. When worn alone, you can see the difference between the two, as this tints the nail bed green, but the color and shift of the flecks are the same. Layered, it’s the same story as Maisie as well, but it’s even harder to detect a difference.
  • Chloe consists of mostly coppery-gold mylar flecks with the occasional green fleck (which I didn’t notice in natural light when worn alone, but layered, I saw a few) suspended in a pink-coral-tinted clear base. This one was the most wearable alone, because it gives the nail a healthy tint, whereas the blue and green look unnatural with such a soft tint (but nothing is to say you can’t wear either of those alone!). Layered, it looks almost orange, rather than gold, and you can see the green flecks show up. This seems softer compared to popular layering shades like Essie Shine of the Times, but I haven’t swatched that myself yet so I can’t say for sure.

Alone, Maisie and Opal look different, but when they’re layered over another polish, I couldn’t tell the difference. I suspect over a really, really light base color, you might see the blue vs. green tint come into play, but if you anticipate layering over mostly darker bases, having both is superfluous.  Because of the thicker, jelly-ish consistency, I felt like these took longer to dry down.  I tested the wear of Chloe layered over Zoya’s Tru, and I had minimal tip wear after a week with no chips.

The Glossover

product

Zoya Fleck Effects Reviews, Photos, Swatches

B+
Alone, Maisie and Opal look different, but when they're layered over another polish, I couldn't tell the difference. I suspect over a really, really light base color, you might see the blue vs. green tint come into play, but if you anticipate layering over mostly darker bases, having both is superfluous. Because of the thicker, jelly-ish consistency, I felt like these took longer to dry down.

Product

9/10

Pigmentation

9/10

Texture

8.5/10

Longevity

9/10

Application

4/5

Results
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Saturday, December 31st, 2011


Zoya Spring 2012 Collections: True and Fleck Effect

Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects. Each bottle retails for $8.00. This collection will be available January 13th, 2012.

True

A fresh bloom of dewy color. Inspired by the runway looks of top designers. This collection features slightly muted and unexpected spring shades in six easy to wear, full-coverage creams and metallics.

  • Cho Full coverage, vanilla shimmer metallic
  • Farah Full coverage, latte beige cream
  • Bevin Full coverage, pale sage green cream
  • Skylar Full coverage, silvered slate blue metallic
  • Tru Full coverage, gilded purple orchid metallic
  • Lotus Full coverage, light lotus purple metallic

Fleck Effect

Zoya Nail Polish presents – three new mylar fleck glazes that can be worn alone or layered over the new ZOYA TRUE collection colors for a unique and beautiful nail look!

  • Maisie Blue tint with mylar green fleck effect
  • Opal Green tint with mylar green fleck effect
  • Chloe Pink tint with mylar green and gold fleck effect

See more photos & swatches! Continue reading →

Tuesday, November 22nd, 2011


Zoya Color Box Gift Sets

Zoya Color Box Gift Sets

The NEW Zoya Color Box Gift Sets arrive in a crushed velvet collectors box with three pre-selected Top Selling Zoya Nail Polish* Shades (0.5 oz – full size bottles). Each box comes individually packaged in a black glossy gift box which is then individually wrapped in custom “Zoya” tissue paper. The Color Box Gift Sets make the perfect gift for friends, family, co-workers, teachers or just as a personal treat. Our Color Expert has personally selected twelve Zoya Color Box gift trios for you to choose from. Each trio features three proven, best-selling shades from classic reds to beautiful beiges to soft grays to spectacular sparkles – they are all there – beautifully packaged and ready to celebrate the season! Every Zoya Color Box Gift Set qualifies for free expedited shipping to make sure your gift arrives in time for the holidays. Each box retails for $24.00.

Gift Sets ($24.00)

  • Classic Contrast Raven, Trixie, Luna
  • Classic Reds America, Sooki, Carmen
  • Bold Greige Caitlin, Kelly, Freja
  • Soft Greys Dove, Harley, Marley
  • Spectacular Sparkle Alegra, Charla, Ivanka
  • Rich Reds Isla, Sasha, Sarah
  • Perfect Greens Yara, Edyta, Envy
  • Beautiful Beiges Avril, Mia, Addison
  • Bold Pinks Layla, Gilda, Lola
  • Classic Purples Brie, Anaka, Moxie
  • Deep Purples Jem, Roxy, Casey
  • Delicate Pinks Laurie, Erika, Madison

availability: November 22 @ zoya.com

Monday, November 21st, 2011


Holiday Gift Guide: The Best of Holiday Color

As promised, here is the next installment of our most comprehensive gift guide to-date! This post features my top picks from various holiday color collections that have launched this year.  There are a few more holiday shades I haven’t reviewed or swatched, so there might be a few more of my favorites to come.

Eyes

Cheeks/Face

  • NARS Miss Liberty ($27) gives cheeks a really glistening glow, very apropos for the holidays.
  • Guerlain Parure de Nuit ($67) is the one product I’d recommend above all others for the holidays, and I say that because it’s a product I keep reaching for (to the point that I had to forcibly remove it from my reach).

Lips

  • MAC What Joy! ($15.50) is a berry-red with subtle micro-shimmer and healthy shine with good color coverage.
  • Illamasqua Belladonna ($20) is a fierce magenta pink with opaque color and lots of shine.
  • Bobbi Brown Party Alice ($24) — super pretty pink-coral, perhaps not seasonally appropriate but divine anyway.
  • NARS Joyous Red ($24) is a muted orange-red that’s workable on cool and warm-toned skin.
  • Chanel Triomphal ($32) is a pinky-red with great vibrancy and glossy shine; and Chanel Empire is perfect for those who love a brighter pink with yellow undertones.
  • Dior’s holiday lip colors ($32 each) were my surprise hit for lips this season–they’re so pretty on and wear well.

Nails

  • China Glaze Let It Snow ($3-4 each) is a perfectly festive set of twelve polishes, and all of them are available individually, so you can pick your particular poison.
  • Zoya Gems & Jewels ($8 each) is short and sweet with beautiful shimmers and extra-fun glitters (because they’re horizontal!).
  • Dior Merveille is a festive orange-red with golden shimmer that will work well on warmer skin tones.
Sunday, November 6th, 2011


Zoya Feel Collection for Winter 2011

Every season the color experts at Zoya create dozens of new color collection options. This year, one of those “secret collections” just had to be seen now rather than later. The Feel Nail Polish Collection by Zoya delivers six new, highly pigmented, full coverage, neutral creams that are ideal for right now. Zoya polish retails for $8.00 per bottle.

  • Kristen Full coverage, gull gray cream
  • Carey Full coverage, periwinkle gray cream
  • Megan Full coverage, taupe gray cream
  • Kendal Full coverage, rose quartz beige cream
  • Kennedy Full coverage, pale french beige cream
  • Avery Full coverage, blonde beige cream

availability: November 15th, 2011 @ zoya.com