Tuesday, July 10th, 2012

Zoya Designer, Diva, & Gloss Collections for Fall 2012

Inspired by backstage beauties, talented designers, runways and VIP fashion events, the NYFW 2012 Color Collections by Zoya for Fall 2012 are simply stunning. Choose from full-coverage creams and metallics or incredibly shiny jellies. If it’s in style this season – Zoya has it!

Each New Fall Collection (Designer, Diva and Gloss) features color that is beautiful, long-wearing and “haute” off the New York Fashion Week (NYFW) Fall 2012 runway!

Designer Collection

  • Rekha Blood red cream (Bibhu Mohapatra custom shade)
  • Toni Dark maroon red cream
  • Monica Dark mulberry purple cream
  • Natty Smoked navy blue cream
  • Evvie Evergreen green cream (Peter Som custom shade)
  • Noot Charcoal green gray cream

Diva Collection

  • Elisa Crimson red metallic
  • Suri Royal purple metallic
  • Song Egyptian blue metallic with a subtle sparkle
  • Ray Pine green metallic
  • FeiFei Magic blue foil sparkle metallic
  • Daul Magic violet foils parkle metallic

Gloss Collection

  • Katherine Sheer eggplant jelly gloss, buildable formula (Peter Som custom shade)
  • Paloma Sheer berry red jelly gloss, buildable formula
  • Frida Sheer teal blue jelly gloss, buildable formula

Availability: July 2012 at zoya.com.

Wednesday, March 21st, 2012


Zoya Surf Collection

Zoya Surf Collection

Zoya’s Surf Collection will make its official debut on April 1st, and each shade retails for $8.00 for 0.50 oz. All six shades have a foil metallic finish: Carly (thalia purple foil metallic), Kimber (magenta pink foil metallic), Rory (lotus pink foil metallic), Myrta (coral orange foil metallic), Meg (mermaid green foil metallic), and Zuza (aquamarine foil metallic).

  • Carly is a rich eggplant purple with strong magenta-red undertones and magenta-pink and violet shimmer. It was almost opaque in one coat, but I used two for swatches. SpaRitual Shooting Star is actually very similar, but the shimmer is sparser and more golden. Milani Hot Metal is purpler, lighter. MAC So Rich So Pretty is less shimmered and purpler.
  • Kimber is a coral-red with warm orange-gold shimmer. It’s opaque in two coats, though almost a one-coater. SpaRitual Lustress is similar but has pink shimmer. It reminded me of Zoya RIca, but it has a lot less gold shimmer, so the two do not look so much alike as they would seem. OCC Extravaganza is several shades lighter.
  • Rory is a silver-shimmered cotton candy pink with strong blue undertones. It was opaque in two coats. The only previously reviewed shade that is similar is MAC Ice Cream Cake, which is darker and has no shimmer. Zoya’s Shelby from this launch would also be close but without shimmer.
  • Myrta is a medium-dark orange with lighter orange shimmer. It was opaque in two coats. There’s a slightly dusty quality to this shade that isn’t present in a lot of other orange polishes. China Glaze Riveting is much brighter. MAC Oriele Orange is similar in base color, though a bit more intense, but it lacks shimmer. MAC Kid Orange is a bit darker and has no shimmer. Zoya Tanzy has a lighter orange base and way more gold shimmer. China Glaze Life Preserver is a bit darker and has no shimmer.
  • Meg is a warm, lightened grassy green with chartreuse shimmer. It was opaque in two coats. This shade reminded me a lot of MAC’s Swimming eyeshadow. I couldn’t think of great dupes for this shade–it’s green, not chartreuse, and a lot of shades that might be similar ended up being chartreuses. Chanel Peridot will hint this shade at certain angles. Milani Hi-Tech is the closest I could think of, but it’s a bit lighter and has multi-colored shimmer. Nubar Meadow Sparkle is a bit darker and more translucent–more like a glitter top coat.
  • Zuza is a blue-based aqua with silver shimmer. It was almost opaque in one coat, but I used two coats for swatches. Like Meg, this also reminded me of a MAC eyeshadow–Aquadisiac (though way better). MAC Salad Dressed is similar but less bright. MAC Ocean Dip is deeper, less blue-based.

The foil metallic finish is always fun, because it dries down faster than your average polish. It does dry down to a more matte finish, though, so you’ll want a shiny top coat to finish it off.  Like the Beach collection, the pigmentation on these was excellent.  You could almost get away with one coat on some of these shades, though all swatches are with two.  These were not as thick as the Beach collection; not watery (because it wasn’t streaky or sheer), but the consistency was thin.

The Glossover

product

Zoya Surf Collection Reviews, Photos, Swatches

A
Gorgeous shades for summer! These all had fantastic color payoff--all were opaque in two coats--and application was so easy. I loved that the drying time on these is a little quicker, too!

Product

10/10

Pigmentation

10/10

Texture

9.5/10

Longevity

9.5/10

Application

5/5

Results
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Wednesday, March 21st, 2012


Zoya Beach Collection

Zoya Beach Collection

Zoya’s Beach Collection will make its official debut on April 1st, and each shade retails for $8.00 for 0.50 oz. This collection features creamier shades, with the exception of one, which has shimmer. These shades include: Reagan (deep cerise pink cream), Lara (vivid cerise pink cream), Shelby (soft pinky pink cream), Arizona (soft coral orange cream), Tracie (sea glass metallic), and Wednesday (soft aqua cream). Surf features foil metallics (coming up next).

  • Reagan is a dark fuchsia pink with blue undertones. I used two coats for swatches, but it was almost opaque in one. MAC Toco Toucan is pinker, less fuchsia. OCC Palare is a little lighter and has shimmer. Essie Super Bossa Nova is redder, darker, and shimmery. Urban Decay Woodstock is brighter, more neon. China Glaze 108 Degrees is redder, darker, and shimmery. SpaRitual Color Trip is more magenta, less pink.
  • Lara is a medium-dark bubblegum pink with blue undertones and a cream finish. It’s opaque in two coats. OCC Palare is a little more fuchsia and has shimmer. Zoya Jolene is similar but slightly lighter. Lancome Ms. Perfectly Pink is fairly close, perhaps a little less blue-based.
  • Shelby is a blue-based cotton candy pink with a cream finish. It was opaque in two coats. It’s a little like a Pepto Bismol pink, actually. MAC Pinkly Fresh is several shades lighter. MAC Ice Cream Cake is similar, perhaps a bit darker–this shade was troublesome, too.
  • Arizona is a warm, light-medium orange with a cream finish. It was opaque in two coats. Sinful Cloud 9 is a little brighter and has shimmer. China Glaze Papaya Punch is a couple of steps darker. China Glaze Sun Worshipper is brighter, more neon, and yellower.
  • Tracie is a soft pastel green with subtle yellow undertones and threads of white metallic shimmer (so there are some brush strokes). It was opaque in two coats. Barielle Myrza’s Meadow is the only shade I have reviewed before that is similar, but it’s a bit lighter. I haven’t reviewed it yet, but Essie’s Navigate Her is closer, but it is a little less yellow toned to me and doesn’t have shimmer–it’s very close, though!
  • Wednesday is an aqua blue cream. It was opaque in two coats. Essie Mint Candy Apple is much lighter, almost chalky-looking in comparison. MAC Salad Dressed is closer but a little darker. Chanel Nouvelle Vague is a touch lighter and has shimmer. China Glaze For Audrey is a hint bluer and lighter.

Perhaps the most impressive characteristic of Zoya’s polishes is the pigmentation; most shades are almost opaque in a single coat, though I always prefer doing two to ensure smooth, even results. It just seems so odd to leave it at just one! All of these felt a smidgen on the thicker side as far as consistency went. Shelby was the hardest to work with, and I’d describe it as an average polish (the others are good to great); it was streaky on the first coat and thick yet watery (perhaps why it was streaky).  You will see brush strokes in Tracie, because it has metallic shimmer–if you think of the way brushed metal looks, it looks like that, and I know some love it, some hate it.

I haven’t tested the wear of these particular shades, since they just arrived yesterday.  I have tested many, many Zoya polishes and finishes in the past, though, and I’ve always had seven-day wear with them.  Admittedly, I can’t think of a brand that does chip on me aside from matte nail polish (with no top coat!). Though I haven’t worn Wednesday extensively, it did stain slightly even after just a half hour or so of being on.

Which shade is your favorite?

The Glossover

product

Zoya Beach Collection Reviews, Photos, Swatches

A
The only shade I wouldn't recommend is Shelby--it was a little streaky for my liking and had a weird consistency that made it more difficult to apply. The other five shades were much better, and all of them were opaque in two coats (some could almost be one coaters).

Product

9.5/10

Pigmentation

9.5/10

Texture

9/10

Longevity

9.5/10

Application

4.5/5

Results
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Tuesday, March 20th, 2012


Zoya Surf Collection

Zoya Surf Collection Preview Photos & Swatches

Full review to come tomorrow! :)

See more photos & swatches! Continue reading →

Tuesday, March 20th, 2012


Zoya Beach Collection

Zoya Beach Collection Preview Photos & Swatches

Full review to come tomorrow! :)

See more photos & swatches! Continue reading →

Sunday, March 18th, 2012


Zoya Beach & Surf Collections for Summer 2012

Summer 2012 is going to be a super stylish season for nails with the latest offering of nail polish collections, Beach and Surf, from the new color of fashion, Zoya! This new splash of color, designed by the Zoya color experts, is kissed by sea and sand translating beautifully onto the nail in the famous, full-coverage Zoya formula.

Dive into the creamy shades of the Zoya Beach Collection or the shimmering sea foils of the Zoya Surf Collection. The choice is yours – this color palette is sure to be a splash!

Beach

  • Reagan Deep cerise pink cream
  • Lara Vivid cerise pink cream
  • Shelby Soft pinky pink cream
  • Arizona Soft coral orange cream
  • Tracie Sea grass metallic
  • Wednesday Soft aqua cream

Surf

  • Rory Lotus pink foil metallic
  • Carly Thalia purple foil metallic
  • Kimber Magenta pink foil metallic
  • Myrta Coral orange foil metallic
  • Meg Mermaid green foil metallic
  • Zuza Aquamarine foil metallic

availability: April 1st, 2012 at zoya.com, $8.00 each