Tuesday, March 20th, 2012


Zoya Surf Collection

Zoya Surf Collection Preview Photos & Swatches

Full review to come tomorrow! :)

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Tuesday, March 20th, 2012


Zoya Beach Collection

Zoya Beach Collection Preview Photos & Swatches

Full review to come tomorrow! :)

See more photos & swatches! Continue reading →

Sunday, March 18th, 2012


Zoya Beach & Surf Collections for Summer 2012

Summer 2012 is going to be a super stylish season for nails with the latest offering of nail polish collections, Beach and Surf, from the new color of fashion, Zoya! This new splash of color, designed by the Zoya color experts, is kissed by sea and sand translating beautifully onto the nail in the famous, full-coverage Zoya formula.

Dive into the creamy shades of the Zoya Beach Collection or the shimmering sea foils of the Zoya Surf Collection. The choice is yours – this color palette is sure to be a splash!

Beach

  • Reagan Deep cerise pink cream
  • Lara Vivid cerise pink cream
  • Shelby Soft pinky pink cream
  • Arizona Soft coral orange cream
  • Tracie Sea grass metallic
  • Wednesday Soft aqua cream

Surf

  • Rory Lotus pink foil metallic
  • Carly Thalia purple foil metallic
  • Kimber Magenta pink foil metallic
  • Myrta Coral orange foil metallic
  • Meg Mermaid green foil metallic
  • Zuza Aquamarine foil metallic

availability: April 1st, 2012 at zoya.com, $8.00 each

Saturday, December 31st, 2011

Zoya True
Zoya Nail Lacquers in Cho, Farah, and Bevin

Zoya Spring 2012: True

Zoya’s True Collection include six spring-time shades: Cho (full coverage, vanilla shimmer metallic), Farah (full coverage, latte beige cream), Bevin Full coverage, pale sage green cream), Tru (full coverage, gilded purple orchid metallic), Lotus (full coverage, light lotus purple metallic), and Skylar (full coverage, silvered slate blue metallic).

  • Cho is a warm, light beige with very subtle shimmer. It looks almost like a cream finish in natural light. It was opaque in two coats. Zoya Minka was the only similar shade I could think of, but it is warmer and a bit darker.
  • Farah is a neutral-cool light beige with a cream finish. At a glance, it seems similar to Cho, but it doesn’t have shimmer and lacks the warmth. It was opaque in two coats. Essie Sand Tropez is warmer, almost pink-tinted in comparison. Rescue Beauty Lounge Jane is a touch darker and has subtle shimmer.
  • Bevin is a cool-toned green–kind of like seafoam green to me but a couple of steps darker–with a cream finish. It was opaque in two coats. I couldn’t think of any dupes–Essie Sew Psyched is much, much darker and greener while Rescue Beauty Lounge Diddy Mow is grayer and much darker.
  • Skylar is a purpled blue with silver shimmer (the shimmer is almost more like sparkle–it’s not as fine as the other metallics in the collection). It was opaque in two coats. The texture reminded me of Essie Smooth Sailing (which also–initially–seemed like something similar, but it’s much darker and purpler). The color is a bit bluer compared to Zoya Caitlin.
  • Tru is a rich red-toned eggplant purple with copper-red shimmer. It was opaque in two coats. Zoya Kieko was the closest shade I could think of, but it is lighter.
  • Lotus is a dusty, medium-dark purple with pink-red shimmer. It was opaque in two coats. Rescue Beauty Lounge Insouciant is grayer, less purple.

The creams were a little thick; I really felt like I had to wipe off excess color more than I do normally with polishes, because it was easy to overapply color and get too thick of a coat. There’s really no need for really thick coats with this polish, because they were all really opaque, and semi-opaque in a single coat at that.  The metallics had a better consistency and applied easily without any concerns.  The color coverage is really good, though, which is great, since Zoya describes all six as “full coverage.”    I’m always surprised when I’m unable to quickly find dupes of polishes; it’s just totally unexpected that there are still original shades to be made sometimes (and I suppose that goes with all color cosmetics).  It’s very spring-esque without being perfectly pastel; there is a soft, muted quality to all of the hues in the collection, but they aren’t washed out.

The Glossover

product

Zoya True Collection Review, Photos, Swatches

A-
I'm always surprised when I'm unable to quickly find dupes of polishes; it's just totally unexpected that there are still original shades to be made sometimes (and I suppose that goes with all color cosmetics). It's very spring-esque without being perfectly pastel; there is a soft, muted quality to all of the hues in the collection, but they aren't washed out.

Product

9/10

Pigmentation

10/10

Texture

9/10

Longevity

9.5/10

Application

4/5

Results
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Saturday, December 31st, 2011

Zoya Fleck Effects
Zoya Fleck Effects in Maisie, Opal, and Chloe

Zoya Spring 2012: Fleck Effect

Zoya Fleck Effects include three shades that feature mylar flecks, which can be worn alone or layered over another polish: Maisie (blue tint with mylar green fleck effect), Opal (green tint with mylar green fleck effect), and Chloe (pink tint with mylar green and gold fleck effect).  Each shade retails for $8.00 and will be available online on January 13th.

I swatched all three shades alone (two coats each) and then each shade over a darker base color for layering. The formula on these is thicker, more jelly-like, similar to many glitter polishes on the market. It distributes the flecks evenly for the most part, and you won’t find yourself doing really wacky things with the brush, like dabbing and laying it flat across the entire nail and swirling it.

  • Maisie consists of green mylar flecks suspended in a blue-tinted clear base. The flakes shift from iridescent green-blue to green to purple, depending on the angle, and then at more of a head-on look, some of the flecks look pink-ish (and under flash, you’ll see what I mean). Layered, it’s a deeper green and shifts to blue around the edges.
  • Opal consists of green mylar flecks suspended in a green-tinted clear base. The flakes in this are just like Maisie. When worn alone, you can see the difference between the two, as this tints the nail bed green, but the color and shift of the flecks are the same. Layered, it’s the same story as Maisie as well, but it’s even harder to detect a difference.
  • Chloe consists of mostly coppery-gold mylar flecks with the occasional green fleck (which I didn’t notice in natural light when worn alone, but layered, I saw a few) suspended in a pink-coral-tinted clear base. This one was the most wearable alone, because it gives the nail a healthy tint, whereas the blue and green look unnatural with such a soft tint (but nothing is to say you can’t wear either of those alone!). Layered, it looks almost orange, rather than gold, and you can see the green flecks show up. This seems softer compared to popular layering shades like Essie Shine of the Times, but I haven’t swatched that myself yet so I can’t say for sure.

Alone, Maisie and Opal look different, but when they’re layered over another polish, I couldn’t tell the difference. I suspect over a really, really light base color, you might see the blue vs. green tint come into play, but if you anticipate layering over mostly darker bases, having both is superfluous.  Because of the thicker, jelly-ish consistency, I felt like these took longer to dry down.  I tested the wear of Chloe layered over Zoya’s Tru, and I had minimal tip wear after a week with no chips.

The Glossover

product

Zoya Fleck Effects Reviews, Photos, Swatches

B+
Alone, Maisie and Opal look different, but when they're layered over another polish, I couldn't tell the difference. I suspect over a really, really light base color, you might see the blue vs. green tint come into play, but if you anticipate layering over mostly darker bases, having both is superfluous. Because of the thicker, jelly-ish consistency, I felt like these took longer to dry down.

Product

9/10

Pigmentation

9/10

Texture

8.5/10

Longevity

9/10

Application

4/5

Results
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Saturday, December 31st, 2011


Zoya Spring 2012 Collections: True and Fleck Effect

Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects. Each bottle retails for $8.00. This collection will be available January 13th, 2012.

True

A fresh bloom of dewy color. Inspired by the runway looks of top designers. This collection features slightly muted and unexpected spring shades in six easy to wear, full-coverage creams and metallics.

  • Cho Full coverage, vanilla shimmer metallic
  • Farah Full coverage, latte beige cream
  • Bevin Full coverage, pale sage green cream
  • Skylar Full coverage, silvered slate blue metallic
  • Tru Full coverage, gilded purple orchid metallic
  • Lotus Full coverage, light lotus purple metallic

Fleck Effect

Zoya Nail Polish presents – three new mylar fleck glazes that can be worn alone or layered over the new ZOYA TRUE collection colors for a unique and beautiful nail look!

  • Maisie Blue tint with mylar green fleck effect
  • Opal Green tint with mylar green fleck effect
  • Chloe Pink tint with mylar green and gold fleck effect

See more photos & swatches! Continue reading →