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Wet ‘n’ Wild I Don’t Do Camouflage Color Icon Eyeshadow Trio

Wet 'n' Wild I Don't Do Camouflage Color Icon Eyeshadow Trio
Wet ‘n’ Wild I Don’t Do Camouflage Color Icon Eyeshadow Trio

Wet ‘n’ Wild I Don’t Do Camouflage Color Icon Eyeshadow Trio ($2.99 for 0.12 oz.) is one of four new–and limited edition–Color Icon Eyeshadow Trios for fall. According to the brand, each trio features “highly pigmented shades” with a variety of finishes and pre-packaged with a tube of Mega Protein Mascara as a bonus. The trio will be available at local drugstores (not online as far as I know), though I haven’t spotted any displays near me yet (but I never seem to catch them!). I’m afraid that this trio is a major miss for me, once again. I had fingers and toes crossed for a return to pigmentation, but all three shades were lacking in quality. The eyelid shade had promising pigmentation, but the powdery texture was worrisome and ultimately was its downfall. I tried these on bare lids (about two to three hours of wear), with eyeshadow primer (NARS and Urban Decay) (four to five hours of wear), and then over NYX’s Milk (creamy white) and nothing was working. Even over what is typically the saving grace of most pitiful eyeshadows, it was faded, patchy, and uneven within three hours (and then almost gone entirely by the sixth hour).

I hope to review the other trios soon, but as a heads up, I’m not sure I will be reviewing any additional releases of the Color Icon Eyeshadow formula unless there is a drastic improvement. At this point, I think it’s clear that there is something different about the recent iterations of the formula compared to the previous (as well as what’s permanently available).

I Don’t Do Camouflage #1 is a pale, cool-toned blue with hints of purple and an icy silver shimmer. The texture was very powdery, and as a result, the color payoff was semi-sheer. This shade gave me the most trouble in the palette, as it was prone to blending away to nothing when applied to the lid. CoverGirl Ice Flame is a cream product. MAC Water & Ice is more frosted, more silver. MAC Bright Moon is darker. See comparison swatches.

I Don’t Do Camouflage #2 is a blackened navy blue with lighter navy blue satin shimmer. It had so-so color payoff, but the texture was somewhat stiff and dry. I recommend using a stiff brush and jabbing at the surface to dislodge more product before applying. NARS Ubangi is a cream product. Disney Midnight is similar. Urban Decay Occupy is brighter. MAC Waft is darker. MAC Shop & Drop is a bit bluer. bareMinerals Shaken Not Stirred is slightly bluer. Make Up For Ever #147 is similar. See comparison swatches.

I Don’t Do Camouflage #3 is a brightened, medium-dark cornflower blue with a soft, satin shimmer. It had good color payoff, though the texture was somewhat powdery. Uhnfortunately, I had a really tough time trying to pat this and have it stick to the lid, even when I used an eyeshadow primer or NYX Milk, which is a creamy eyeshadow pencil. It had such potential, but the powderiness just ruins it. Sephora My Boyfriend’s Jeans is darker. Sugarpill Velocity is brighter. Urban Decay Chaos is darker, more matte. NARS Rated R #2 is lighter. Sugarpill ROyal Sugar is brighter, more sparkly. See comparison swatches.

Wet 'n' Wild Color Icon Eyeshadow Trio I Don't Do Camouflage
4.5
Product
6.5
Pigmentation
6
Texture
3.5
Longevity
3
Application
52%
Total
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Wet ‘n’ Wild Hard Being the It Girl Color Icon Eyeshadow Trio Quick

Wet 'n' Wild Hard Being the It Girl Color Icon Eyeshadow Trio
Wet ‘n’ Wild Hard Being the It Girl Color Icon Eyeshadow Trio

Wet ‘n’ Wild Hard Being the It Girl Color Icon Eyeshadow Trio ($2.99 for 0.12 oz.) contains a light-medium pink, cobalt blue, and yellow-y beige, all with matte finishes. The eyeshadows suffer from a really poor texture that is very powdery (almost dusty!), somewhat chalky, and a pain to use. Through a lot of different attempts at using the trios from the summer collection, your best bet is applying the eyeshadows over a creamy, slightly tacky white base (whatever that may be for you), as regular primers (like Urban Decay Primer Potion, Too Faced shadow Insurance, NARS Smudge Proof) do not work well with these–they only prolong wear by a few hours but don’t boost the color payoff enough. A tackier base will help minimize the powder sheering away or not adhering to the lid, while the white coloring will amplify the colors.

Wet ‘n’ Wild proclaims long-wear and high pigment with the Color Icon formula–which has proved to be true in the past–but is a miss here. Alone, these eyeshadows are nearly gone (with some settled into the creases) within three to five hours; with a primer, make it six to seven hours with half the product remaining and it always looking like a faded version of what you see in the palette.

Hard Being the It Girl #1 is a light-medium pink with subtle cool undertones and a mostly matte finish. It had good color payoff, but it was somewhat chalky and powdery. See comparison swatches.

Hard Being the It Girl #2 a medium-dark, cobalt blue with a matte finish. It had seemingly good color payoff, but the texture was still quite powdery so this proved for difficult application–it would sheer out and disappear almost instantly. You really need a sticky/creamy base to capture all the powder before it disappears. Pat on, avoid blending a lot, just lightly diffuse along the edges. See comparison swatches.

Hard Being the It Girl #3 is a light beige with slight yellow undertones and a mostly matte finish. It performed much like the other two: incredibly powdery which made for poor application. See comparison swatches.

If you think that maybe I’m expecting too much for the price tag, consider the previous palettes Wet ‘n’ Wild has released that have been much, much better like Comfort Zone and Blue Had Me at Hello.

* Please note: This is a quick review, but I’ve still pulled dupes, I just haven’t gone through them one-by-one and broken out how they differ.

Wet 'n' Wild Color Icon Eyeshadow Trio Hard Being the It Girl
6.5
Product
6.5
Pigmentation
7
Texture
5.5
Longevity
3
Application
63%
Total
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Wet ‘n’ Wild To Muse and Carouse Color Icon Eyeshadow Trio Quick

Wet 'n' Wild To Muse and Carouse Color Icon Eyeshadow Trio
Wet ‘n’ Wild To Muse and Carouse Color Icon Eyeshadow Trio

Wet ‘n’ Wild To Muse and Carouse Color Icon Eyeshadow Trio ($2.99 for 0.12 oz.) contains a peachy-orange, medium-dark brown, and light-medium blue all with matte finishes. Everything was powdery, and two of the shades were also chalky. I had major wear issues with these, as the eyeshadows on their own (not to sound like a broken record, but Wet ‘n’ Wild advertises the Color Icon formula as long-wearing and highly-pigmented, which is why the poor wear is such a problem) disappear in their entirety after five hours of wear–they were half-gone after three hours. It was like my lids were hungry for eyeshadow. Over a primer (I used Too Faced Shadow Insurance), they were slightly better–six hours with a fair amount of fading. Over a creamy base (I used NYX Milk), they performed the best and wore fairly well for seven hours, but you’ll be packing on the eyeshadow to get the color payoff to be true-to-pan.

To Muse and Carouse #1 is a light-medium orange with a matte finish. It’s chalky and somewhat powdery, but it had so-so color payoff. See comparison swatches.

To Muse and Carouse #2 is a medium-dark, warm-toned brown with a mostly matte finish. It was very powdery. See comparison swatches.

To Muse and Carouse #3 is a light-medium blue with a matte finish. It was incredibly sheer, powdery, and chalky. See comparison swatches.

* Please note: This is a quick review, so while I’ve still pulled dupes, I just haven’t gone through them one-by-one and broken out how they differ.

Wet 'n' Wild Color Icon Eyeshadow Trio To Muse and Carouse
5
Product
6
Pigmentation
5
Texture
4.5
Longevity
3
Application
52%
Total
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Wet ‘n’ Wild Three’s a Party Color Icon Eyeshadow Trio

Wet 'n' Wild Three's a Party Color Icon Eyeshadow Trio
Wet ‘n’ Wild Three’s a Party Color Icon Eyeshadow Trio

Wet ‘n’ Wild Three’s a Party Color Icon Eyeshadow Trio ($2.99 for 0.12 oz.) contains a white, red, and black. Of all the trios, this is the only one I’d really consider getting, which is due to the red eyeshadow, as it is difficult to find red eyeshadows, period, let alone at this price point. The red and black eyeshadows are also better than the majority of the collection, as they did not fade as quickly and were much more pigmented. I experienced noticeable fading without a primer (remember, Wet ‘n’ Wild touts these as highly pigmented and long-wearing!) after four hours. Over a primer, I was able to get to seven hours overall before it started looking faded.

Three’s a Party #1 is a pale, matte white. It’s chalky, powdery, and sheer; fades quickly and easily on the lid without a tacky base (try NYX Milk). LORAC White, MAC Chill, Sugarpill Tako, Make Up For Ever #00, and Inglot #373 are all matte whites that are similar (almost all perform better, though). NYX Milk is a cream product. See comparison swatches.

Three’s a Party #2 is a warm, medium-dark red with orange undertones and a satiny finish. It was very powdery, though it was more pigmented than other shades have been. It really needs a white base for true-to-pan color. Fyrinnae Hitched is warmer, more sheen. Illamasqua Daemon is similar in color. Sugarpill Asylum is more shimmery. Sugarpill Love+ is redder, brighter. Inglot #366 is slightly brighter. See comparison swatches.

Three’s a Party #3 is a charcoal black with cool undertones and a matte finish. It was nicely pigmented, but it had a slightly drier texture that made it harder to blend out on the lid. Here are several other matte black eyeshadows to consider: theBalm Serious , Sugarpill Bulletproof, Urban Decay Blackout, Milani Pitch Black, bareMinerals Lights Down, that are all matte and black. See comparison swatches.

Wet 'n' Wild Color Icon Eyeshadow Trio Three's a Party
7
Product
8
Pigmentation
7.5
Texture
6.5
Longevity
3.5
Application
72%
Total
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F
C+
B-

Wet ‘n’ Wild Your 15 Minutes Aren’t Up Color Icon Eyeshadow Trio

Wet 'n' Wild Your 15 Minutes Aren't Up Color Icon Eyeshadow Trio
Wet ‘n’ Wild Your 15 Minutes Aren’t Up Color Icon Eyeshadow Trio

Wet ‘n’ Wild Your 15 Minutes Aren’t Up Color Icon Eyeshadow Trio ($2.99 for 0.12 oz.) contains a yellow, purple, and medium-dark pink eyeshadow. It’s a limited edition trio that you may still find, or you may be out of luck. I’ve asked my local stores, and they haven’t heard anything, and I haven’t seen them myself (in-stores), but I know they’ve released elsewhere and been cleaned out quickly.

This post, more or less, is to let you know that your time (and money) might be better spent elsewhere. Initially, I was actually able to get some color to adhere and show up on the lid without using a creamy white base, but all of the colors just fade so quickly–in mere hours. Of course, though touted as long-wearing and highly-pigmented, all three shades were completely gone after four hours of wear without a primer. Over a regular primer, there was significant fading but a hint of color left after six hours (these eyeshadows just eat primer!), and then over NYX Milk, they lasted seven hours with some fading and had better color payoff, too.

Your 15 Minutes Aren’t Up #1 is a light-medium yellow with a satin finish. It had so-so color payoff, but it was very powdery and somewhat chalky, so it was very easily sheered out during application. Your best bet is to pat it on, and if possible, over something tacky/creamy. Fyrinnae Banana Mochi is more shimmery. MAC Bright Yellow is slightly lighter, more matte. See comparison swatches.

Your 15 Minutes Aren’t Up #2 is a medium purple with subtle cool undertones and a satiny, almost matte, finish. It was very powdery and somewhat chalky, and it suffered from the same issues as the yellow eyeshadow–incredibly prone to sheering out on the lid during application. NARS Flowers 1 #3 is more satin-like. MAC Spoiled Rich is warmer. MAC Shock-a-holic is brighter. Inglot #386 is slightly warmer. See comparison swatches.

Your 15 Minutes Aren’t Up #3 is a warm, medium-dark pink with a matte finish. Like the other two, it was powdery and chalky, but it was the least powdery and chalky of the three. It had so-so color payoff but did sheer out easily on the lid. Urban Decay Noise is cooler-toned. MAC Tease with Ease is more shimmery. MAC Gameela is redder. Guerlain Terra Azzurra #2 is cooler-toned. Dior Bow is darker. See comparison swatches.

There are three other trios, and I did take photos/swatches of all them (as well as I’ve tested them all) — how would you feel about me just posting swatches and just an overview (no dupes or shade-by-shade review)? I’d like to just kick ’em out, but it’s always hard for me to post without a full review! Let me know what you’d like to see in the comments 🙂

Wet 'n' Wild Color Icon Eyeshadow Trio Your 15 Minutes Aren't Up
6
Product
7.5
Pigmentation
6
Texture
5
Longevity
3
Application
61%
Total
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Wet ‘n’ Wild A Regular at the Factory Color Icon Eyeshadow Trio

Wet 'n' Wild A Regular at the Factory Color Icon Eyeshadow Trio
Wet ‘n’ Wild A Regular at the Factory Color Icon Eyeshadow Trio

Wet ‘n’ Wild A Regular at the Factory Color Icon Eyeshadow Trio ($2.99 for 0.12 oz.) is a limited edition palette for summer, so you’ll have to hunt around your local drugstores for this one (I’ve yet to spot any of the Pop Art displays in my area, which means it hasn’t arrived yet or it has already sold out!). This was one of the “better” trios I tested, though it was still underwhelming, due to the incredible powderiness across the shades. These absolutely need to be worn over a primer, because they are prone to fading and creasing–they lasted a mere four hours before fading significantly without a primer–and even over primer, they didn’t last beyond eight hours.  They’re powdery, easily sheered out (but harder to build up), prone to fading, and really do not show why Color Icon eyeshadows were so coveted when they first debuted. (And Color Icon is a formula touted as highly pigmented and long-wearing.)

A Regular at the Factory #1 is a muted, light-medium yellow with a mostly matte finish. This shade was powdery, slightly chalky, so it was prone to sheering out when applied. It’s best to pat and pack it on and only blend the very edges as necessary. NARS Misfit #1 is less yellow. Make Up For Ever #102 is lighter. See comparison swatches.

A Regular at the Factory #2 is a medium, cyan blue with a matte finish. It had so-so color payoff as it was powdery, so the color didn’t bind well together, which gave it a slightly uneven appearance. Again, pat and pack on the eyeshadow to maximize the color and minimize the fall out–and if you have a slightly tacky base, even better. NARS Mad, Mad World #1 is darker. Milani Olympian Blue is much darker. MAC Electric Eel is slightly darker. Make Up For Ever #72 is similar. Make Up For Ever #118 is lighter. Inglot #371 is very similar. See comparison swatches.

A Regular at the Factory #3 is a brightened, medium orange with yellow undertones and a mostly matte finish. It had fairly good pigmentation, and it was the least powdery of the three. Fyrinnae Pyromantic Erotica is more shimmery. Disney Rajah is darker. Illamasqua Vulgar is slightly lighter. See comparison swatches.

Wet 'n' Wild Color Icon Eyeshadow Trio A Regular at the Factory
6.5
Product
8.5
Pigmentation
7.5
Texture
6
Longevity
3.5
Application
71%
Total
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