The texture is soft, finely milled, and very smooth. It blends out easily because of the softness in texture, but it can be a touch powdery. When you go to blend, though, it does sheer out a fair amount and may necessitate a second application to give enough color on medium to dark skin tones. It wears just under eight hours on me, which is good but not perfect.
Urban Decay Gash Eyeshadow ($17.00 for 0.05 oz.) is described as a “deep brick red.” It’s a coppered red with a soft, frosted finish. The texture is dense and buttery, and it applies smoothly with excellent color payoff. There is subtle shimmer coupled with a muted metallic sheen. It’s a lovely example of why Urban Decay’s eyeshadows are popular.
The majority of these shades are vibrant and rich in color, which means they definitely wear longer rather than shorter. Shades like F-Bomb wear three to four hours with a subtle shine, but the color itself lasts through a meal and still looks presentable six hours later. I only tested the wear on F-Bomb and Big Bang, so I could test out different finishes. Both Adrenaline and Big Bang have a fair amount of glitter (“sparkle”) in their finishes, and as a result, they have a slightly gritty texture, which becomes more noticeable over time, as the creaminess of the product wears away. It doesn’t travel too much, but as fun as the sparkling glitter might be, it is more troublesome than the creamier finishes. I did get four hours of wear with Big Bang.
There are many, many variations of this liquid eyeliner, which tells you a lot about the efficacy of the formula if so many brands have brought it into their lines. I find the formula, on the major points, to be largely the same and consistent across the different brands, but there are subtle differences in the consistency of the liquid liner itself as well as the applicator. The outer packaging only differs in labeling, color, and branding, but the caps are the same length and the ends have the same design. There are some similarities in color across the brands, but there are several shades that you will only find in one brand–the ones that overlap tend to be more basic shades like black.