Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow ($18.00 for 0.05 oz.) is described as a “pale pink satin.” It’s a light-medium pink with a satiny finish and subtle, warm undertones. NARS Bouthan #1 is lighter and matte. MAC Love Power is darker and metallic. bareMinerals Giddy is matte and a touch warmer. Urban Decay SWF is pinker and more frosted/metallic.

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Urban Decay Heartless Eyeshadow
Urban Decay Eyeshadow Heartless
A-
Product
9.5
Pigmentation
9.5
Texture
9
Longevity
9
Application
4.5
Total
92%

New Product Alert! Urban Decay Eyeshadow Shade Extensions + Moonflower BYOP


Urban Decay Eyeshadow Shade Extensions + Moonflower BYOP

Eyeshadow ($18.00)

Urban Decay launches seven new Eyeshadow singles—including three never-before-seen shades and four previously exclusive shades. With the addition of these new colors (a perfect mix of not-boring neutrals, smoky hues and vibrant brights), we now have one of the widest assortments of shades on the market, making us THE definitive authority on shadows.  Permanent.

  • Heartless Pale pink satin (New)
  • Uncut Smoky purple with a reddish shimmer (New)
  • Snare Smoky olive green shimmer (New)
  • Sidecar Beige sparkle (Naked Palette, BoS)
  • Omen Metallic bright purple with blue shift (15th Anniversary)
  • Deep End Bright teal shimmer (15th Anniversary)
  • Faint Warm, dusty brown matte (Naked Basics)

Build Your Own Palette in Moonflower ($18.00)

Urban Decay launches the newest Build Your Own Palette design in Moonflower. This Build Your Own Palette is a 4-pan customizable and collectible eyeshadow kit. And like all Build Your Own Palettes, the design is limited edition. To get things started off right, we loaded it with a never-before-seen shade that’s universally flattering and perfect for day or night. Where you take things from there is all up to you. With three empty spaces and a massive selection of shades, the options are limitless. (Plus, you can swap out shades whenever you get a craving for more.)   Permanent. Contains Moonflower (light copper/peach shimmer) full-sized eyeshadow.

Availability: February 2013 at Sephora inside JCP stores and online at urbandecay.com

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Urban Decay & Oz: Theodora Palette

Urban Decay Theodora Palette ($49.00 for 0.43 oz.) includes Broken (pale cream satin), Beware (warm brown matte), Bewitch (dark charcoal brown satin), West (deep metallic brown shimmer), Spell (black satin with green and gold shimmer/gold metallic with tonal glitter), Jealous (pale green pearl/dark green pearl), Theodora Super Saturated High Gloss Lip Color (bright red cream), and Zero 24/7 Glide-on Eye Pencil (black).

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Urban Decay Theodora Palette

Urban Decay & Oz: Theodora Palette

A-
Product
9.5
Pigmentation
9.5
Texture
9.5
Longevity
8.5
Application
4.5
Total
92%