Tuesday, March 27th, 2012


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Urban Decay Eyeshadow Relaunch & Build Your Own Palette

You wouldn’t think we could improve upon one of the best Eyeshadows in the industry. But, thanks to new innovations in formulation technology, our TOTALLY NEW formula features:

  • Even softer, amazingly velvety texture – it’s cushy-soft!
  • Richer, more dense and decadent color
  • Smoother, more uniform pigment distribution and blendability
  • Longer-lasting, more crease-free wear

It’s the product we were born to make, and we think you’ll agree – we now make the undisputed, BEST shadow in the industry. The Pigment Infusion System is a vehicle for color. It’s what holds tightly onto pigment, AND what gives the formula its glide and insane color payout. Our proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula, so color stays on your lids, and sparkle doesn’t fall. It’s what gives our formula its velvety, suede-like smoothness and blendability. And it works with EVERY shade and finish.

The coolest feature: two-part platform/shell system allows you to pop the shadow out of its shell and insert it into our Build Your Own Palette. Changed your mind? Pop it back into the shell. Makeup junkies, jet setters and makeup artists rejoice!

Eyeshadow ($18.00)

  • ABC Gum Pale peach (Matte)
  • AC/DC Smoky grey/purple (Shimmer)
  • Asphyxia Lavender with blue shift (Duotone, Shimmer)
  • Baked Rich bronze (Shimmer)
  • Bender Shimmering dark mossy green (Shimmer)
  • Blackout Blackest black with matte finish (Matte)
  • Blunt Subtle golden beige (Shimmer)
  • Bordello Purpley-pink with gold shift (Duotone, Shimmer)
  • Buck Matte nutmeg (Matte)
  • Bust Taupe brown with subtle gray shimmer (Shimmer)
  • Busted Deep brown (Shimmer)
  • Chase Bright bronze (Metallic)
  • Chopper Coppery fawn with silver microglitter (Glitter)
  • Cobra Sooty black with golden shimmer (Shimmer)
  • Darkhorse Smoldering brown (Shimmer)
  • Evidence Deep metallic blue (Metallic)
  • Fishnet Iridescent purple (Shimmer)
  • Flash Bright iridescent purple (Shimmer)
  • Foxy Cream bisque (Matte)
  • Freelove Peach shimmer (Shimmer)
  • Gravity Deep vibrant purple with multi-dimensional glitter (Glitter)
  • Grifter Sheer lavender with lots of silver microglitter (Glitter)
  • Gunmetal Gunmetal gray with silver glitter (Glitter)
  • Haight Dark teal with shimmer (Shimmer)
  • Half Baked Subtle lustrous bronze (Shimmer)
  • Hijack Greyish green with blue and green shimmer (Shimmer)
  • Kush Bright green (Shimmer)
  • Last Call Plum punch (Shimmer)
  • Loaded Deep emerald/black (Shimmer)
  • Lost Shimmering dark brown (Shimmer)
  • Maui Wowie Medium gold with silver glitter (Metallic, Glitter)
  • Midnight Cowboy Rides Again Golden beige with bronze, gold, and silver glitter (Glitter)
  • Midnight Cowboy Pink champagne with lots of silver glitter (Glitter)
  • Midnight Cowgirl Subtle golden-beige with gold glitter (Glitter)
  • Midnight Rodeo Brown pearl with silver (Shimmer)
  • Mildew Deep green (Shimmer, Metallic)
  • Mushroom Shimmering fawn (Shimmer)
  • Naked Matte buff nude (Matte)
  • Oil Slick Black with silver glitter (Glitter)
  • Peace Shimmering turquoise (Shimmer)
  • Pistol Light greyish brown (Shimmer)
  • Polyester Bride White with silver glitter (Glitter)
  • Psychedelic Sister Bright purple (Shimmer)
  • Radium Bright blue (Shimmer)
  • Roach Deep brown with reddish sheen (Shimmer)
  • Rockstar Deep eggplant with metallic base (Metallic)
  • S&M Bright metallic silver (Metallic)
  • Scratch Light pink champagne (Shimmer)
  • Secret Service Medium brown (Matte)
  • Sellout Pink champagne shimmer (Shimmer)
  • Shattered Bright green/blue shift (Shimmer, Duotone)
  • Sin Champagne (Shimmer)
  • Smog Deep coppery bronze (Metallic)
  • Snakebite Dark bronze shimmer (Metallic)
  • Snatch Peachy-pink with glitter (Glitter)
  • Stray Dog Cool medium brown (Shimmer)
  • Suspect Oyster with dimensional shift (Duotone, Shimmer)
  • SWF Light cotton candy pink with silver microglitter (Glitter)
  • Tease Creamy pale brown (Matte)
  • Toasted Rich copper (Shimmer, Metallic)
  • Twice Baked Brownie brown with gold glitter (Shimmer, Glitter)
  • Vanilla Creamy white gold (Shimmer)
  • Verve Pale oyster shimmer (Shimmer)
  • Virgin Satin chamois (Shimmer)
  • Woodstock Bright pink with slight shimmer (Shimmer)
  • X Gold with sheer peach tint (Duotone, Shimmer)
  • YDK Bronzed mocha with golden microglitter (Shimmer, Glitter)
  • Zephyr Shimmering off-white (Shimmer)

Leave the fashion styling to Rachel Zoe and style your own beauty wardrobe one shadow at a time with the Build Your Own Palette by Urban Decay. Complete with a custom Good Karma Shadow Brush and the perfect nude shadow (exclusive to this palette), this mirrored palette includes five empty places for you to pop-in your eyeshadow favorites and create your own collection!

Build Your Own Palette ($18.00)

Put your Urban Decay Eyeshadow must-haves in one place with Build Your Own Palette. Color coordinate your way to beauty bliss with the ability to create unlimited palettes that fit your beauty need of the moment. Swap out shades with like you do your men: with reckless abandon! Pick your color, pop-out the shadow platform, and insert it into your Build Your Own Palette. The perfectly purse-sized Rorschach-inspired tin houses six shadow wells designed exclusively for Urban Decay shadow platforms, a large mirror, and a travel-sized Good Karma Shadow Brush. We’ve started you off with Walk of Shame, the perfect neutral shade for any palette, but exclusive to this one! We’ve shown you what we can do with our palettes…now it’s your turn to show off your creativity and build your own!

availability: Sephora, ULTA, select Macy’s; online at sephora.com, macys.com, beauty.com, and urbandecay.com, April 2012

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Tuesday, March 20th, 2012

Beautiful Beginnings with Urban Decay

What was the first Urban Decayproduct you ever tried?  Did it pave way for a real romance or did it put you off the brand entirely?  What was the first Urban Decayproduct you purchased?  Did you love it? Hate it? Still own it?

my answer:  The first products I tried by Urban Decay were back in fall 2008. It was when they debuted their dagger-adorned lipstick range, which were really fun to look at, though less practical to store! I also tried out some of their matte eyeshadows, like Electric, and they have a really soft, buttery matte formula that makes mattes easier to work with. Some of my long-time favorite Urban Decay products are their eyeshadows and their eyeliners!

Share your first time experiences with Urban Decay in the comments! :)

Sunday, March 11th, 2012

5 Luxurious Blue-Teal Eyeshadows

Love teal but need it to be bluer, rather than greener?  Consider these five favorites…

  1. Guerlain Les Aquas — blue-teal with a golden shimmer-sheen
  2. Inglot #338 — rich, deep blue-based teal with a matte finish
  3. Urban Decay Electric — vibrant blue with a teal edge
  4. Inglot #413 — metallic blue-teal
  5. Make Up For Ever #60 — deep, dark navy blue with hints of teal

What’s your favorite blue-teal eyeshadow?

Friday, March 9th, 2012

Urban Decay Underground Deluxe Eyeshadow
Urban Decay Underground Deluxe Eyeshadow

Urban Decay Underground Deluxe Eyeshadow

Urban Decay Underground Deluxe Eyeshadow ($18.00 for 0.09 oz.) is described as a “medium fawn.” It’s a medium-dark gray-tinted brown; it’s rather taupe to me, though not as cool-toned as some taupes can be. The finish has a frosted appearance with a hint of metallic sheen. MAC Caviar Dreams has a similar color but different finish. Benefit Dandy Brandy is much more of a red-toned brown than taupe. Tarina Tarantino Delightful has a warmer base. MAC Magical Mist is a bit lighter. Bare Escentuals A-Ha has a redder undertone. MAC Aloha has a redder undertone and a more metallic finish.

When I tested out the wear of Underground alone, it adhered really nicely to the lid, so I didn’t have any creasing or fading after eight hours, which is impressive for an eyeshadow without a primer! I love the texture of the Deluxe Eyeshadows, because it’s so soft, buttery, and dense. The color payoff is lovely with a smooth, even finish. These eyeshadows are also almost twice as big as the regular ones for just a buck more.

The plastic part of the lid tends to fall off, though, and it’s a problem I’ve had consistently with the Deluxe Eyeshadows, unfortunately. The lid itself consists of the actual lid mechanism and lid, but there’s a clear plastic lid that clicks over that to protect the design (which is printed on paper), and that is the piece that falls off–so your shadow stays intact, but it’s still frustrating.

The Glossover

product

Urban Decay Underground Deluxe Eyeshadow Review, Photos, Swatches

A+
Another beautiful taupe brown that will work well in a more dramatic, smoky eye as well as a neutral shade for easy, go-to looks.

Product

10/10

Pigmentation

10/10

Texture

10/10

Longevity

10/10

Application

5/5

Results
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Thursday, March 8th, 2012

Urban Decay Ransom Deluxe Eyeshadow
Urban Decay Ransom Deluxe Eyeshadow

Urban Decay Ransom Deluxe Eyeshadow

Urban Decay Ransom Deluxe Eyeshadow ($18.00 for 0.09 oz.) is described as a “vibrant iridescent purple.” It’s a medium-dark blue-based violet purple with a frosted finish. MAC Pink Union is warmer, less blue-based. Urban Decay Blue Bus is bluer. MAC Parfait Amour is comparable but has more of an iridescence. Inglot #379 is a matte version. Urban Decay Ecstasy is less blue-based.

The Deluxe Eyeshadow is one of my favorite formulas, because it’s dense, silky smooth, and feels like butter against the skin.  Ransom is not the best example of the formula, though, because it doesn’t have the really rich color payoff that comes with this range.  The pigmentation is good (and it may even be great for a purple shade, generally speaking), but it falls short of excellence.  It doesn’t apply quite as smoothly as the rest of the range either.  When I wear this shade alone, it holds on well, and there wasn’t any creasing or fading after eight hours.  One of my favorite things about the Deluxe Eyeshadow range is that they’re nearly double the size of Urban Decay’s regular Eyeshadows at only a dollar more.

The Glossover

product

Urban Decay Ransom Deluxe Eyeshadow Review, Photos, Swatches

A-
Purple eyeshadow has a tendency to under-performing when it comes to color payoff, and this is definitely a shade that it is better than many other purples I've come across, but it doesn't excel like other shades in the Deluxe Eyeshadow range.

Product

8.5/10

Pigmentation

9/10

Texture

9/10

Longevity

10/10

Application

4/5

Results
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Monday, March 5th, 2012

Urban Decay Honey Deluxe Eyeshadow
Urban Decay Honey Deluxe Eyeshadow

Urban Decay Honey Deluxe Eyeshadow

Urban Decay Honey Deluxe Eyeshadow ($18.00 for 0.09 oz.) is described as a “glistening gold.” It’s a rich, luxurious yellowed gold with hints of antique gold and a softly frosted finish. NARS Paramaribo is darker, more burnished. Make Up For Ever #11 is cooler-toned, less yellowed. Le Metier de Beaute Chameleon is browner, less golden. Inglot #404 is more coppery. Inglot #430 is brighter but the closest.

It’s part of Urban Decay’s Deluxe Eyeshadow range, which has a denser, softer texture compared to their regular formula, so it feels very buttery. The pigmentation is excellent, and it requires very little product to achieve smooth, even results. When worn alone, it adheres well and lasts for eight hours without creasing or fading. Over a primer, I have no wear issues for as long as twelve hours. Bonus: this is almost double the size of Urban Decay’s regular formula but at almost the same price!  The only downside is I find the packaging of the Deluxe Eyeshadows to be flimsy–the plastic lid tends to pop off the top of the compact easily.

The Glossover

product

Urban Decay Honey Deluxe Eyeshadow Review, Photos, Swatches

A+
It's a beautiful color that will flatter hazel and green eyes immensely--it will also work other eye colors, too, but those two especially. It's a warm, almost dirty, gold, that pairs well with other browns, warm coppers, and olive greens.

Product

10/10

Pigmentation

10/10

Texture

10/10

Longevity

10/10

Application

5/5

Results
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