Urban Decay is going to sell our products in China. Because of China’s policies on animal testing, we know that this will not be a popular decision with some of our loyal customers. But the decision is a thoughtful one.
For 16 years, we have been committed to two key causes: women’s rights, and the fight against animal testing. Our dedication to those causes will not waver.
For those of you unfamiliar with China’s policies, the sticking point is this: the Chinese government reserves the right to conduct animal testing with cosmetic products before the products are approved for use by Chinese citizens. The government has not told us if they have exercised this right with our products. So, our brand does not test on animals, but the Chinese government might conduct a one-time test using our products. Do we like China’s policies? No…and that is really the point. Going into China was a huge decision for Urban Decay. But, we believe that change cannot and will not happen by outside pressure alone in a closed market. Change can only happen from within. When we enter the Chinese market, we will do our part to help make those changes.
When we were considering expanding into China, a group of marketing consultants told us to remove the section of our company history that describes our crusade against animal testing. “It doesn’t mean anything to the Chinese beauty customer,” they said. Of course, we refused. Our “no animal testing” policy is part of who we are, and has been since day one. The news that animal issues don’t even register with the average Chinese consumer was one of the biggest factors in our decision to go there. During Urban Decay’s infancy, we worked hard to inform consumers about animal rights in the United States and Europe. The battleground for animal rights is now in China, and we want to be there to encourage dialogue and provoke change.
We also hope to shed some light on women’s rights issues in China. As a company that caters to a female customer, this is extremely important to us. For one thing, going into China is a way for us to advance women into important professional positions. We will help grow the cosmetics industry, which primarily employs and creates career paths for women. Although workers’ employment rights are a relatively new concept there, progress has been made partially because of pressure from businesses, consumers, and advocacy groups from other countries. Based on this, our belief is that both an outside force and inside pressure for change can result in helping transform both the importance of women and animal testing policies in China. And more importantly, we hope to influence the perspective of the citizens on both of these issues.
If we don’t go to China, other companies without our beliefs will, and the culture will never change. We want to encourage a culture of consumers who care enough to buy cruelty-free products, and who view professional women as role models who influence their lives on a daily basis.
Yes, we are a for-profit company. And yes, we would eventually like to make money in China. But we don’t stand to turn a profit in China for quite a while, partially because the market isn’t quite ready to sustain an untraditional brand like ours. If it were only about the money, we would wait a few years. But our foray into this market is also about participating in an amazing time of change in China. We don’t like animal testing (and neither do the 13 dogs in our office), but we are trying to change the world… even if it is one eye shadow at a time! Sitting on the sidelines isn’t our style. We understand that you might not like our decision, but we hope you can respect it.
For any advocates or Urban Decay fans interested, Urban Decay founding partner Wende Zomnir will host a live chat on urbandecay.com to answer questions about our entry into China.
Please keep comments respectful, thoughtful, and refrain insults, personal attacks, and the like. I know that this is an issue that is near and dear to many readers’ hearts, and sometimes passionate beliefs can inspire equally passionate, but sometimes hurtful, disrespectful, or disparaging responses. I ask that readers give each other the respect that each of us as human beings deserves.
Comments are now closed. Readers are disrespecting each other and their beliefs.
Not so into really rich, dark browns (of which there are many to choose from!) — not to worry: here are five lighter shades that still have plenty of color. These shades work well on the lid as well as in the crease!
Cool-toned pinks tend to be blue-based, and when they’re on the lighter end of the spectrum, you’ll find they’re described as cotton candy or bubblegum pink, while when they’re on the darker end of the spectrum, they are often fuchsia or magenta.
Video Review/Demo: Urban Decay Build Your Own Palette System
You asked for it, so here it is! I hope I covered everything!
P.S. — If the blush looks heavy, that’s because it is — I was testing out of the wear of a new cheek product. In order to see how well it wears and how much it fades throughout the day, it’s infinitely easier when I can make notes over a 6-10 hour period on how fast and how much it has faded that way! I can only test one cheek product for wear per day, so I have to multi-task as much as I can!
Urban Decay New Eyeshadows (Reformulation) Review, Photos, Swatches
Urban Decay Eyeshadow ($18.00 for 0.05 oz.) has recently undergone a reformulation so that they’re “richer and smoother” with better color payoff. I compared the original and new formulas for the four shades I have, which were Last Call, Loaded, Mushroom, and Rockstar. Chase has only been released in the new formula, I believe. I could not find Shattered (and I tried to see if I reviewed it previously but only found the Loose pigment version).
Last Call is a plummy burgundy with a hint of pink sheen. Inglot #450 is redder, less purple. I couldn’t think of a dupe for this one–everything is either too red or too purple!
Loaded is a blackened green-teal. It goes on very, very dark–you will lose some of the strength of the overall green/teal if you blend it out, but it doesn’t look full-on black. Bare Escentuals Max Volume is a bit lighter and greener. OCC Poison is greener. theBalm Jealous Jordana is less intense, slightly greener.
Walk of Shame is a pink-tinted light beige nude with a matte finish. I imagine it will work as a nice highlighter on lighter, cooler complexions. When I tried to use this, it looked a little chalky. It reminded me of a matte version of MAC Phloof!.
Consistently, all four reformulated versions were better than the original versions, but the difference is minor. They’re better, but not so much better (because they were already rather good) that I’d rush out to replace them. Primarily, the difference is a softer texture that has a little more give, so it almost feels creamy to the touch. The softness can result in a little more powderiness, but it is such a small amount that it is a minor concern. With Walk of Shame, there was more powderiness than with the more shimmery shades–if you’re familiar with the softer matte textures, it’s as much as expected.
I tested the wear, specifically, of these shades: Chase, Last Call, Shattered, and Loaded. None of the shades I did in recent testing (in actually comparing the formulas) had Urban Decay’s famous (or, perhaps, infamous) micro-glitter, so I’m not yet ready to do a full review on that finish. The original launch date for this was supposed to be a week out yet, which was when I was going to do the bulk of my testing, so I’m really sorry for having to scramble a bit! With a primer, I didn’t have any wear issues, and I didn’t have wear issues with the originals previously. Without a primer, these did seem to adhere better to bare skin than the original formula, and after eight hours of wear, there was only minor fading (it wasn’t particularly noticeable except at a very close distance).
I’ll be testing additional shades in the next few weeks and will keep you informed on how the wear goes with those! These particular shades are some of Urban Decay’s best, so they may represent that end of the spectrum, while other shades more prone to being troublemakers may not do so well in a wear test.
I really appreciate the color accuracy between the original formula and the new formula--I couldn't detect any differences between the four I was able to compare side-by-side. The new formula does wear a bit better without primer, though the results were the same when used with a primer. These are softer, smoother, and as a result, more pigmented in a single pass.
Login or Register to be able to add this to your Vanity or Wishlist! Plus rate and review!
Where to Buy
This product can be purchased at the following retailers:
Sometimes products are discontinued or limited edition, which means that a product may no longer be available at one or more retailers so you may need to shop around for those hard-to-find shades! We try to update products as they become discontinued, and if you discover a product has been discontinued, please help us help others by letting us know.
Disclosure: Temptalia uses affiliate links, which give us a small commission when you make a purchase (given to us by the retailer, at no cost to you). Your purchases help to support the site!