Urban Decay Summer 2015 Collection
Afterglow 8-Hour Powder Blush ($26.00) (New, Permanent)
We’ve all seen what happens when bad blush happens to good people, and it isn’t pretty. But you don’t need crazy skills to fake the perfect flush; you just need the right product. Urban Decay introduces Afterglow 8-Hour Powder Blush—the foolproof way to create that effortless, radiant look. Just a few quick swipes of Afterglow gives you the kind of easy, sexy, lit-from-within glow that makes people wonder if you spent the whole weekend in a secret love den. The best part? Much like the lingering effects of a romantic rendezvous, Afterglow won’t quit. Our extremely blendable, finely milled formula goes on sheer and provides eight long hours of wearable, buildable color. And wait until you feel it! Lightweight yet luxurious, Afterglow has a soft, creamy texture that always applies beautifully. The lineup: a dozen scintillating shades…some with a matte finish, and others with a hint of shimmer.
- Rapture Deep mauve with a hint of shimmer
- Fetish Medium pink-nude
- Bittersweet Bright purple
- Bang Bright red-orange
- Quiver Medium red
- Score Medium pink-peach with a touch of shimmer
- Obsessed Light pink
- Quickie Bright pink (blue-based)
- Crush Medium pink
- Video Soft nude
- Indecent Light peachy nude
- Kinky Light peach with light shimmer
Eyeshadow ($18.00) (New, Permanent)
When we relaunched our Eyeshadow formula, beauty junkies and makeup artists rejoiced. The only way to make our velvety, bestselling formula even better? Expand our shade range, of course! Urban Decay introduces EIGHT brand-spanking-NEW Eyeshadow singles. There’s a little something for everyone—from color junkies to fans of neutral mattes. (See, we DO read all your pleas on Facebook.) The lineup: six gorgeous, shifty duotones—in shades like blue, gold, peach, burgundy and even red!—and two versatile matte neutrals. With the addition of these new shades, our already huge Eyeshadow lineup now includes a whopping 12 duotones and an ever-expanding range of matte shades.
- Riff Brown-nude matte with floating micro-sparkle
- Beware Warm brown matte (Repromote, Now Permanent)
- Tonic Lilac with blue shift
- Backfire Burgundy with purple shift
- Lounge Brick red with green shift (Repromote, Now Permanent)
- Fireball Peach with pink shift
- Dive Bar Medium blue with pink-purple shift
- Sideline Gold with green shift
Revolution High-Color Lipgloss ($22.00) (New, Permanent)
This high-coverage, ultra-pigmented formula lays down all the color you crave in one coat. Choose from 14 lust-worthy shades in both cream and sparkle textures. With gorgeous nudes, bold brights and deep, dark shades, our lineup contains something for everyone. From longstanding UD favorites (like 69, Big Bang, Punch Drunk and Apocalypse) to never-before-seen shades destined for cult status, Revolution Lipgloss has all your high-impact gloss needs covered. You’ve never seen insanely intense color like Revolution Lipgloss. The perfect counterpoint to Naked Lipgloss, this is how UD does a colorful gloss: bright, pigment-rich shades in a formula that feels amazing on your lips.
- Apocalypse Deep purple-wine
- Brickhouse Dark brick-red
- 69 Bright red
- Assassin Bright pink with glitter
- Punch Drunk Bright orange
- Quiver Medium rose-pink
- Scandal Bright pink
- Savage Electric pink
- Big Bang Bright pink with glitter
- Vice Dark purple with glitter
- Bittersweet Bright purple
- Liar Medium pink-nude
- Failbait Light neutral pink
- Kinky Nude
Ultimate Ozone Multipurpose Primer Pencil ($20.00) (New, Permanent)
Urban Decay introduces Ultimate Ozone Multipurpose Primer Pencil—the double-stick tape of the beauty world. Inspired by our bestselling, slim-barreled Ozone 24/7 Glide-On Lip Pencil, Ultimate Ozone is an indispensable primer in pencil form. This clear, THICK-barreled undercover wonder does it all. Hold lip color in place. Prevent feathering. Correct mistakes. Even fill in fine lines! No matter how you use Ultimate Ozone, our creamy, long-lasting formula glides on clear to prevent your most embarrassing beauty nightmares.
Eyeshadow Primer Potion ($20.00 to $24.00) (New, Permanent)
Unmatched by any other eyeshadow primer in the beauty industry, Eyeshadow Primer Potion is the number one primer* for indestructible, all-day eyeshadow. So why mess with perfection? We found a way to make this legendary formula even better. Urban Decay announces the relaunch of Eyeshadow Primer Potion—with a new look, a new applicator and even some new shades! Don’t worry; our Original Primer, Eden shade and Anti-Aging formula aren’t going anywhere. So what’s new? We listened to your feedback and reworked Sin (champagne shimmer), making it more sheer (and changed the name to Minor Sin). Also new to the lineup: the LIMITED EDITION shade Enigma (neutral matte); 100% of the purchase price of this shade funds The Ultraviolet Edge, our global initiative to empower women. We also revamped our packaging and gave it a gorgeous new look (the perfect complement for this high-tech formula). It’s still in a squeezable tube, but we added the option of a flocked wand applicator for even more versatility. Of course, every shade is paraben-free. Our revamped packaging features gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our new flocked wand applicator. Either way, you get precise, controlled application every time.
- Original Nude (dries down invisibly)
- Eden Nude matte (full coverage, hides all redness)
- Minor Sin Champagne shimmer
- Enigma Neutral matte (Limited Edition)
- Anti-Aging Nude (color correcting + optical blurring)
Availability: April 15th, 2015 at urbandecay.com; April 2015 at Sephora, ULTA, Beauty.com, and select Macy’s (and macys.com) stores.
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