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Urban Decay Fall 2016 Launches

Urban Decay Fall 2016 Launches
Urban Decay Fall 2016 Launches

The fall collection features a new eyeshadow palette, along with core additions like Naked Skin Color Correcting Fluid, All Nighter Foundation, and Razor Sharp Liquid Eyeliner.

Availability

July 12th online at Urban Decay, late July everywhere else

The Details

Moondust Eyeshadow Palette | $49.00 | New, Permanent

When we released Moondust Eyeshadow, makeup junkies everywhere went wild. A never-before-seen innovation in shadow, Moondust contains microfine bits of iridescent sparkle for a dazzling effect like no other. Now we’ve got something that will send your glitter addiction into overdrive. Urban Decay introduces our first-ever Moondust Eyeshadow Palette—loaded with eight ALL-NEW shades. Thought you couldn’t be any more obsessed with our most intensely sparkly shadow? Wait until you see what’s inside this highly anticipated palette—it’s like a glimmering lunar rainbow! From Element (a beautiful peach with a cool shifty effect) and Lightyear (a vivid, saturated green) to Galaxy (the perfect smoky blue-gray), we pushed the envelope to create some of our most vibrant, unique Moondust shades yet. Online July 10th at urbandecay.com, in-stores July 14th.

  • Specter Soft pink with tonal sparkle
  • Element Peach with pink shift and sparkle
  • Magnetic Purple with blue sparkle
  • Lightyear Vibrant green with tonal sparkle
  • Granite Gunmetal with multi-colored sparkle
  • Lithium Brown with iridescent 3D sparkle
  • Vega Bright blue with tonal sparkle
  • Galaxy Smoky blue-gray with iridescent 3D sparkle

Naked Skin Color Correcting Fluid | $28.00 | New, Permanent

Naked Skin Color Correcting Fluid is the next generation of skin perfection and radiance. Use these shades to correct imperfections and play up your best features, all without having to lug around a whole contour kit. Unlike a lot of cream-based color correctors, our liquid formula is easy to use and always blends beautifully—whether you use a little or a lot. Special pigment technology provides a smooth, even application every time. (And we based our formula off of Naked Skin Concealer, so you know it’s weightless and crazy good.)

  • Green Reduces redness
  • Lavender Balances sallowness
  • Pink Brightens dark areas
  • Yellow Corrects dullness
  • Peach Masks circles/spots

Waterproof Fine-Point Eye Pen | $20.00 | New, Permanent

There are two universal truths about black liquid liner: It can never be too black or too perfect. Nail the look every time with Perversion Waterproof Fine-Point Eye Pen. This super-smooth, free-flowing pen lays down blacker-than-black lines with absolute precision. Our waterproof formula glides on without skipping or pulling, and the ultra fine tip provides an insane amount of control for a flawless application. Create thin, fine lines and bold, thick lines like a total pro—even if you’re not! This pen is so good, even those who normally shy away from liquid liner will have their technique perfected in no time. Like all of our Perversion products, the color payoff is amazing (and intensely black!). And once you’ve applied it, the ink dries down quickly; won’t smudge, run or feather; and lasts ALL day.

  • Perversion Blackest black

Razor Sharp Water-Resistant Longwear Liquid Eyeliner | $22.00 | New, Permanent

Liquid Liner was one of our original color products, and we’re always reinventing and improving it. Since we can never get enough color, we also wanted to expand our range with more dimensional shades and multiple finishes. The name comes from one of our photographers, who used to look in the lens and whisper, “Ooh, that’s razor sharp.” We thought the delivery was funny, but it also sounded like a good name for liquid liner. The precision brush really lives up to the moniker—it’s practically impossible to mess up. Still perfecting your technique? After giving the bottle a good shake, lean your elbow on a stable surface to keep your hand steady while you apply. Then, just draw down into your lashes so the upper part of the line is sharp and even.

  • Perversion Blackest black
  • Revolver Gunmetal with iridescent sparkle
  • Demolition Deep brown
  • Snakebite Metallic copper bronze
  • Push Navy
  • Street Dark green
  • Zodiac Smoky black with blue-green shift and blue-green sparkle
  • Deep End Bright tonal shimmer
  • Kush Grass green
  • Chaos Vibrant cobalt blue
  • Retrograde Dark purple with purple micro-sparkle
  • Ecstasy Bright purple
  • Junkshow Bright pink with sparkle
  • Intergalactic Light purple with silver sparkle
  • Cuff Metallic silver shimmer with silver micro-sparkle
  • Space Cowboy Light champagne with silver sparkle
  • Goldrush Gold sparkle
  • Fireball Peach with pink shift
  • Bump White
  • Dark Force Dark brown with gold sparkle

All Nighter Liquid Foundation | $40.00 | New, Permanent

What sets All Nighter apart? Our waterproof, oil-absorbing formula provides complete coverage that lasts ALL night, with a modern matte finish that never looks overdone. Achieve a perfected, blown-out effect you never thought possible—for skin that looks amazing and stays that way. Perfect for all-night affairs and other scandalous activities, this revolutionary formula is also comfortable enough to wear every day. We loaded All Nighter Liquid Foundation with an INSANE amount of pigment (three times as much as Naked Skin Liquid Makeup!), so a little goes a long way. But the results are beautiful! And with our wide range of 24 meticulously calibrated shades, it’s easy to find the perfect match.

  • 0.5 Fair pocelain with subtle pink undertone
  • 1.0 Fair bisque with soft warm undertone
  • 1.5 Fair bisque with subtle pink undertone
  • 2.0 Fair with soft warm undertone
  • 2.5 Fair with subtle pink undertone
  • 3.0 Light with soft warm undertone
  • 3.25 Light with neutral undertone
  • 3.5 Light with subtle pink undertone
  • 4.0 Medium-light with soft warm undertone
  • 4.5 Medium-light beige with subtle pink undertone
  • 5.0 Medium with soft warm undertone
  • 5.5 Medium with subtle pink undertone
  • 6.0 Medium beige with soft warm undertone
  • 6.5 Medium beige with subtle pink undertone
  • 7.0 Medium-dark with soft warm undertone
  • 7.5 Medium-dark with subtle pink undertone
  • 7.75 Medium-dark with golden undertone
  • 8.0 Dark with soft warm undertone
  • 8.75 Dark with golden undertone
  • 9.0 Dark beige with soft warm undertone
  • 9.75 Dark beige with golden undertone
  • 10.0 Dark brown with soft warm undertone
  • 11.0 Very dark brown with soft warm undertone
  • 12.0 Deep with soft warm undertone

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Urban Decay Studded, Gubby, Unicorn, Weirdo, Whip Vice Lipsticks

Urban Decay Vice Lipstick
Urban Decay Vice Lipstick

Urban Decay Studded Vice Lipstick ($17.00 for 0.11 oz.) is described as a “metallic gray-brown [with a Metallized finish].” It’s a muted, dark taupe-brown with subtle, warmer undertones and a metallic shimmer-sheen finish. It had semi-opaque color coverage with a lightly emollient texture that was easy to apply and comfortable to wear. It could have applied more evenly, though, and I did notice some of the color pooled into lip lines over time. This shade wore well for four and a half hours and was lightly hydrating. MAC Viva Glam Rihanna 2 (LE, $17.00) is lighter, less pigmented, warmer (90% similar). Colour Pop Wet (P, $5.00) is lighter, less glossy (85% similar). Too Faced Metallic Frozen Hot Chocolate (P, $21.00) is lighter, less pigmented, warmer (80% similar). MAC Icon (DC, $17.00) is lighter, less glossy (80% similar). Tom Ford Beauty Roman (DC, $35.00) is lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Gubby Vice Lipstick ($17.00 for 0.11 oz.) is described as a “frosted light pink [with a Metallized finish].” It’s a light, pale peachy-pink with warm undertones and a metallic finish. It had semi-opaque color coverage that didn’t apply as evenly as one might like, and I did have issues with the milkier color pulling into lip lines after two hours of wear. The texture was lightly creamy with moderate slip and glided on comfortably. This shade wore well for three hours on me and was lightly hydrating. MAC Sublime Pleasure (LE, $17.00) is less shimmery (90% similar). MAC Royal Ball (LE, $17.00) is lighter, more pigmented (90% similar). Tom Ford Beauty Mustique (LE, $55.00) is less shimmery (90% similar). MAC Pretty Please (P, $17.00) is less shimmery, darker, less pigmented (90% similar). Obsessive Compulsive Cosmetics Pleasure Model (P, $18.00) is lighter, more pigmented (90% similar). Revlon Pink Lemonade (P, $7.49) is less shimmery, darker, glossier (90% similar). Too Faced Shimmering Marshmallow Bunny (LE, $22.00) is darker, warmer (90% similar). Guerlain Gabrielle (P, $55.00) is warmer, glossier (85% similar). Guerlain Rosy Silk (LE, $37.00) is darker, warmer (85% similar). Chanel Olga (422) (P, $37.00) is less shimmery, darker (80% similar). Chanel Cecile (432) (P, $37.00) is less shimmery, darker, warmer (80% similar). L'Oreal Ballerina Shoes (135) (P, $8.95) is darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Unicorn Vice Lipstick ($17.00 for 0.11 oz.) is described as a “pale peachy nude [with a Comfort Matte finish].” It’s a light-medium pinky-peach with warm undertones and a satin sheen. It had nearly full color payoff that went on fairly evenly, but it was hard to get it to be completely even and streak-free. The texture was lightweight, creamy, and glided on without tugging on the lips. On me, the color lasted for four hours but settled into lip lines over time. It was just a little hydrating overall. Marc Jacobs Beauty Dizzy Spell (104) (DC, $30.00) is darker, glossier (95% similar). MAC Antonio's Girls (LE, $17.00) is less glossy (95% similar). MAC Sweet & Sour (P, $17.00) is darker, less glossy (95% similar). Dior Tender Matte (340) (LE, $35.00) is lighter (95% similar). Make Up For Ever M100 (P, $22.00) is cooler (95% similar). Chanel Adrienne (402) (P, $37.00) is darker (90% similar). Estee Lauder Insatiable Ivory (P, $30.00) is warmer, glossier (90% similar). Bite Beauty Leche (P, $24.00) is darker (90% similar). Bobbi Brown Pink Sand (P, $35.00) is darker (90% similar). bareMinerals Dream Big (LE, $20.00) is darker, glossier (90% similar). Colour Pop Button (P, $5.00) is darker (90% similar). Bite Beauty Amaretto (P, $24.00) is darker (90% similar). Make Up For Ever C104 (P, $22.00) is darker, more muted, warmer (85% similar). MAC Wear with Flare (LE, $23.00) is darker, warmer (85% similar). Marc Jacobs Beauty Fawn Over Me (P, $30.00) is warmer (85% similar). Tarte Skinny Dip (P, $22.00) is darker, warmer (85% similar). NARS Raquel (P, $32.00) is darker, warmer (85% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Weirdo Vice Lipstick ($17.00 for 0.11 oz.) is described as a “pale baby pink [with a Cream finish].” It’s a light peachy-pink with strong,w arm undertones and a creamy, lightly glossy finish. It had good pigmentation, but it just didn’t apply evenly and tended to gather in lip lines, so there were areas that were fully covered and others that weren’t. The texture had moderate slip, and it did move around, so “lines” were created if I pressed my lips together. The color lasted for four hours and was moisturizing. NYX French Kiss (P, $6.00) is lighter (95% similar). Estee Lauder Mischievous Rose (P, $30.00) is darker (95% similar). Estee Lauder Desirable (P, $30.00) is darker (95% similar). Too Faced Taffy (P, $22.00) is darker, warmer (95% similar). MAC Pleasure's All Mine (LE, $20.00) is cooler (90% similar). Charlotte Tilbury Kim K.W. (P, $32.00) is lighter (90% similar). YSL Nude Beige (1) (P, $34.00) is lighter (90% similar). MAC Dream Daze (LE, $23.00) is darker, warmer (90% similar). Make Up For Ever C105 (P, $22.00) is lighter, more muted, warmer (90% similar). MAC Viva Glam II (P, $17.00) is darker, less glossy (90% similar). Urban Decay Native (DC, $22.00) is darker, cooler (85% similar). Estee Lauder Impulsive (P, $30.00) is darker (85% similar). Maybelline Peach Poppy (745) (P, $7.49) is darker (85% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Whip Vice Lipstick ($17.00 for 0.11 oz.) is described as a “soft pink with gold iridescent shimmer [with a Sheer Shimmer finish].” It’s a sheer, frosted gold with a lightly glossy sheen. These types of sheerer, mostly gold-shimmer shades tend to look alike on the lips (even when they seem lighter/darker). I don’t know why this isn’t listed as a Sheer, so it ended up rating lower than you might expect On the press release, it was listed as a Metallized shade, but it is officially a Sheer Shimmer per reader Kate and confirmed via Sephora’s website. The texture was thin with a balm-like feel, and it lasted for two hours on me. Urban Decay Trick (P, $17.00) is more shimmery (90% similar). Bite Beauty Rose Gold (LE, $26.00) is more shimmery (90% similar). MAC Spoiled Fabulous (P, $17.00) is more shimmery (90% similar). MAC Ruffian Gold (LE, $17.00) is more shimmery (90% similar). Tom Ford Beauty David (DC, $35.00) is more shimmery, less glossy (90% similar). MAC Live Long and Prosper (LE, $17.00) is more shimmery (90% similar). MAC Gel (P, $17.00) is more shimmery, darker, less glossy (90% similar). NARS Redemption (LE, $29.00) is more shimmery, less glossy (90% similar). Tom Ford Beauty Solar Gold (LE, $49.00) is warmer (90% similar). MAC You've Got It (LE, $17.00) is less glossy (90% similar). Dolce and Gabbana Topazio (LE, $33.00) is darker, warmer (85% similar). Guerlain Yellow It-stick (603) (LE, $37.00) is lighter (85% similar). Tom Ford Beauty William (LE, $35.00) is darker, warmer (85% similar). Tom Ford Beauty Private Life (01) (LE, $53.00) is more shimmery (85% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Vice Lipstick Studded
Studded
Studded
8.5
Product
8.5
Pigmentation
8
Texture
8
Longevity
4.5
Application
83%
Total
Urban Decay Vice Lipstick Gubby
Gubby
Gubby
8
Product
8
Pigmentation
8
Texture
7
Longevity
4.5
Application
79%
Total
Urban Decay Vice Lipstick Unicorn
Unicorn
Unicorn
8.5
Product
9.5
Pigmentation
8.5
Texture
8
Longevity
4.5
Application
87%
Total
Urban Decay Vice Lipstick Weirdo
Weirdo
Weirdo
8
Product
10
Pigmentation
7
Texture
8
Longevity
4
Application
82%
Total
Urban Decay Vice Lipstick Whip
Whip
Whip
8.5
Product
9
Pigmentation
8.5
Texture
6.5
Longevity
4.5
Application
82%
Total

See more photos & swatches!

Urban Decay Sabotage, Mosh Pit, Sheer Shame, Disturbed, Blackmail Vice Lipsticks

Urban Decay Vice Lipstick
Urban Decay Vice Lipstick

Urban Decay Sabotage Vice Lipstick ($17.00 for 0.11 oz.) is described as a “rose-plum with blue-shift [with a Cream finish].” It’s a medium-dark, fuchsia-berry with fine fuchsia shimmer. It had semi-opaque pigmentation–it seemed more like a Metallized finish, as it had more slip and was thinner than the Cream finish, generally-speaking–that covered evenly. This shade wore well for five hours, was lightly hydrating, and left a stain behind. Gucci Beauty Bitter Grape (P, $39.00) is warmer (95% similar). Urban Decay After Dark (DC, $22.00) is more shimmery, darker, less glossy (95% similar). Urban Decay Venom (DC, $22.00) is darker (95% similar). Buxom Moonlighter (LE, $21.00) is lighter (90% similar). Bobbi Brown Brocade (P, $35.00) is less shimmery, darker (90% similar). Tom Ford Beauty Purple Noon (LE, $52.00) is less shimmery, warmer (90% similar). Gucci Beauty Tiger Lily (P, $39.00) is more shimmery (90% similar). MAC Odyssey (P, $17.00) is darker, cooler, less glossy (90% similar). Urban Decay Jilted (P, $17.00) is lighter (90% similar). MAC New York Apple (P, $17.00) is less glossy (90% similar). Marc Jacobs Beauty Little Pretty (130) (DC, $30.00) is darker, more muted (90% similar). Colour Pop Too Sexy (LE, $5.00) is less glossy (90% similar). Estee Lauder Sly Ingenue (430) (P, $32.00) is lighter (90% similar). Urban Decay Afterdark (P, $17.00) is cooler (95% similar). Too Faced Metallic Jelly (P, $21.00) is lighter, brighter (85% similar). Urban Decay Firebird (P, $17.00) is lighter, brighter (90% similar). Guerlain Plum-brella (070) (P, $32.00) is less shimmery, lighter (80% similar). Guerlain Illusion (660) (LE, $37.00) is lighter, brighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Mosh Pit Vice Lipstick ($17.00 for 0.11 oz.) is described as a “berry plum [with a Comfort Matte finish].” It’s a muted, medium-dark plum with subtle, cool undertones and a creamy, lightly glossy finish. It had nearly opaque color coverage, which went on evenly and smoothly–you can see a hint of my lip freckle peeking through. The texture was lightweight, creamy with very light tackiness, and comfortable to wear. On me, it wore well for five hours and was moisturizing while worn. Tarte Hangry (P, $20.00) is less glossy (90% similar). MAC Viva Glam III (P, $17.00) is darker, more muted, warmer (90% similar). Chanel L'Impatiente (P, $36.00) is darker, warmer (90% similar). Bobbi Brown Bond (P, $35.00) is lighter, warmer (90% similar). Make Up For Ever C506 (P, $22.00) is darker, cooler (85% similar). Bite Beauty Mulberry (P, $24.00) is lighter, brighter (85% similar). MAC What Joy (LE, $17.00) is brighter (85% similar). Too Faced Berry Naughty (P, $22.00) is lighter (85% similar). Bite Beauty Sugared Maple (LE, $24.00) is lighter, brighter, cooler (85% similar). Bite Beauty Jam (P, $26.00) is lighter, brighter, cooler (85% similar). MAC Red Dwarf (LE, $18.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Sheer Shame Vice Lipstick ($17.00 for 0.11 oz.) is described as a “berry [with a Sheer finish].” It’s a slightly bright, medium-dark berry-pink with cool undertones and a natural sheen. It had semi-sheer to semi-opaque color payoff; enough color that it will tint the lips but definitely lighter and more stained-like in appearance than a full coverage lipstick. The color lasted for five hours and was neither drying nor hydrating. MAC Splurge (LE, $23.00) is brighter (95% similar). NARS Fanny (P, $32.00) is lighter, brighter (90% similar). Guerlain Mauve Gloves (068) (P, $32.00) is more shimmery, lighter (90% similar). Estee Lauder Sly Ingenue (430) (P, $32.00) is more shimmery, darker (90% similar). Too Faced So Berry Sexy (P, $22.00) is more shimmery (90% similar). Urban Decay Sheer Shame (DC, $22.00) is brighter, less pigmented (95% similar). Givenchy Framboise Velours (315) (LE, $36.00) is darker, brighter, warmer (85% similar). Guerlain Black Perfecto (007) (P, $32.00) is lighter, less pigmented (85% similar). Guerlain Plum-brella (070) (P, $32.00) is cooler (85% similar). Urban Decay Ladyflower (P, $17.00) is lighter (80% similar). Estee Lauder Confident (P, $30.00) is darker (80% similar). Marc Jacobs Beauty Headliner (608) (P, $28.00) is brighter (80% similar). Tom Ford Beauty Plum Lush (05) (P, $50.00) is brighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Disturbed Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep brick red [with a Comfort Matte finish].” It’s a deep, burgundy-brown with warm, red undertones and a natural sheen. It had mostly opaque coverage, though it had more slip than most of the Comfort Matte shades, which resulted in slightly more translucent color and stronger shine. It applied evenly, but I noticed some color gathered into lip lines after three hours of wear. The lipstick wore for six hours in total and was lightly hydrating. Colour Pop Paramour (LE, $5.00)(95% similar). Besame Noir Red 1930 (P, $22.00) is cooler (95% similar). Maybelline Chocoholic (P, $7.49) is warmer (95% similar). Obsessive Compulsive Cosmetics Anita (P, $18.00) is lighter, warmer (95% similar). Make Up For Ever C407 (P, $22.00) is cooler (95% similar). MAC Film Noir (P, $17.00) is darker (95% similar). Tarte Frenemy (P, $20.00) is lighter (90% similar). MAC Deep Love (LE, $17.00) is warmer (90% similar). Marc Jacobs Beauty Editrix (250) (P, $30.00) is lighter (90% similar). Colour Pop Lax (P, $6.00) is less glossy (90% similar). MAC Chestnut (P, $17.00) is warmer (90% similar). Colour Pop Prim (P, $6.00) is lighter (90% similar). MAC Antique Velvet (P, $17.00) is warmer, less glossy (90% similar). Colour Pop Chateau (P, $5.00) is lighter, less glossy (85% similar). Bite Beauty Liquorice (P, $26.00) is lighter, brighter, cooler (85% similar). Obsessive Compulsive Cosmetics Black Dahlia (P, $16.00) is darker, glossier (85% similar). MAC Lingering Kiss (LE, $17.00) is lighter, cooler (85% similar). Bite Beauty Whiskey (P, $26.00) is darker (80% similar). Tarte Manbun (P, $20.00) is lighter (80% similar). Bite Beauty #011 (LE, $36.00) is lighter, warmer, glossier (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Blackmail Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep berry red [with a Comfort Matte finish].” It’s a deep, blackened burgundy with subtle, warm undertones and a satin finish. It had good pigmentation that almost covered the entire lip. The texture was creamy and applied without tugging, and it was surprisingly easy to apply directly from the tube (but a lip brush would certainly help with crisper lines!). This shade wore well for over six hours and was lightly hydrating overall. Urban Decay Blackmail (DC, $22.00) is darker, less glossy (95% similar). MAC In My Fashion (P, $17.00) is cooler (95% similar). Bite Beauty Whiskey (P, $26.00) is lighter, warmer (90% similar). Obsessive Compulsive Cosmetics Black Dahlia (P, $16.00) is darker, glossier (90% similar). Too Faced Drop Dead Red (P, $21.00) is lighter, warmer, less glossy (80% similar). Christian Louboutin Beaute Eton Moi (P, $90.00) is lighter (85% similar). MAC Prince Noir (LE, $17.00) is lighter, cooler (85% similar). MAC High Drama (P, $20.00) is lighter, less glossy (85% similar). MAC Living Legend (LE, $17.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Vice Lipstick Sabotage
Sabotage
Sabotage
8.5
Product
8.5
Pigmentation
8.5
Texture
9.5
Longevity
5
Application
89%
Total
Urban Decay Vice Lipstick Mosh Pit
Mosh Pit
Mosh Pit
9.5
Product
9.5
Pigmentation
10
Texture
9.5
Longevity
5
Application
97%
Total
Urban Decay Vice Lipstick Sheer Shame
8.5
Product
10
Pigmentation
8.5
Texture
9.5
Longevity
5
Application
92%
Total
Urban Decay Vice Lipstick Disturbed
Disturbed
Disturbed
8.5
Product
9.5
Pigmentation
8.5
Texture
9
Longevity
5
Application
90%
Total
Urban Decay Vice Lipstick Blackmail
Blackmail
Blackmail
9
Product
9.5
Pigmentation
9
Texture
10
Longevity
5
Application
94%
Total

See more photos & swatches!

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Urban Decay F-Bomb, Temper, Zealot, Bad Blood, 714 Vice Lipsticks

Urban Decay Vice Lipstick
Urban Decay Vice Lipstick

Urban Decay F-Bomb Vice Lipstick ($17.00 for 0.11 oz.) is described as a “classic red [with a Cream finish].” It’s a bright, medium-dark red with neutral-to-warm undertones and a creamy, lightly glossy finish. It was nicely pigmented with full color coverage that applied evenly and smoothly. The consistency was dense enough that it helped to fill in lines and make lips appear plumper and smoother. This shade wore well for six hours and was lightly hydrating. Givenchy Heroic Red (321) (LE, $36.00) is lighter (95% similar). Maybelline Infra-red (LE, $7.49) is lighter, warmer (95% similar). Urban Decay F-Bomb (DC, $22.00) is less glossy (95% similar). Bobbi Brown Parisian Red (P, $35.00) is darker, warmer (95% similar). Tom Ford Beauty Rouge Fatal (LE, $50.00) is lighter (95% similar). NARS Rita (P, $32.00) is warmer, less glossy (95% similar). Buxom Provocateur (P, $21.00) is lighter, brighter (95% similar). Urban Decay Mrs. Mia Wallace (P, $17.00) is darker, more muted (90% similar). Givenchy Grenat Initie (307) (P, $36.00) is darker (90% similar). MAC Starlett Scarlet (LE, $18.00) is less glossy (90% similar). MAC Life's Blood (LE, $21.00) is lighter, cooler (90% similar). Make Up For Ever C404 (P, $22.00) is cooler, less glossy (90% similar). Urban Decay Bad Blood (P, $17.00) is darker, more muted, warmer (90% similar). Tom Ford Beauty Dylan (P, $35.00) is less glossy (90% similar). NARS Future Red (LE, $26.00) is lighter, brighter (90% similar). Make Up For Ever C405 (P, $22.00) is cooler, less glossy (90% similar). Bite Beauty Holly (LE, $24.00) is lighter (90% similar). Shiseido Poppy (RD312) (P, $28.00) is lighter (90% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Temper Vice Lipstick ($17.00 for 0.11 oz.) is described as a “red-orange [with a Comfort Matte finish].” It’s a slightly muted, medium-dark orange-red with warm undertones and a satin finish. It had good pigmentation that covered evenly and smoothly. The consistency was very creamy, and it glided on without tugging on the lips while laying down full coverage in one stroke. This shade wore well for five hours on me and was very lightly hydrating. Make Up For Ever M300 (P, $22.00) is lighter (90% similar). Bite Beauty Mimosa (LE, $24.00) is darker (90% similar). MAC Barbecue (LE, $17.00) is lighter (90% similar). Maybelline Orange Danger (P, $7.49) is darker, less glossy (90% similar). Chanel Rouge Feu (57) (P, $36.00) is brighter, less glossy (90% similar). NARS Moscow (P, $26.00) is more muted (90% similar). Bite Beauty Cayenne (P, $26.00) is lighter, brighter (90% similar). MAC Lady Danger (P, $17.00) is brighter (90% similar). Givenchy Rouge d'Exception (308) (LE, $36.00) is warmer, glossier (90% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Zealot Vice Lipstick ($17.00 for 0.11 oz.) is described as a “satin red with micro-shimmer [with a Metallized finish].” It’s a bright, medium red with warm undertones and very fine pink and ruby red shimmer. The shimmer is fine enough that it adds a subtle sheen to the lipstick, but it isn’t noticeable by feel or look overtly shimmery. The texture was smooth and applied evenly, and it really did feel like a shimmery take on their Cream finish. This shade stayed on for five and a half hours and was lightly hydrating. Estee Lauder Drop Dead Red (320) (P, $32.00) is lighter (95% similar). Smashbox Get Fired (P, $21.00) is lighter (90% similar). Urban Decay Spiderweb (LE, $18.00) is less shimmery, darker (90% similar). Tom Ford Beauty Rouge Fatal (LE, $50.00) is less shimmery (90% similar). Too Faced 90210hhh (P, $22.00) is less shimmery, darker (90% similar). Shiseido Real Ruby (RD502) (P, $28.00) is less shimmery, darker, more muted (90% similar). Bite Beauty Holly (LE, $24.00) is less shimmery, lighter, less glossy (90% similar). NARS Members Only (LE, $28.00) is less shimmery, darker (90% similar). Bobbi Brown Retro Red (P, $35.00) is less shimmery, less glossy (90% similar). Shiseido Toffee Apple (RD308) (P, $28.00) is lighter (90% similar). Buxom Provocateur (P, $21.00) is less shimmery (90% similar). Urban Decay Mrs. Mia Wallace (P, $17.00) is darker (85% similar). MAC Brave Red (LE, $30.00) is less shimmery, more muted, cooler (85% similar). Besame Red Velvet 1946 (P, $22.00) is darker, more muted, less glossy (85% similar). MAC Cockney (P, $17.00) is less shimmery, darker, more muted (85% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Bad Blood Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep red [with a Comfort Matte finish].” It’s a muted, medium-dark red with warm, brown undertones and a satiny sheen. It had very nearly opaque pigmentation that applied easily as the texture was very creamy and smooth without feeling heavy on. This shade lasted for five hours, left a stain behind, and was neither drying nor hydrating. Bobbi Brown Red Velvet (P, $35.00) is darker (95% similar). Besame Red Velvet 1946 (P, $22.00) is lighter, less glossy (95% similar). Make Up For Ever C406 (P, $22.00) is lighter, less glossy (95% similar). NARS Golshan (P, $25.00) is lighter, cooler (95% similar). Urban Decay Bad Blood (DC, $22.00) is lighter, less glossy (95% similar). Urban Decay Mrs. Mia Wallace (P, $17.00) is lighter, glossier (95% similar). Urban Decay Rock Steady (P, $17.00) is cooler, glossier (90% similar). Bobbi Brown Parisian Red (P, $35.00) is lighter, glossier (90% similar). Shiseido Real Ruby (RD502) (P, $28.00) is lighter (90% similar). Urban Decay F-Bomb (P, $17.00) is lighter, brighter, cooler (90% similar). Maybelline Dynamite Red (P, $7.49) is lighter (90% similar). Guerlain Habit Rouge (P, $37.00) is lighter, cooler (90% similar). MAC Viva Glam I (P, $17.00) is cooler, less glossy (90% similar). NARS Codie (LE, $32.00) is lighter, more muted (85% similar). MAC Eden Rouge (LE, $19.00) is lighter (85% similar). Fyrinnae Winter Romance (P, $7.00) is lighter (90% similar). MAC Dubonnet (P, $17.00) is darker, cooler (85% similar). NARS Olivia (P, $32.00) is darker, more muted (85% similar). Shiseido Bloodstone (RD503) (P, $28.00) is darker, cooler (85% similar). Givenchy Grenat Initie (307) (P, $36.00) is lighter, brighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay 714 Vice Lipstick ($17.00 for 0.11 oz.) is described as a “bright red [with a Mega Matte finish].” It’s a bright, medium red with subtle, warm undertones and a matte finish. It had nearly opaque pigmentation with a very lightly creamy consistency; just creamy enough that it didn’t drag or feel uncomfortable when applying. For me, while the color was very similar to the 714 released previously, the texture was much, much better. The color was still going strong after six hours of wear, but it was moderately drying. Urban Decay 714 (LE, $18.00) is darker, less pigmented (95% similar). Urban Decay Doubt (P, $17.00) is lighter (95% similar). Tom Ford Beauty Ruby Rush (07) (P, $50.00) is darker (95% similar). Kat Von D Outlaw (P, $20.00) is lighter (95% similar). MAC Just Add Romance (P, $20.00) is warmer (95% similar). MAC High Heels (LE, $20.00) is less glossy (95% similar). MAC Leading Lady Red (LE, $18.00) is warmer (95% similar). Bite Beauty Rosehip (P, $24.00) is lighter, warmer (95% similar). Make Up For Ever #43 (P, $19.00) is glossier (95% similar). Kat Von D Tijuana (P, $21.00) is darker, warmer (95% similar). Colour Pop Fighter (DC, $5.00) is lighter, cooler (95% similar). MAC Kinky (LE, $17.00) is cooler (95% similar). MAC Tenor Voice (LE, $17.00) is lighter (95% similar). MAC Fashion Legacy (P, $20.00) is warmer (90% similar). Make Up For Ever #21 (P, $19.00) is brighter (90% similar). Colour Pop Jingle (LE, $5.00) is darker (90% similar). MAC Ruby (LE, $17.00) is glossier (90% similar). Bite Beauty Fraise (P, $24.00) is lighter, brighter (90% similar). Milani Desire (LE, $8.99) is lighter, less glossy (90% similar). Chanel La Precieuse (317) (LE, $36.00) is cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Vice Lipstick F-Bomb
F-Bomb
F-Bomb
9.5
Product
9.5
Pigmentation
9.5
Texture
10
Longevity
5
Application
97%
Total
Urban Decay Vice Lipstick Temper
Temper
Temper
9
Product
9.5
Pigmentation
10
Texture
9
Longevity
5
Application
94%
Total
Urban Decay Vice Lipstick Zealot
Zealot
Zealot
9.5
Product
9.5
Pigmentation
9.5
Texture
9.5
Longevity
5
Application
96%
Total
Urban Decay Vice Lipstick Bad Blood
Bad Blood
Bad Blood
9
Product
9.5
Pigmentation
10
Texture
9.5
Longevity
5
Application
96%
Total
Urban Decay Vice Lipstick 714
714
714
8.5
Product
9.5
Pigmentation
9
Texture
10
Longevity
5
Application
93%
Total

See more photos & swatches!

Urban Decay Sancho, Rock Steady, Plaid, Gash, Mrs. Mia Wallace Vice Lipsticks

Urban Decay Vice Lipstick
Urban Decay Vice Lipstick

Urban Decay Sancho Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep red shimmer [with a Metallized finish].” It’s a medium-dark, pinky-red with cool undertones and fine, fuchsia and red micro-shimmer. It had mostly opaque pigmentation, and it felt more like a Cream than a lot of the Metallized shades do, though it wasn’t as shimmery as some of the Metallized shades! The texture was lightweight, emollient but not too slippery, and was comfortable to wear. On me, this shade wore well for five and a half hours and was lightly hydrating. Colour Pop JujuRouge (LE, $5.00) is less glossy (90% similar). Guerlain Samsara (P, $37.00) is darker, warmer (90% similar). Guerlain Rouge Saphir (821) (LE, $55.00) is lighter (90% similar). Tom Ford Beauty Leonardo (P, $35.00) is darker (90% similar). Chanel Rouge Tentation (169) (P, $36.00) is darker, warmer (90% similar). Guerlain L'Heure Bleue (P, $37.00) is darker, more muted (90% similar). Bite Beauty Tannin (P, $24.00) is less shimmery, lighter, less glossy (90% similar). Bite Beauty Tannin (P, $26.00) is less shimmery, darker (85% similar). MAC Dangerously Chic (P, $23.00) is lighter, less glossy (90% similar). Urban Decay Gash (DC, $22.00) is darker (90% similar). Guerlain Vega (P, $37.00) is darker (90% similar). Guerlain Gwen (LE, $55.00) is less shimmery, darker (90% similar). Urban Decay Gash (P, $17.00) is darker (85% similar). Giorgio Armani #406 (P, $32.00) is darker, more muted, less glossy (85% similar). Tom Ford Beauty Luciano (P, $35.00) is lighter, brighter (85% similar). Shiseido Ruby Copper (RD501) (P, $28.00) is lighter (85% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Rock Steady Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep wine red [with a Cream finish].” It’s a medium-dark red with subtle, warm red undertones and a creamy, lightly shiny consistency. The texture was light-medium in weight with a little more density, though it wasn’t heavy to wear. It applied with smooth, even color that made the lips appear plumper and smoother. The color lasted for over six hours and was lightly hydrating overall. I didn’t experience feathering myself, but it did have enough slip that it might be an issue for others. Urban Decay Rock Steady (LE, $18.00) is less glossy (95% similar). NARS Shirley (P, $32.00) is darker, more muted (90% similar). Urban Decay Bad Blood (P, $17.00) is warmer, less glossy (90% similar). Too Faced Melted Velvet (P, $21.00) is darker, warmer (90% similar). MAC Dubonnet (P, $17.00) is darker, less glossy (90% similar). NARS Golshan (P, $25.00) is lighter, warmer, less glossy (90% similar). Bobbi Brown Red Velvet (P, $35.00) is warmer (90% similar). Urban Decay Mrs. Mia Wallace (P, $17.00) is darker (90% similar). Givenchy Grenat Initie (307) (P, $36.00) is lighter, brighter, warmer (85% similar). Bobbi Brown Parisian Red (P, $35.00) is lighter, brighter, warmer (85% similar). NARS Olivia (P, $32.00) is darker, more muted, warmer (85% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Plaid Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep berry [with a Sheer finish].” It’s a medium, pinky-red with cool undertones and a natural sheen. It had semi-opaque pigmentation–there was sheerness, but it packed enough color that it covered the lips evenly and noticeably. The texture was thin but not uncomfortable to wear. On me, it wore well for five hours, left behind a stain, and was lightly hydrating. Urban Decay Plaid (LE, $18.00) is darker, less glossy (95% similar). MAC Red Necessity (LE, $20.00) is lighter, brighter (90% similar). MAC Marsala (P, $21.00) is darker, more muted (90% similar). Chanel Esprit (88) (LE, $35.00) is more shimmery, warmer (90% similar). MAC Nice to Meet You (LE, $17.00) is lighter, more pigmented, less glossy (90% similar). Revlon Flirtatious (125) (P, $8.99) is lighter, glossier (90% similar). Obsessive Compulsive Cosmetics Shoegazer (LE, $16.00) is darker, more muted, warmer (85% similar). Urban Decay Sheer Shame (DC, $22.00) is lighter, more muted (85% similar). Urban Decay Sheer F-Bomb (DC, $22.00) is lighter, warmer (85% similar). Bite Beauty Crimson (LE, $28.00) is lighter, cooler (90% similar). Dior Minuit (LE, $38.00) is lighter, brighter, less glossy (85% similar). Guerlain Garconne (P, $55.00) is brighter, warmer (80% similar). Tom Ford Beauty Alejandro (P, $35.00) is more shimmery, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Gash Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep red with tonal shimmer [with a Cream finish].” It’s a deep, slightly muted, red with cool undertones and a touch of fine, ruby shimmer. It had good color coverage, though not fully opaque, but it went on evenly and gave more of a stained look with the level of translucency it had. On me, this shade wore well for five and a half hours and was lightly hydrating. MAC Absolute Power (LE, $17.00) is cooler (95% similar). Bite Beauty Tannin (P, $26.00) is less shimmery, less glossy (95% similar). Urban Decay Gash (DC, $22.00) is less pigmented (95% similar). Guerlain Vega (P, $37.00) is less shimmery (95% similar). Guerlain Samsara (P, $37.00) is warmer (95% similar). Chanel Rouge Tentation (169) (P, $36.00) is less shimmery, lighter, brighter (90% similar). Tom Ford Beauty Leonardo (P, $35.00) is cooler (90% similar). Giorgio Armani The Red (400) (P, $32.00) is warmer (90% similar). Giorgio Armani #406 (P, $32.00) is lighter, less glossy (90% similar). Guerlain Gwen (LE, $55.00) is lighter (85% similar). Chanel Dragon (DC, $32.00) is warmer (85% similar). Urban Decay Sancho (P, $17.00) is lighter (85% similar). Bite Beauty #009 (LE, $36.00) is lighter, cooler, less glossy (85% similar). Giorgio Armani Red Fuchsia (503) (P, $32.00) is warmer (85% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Mrs. Mia Wallace Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep blood red [with a Cream finish].” It’s a bright, medium-dark red with subtle, warm undertones and a lightly glossy finish. It had nearly opaque pigmentation with a smooth, lightly creamy consistency that glided on easily and went on evenly. This shade wore well for over six hours, left a stain behind, and was hydrating. Urban Decay Mrs. Mia Wallace (DC, $22.00) is darker (90% similar). Shiseido Real Ruby (RD502) (P, $28.00) is lighter, less glossy (90% similar). Urban Decay Bad Blood (P, $17.00) is darker, less glossy (95% similar). Urban Decay F-Bomb (P, $17.00) is lighter, brighter (90% similar). Bobbi Brown Parisian Red (P, $35.00) is lighter (90% similar). NARS Golshan (P, $25.00) is lighter, warmer, less glossy (90% similar). Fyrinnae Winter Romance (P, $7.00) is lighter, warmer (90% similar). Bobbi Brown Red Velvet (P, $35.00) is darker, warmer (90% similar). Guerlain Habit Rouge (P, $37.00) is less glossy (90% similar). Estee Lauder Red Ego (P, $30.00) is lighter, brighter (90% similar). Urban Decay Rock Steady (P, $17.00) is lighter (90% similar). Urban Decay Zealot (P, $17.00) is lighter (85% similar). MAC Dubonnet (P, $17.00) is darker, cooler, less glossy (85% similar). MAC Cockney (P, $17.00) is lighter (85% similar). NARS Shirley (P, $32.00) is darker, more muted, cooler (85% similar). Urban Decay Rock Steady (LE, $18.00) is darker, cooler (80% similar). Urban Decay Wrath (P, $17.00) is more shimmery, warmer (80% similar). NARS Olivia (P, $32.00) is darker, more muted (80% similar). Too Faced Melted Velvet (P, $21.00) is darker (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Vice Lipstick Sancho
Sancho
Sancho
9
Product
9.5
Pigmentation
9.5
Texture
10
Longevity
5
Application
96%
Total
Urban Decay Vice Lipstick Rock Steady
9.5
Product
9.5
Pigmentation
9
Texture
10
Longevity
5
Application
96%
Total
Urban Decay Vice Lipstick Plaid
Plaid
Plaid
9
Product
9.5
Pigmentation
8.5
Texture
9.5
Longevity
5
Application
92%
Total
Urban Decay Vice Lipstick Gash
Gash
Gash
9
Product
9
Pigmentation
9
Texture
9.5
Longevity
5
Application
92%
Total
Urban Decay Vice Lipstick Mrs. Mia Wallace
9.5
Product
9.5
Pigmentation
9
Texture
10
Longevity
5
Application
96%
Total

See more photos & swatches!

Urban Decay Native, Heartless, Brat, Naked, Morning After Vice Lipsticks

Urban Decay Vice Lipstick
Urban Decay Vice Lipstick

Urban Decay Native Vice Lipstick ($17.00 for 0.11 oz.) is described as a “pale pink [with a Cream finish].” It’s a muted, medium pink with subtle, neutral-to-cool undertones and a creamy, lightly glossy finish. It had semi-opaque pigmentation that applied evenly for the most part, but it had a lot of slip and really seemed prone to getting into the lines of my lips. The formula was comfortable to wear and to apply, while wearing for four hours. Urban Decay Native (DC, $22.00) is warmer (95% similar). MAC Crème Cup (P, $17.00) is lighter, brighter (95% similar). MAC Angel (P, $17.00) is cooler (90% similar). Buxom Pink Coquette (P, $22.00) is darker, more muted (90% similar). Urban Decay Morning After (P, $17.00) is lighter, more pigmented (90% similar). Estee Lauder Impulsive (P, $30.00) is warmer (85% similar). MAC Soft Savour (LE, $17.00) is warmer (90% similar). Charlotte Tilbury Kim K.W. (P, $32.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Heartless Vice Lipstick ($17.00 for 0.11 oz.) is described as a “baby pink [with a Comfort Matte finish].” It’s a light-medium pink with soft, warm undertones and a satin finish. It had nearly opaque pigmentation with a creamy, smooth texture that was very easy to wear and apply, but it didn’t have the most flattering appearance on as it didn’t smooth out the texture of the lips–perhaps a little too much slip compared to other Comfort Mattes that appear better applied. It wore well for five hours and had some color settle into lip lines after three hours of wear. The formula felt neither drying nor hydrating to me. MAC Angel (P, $17.00) is warmer, glossier (95% similar). MAC Crème Cup (P, $17.00) is warmer, glossier (95% similar). Marc Jacobs Beauty Pow (600) (P, $28.00) is darker (90% similar). Smashbox Mauve (P, $21.00) is darker (90% similar). Bite Beauty Lotus (P, $24.00) is darker (90% similar). Smashbox Pretty Social (P, $21.00) is more muted, cooler (90% similar). Kat Von D Melancholia (P, $20.00) is less glossy (90% similar). Colour Pop Tiny Chum (LE, $6.00) is darker (85% similar). Tom Ford Beauty Virgin Rose (P, $50.00) is darker, warmer (80% similar). Colour Pop 1st Base (P, $6.00) is darker, warmer, less glossy (80% similar). MAC Please Me (P, $17.00) is darker, more muted, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Brat Vice Lipstick ($17.00 for 0.11 oz.) is described as a “warm baby pink [with a Sheer finish].” It’s a muted, medium-dark pink with cool, blue undertones and a natural sheen. It had semi-sheer pigmentation that applied evenly but highlighted the depth of lip lines. This shade lasted for three hours and was neither drying nor hydrating. Colour Pop Tiny Chum (LE, $6.00) is warmer (90% similar). Urban Decay Obsessed (DC, $22.00) is brighter, more pigmented, cooler (90% similar). Urban Decay Sheer Obsessed (DC, $22.00) is lighter, cooler (90% similar). Urban Decay Obsessed (P, $17.00) is lighter, brighter (90% similar). MAC What a Feeling! (LE, $20.00) is brighter, more pigmented, cooler (90% similar). MAC Lovelorn (P, $17.00) is brighter, cooler (90% similar). Bobbi Brown Posh Pink (P, $35.00) is darker (85% similar). Too Faced Razzle Dazzle Rose (P, $22.00) is lighter, brighter (85% similar). MAC Divine Choice (P, $23.00) is lighter, brighter (85% similar). Estee Lauder Powerful (P, $30.00) is lighter, brighter (80% similar). YSL Fetish Pink (8) (P, $34.00) is lighter, brighter (80% similar). Clinique Sweet Pop (P, $18.00) is lighter, brighter (80% similar). Urban Decay Disobedient (P, $17.00) is darker, brighter (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Naked Vice Lipstick ($17.00 for 0.11 oz.) is described as a “nude-pink [with a Cream finish].” It’s a muted, medium rosy-pink with subtle, warm undertones and a glossy sheen. The Vice version is rosier and cooler than the Revolution version. It had semi-opaque pigmentation paired with a creamy, moderately emollient consistency that applied evenly but had some color pool into lip lines. If I pressed my lips together, I could see “lines” develop. The formula was comfortable to wear and nicely hydrating, and it lasted for four hours on me. MAC Flamingo (P, $17.00) is lighter (90% similar). Urban Decay Rush (P, $17.00) is darker (95% similar). Smashbox Primrose (P, $21.00) is warmer (90% similar). Urban Decay Naked (DC, $22.00) is warmer, less glossy (90% similar). Urban Decay Wrong Number (P, $17.00) is more shimmery, darker, less pigmented (90% similar). NYX Blush (P, $4.00) is lighter, brighter (90% similar). NARS Anita (P, $32.00) is warmer, less glossy (90% similar). Urban Decay Sheer Liar (P, $17.00) is darker (90% similar). Urban Decay Criminal (P, $17.00) is lighter, cooler, less glossy (85% similar). Shiseido Hushed Tones (RD713) (P, $28.00) is lighter (85% similar). bareMinerals XOX (P, $20.00) is darker, warmer (85% similar). Tarte Pink Peony (P, $16.00) is brighter, warmer (85% similar). NARS Apoline (P, $32.00) is darker (90% similar). Urban Decay Rush (DC, $22.00) is darker (85% similar). Surratt Beauty Perfectionniste (P, $34.00) is darker, warmer (80% similar). Estee Lauder Dynamic (P, $30.00) is darker, warmer (80% similar). Guerlain Georgia (P, $55.00) is darker, brighter, warmer (80% similar). Chanel Liaison (DC, $34.00) is lighter, brighter (80% similar). Urban Decay Fiend (DC, $22.00) is darker, warmer (80% similar). Bite Beauty Tatin (P, $24.00) is lighter, brighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Morning After Vice Lipstick ($17.00 for 0.11 oz.) is described as a “pale baby pink with blue undertone [with a Sheer finish].” It’s a muted, medium pink with subtle, warm undertones and a natural sheen. It has a warmer base in the tube and swatched, but applied, it looks almost cool in tone for me. As it had semi-sheer coverage, this is another shade that can look different from person to person as a result. It had a lightweight feel, moderate slip, and glided on without tugging. Some of the milkier color made its way to lip lines, but it wasn’t too noticeable from a normal viewing distance. The color lasted for three hours on me. MAC Pleasure's All Mine (LE, $20.00) is cooler (95% similar). Estee Lauder Nude Reveal (110) (P, $32.00) is more shimmery (90% similar). MAC Crème Cup (P, $17.00) is lighter, brighter (90% similar). Buxom Pink Coquette (P, $22.00) is warmer (90% similar). MAC Soft Savour (LE, $17.00) is lighter, warmer (90% similar). Urban Decay Native (DC, $22.00) is lighter, more pigmented (90% similar). Urban Decay Native (P, $17.00) is darker, less pigmented (90% similar). MAC Angel (P, $17.00) is lighter, brighter (90% similar). Estee Lauder Impulsive (P, $30.00) is brighter, warmer (80% similar). Tom Ford Beauty Summer Fling (04) (LE, $50.00) is warmer (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Vice Lipstick Native
Native
Native
8.5
Product
9
Pigmentation
7.5
Texture
8
Longevity
4.5
Application
83%
Total
Urban Decay Vice Lipstick Heartless
Heartless
Heartless
8.5
Product
9.5
Pigmentation
8.5
Texture
9
Longevity
5
Application
90%
Total
Urban Decay Vice Lipstick Brat
Brat
Brat
7.5
Product
10
Pigmentation
7.5
Texture
7.5
Longevity
4
Application
81%
Total
Urban Decay Vice Lipstick Naked
Naked
Naked
8.5
Product
9.5
Pigmentation
8
Texture
8.5
Longevity
4.5
Application
87%
Total
Urban Decay Vice Lipstick Morning After
8.5
Product
10
Pigmentation
8.5
Texture
7.5
Longevity
4.5
Application
87%
Total

See more photos & swatches!

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