ULTA 21 Days of Beauty Begins March 15th, 2015

ULTA 21 Days of Beauty

ULTA’s 21 Days of Beauty kicks off tomorrow, the 15th. You can check out additional in-store events and all of the details here.

Top Deals

  • STILA SMUDGE STICKS: Buy 1, get 1 free (March 16th)
  • BUTTER LONDON: $9 each (March 19th)
  • URBAN DECAY: 50% off Primer Potions (March 21st)
  • SMASHBOX: 50% off 24HR Photo Finish Shadow Primer (March 27th), 50% off Foundation Primer (April 4th)
  • MARIO BADESCU: 25% off all products (March 28th)
  • LORAC: $15 eyeshadow palette (March 29th)
  • TARTE: $25 Maracuja Oil, regularly $46 (April 2nd)
  • IT COSMETICS: 50% off Bye Bye Redness Correcting Creme (April 3rd)

5 Shades of Gold Eyeshadow for the Holidays

There are a few different types of gold–all fun and festive for the holiday season–and here are some of my recent favorites! I’d love to hear yours :)

  1. Makeup Geek Gold Digger — a frosted, orange gold
  2. Ulta Gold — a shimmery, yellow gold
  3. Ardency Inn Sunday — a light-medium gold with a metallic finish
  4. Make Up For Ever D416 Crystalline Yellow — a sparkly white gold
  5. Ardency Inn Heaven — a metallic, antique gold

>> See side-by-side swatches! <<

5 Cool Brown Eyeshadows to Try

It’s actually hard to find a cool-toned brown that’s permanent AND not only available in a palette. No wonder so many readers are waiting desperately for a brand to release a truly cool-toned set of neutrals! What are your favorites?

  1. MAC Mystery — a medium-dark, neutral-to-cool brown with a matte finish
  2. NARS Bali — a dark brown with subtle, cool undertones
  3. Inglot #363 — a plummy brown with cool undertones and a matte finish
  4. Inglot #326 — a burgundy brown with cool undertones and a matte finish
  5. Ulta Mink — a cool-toned brown with a satin finish

>> See side-by-side swatches! <<

ULTA Gold, Sage, Silver, Teal Brilliant Color Eyeshadows

Today, I have the last four shades from ULTA’s Brilliant Color Eyeshadow ($10.00 for 0.12 oz.) range! (If you missed part one and two, check them out here and here.) To recap–generally–the formula wears about eight hours, is nicely pigmented, and has a soft, smooth texture. It feels like a pressed eyeshadow, for the most part, but it is soft to the point where it almost loosens. If you’re familiar with L’Oreal’s Infallible Eyeshadow, Lancome Infinite Color Design Eyeshadow, or Giorgio Armani Eyes to Kill Intense, this formula will be recognizable.

Read Full Review
ULTA Gold Brilliant Color Eyeshadow
Ulta Brilliant Color Eyeshadow Gold
A
Product
9.5
Pigmentation
10
Texture
9
Longevity
9
Application
5
Total
94%
Permanent
See All Glossovers

ULTA Pink, Purple, Night Sky Brilliant Color Eyeshadows

Today, I have three more shades from ULTA’s Brilliant Color Eyeshadow ($10.00 for 0.12 oz.) range! (If you missed part one, check it out here.) To recap–generally–the formula wears about eight hours, is nicely pigmented, and has a soft, smooth texture. It feels like a pressed eyeshadow, for the most part, but it is soft to the point where it almost loosens. If you’re familiar with L’Oreal’s Infallible Eyeshadow, Lancome Infinite Color Design Eyeshadow, or Giorgio Armani Eyes to Kill Intense, this formula will be recognizable.

Read Full Review
ULTA Pink Brilliant Color Eyeshadow
Ulta Brilliant Color Eyeshadow Pink
A
Product
9
Pigmentation
9.5
Texture
9.5
Longevity
9
Application
5
Total
93%
Permanent
See All Glossovers

ULTA Bone, Taupe, Mink Brilliant Color Eyeshadow

ULTA Brilliant Color Eyeshadow ($10.00 for 0.12 oz.) recently popped online, and I couldn’t resist trying them when they were buy one, get one free (and they’re B1G1 still right now, actually!). If you’re familiar with L’Oreal’s Infallible Eyeshadow, Lancome Infinite Color Design Eyeshadow, or Giorgio Armani Eyes to Kill Intense, this formula will be recognizable. It is a loosely pressed eyeshadow; it is, in general, more of a pressed eyeshadow than a loose one, but it isn’t pressed as firmly as true pressed eyeshadows. It can be used wet or dry, depending on what you’re looking for. ULTA doesn’t have nearly as grand a description as the previously mentioned formulas do; ULTA says these “[offer] the comfort of a cream and the ease of application only a powder can deliver.” They’re supposed to be long-wearing (but no specific hour-length is given) and crease-resistant.

Read Full Review
ULTA Bone Brilliant Color Eyeshadow
Ulta Brilliant Color Eyeshadow Bone
A-
Product
9
Pigmentation
9.5
Texture
9
Longevity
9
Application
5
Total
92%
Permanent
See All Glossovers