theBalm Eyeshadow Pans
Just in time for the new year, theBalm Eyeshadow Pans ($6.50 for 0.12 oz. each) launched so that you can customize your own palettes. It also coincided with the opening of their store in San Francisco. Right now, these can only be purchased through their store, though you can place phone orders (415-817-1800). Each eyeshadow pan is available for $6.50 and comes in a cardboard sleeve. The 9-pan palette is $8.00, while the 16-pan palette is $10. If you fill either the 9- or 16-pan palette up at the time of purchase, they will run you $44.00 (normally, $66.50) and $64.00 (normally, $114.00) respectively. I love the concept, and it’s very affordable, whether you fill at the time of purchase or as you go over time. There are five different designs to choose from for the 9-pan palettes and five for the 16-pan palettes. Each palette is made out of thick cardboard–same as theBalm’s eyeshadow palettes have been in the past–and come with full-sized mirrors on the top flap.
Aside from availability/distribution being limited, these are all numbered–none of them have names–and there is overlap with previously released shades (I asked and this was confirmed), but there is no chart or information regarding which shades are from what previous palettes. It would have been nice to know, so if there was a shade you really had your eye on from a palette, whether to replenish or purchase for the first time, it would be easy to do so. It would also help anyone avoid duplicates if they’re a regular theBalm palette buyer. theBalm is also a brand that seems to use names everywhere else in their range, so I would have liked to see these also have names. When I was opening each of these, the majority of the original labels were lifted off by the exterior packaging, so I had to add my own labels and handwrite the numbers on the back of each–the label just has the number, but it’s not something the customer should have to deal with when purchasing a product.
I’ve been testing these since late December, and I’ve now finished testing every single shade for wear, so you’ll see reviews moving forward. This is the first of several posts–there are forty-four shades!–and can be considered the overview. The eyeshadow pans contain 0.12 oz. (I’m not entirely sure how they crammed so much product in the pan), but the pan itself is not oversized–it is the same size as brands like MAC, Urban Decay, Makeup Geek, etc. They fit into MAC palettes (old and new), but they don’t seem to stick; I can turn my new MAC palette upside down, give it a tap, and the eyeshadow will pop out. However, they work well in Z Palettes and do not require additional magnets.
It will take me some time to actually write-up and post individual reviews, so I have gone ahead and added all of the photos and swatches for the forty-four shades in the meanwhile. You can view swatches of all of them in the Swatch Gallery here or view photos and swatches on theBalm’s Eyeshadow Single product page. In general, I like them, but some shades are powdery so they perform best over an eyeshadow primer and/or need to be patted, rather than swept, on to minimize excessive powdery fall out during application. Pigmentation and texture were also good with there being a few misses, and the texture was typically soft, slightly powdery, and occasionally, a few shades had a drier texture that was powdery but not stiff. Individual reviews (along with dupes and all that good stuff) to come! 🙂