theBalm Put a Lid On it Eyeshadow Primer ($18.00 for 0.40 oz.) is a translucent eyeshadow primer that has a medium-thick, spreadable consistency that applies evenly and smoothly. It’s supposed to help amplify your favorite eyeshadows as well as improve their staying power. It comes in a squeeze-tube with a needle nose applicator, so you can easily get just what you need out. The consistency was a bit thicker than I anticipated (thicker than Too Faced Shadow Insurance or Urban Decay Primer Potion), but it smooths out well so that it feels weightless once blended and spread over the lid. It feels a bit like a silicone-based face primer but not as heavy on the silicones. It takes a few seconds to dry down and “set,” and once set, it feels like almost nothing on the lid. One thing I loved was that this product didn’t separate as some tube-based primers can, so I didn’t have to worry about what I’d get upon first squeeze.
I nave normal-to-dry lids, but my eyelids are by no means impervious to products creasing or fading on me. Some products last all day without a primer, others start to crease or fade between six and eight hours into wear. As much as possible, I like to test eye products both with and without primer to get a better idea of how it wears overall, so I’ve been using this on and off for the past month. It’s easy to blend powder eyeshadows on top of it, and they don’t “stick” so you can soften and fade or blend with the shadow next to it. It also doesn’t mute my eyeshadow. For a weaker eyeshadow, it definitely helps it look more intense and apply more evenly. It seemed to prolong eyeshadows that would crease on me for an added two to three hours (so twelve to fourteen hours of wear, total). For cream eyeshadows, it only added an extra hour or two of wear (ten to twelve hours of wear, total).
It's one of my new favorite primers--the only thing is I wish it performed as well for cream products as it did for powder, but it's pretty good all-around, and the texture really helps to smooth out the texture of the lid.
Sometimes products are discontinued or limited edition, which means that a product may no longer be available at one or more retailers so you may need to shop around for those hard-to-find shades! We try to update products as they become discontinued, and if you discover a product has been discontinued, please help us help others by letting us know.
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theBalm is celebrating the launch of their new ewbsite with 50% off site-wide for the first 24 hours! The new site launches April 1st
Last update from theBalm @ 4:29 PM PST: We are so sorry our website crashed! The great news is, our 24-hour 50% off celebration has not yet begun! thebalm.com didn’t expect such a huge influx of orders and we underestimated the number of our dedicated fans while overestimating the capacity of our server. We’re currently upgrading our server and are told that once it’s functional we’ll be able to accommodate everyone. We are expecting this to be within the next few days and we will announce our launch here, on Facebook. Any orders placed today that received a confirmation email will be honored. If you have any questions please email us at firstname.lastname@example.org! Thanks again for your patience and understanding.
This spring, theBalm is taking on hair care with their En Root collection, which features shampoos, conditioners, hair sprays, hair treatments, and even hair mascara.
En Root Shampoo & Conditioner Control My Curls ($15.00 each)
These Bamboo and Rice Protein formulas leave you with clean, manageably soft curls. All En Root Shampoos and Conditioners are free of Parabens and Sulfates so they won’t fade your color. Forget cruise control…this shampoo and conditioner give high performance curl control!
En Root Shampoo & Conditioner Give Me Volume ($15.00 each)
Take the high road with this light-weight shampoo and conditioner, infused with Vitamins A, C and E. All En Root products are free of Parabens and Sulfates so they won’t fade your color. Use this volumizing duo to pump up flat hair.
En Root Shampoo & Conditioner Keep My Color ($15.00 each)
These Bamboo and Rice Protein formulas cleanse and moisturize your hair without color-stripping Sulfates and Parabens. Insure your color with this rich and hydrating shampoo and conditioner infused with Vitamins A, C and E.
En Root Shampoo & Conditioner Moisturize My Hair ($15.00 each)
Replenish dry hair with this rich and hydrating shampoo and conditioner infused with Vitamins A, C and E. Free of Parabens and Sulfates, these Bamboo and Rice Protein formulas clean and quench thirsty strands.
En Root Conditioning Treatment Mask ($15.00 each)
Our Conditioning Treatment Mask is infused with Bamboo Extracts, Rice Proteins and Vitamins A, C and E. It gently nourishes your hair without Sulfates, Parabens or harmful chemicals and is safe for color-treated hair. There’s going to be repairs a-head with this deep conditioner!
En Root Pre-Styling Conditioning Spray ($15.00 each)
Infused with Bamboo and Rice Protein, Keratin, and Shea, this luxurious Pre-Styling Conditioning Spray detangles and protects all hair types. There are repairs a-head with this Paraben and Sulfate-free formula.
En Root Dry Shampoo ($19.00)
Revive your hair between washes with this Paraben and Sulfate-free Dry Shampoo. It’s the ideal alternative to a time-consuming shampoo and blow dry for girls on the go!
En Root Hair Mascara ($15.00 each)
Get an instant root touch-up and save yourself the commute to the salon with En Root Hair Mascara. With this Paraben and Sulfate-free formula you can put grays and tell-tale roots in your rear-view mirror!
En Root Hair Shine Serum ($15.00 each)
Our Hair Shine Serum is infused with Green Tea, Bamboo, Rice Proteins and Vitamins A, C and E to give dry and damaged hair the gloss-over. Take fly-aways and frizz on a detour with this Paraben and Sulfate-free serum.
En Root Hair Sprays ($20.00 each)
Keep your style at a standstill with these traffic-stopping Paraben and Sulfate-free Hair Sprays from En Root Hair Care. Choose from flexible or strong hold and look fabulous even with the top down!
En Root Spray Gel ($16.00 each)
Infused with Bamboo and Rice Proteins, Keratin, and Shea, this Paraben and Sulfate-free Spray Gel defines your styles and creates long-lasting hold. Get hair styles that stop traffic!
You’ve met Matt(e), now it’s time to Meet Matt(e) Nude… nude eyeshadows that is. Because size matt(e)rs, there are nine larger Matt(e)s showing their true colors in nude hues. As a matt(e)r of fact, this palette is versatile enough to wear day and night, as liners and all-over colors… the whole nine yards! With so many Matt(e)s to choose from, you’re sure to find your perfect shade, no matt(e)r what!
It’s been a rather busy week! Over the past few days, we looked at a new holiday palette from theBalm, MAC’s most recent Viva Glam release, as well as a collaboration lipstick called Yung Rapunxel. We also discovered two fun Illamasqua pieces this week! Subscribe to our channel if you enjoy the videos!
On eyes: Tom Ford Emerald Lust Eye Color Quad, Burberry Trench Eyeshadow, Tom Ford Exotic Teal Eye Defining Pencil, and Giorgio Armani Eyes to Kill Waterproof Mascara. On cheeks: Buxom Euphoria Blush. On lips: Bobbi Brown Canary High Shimmer Lipgloss, Revlon Sizzle ColorBurst Lipgloss, Clarins 05 Gloss Prodige.