Just in time for the new year, theBalm Eyeshadow Pans ($6.50 for 0.12 oz. each) launched so that you can customize your own palettes. It also coincided with the opening of their store in San Francisco. Right now, these can only be purchased through their store, though you can place phone orders (415-817-1800). Each eyeshadow pan is available for $6.50 and comes in a cardboard sleeve. The 9-pan palette is $8.00, while the 16-pan palette is $10. If you fill either the 9- or 16-pan palette up at the time of purchase, they will run you $44.00 (normally, $66.50) and $64.00 (normally, $114.00) respectively. I love the concept, and it’s very affordable, whether you fill at the time of purchase or as you go over time. There are five different designs to choose from for the 9-pan palettes and five for the 16-pan palettes. Each palette is made out of thick cardboard–same as theBalm’s eyeshadow palettes have been in the past–and come with full-sized mirrors on the top flap.
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