Smashbox Masquerade Collection for Fall 2010
A fantasy of illusion. Intrigue. Mystery. Desire. Who’s behind the mask? To reveal or disguise is up to you. Smashbox Cosmetics invites you to intoxicate and seduce the senses with the Masquerade Collection, a labyrinth of provocative hues with entrancing allure for eyes, cheeks, and lips. Just remember—things aren’t always as they seem. . .
Masquerade Eyeshadow Palette ($35.00)
From subtle to ultra dramatic, the shades in this enticing palette disguise your eyes with a veil of magnetic color. Organized in complementary trios, the shades create coordinated looks for maximum intrigue.
- Includes matte soft peach, shimmering black plum, matte taupe, metallic khaki, shimmering gold, bronze, metallic cabernet, shimmering navy, matte bone)
Illusion Baked Fusion Soft Lights Palette ($32.00)
Create the illusion of a lit-from-within glow with this palette of shimmering shades, designed to illuminate cheeks, nose, forehead and décolleté.
- Includes champagne, soft gold, rosegold
Intrigue Creamy Cheek Color & Brush ($29.00)
Formulated with antioxidant Vitamin E, this luxurious creamy cheek color will give cheeks a “just blushed” look—the perfect innocent disguise. Glide the creamy formula over the apples of cheeks, then blend with the brush for a flawless pop of color.
- Shade: Warm pink
Liquid Liner & Lash Overlay ($19.00)
Cloak eyes in an air of mystery with this innovative two-in-one formula for lash line and lashes. Just line the eyes and then sweep the specially designed rod over a coat of mascara to “tip” the ends of lashes for a subtle yet intriguing look. Available in Teal and Bronze.
Lip Enhancing Gloss ($19.00)
- Reveal Golden nude
- Disguise Golden pink
Noir O-Gloss ($22.00) (Sephora Exclusive)
This disguise transforms before your very eyes—the sultry lip formula glides on black, then evolves into a custom bold berry hue tailored to your specific skin tone. Formulated with Ginkgo Biloba Leaf Extract and Goji Berry Extract to boost microcirculation as well as moisturizing Avocado Oil antioxidant Vitamin C and Pomegranate Seed Oil, O-Gloss Noir interacts with your personal skin chemistry to create a shade that’s unique to you.
Availability: August 2010 at Sephora, Sephora inside JCPenny, Ulta, Nordstrom, sephora.com or smashbox.com beginning August 2010
See more photos!
Smashbox to be Acquired by Estee Lauder Companies
Today, Estee Lauder Companies announced that they will be acquiring Smashbox Cosmetics. The acquisition is expected to finish in July 2010. Snippets from the press release below…
The Estée Lauder Companies Inc. (NYSE: EL) announced today that it has signed a definitive agreement to acquire Smashbox Beauty Cosmetics, Inc., a privately held, photo studio-inspired prestige cosmetics company based in Los Angeles, California. The acquisition is expected to close in July 2010, subject to certain conditions, including regulatory approval. While terms of the deal were not disclosed, the Company said that the transaction is expected to be accretive to earnings in fiscal year 2011, before transaction and integration costs.
“The Estée Lauder Companies is the ideal home for Smashbox,” said Dean Factor, co-founder and Chief Executive Officer, Smashbox Beauty Cosmetics, Inc. “The Company possesses the scale and vision to help transition Smashbox into its next phase of growth, and its track record of nurturing and growing prestige brands is second to none. Moreover, we share a similar cultural heritage and dedication to consumer-inspired innovation and creativity. We expect to benefit greatly from The Estée Lauder Companies’ extensive knowledge in product development, operational execution, and international marketing and distribution, and we look forward to the next great period of growth for the brand.”
The Estée Lauder Companies will collaborate with the Smashbox organization to develop a comprehensive integration plan to transition Smashbox into The Estee Lauder Companies’ family after closing. Dean Factor, co-founder and Chief Executive Officer, Davis Factor, co-founder, Chief Creative Office and celebrity photographer, and Budd Taylor, President, will each play key roles with respect to these activities and the continued success of Smashbox. Smashbox will continue operating out of its Los Angeles, California office.
This Week’s Beauty Report: Saturday, May 8th, 2010
- Illamasqua‘s BODY ELECTRICS will launch in select Sephora stores and online at Sephora.com this month.
- Kiehl’s will launch SUPER FLUID UV DEFENSE SPF 50+ this May. It contains stabilized Parsol 1789 and Oxybenzone, as well as Homosalate, Octocrylene, and Octisalate for both UVA and UVB protection. It will retail for $32.
- Beauty.com has paired up with Lela Rose to launch the Lela Rose Feather Painted Linen Beauty Clutch, which is available with purchase of $100 or more.
- Smashbox’s Naked Beauty Collection has launched on Nordstrom.
- Kate Somerville launches CYTOCELL, which comes at a pricey $150 for 1.7 oz.
- TEMPTU has their SUMMER GLAM kit, which includes a limited edition blush and highlighter just in time for summer.
Seems like a slow week… Ha!