Sephora I’m Shocked (09) Colorful Blush
Sephora I’m Shocked (09) Colorful Blush ($15.00 for 0.12 oz.) is described as a “flashy fuchsia.” It’s a right, brightened fuchsia-magenta with strong, cool undertones and a satin sheen. Colour Pop Pie (DC, $8.00) is less shimmery (95% similar). Colour Pop Pegacorn (DC, $8.00) is more shimmery (90% similar). MAC Bright Pink (P, $16.00) is lighter (95% similar). Urban Decay Savage (P) is less shimmery, lighter (95% similar). MAC Heavenly (LE, $22.00) is glossier (95% similar). Colour Pop Homie (DC, $8.00) is less shimmery, lighter, cooler (90% similar). Surratt Beauty Se Pomponner (P, $32.00) is brighter (90% similar). LORAC Unashamed (LE) is lighter (90% similar). MAC This Could Be Fun (LE, $22.00) is more muted (90% similar). NYX Electro (P, $6.50) is lighter (90% similar). Viseart Rose #3 (P) is more muted, warmer (90% similar). MAC Full Fuchsia (P, $22.00) is darker, more muted, warmer (85% similar). MAC Saucy Miss (P, $16.00) is lighter (85% similar). NARS Coeur Battant (LE, $30.00) is darker, warmer (85% similar). See comparison swatches / view dupes side-by-side.
The Colorful Blush formula is supposed to be long-wearing, buildable, and have a lightweight texture. My experience with the formula has shown that they’re soft, lightly powdery at times (some are worse than others) with semi-sheer to semi-opaque color coverage that blends fairly well and lasts seven to eight hours. There is some variance between shades, but there are some gems in the range. I’m Shocked is easily the most pigmented and intense shade that I’ve come across in the Colorful Blush line-up. It had semi-opaque to opaque coverage, but it was a harder blush to sheer out unless used with a very feathery brush and light touch. The texture was firm without being dry or powdery, while the blush blended out without too much trouble, it isn’t foolproof. It has a natural finish where it doesn’t read shimmery on the skin, but it doesn’t have a flat, matte finish either. It wore for nine hours before fading on me.